Table of Contents
The Business Intelligence Market Outlook
Executive summary
The Business Intelligence market
The Business Intelligence demand side
The vendor landscape
The future of the Business Intelligence market
Chapter 1 Introduction
Introduction
Who is this report for?
Research methodology
Definitions
Business Intelligence
Analytics
OLAP
Enterprise Performance Management
SG&A
Chapter 2 The Business Intelligence market
Summary
Introduction
Market growth and drivers
Market size and forecast
Market drivers
Acquisition synergies from IT majors acquiring BI pure plays
Need for greater business transparency, corporate governance and compliance
Complexity of products, services, channels and customer base
Rise of emerging markets
Market challenges
Client difficulties in acquiring and retaining customers
Incompatibility of BI solutions with existing systems
Changing customer demands and competitive offerings
Extract, Transform and Load (ETL) issues arising out of new acquisitions
Penetrating the mid-market
Business Intelligence uptake
Current usage
Uptake by organization size
Uptake by vertical market
BI component buying propensity by non-users
Short-term BI drivers among current non-users
Short-term BI drivers among current users
Longer-term BI drivers among current users
BI usage forecast by components
Short-term BI usage forecast by enterprise functions
Planned increases in spending on Business Intelligence
Plans to increase usage: case for persuasion
Chapter 3 The Business Intelligence demand side
Summary
Introduction
Organizational priorities
Cost reduction: which areas to target?
Reducing SG&A costs
Cost reduction priorities
Business Intelligence users – case studies
Amenities Inc. – managing sales, cost of sales and profitability
Dr Pepper Snapple Group – cost analysis, capital budgeting and order fulfillment decisions
Chapter 4 The vendor landscape
Summary
Introduction
The big five
SAP BusinessObjects
Background, offering and performance
Clients
Partners
Competitors
Strategy
IBM Business Intelligence: Cognos, SPSS, ILOG and IBM BAO
Background, offering and performance
Clients
Partners
Competitors
Strategy
Microsoft Business Intelligence
Background, offering and performance
Clients
Partners
Competitors
Strategy
SAS
Background, offering and performance
Clients
Partners
Competitors
Strategy
Oracle
Background, offering and performance
Clients
Partners
Competitors
Strategy
The big five – summary
Mid-size and niche players
TIBCO Spotfire
Background, offering and performance
Clients
Partners
Competitors
Strategy
MicroStrategy
Background, offering and performance
Clients
Partners
Competitors
Strategy
Information Builders
Chapter 5 The future of the Business Intelligence market
Summary
Introduction
Future capabilities
The rise of social network analytics
Simplified exploratory search to drive BI market growth
BI applications increasingly capable of delivering recommendations at the point of impact
Trends in the BI market
Consolidation
Faster BI with richer visuals
Pervasive Analytic Applications
Expanding role of Business Intelligence
Chapter 6 Appendix
Index
List of Figures
Figure 2.1: Business Intelligence global market size ($bn), 2008-2013
Figure 2.2: BI usage by organizations (% CIO respondents, 2009)
Figure 2.3: BI users by organization size (% CIO respondents, 2009)
Figure 2.4: Current BI users by vertical market (% CIO respondents using BI), 2009
Figure 2.5: Propensity of current BI non-users to buy key BI components in 2010
Figure 2.6: Short-term factors most likely to drive BI uptake among current non-users
Figure 2.7: Short-term factors most likely to drive BI uptake among current users
Figure 2.8: Longer-term factors likely to drive BI uptake among current users
Figure 2.9: Forecast of BI usage by components (% respondents)
Figure 2.10: Forecast of BI usage by enterprise functions (% respondents)
Figure 2.11: Current user plans to change spending on BI in 2010
Figure 2.12: Case for persuasion: current BI user indecisiveness by enterprise functions
Figure 3.13: Organizational Priorities
Figure 3.14: Is reducing SG&A costs a high priority for CIOs in 2010?
Figure 3.15: Cost reduction priorities by enterprise function
Figure 4.16: SAP BusinessObjects BI offerings
Figure 4.17: IBM Cognos BI offerings
Figure 4.18: IBM Cognos Analytic Applications
Figure 4.19: The big five – summary
Figure 4.20: TIBCO Spotfire’s BI offerings – platform overview
List of Tables
Table 2.1: Business Intelligence global market size ($bn), 2008-2013
Table 2.2: BI usage by organizations (% CIO respondents), 2009
Table 2.3: BI users by organization size (% CIO respondents, 2009)
Table 2.4: Current BI users by vertical market (% CIO respondents using BI, 2009)
Table 2.5: Propensity of current BI non-users to buy key BI components in 2010
Table 2.6: Short-term factors most likely to drive BI uptake among current non-users
Table 2.7: Short-term factors most likely to drive BI uptake among current users
Table 2.8: Longer-term factors likely to drive BI uptake among current users (% CIO respondents currently using BI)
Table 2.9: Forecast of BI usage by components (% respondents currently using BI)
Table 2.10: Forecast of BI usage by enterprise functions (% respondents currently using BI)
Table 2.11: Current user plans to change spending on BI in 2010 (% CIO respondents)
Table 2.12: Case for persuasion: current BI user indecisiveness by enterprise functions (% CIO respondents)
Table 3.13: Is reducing SG&A costs a high priority for CIOs in 2010?