Table Of Contents
OVERVIEW
Introduction
Key findings
Falling average mileage and motorists' prudence are market depressants
Built-in petrol filters set to amortize future replacement market
Diesel filters to grow at the expense of petrol analogues
Cabin filter awareness and market penetration on the rise; volumes expected to increase
Spark plug market facing lower volume but higher value
Glow plug market expected to grow to 2015
Synthetic oils depressing volume but boosting value
Strategic recommendations
Consider the technical specifications of new vehicles as an indicator of future demand
Focus on profit-based sales, as volume will continue to fall
Focus marketing strategies on tradesmen and retailers rather than consumers
Independent garages pose the biggest sales opportunity for the independent aftermarket
Sale of components affected by motorist discretion should be focused upon to maximize sales
Vehicle parc dynamics will indicate the future component requirements of national aftersales markets
Consider regional climates when anticipating the cadence of demand for service parts
Executive summary
Filters
Oil
Spark and glow plugs
UK
Oil filters
Volume: will be stagnant as vehicle numbers remain flat
Value: will decline slightly in line with falling volumes
Market share: majority is held by a few key manufacturers and sold through two preferred channels
Consumer attitudes: oil filters changed as part of wider servicing with no brand awareness
Petrol filters
Volume: increasing popularity of diesel cars and fitted OEM filters causes falling market volume
Value: stability is driven by rising labor costs and raw material prices
Market shares: premium brands dominate the market share, along with garages and vehicle manufacturer networks
Consumer attitudes: filter choice decided by mechanics alongside falling replacement rates
Diesel filters
Volume: growth driven by increase in diesel parc
Value: volume growth will lead to 18% market value growth
Market shares: experience levels important in choosing distribution channels within a premium market
Consumer attitudes: preference extends only to choosing premium brands over budget
Air filters
Volume: lack of growth in car parc signals a stagnant market volume
Value: stagnant volumes lead to sluggish market value
Market shares: stock availability and experience determines distribution channel preference
Consumer attitudes: mechanic trusted to choose replacement but inclination is towards longevity
Cabin filters
Volume: relative newcomer infiltrates market successfully
Value: healthy market value growth expected despite price point stability
Market shares: garages to overtake vehicle manufacturer networks as distribution channel of choice
Consumer attitudes: unawareness of product means replacement will remain in line with servicing
Oil
Volume: economic climate adversely effects the UK oil market
Value: rising raw material costs have helped the market value remain buoyant
Market shares: professional replacement is the preferred choice and will remain so
Consumer attitudes: cost-conscious motorists are unable to avoid rising oil costs entirely through deferral
Spark plugs
Volume: the contracting effect of austerity measures is set to continue
Value: market value protected from volume decrease by rising raw material costs
Market shares: resilience seen in smaller shareholders rather than incumbent majority channels
Consumer attitudes: austerity has not led consumers to economize on spark plug quality
Glow plugs
Volume: increase in diesel car parc positively influences the glow plug market
Value: increased sales and raw material costs will drive a rise in market value
Market shares: top shareholders will retain majority but smaller channels are growing
Consumer attitudes: glow plug replacement taken seriously although cost is considered
ITALY
Oil filters
Volume: saturated market aligned with lower mileage will lead to decline in market
Value: rising labor costs help maintain market value
Market shares: a premium market that does not want to do DIY
Consumer attitudes: despite deferrals industry replacement recommendations are followed
Petrol filters
Volume: static market driven by money saving efforts of motorists
Value: size of market is dependent on volume of sales
Market shares: high number of garages gives the channel the majority share in distribution
Consumer attitudes: reduced mileage affects rates but replacements are on professional recommendation
Diesel filters
Volume: growth opportunities as diesel car parc increases
Value: significant growth tied to volume of sales
Market shares: choice driven by mechanic although preference is premium
Consumer attitudes: low awareness, thought of as a necessity of wider servicing
Air filters
Volume: component design and increased longevity will have a negative impact on sales
Value: as a low value part with declining sales, negative market value impacts are expected
Market shares: premium parts are in the majority in a market dominated by garages
Consumer attitudes: mechanic recommendations lead consumer replacement rates
Cabin filters
Volume: considerable growth anticipated as a result of the age of current filters
Value: large rise in market value expected as a result of increased sales
Market shares: garages have three times the outlets of vehicle manufacturer networks, but only 49% of the market
Consumer attitudes: awareness to grow but replacement currently based on professional recommendation
Oil
Volume: definite decrease in mileage has dramatic effect on sales of oil
Value: maintained purely by the higher cost of synthetic oil
Market shares: "do-it-for-me" market prefers vehicle manufacturer networks and petrol stations
Consumer attitudes: increasing spend aligned to rising prices, not consumer willingness
Spark plugs
Volume: economic conditions force consumers to defer replacements
Value: rising prices of raw materials help slow the market value decline
Market shares: garages hold clear majority for spark plug replacement
Consumer attitudes: cost-conscious motorists avoid unnecessary replacements
Glow plugs
Volume: growing interest in diesel cars pushes growth of glow plug market
Value: rising raw material costs will inflate market value at a higher rate than volume
Market shares: garages are preferred for replacement due to lack of DIY willingness
Consumer attitudes: lowest spend per plug in top five countries despite spend per car increase
FRANCE
Oil filters
Volume: decline expected in response to austerity
Value: slight decline held off by increasing labor costs
Market shares: premium market that prefers vehicle manufacturer networks
Consumer attitudes: trust in mechanics to suggest good quality products
Petrol filters
Volume: diesel parc saturation will see a decrease in petrol filter requirements
Value: decreasing parts value and fewer sales will see the market value fall
Market shares: consumers under warranty drive the preference for vehicle manufacturer networks
Consumer attitudes: efficiency and safety leads consumer choice
Diesel filters
Volume: preference for diesel cars will heavily influence the diesel filter market
Value: increased sales boost the momentum of the market value
Market shares: outlet majority means vehicle manufacturer networks are the biggest channel
Consumer attitudes: cost awareness likely to affect spend in the future
Air filters
Volume: stagnant or slight contraction expected as a result of saturated market
Value: inactivity in market volume translates into market value growth
Market shares: vehicle manufacturer networks dominate distribution channels
Consumer attitudes: premium brand preference with a reliance on professionals
Cabin filters
Volume: rising popularity translates into increased sales
Value: component technology will boost the market value alongside increased sales
Market shares: vehicle manufacturer networks dominate but mostly only serve consumers within warranty
Consumer attitudes: performance and safety are key concerns although awareness is low
Oil
Volume: difficult economy reflected in market volume as motorists use cars less
Value: growth preserved by rising material costs demand
Market shares: DIY oil changes allowing petrol stations to move in on vehicle manufacturer networks' majority
Consumer attitudes: cost-conscious people choose reduced mileage rather than replacement deferral
Spark plugs
Volume: continual decrease as a result of deferral and preference for diesel cars
Value: slowing decline possible through increased raw material costs
Market shares: professional channels preferred for experience
Consumer attitudes: highest spend on spark plugs within the top five countries
Glow plugs
Volume: considerable growth in response to increased sales of diesel cars
Value: growth overtaking volume of sales due to expensive technology
Market shares: consumer prefers choice to be made by professionals
Consumer attitudes: highest spend on glow plugs across the top five countries
GERMANY
Oil filters
Volume: economic recovery expected to lead the oil filter market to increase
Value: stability with an overall increase through rising labor costs
Market shares: vehicle manufacturer networks meet the high expectations of the German market
Consumer attitudes: higher awareness than across Europe with stable component spend
Petrol filters
Volume: falling popularity of petrol cars is reflected in filter market
Value: longevity of OEM parts reduces replacement rates and overall value of market
Market shares: despite fewer outlets vehicle manufacturer networks hold majority share
Consumer attitudes: quality and efficiency maintain stable replacement rates
Diesel filters
Volume: increases in diesel car sales influence filter market growth
Value: increase in demand and cost due to technology will drive market value growth
Market shares: market dominated by vehicle manufacturer networks selling premium brands
Consumer attitudes: consumers have high levels of interest and adhere to servicing recommendations
Air filters
Volume: fluctuating market in response to recession recovery
Value: overall increase in value as rises in manufacturing and distribution costs affect prices
Market shares: desire for specialized experience and meeting conditions of warranty drives market
Consumer attitudes: high standards lead to premium brand preferences and high component spend
Cabin filters
Volume: steady increase indicative of younger car parc
Value: growth expected through increased sales
Market shares: half of market served by vehicle manufacturer networks
Consumer attitudes: preference for premium components and recommended replacement rates
Oil
Volume: slight return to growth post-recession, held back by product longevity and reduced mileage
Value: robust market value supported by oil price hikes
Market shares: services mostly include oil changes, as the preference is for experienced mechanics
Consumer attitudes: spend per car highest in Europe, despite restricted spending
Spark plugs
Volume: recession and extended replacement rates lead to consistently reduced sales rates
Value: despite lower overall value, stability is expected
Market shares: professionals at garages and vehicle manufacturer networks lead shares
Consumer attitudes: quality and safety are primary concerns despite recession
Glow plugs
Volume: increased diesel car sales directly impact sales of diesel filters
Value: impressive growth expected due to higher sales and increased raw material costs
Market shares: motorists do not like DIY and choose to utilize professional channels
Consumer attitudes: second highest spend per component after France
SPAIN
Oil filters
Volume: post-recession recovery suggests increase in sales
Value: slow growth expected as manufacturers absorb rising material costs
Market shares: loyalty to local garages hands this distribution channel the largest share
Consumer attitudes: relaxed attitude to servicing and high deferral affects replacement rates
Petrol filters
Volume: falling demand for petrol filters and improved technology will affect market sales
Value: higher component prices will minimize the decrease in market value
Market shares: widespread garages outlets conduct half of all component replacements
Consumer attitudes: replacement decisions driven by professional opinion rather than motorist decision
Diesel filters
Volume: diesel's majority share of the car parc supports higher demand
Value: complex design helps to retain both high labor and part costs
Market shares: vehicle manufacturer networks hold majority despite garages' popularity
Consumer attitudes: high value of part encourages regular replacement
Air filters
Volume: aging car population prompts increase in replacements
Value: will not increase in line with sales, but will instead remain stable
Market shares: premium brands dominate a market that prefers garages
Consumer attitudes: concerted decreases in mileage and deferrals prompt government intervention
Cabin filters
Volume: increasing consumer and distribution channel interest boosts market size
Value: increases driven by raw material price rises and overall sales
Market shares: dominant manufacturer with distribution primarily through vehicle manufacturer networks
Consumer attitudes: mileage decrease offset by government intervention
Oil
Volume: expected to recover to slight growth but remain lower than previous years
Value: more resilient than market volume based on increased prices
Market shares: wider spread of shares with garages and fast fits expecting increases
Consumer attitudes: lowest spend on oil in Europe highlights cost sensitivity
Spark plugs
Volume: gradual return to form expected based on economic recovery and required replacements
Value: resilience expected in line with increased sales
Market shares: "do-it-for-me" market supports garages' majority shares in sales
Consumer attitudes: lowest spend per component with largest decrease since 2007
Glow plugs
Volume: considerable growth after economic troubles
Value: growth through raw material price increases and higher sales
Market shares: garages responsible for over half of all replacements
Consumer attitudes: reduced mileage and deferral evident, but not at the expense of the car's condition
APPENDIX
Definitions
Methodology
Further reading
Ask the analyst
Datamonitor's global automotive proposition
Component Insight reports
Channel Insight reports
Strategic Insight reports
Consumer Insight reports
Databases
Disclaimer
List Of Tables
Table: Leading five countries: filter markets
Table: Leading five countries: oil market
Table: Leading five countries: spark and glow plug markets
Table: UK oil filters snapshot
Table: UK: oil filters distribution channel market shares of volume sold, 2011
Table: UK petrol filters snapshot
Table: UK: petrol filters distribution channel market shares of volume sold, 2011
Table: UK diesel filters snapshot
Table: UK: diesel filters distribution channel market shares of volume sold, 2011
Table: UK air filters snapshot
Table: UK: air filters distribution channel market shares of volume sold, 2011
Table: UK cabin filters snapshot
Table: UK: cabin filters distribution channel market shares of volume sold, 2011
Table: UK oil snapshot
Table: UK: oil distribution channel market shares of volume sold, 2011
Table: UK spark plug snapshot
Table: UK: spark plug distribution channel market shares of volume sold, 2011
Table: UK glow plug snapshot
Table: UK: glow plug distribution channel market shares of volume sold, 2011
Table: Italy oil filters snapshot
Table: Italy: oil filters distribution channel market shares of volume sold, 2011
Table: Italy petrol filters snapshot
Table: Italy: petrol filters distribution channel market shares of volume sold, 2011
Table: Italy diesel filters snapshot
Table: Italy: diesel filters distribution channel market shares of volume sold, 2011
Table: Italy air filters snapshot
Table: Italy: air filters distribution channel market shares of volume sold, 2011
Table: Italy cabin filters snapshot
Table: Italy: cabin filters distribution channel market shares of volume sold, 2011
Table: Italy oil snapshot
Table: Italy: oil distribution channel market shares of volume sold, 2011
Table: Italy spark plug snapshot
Table: Italy: spark plug distribution channel market shares of volume sold, 2011
Table: Italy glow plug snapshot
Table: Italy: glow plug distribution channel market shares of volume sold, 2011
Table: France oil filters snapshot
Table: France: oil filters distribution channel market shares of volume sold, 2011
Table: France petrol filters snapshot
Table: France: petrol filters distribution channel market shares of volume sold, 2011
Table: France diesel filters snapshot
Table: France: diesel filters distribution channel market shares of volume sold, 2011
Table: France air filters snapshot
Table: France: air filters distribution channel market shares of volume sold, 2011
Table: France cabin filters snapshot
Table: France: cabin filters distribution channel market shares of volume sold, 2011
Table: France oil snapshot
Table: France: oil distribution channel market shares of volume sold, 2011
Table: France spark plug snapshot
Table: France: spark plug distribution channel market shares of volume sold, 2011
Table: France glow plug snapshot
Table: France: glow plug distribution channel market shares of volume sold, 2011
Table: Germany oil filters snapshot
Table: Germany: oil filters distribution channel market shares of volume sold, 2011
Table: Germany petrol filters snapshot
Table: Germany: petrol filters distribution channel market shares of volume sold, 2011
Table: Germany diesel filters snapshot
Table: Germany: diesel filters distribution channel market shares of volume sold, 2011
Table: Germany air filters snapshot
Table: Germany: air filters distribution channel market shares of volume sold, 2011
Table: Germany cabin filters snapshot
Table: Germany: cabin filters distribution channel market shares of volume sold, 2011
Table: Germany oil snapshot
Table: Germany: oil distribution channel market shares of volume sold, 2011
Table: Germany spark plug snapshot
Table: Germany: spark plug distribution channel market shares of volume sold, 2011
Table: Germany glow plug snapshot
Table: Germany: glow plug distribution channel market shares of volume sold, 2011
Table: Spain oil filters snapshot
Table: Spain: oil filters distribution channel market shares of volume sold, 2011
Table: Spain petrol filters snapshot
Table: Spain: petrol filters distribution channel market shares of volume sold, 2011
Table: Spain diesel filters snapshot
Table: Spain: diesel filters distribution channel market shares of volume sold, 2011
Table: Spain air filters snapshot
Table: Spain: air filters distribution channel market shares of volume sold, 2011
Table: Spain cabin filters snapshot
Table: Spain: cabin filters distribution channel market shares of volume sold, 2011
Table: Spain oil snapshot
Table: Spain: oil distribution channel market shares of volume sold, 2011
Table: Spain spark plug snapshot
Table: Spain: spark plug distribution channel market shares of volume sold, 2011
Table: Spain glow plug snapshot
Table: Spain: glow plug distribution channel market shares of volume sold, 2011
List Of Figures
Figure: UK: oil filter market volume and replacement rate
Figure: UK: oil filter labor and parts value
Figure: UK: spend per vehicle and spend per component
Figure: UK: petrol filter market volume and replacement rate
Figure: UK: petrol filter labor and parts value
Figure: UK: spend per vehicle and spend per component
Figure: UK: diesel filter market volume and replacement rate
Figure: UK: diesel filter labor and parts value
Figure: UK: spend per vehicle and spend per component
Figure: UK: air filter market volume and replacement rate
Figure: UK: air filter labor and parts value
Figure: UK: spend per vehicle and spend per component
Figure: UK cabin filter market volume and replacement rate
Figure: UK: cabin filter labor and parts value
Figure: UK: spend per vehicle and spend per component
Figure: UK: oil market volume and replacement rate
Figure: UK: oil labor and parts value
Figure: UK: oil spend per vehicle and spend per component
Figure: UK: spark plug market volume and replacement rate
Figure: UK: spark plug labor and parts value
Figure: UK: spark plug spend per vehicle and spend per component
Figure: UK: glow plugs market volume and replacement rate
Figure: UK: glow plug labor and parts value
Figure: UK: spend per vehicle and spend per component
Figure: Italy: oil filter market volume and replacement rate
Figure: Italy: oil filter labor and parts value
Figure: Italy: spend per vehicle and spend per component
Figure: Italy: petrol filter market volume and replacement rate
Figure: Italy: petrol filter labor and parts value
Figure: Italy: spend per vehicle and spend per component
Figure: Italy: diesel filter market volume and replacement rate
Figure: Italy: diesel filter labor and parts value
Figure: Italy: spend per vehicle and spend per component
Figure: Italy: air filter market volume and replacement rate
Figure: Italy: air filter labor and parts value
Figure: Italy: spend per vehicle and spend per component
Figure: Italy: cabin filter market volume and replacement rate
Figure: Italy: cabin filter labor and parts value
Figure: Italy: spend per vehicle and spend per component
Figure: Italy: oil market volume and replacement rate
Figure: Italy: oil labor and parts value
Figure: Italy: spend per vehicle and spend per component
Figure: Italy: spark plugs market volume and replacement rate
Figure: Italy: spark plug labor and parts value
Figure: Italy: spend per vehicle and spend per component
Figure: Italy: glow plugs market volume and replacement rate
Figure: Italy: glow plug labor and parts value
Figure: Italy: spend per vehicle and spend per component
Figure: France: oil filter market volume and replacement rate
Figure: France: oil filter labor and parts value
Figure: France: spend per vehicle and spend per component
Figure: France: petrol filter market volume and replacement rate
Figure: France: petrol filter labor and parts value
Figure: France: spend per vehicle and spend per component
Figure: France: diesel filter market volume and replacement rate
Figure: France: diesel filter labor and parts value
Figure: France: spend per vehicle and spend per component
Figure: France: air filter market volume and replacement rate
Figure: France: air filter labor and parts value
Figure: France: spend per vehicle and spend per component
Figure: France: cabin filter market volume and replacement rate
Figure: France: cabin filter labor and parts value
Figure: France: spend per vehicle and spend per component
Figure: France: oil market volume and replacement rate
Figure: France: oil labor and parts value
Figure: France: spend per vehicle and spend per component
Figure: France: spark plugs market volume and replacement rate
Figure: France: spark plug labor and parts value
Figure: France: spend per vehicle and spend per component
Figure: France: glow plugs market volume and replacement rate
Figure: France: glow plug labor and parts value
Figure: France: spend per vehicle and spend per component
Figure: Germany: oil filter market volume and replacement rate
Figure: Germany: oil filter labor and parts value
Figure: Germany: spend per vehicle and spend per component
Figure: Germany: petrol filter market volume and replacement rate
Figure: Germany: petrol filter labor and parts value
Figure: Germany: spend per vehicle and spend per component
Figure: Germany: diesel filter market volume and replacement rate
Figure: Germany: diesel filter labor and parts value
Figure: Germany: spend per vehicle and spend per component
Figure: Germany: air filter market volume and replacement rate
Figure: Germany: air filter labor and parts value
Figure: Germany: spend per vehicle and spend per component
Figure: Germany: cabin filter market volume and replacement rate
Figure: Germany: cabin filter labor and parts value
Figure: Germany: spend per vehicle and spend per component
Figure: Germany: oil market volume and replacement rate
Figure: Germany: oil labor and parts value
Figure: Germany: spend per vehicle and spend per component
Figure: Germany: spark plugs market volume and replacement rate
Figure: Germany: spark plug labor and parts value
Figure: Germany: spend per vehicle and spend per component
Figure: Germany: glow plugs market volume and replacement rate
Figure: Germany: glow plug labor and parts value
Figure: Germany: spend per vehicle and spend per component
Figure: Spain: oil filter market volume and replacement rate
Figure: Spain: oil filter labor and parts value
Figure: Spain: spend per vehicle and spend per component
Figure: Spain: petrol filter market volume and replacement rate
Figure: Spain: petrol filter labor and parts value
Figure: Spain: spend per vehicle and spend per component
Figure: Spain: diesel filter market volume and replacement rate
Figure: Spain: diesel filter labor and parts value
Figure: Spain: spend per vehicle and spend per component
Figure: Spain: air filter market volume and replacement rate
Figure: Spain: air filter labor and parts value
Figure: Spain: spend per vehicle and spend per component
Figure: Spain: cabin filter market volume and replacement rate
Figure: Spain: cabin filter labor and parts value
Figure: Spain: spend per vehicle and spend per component
Figure: Spain: oil market volume and replacement rate
Figure: Spain: oil labor and parts value
Figure: Spain: spend per vehicle and spend per component
Figure: Spain: spark plugs market volume and replacement rate
Figure: Spain: spark plug labor and parts value
Figure: Spain: spend per vehicle and spend per component
Figure: Spain: glow plugs market volume and replacement rate
Figure: Spain: glow plug labor and parts value
Figure: Spain: spend per vehicle and spend per component