Consumer Lifestyles in Egypt

Egyptian consumers find themselves in extraordinary circumstances as a result of the recent political turmoil. They also faced significant economic forces prior to the revolution, including rising inflation and unemployment. Although most households are focused on acquiring day-to-day necessities, there is a growing number of middle-class and affluent Egyptians whose attitudes and habits are based on Western consumerism and they are expected to drive increased demand for a wide range of products...

Euromonitor's Consumer Lifestyles in Egypt report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Lifestyles market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Additional Information:

Consumer Lifestyle Reports in Egypt provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Egypt. In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the Egypt’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Amongst other information, the Consumer Lifestyle in Egypt report includes the following:

• Five most important trends currently affecting consumers in Egypt
• Break-down and analysis of the Egypt’s population statistics, discussing such key factors as age, ethnicity, education and income and their effect on consumer markets
• Households segmented and analysed using a wide range of factors, such as number of occupants and with or without children
• Detailed statistics and forecasts on activity in core categories of consumer expenditure such as housing, food and drink, transport, leisure and recreation and communications, as well as expenditure in categories like cosmetics and toiletries and consumer electronics
• Identifies key distribution channels and shopping trends in major product sectors
• Describes current fashion trends (many often unique to the country) as well as attitudes toward personal appearance, health and wellness and beauty that influence patterns of consumer spending
• Reveals what consumers in Egypt do when they stay in, go out, seek out entertainment, and go on holiday
• Provides insight on the impact of technology, both in the home and while on the move

Use this report to answer questions including:

• In what types of stores do consumers shop for food and drink?
• Do commuters drive cars to work or take public transport?
• How do ethnic groups influence consumer preferences and expenditure trends?
• How many households own microwave ovens? Personal computers? Refrigerators?
• On the whole, are the Egypt’s consumers spenders or savers?
• Where do consumers go on holiday and how much do they spend?
• How well are consumers served by the Egypt’s healthcare system?
   

LIST OF CONTENTS AND TABLES
 
Consumer Habits in Context
Current Behaviour Within the Broader Economic Climate
Consumer Confidence
Misery Index
Chart 1 Misery Index 2006-2011

Learning
School Life
University Life
Adult Learning
Chart 2 Number of Students in Higher Education and Consumer Expenditure on Education per Capita
Chart 3 Regional Ranking of Higher Education Students (Incl. Universities) 2011

Working Habits
Working Conditions
Women in the Workplace
Commuting
Alternative Work Options
Retirement
Chart 4 Employed and Unemployed Population and Labour Force Participation Rate 2006-2011
Chart 5 Population Aged 15-64 Compared with Old-Age Dependency Ratio 2000-2020
Chart 6 Regional Ranking of Female Employment Rate 2011

Eating Habits
Dining in
Dining Out
Café Culture
Snacking Habits
Attitudes Towards Food Trends
Chart 7 Per Capita Expenditure on Consumer Foodservice by Chained and Independent 2011
Chart 8 Regional Ranking of Average Supply of Food Calories per Day 2011

Drinking Habits
Attitudes Towards Drinking
Drinking Inside the Home
Drinking Outside the Home
Chart 9 Per Capita Consumption of Alcoholic Drinks and Soft Drinks by Category 2011
Chart 10 Regional Ranking of Alcoholic Drinks Consumption: Off-trade vs On-trade 2011

Grooming Habits
Attitudes Towards Personal Care
Attitudes Towards Beauty
Male Grooming
Use of Hair Care Salons, Spas, Nail and Beauty Parlours
Chart 11 Value Sales of Beauty and Personal Care Key Categories 2006-2011
Chart 12 Regional Ranking of per capita Sales of Men's Grooming Products 2011

Fashion Habits
Attitudes Towards Clothing and Footwear
Attitudes Towards Personal Adornment
Attitudes Towards Accessories/luxury Goods
Chart 13 Consumer Expenditure on Clothing and Footwear 2006-2011
Chart 14 Regional Ranking of Consumer Expenditure on Clothing and Footwear as a Proportion of Total Consumer Expenditure 2011

Health and Wellness Habits
Public Versus Private Healthcare
Attitudes To Health and Well-being
Over-the-counter Versus Prescription-only Medicines (otc Vs Pom)
Sport and Fitness
Obesity
Chart 15 Growth in Public and OTC Expenditure on Pharmaceuticals Compared With Healthy Life Expectancy at Birth 2006-2011
Chart 16 Regional Ranking of Obese and Overweight Population 2011
Smoking Habits
Smoking Prevalence
Attitudes To Smoking
Chart 17 Smoking Prevalence Amongst Men and Women 2006-2011
Chart 18 Regional Ranking of Smoking Prevalence 2011

Shopping Habits
Attitudes To Shopping
Main Household Food and Non-food Consumables Shop
Top-up Food Shopping
Shopping for Big-ticket Items
Personal Shopping
E-commerce and M-commerce
Chart 19 Importance of Hypermarkets, Supermarkets and Discounters within Grocery Retailing 2011
Chart 20 Regional Ranking of Sales through Internet Retailing 2011

Leisure Habits
Staying in
Going Out
Public Holidays, Celebrations and Gift-giving
Culture
Chart 21 Cinema Attendances 2006-2011
Chart 22 Regional Ranking of Consumer Expenditure on Leisure and Recreation as a Proportion of Total Consumer Expenditure 2011

DIY and Gardening Habits
Attitudes To DIY
Attitudes To Gardening
Chart 23 Number of Home Owners and New Dwellings Completed 2006-2011
Chart 24 Regional Ranking of Home Owners as a Proportion of Total Households 2011

Pet Ownership Habits
Attitudes To Pet Ownership
Chart 25 Pet Population and Sales of Pet Food 2006-2011
Chart 26 Regional Ranking of Pet Ownership 2011

Travel Habits
Getting Around
Use of Public Transport
Air Travel
Chart 27 Kilometres Travelled by Road, Rail and Air Compared with Road Network, Consumer Expenditure on Transport Services and Number of Scheduled Airline Passengers Carried 2006-2011
Chart 28 Regional Ranking of New Car Registrations 2010

Vacation Habits
Attitudes To Taking Holidays
Main Holiday-taking Trends
Domestic Versus Foreign Holidays
Preferred Travel Methods
Chart 29 Domestic and Outgoing Tourist Expenditure by Sector 2006-2011
Chart 30 Regional Ranking of Holiday Takers 2011

Financial Habits
Attitudes Toward Payment Methods
Savings
Loans and Mortgages
Chart 31 Consumer Lending Compared with Savings and Savings Ratio 2006-2011
Chart 32 Regional Ranking of Financial Cards in Circulation 2011