Lojas Americanas Brazil: Consumer Profile

Published: May 2012
No. of Pages: 52
    ReportsandReports

Synopsis

Lojas Americanas Brazil: Consumer Profile is the result of Canadean’s extensive online consumer survey Lojas Americanas in Brazil, presenting uniquely detailed data on Lojas Americanas’s end-consumers. It provides retailer profiles for both Main and Occasional consumers (determined by the share of their goods coming from this retailer) covering over 25 individual consumer groups, and retailer share at product category level.

Introduction and Landscape

Why was the report written?

While shopper and store audit data provide the picture of what’s happening in store, this report focuses on providing data on the final consumers of products from Lojas Americanas. Therefore, this report provides a different view from both loyalty card and shopper data in order to help complete a total understanding of the consumer base and improve decision making.

What is the current market landscape and what is changing?

Understanding the consumer audience is key and increasingly this means not just understanding the shoppers in store, but also who they are purchasing for. This broader view of who their customers are allows retailers to make more informed strategic decisions.

What are the key drivers behind recent market changes?

The effects of the global recession and the following recovery have led consumers to closely examine their choice of retailer and products purchased. While the effects have varied country by country, no retailer has been left totally untouched and this has created a need for retailers to understand who their end-consumer audience is.

What makes this report unique and essential to read?

The report provides valuable, hard to obtain, consumer-survey based, data on Lojas Americanas in Brazil, showing who its end-customers are and how well the retailer is performing overall (as measured by category share). By focusing on end-consumers and not in-store shoppers, the report provides a different perspective compared to other types of data, helping retailers to identify which consumer groups they want to compete for in the future.

Key Features and Benefits

  • The report profiles Lojas Americanas’s end-consumers and covers over 25 consumer groups of both Main and Occasional users (determined by the share of their goods coming from this retailer).
  • Market shares by category show how Lojas Americanas is performing in product categories across the Consumer Packaged Goods industry.

Published By: Canadean
Product Code: Canadean3281


Did you find what you are/were looking for ? If not, read below and browse through other relevant pages for similar market research reports OR get in touch with us through the form/contact info in your right navigation panel and well share relevant market report titles for you to explore.

Related Reports:

  • Global Duty-Free Retailing Market 2017-2021

    Duty-free retailers are those who are exempted from certain local and national taxes and duties because they sell goods to international travelers. However, taxes may be imposed on such goods once the buyer reaches their country of destination or whe...

  • Home Retail Series Kitchen Furniture 2016

    Summary Growth in the kitchen furniture market has slowed to 0.5% in 2016 (from 2.0% in 2015).  Prospects for the market are bleak in 2017, as weakening consumer confidence and a slowing housing market mean that consumers budgets will come unde...

  • Department Store Retailing in the UK 2016

    Summary 2016 was challenging for the department store market, with growth of just 1.7%, the weakest since 2009. Growth would have eluded the channel were it not for the luxury players' performance being boosted by increased tourist spending due to t...

  • Global and Chinese Booths Industry, 2016 Market Research Report

    The 'Global and Chinese Booths Industry, 2011-2021 Market Research Report' is a professional and in-depth study on the current state of the global Booths industry with a focus on the Chinese market. The report provides key statistics on the market st...

  • Personal Care Electricals

    Summary In 2016, the PCE market has seen steady, but not significant, growth of 2.4%. The hair-styling market is driving growth in 2016, with an increase of 4.4% this year. The PCE market is defined by replacement purchases, gifting during retail oc...

  • United States, EU, Japan, China, India and Southeast Asia Retail Automation Market Size, Status and Forecast 2021

    Notes: Production, means the output of Retail Automation Revenue, means the sales value of Retail Automation This report studies the global Retail Automation market, analyzes and researches the Retail Automation development status and forecast i...

  • Convenience Retailing at the Service Station 2016

    Summary This report is an essential resource for service station retailers big and small looking to increase the productivity and attractiveness of their proposition to motorists across the globe. Verdict examines the key ways to adopt a low risk, h...

  • China Luxury E-tailing Market Research Report 2016

    Notes: Sales, means the sales volume of Luxury E-tailing Revenue, means the sales value of Luxury E-tailing This report studies Luxury E-tailing in China market, focuses on the top players in China market, with capacity, production, price, reven...

  • Home Retail Series: Laundry & Cleaning

    Summary The laundry & cleaning market is expected to grow 1.6% in 2016, the highest rise in over five years. With growth heavily reliant on replacement purchases and sales of everyday household essentials, the market has been relatively stable, ...

  • Europe Luxury E-tailing Market Report 2016

    Notes: Sales, means the sales volume of Luxury E-tailing Revenue, means the sales value of Luxury E-tailing This report studies sales (consumption) of Luxury E-tailing in Europe market, especially in Germany, UK, France, Russia, Italy, Benelux a...


Why ReportsnReports.com?

  • 500,000 market research reports and growing.
  • Top Fortune 500 Organizations trust us for research data.
  • 24/7 support on call as well as emails.
  • Your Details are safe with us.
  • Free support for your research requirements.
  • Report Delivery: Email
  • Delivery Time:
    • Upto 24 hrs - working days
    • Upto 48 hrs max - weekends and public holidays

Research Support / Custom Research

If this business study does not have the data and information analysis you need, contact us with your research requirements. We explore available market research reports to map your needs and share report titles with you. Alternatively, we can also offer custom research that suits your budget and timelines. Share your information requirements here.
Connect With Us
Email: sales@reportsandreports.com Call : + 1 888 391 5441

Subscription Option

Using our subscription option, you get access to market research reports and industry data of Consumer Goods market as per your needs. Get the best of Consumer Goods research reports by utilizing your research budgets in an optimum way.

More about our Subscription option
Report Alerts

Get Email alerts about market research reports from industries and publishers of your interest: