Consumer Appliances in the Philippines

Published: April 2013
No. of Pages: 141
  

Consumer appliances in the Philippines recorded modest volume growth in 2012. This growth can be attributed to better economic conditions, the residential property boom in the country, the green initiatives of the government and manufacturers, and the prevalence of flexible payment options from major banks and chained electrical goods retailers. The increase in value sales, on the other hand, was mainly driven by greater demand for energy-efficient and feature-heavy models, which commonly...

Euromonitor International's Consumer Appliances in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2017 illustrate how the market is set to change.

Product Coverage: Major Appliances, Small Appliances.

Data Coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Consumer Appliances in the Philippines

Table Of Contents

Executive Summary
Consumer Appliances Records Modest Volume and Value Growth in 2012
Condominium Living and Energy Campaigns Influence Consumers' Preferences
Haier Group Establishes A Local Subsidiary in the Philippines
Online Shopping Portal Lazada.com Launches A Philippine Website in 2012
A Similar Performance Is Expected Over the Forecast Period

Key Trends and Developments
Shopping Portal Lazada.com Enters the Philippine Market
Haier Group Establishes A Local Subsidiary in the Philippines
Chained Electronics and Appliance Specialist Retailers and Banks Offer Flexible Payment Options
Real Estate Boom Stimulates Demand and Changes Consumers' Preferences
More Energy-efficient Appliances Are Available in the Market

Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2007-2012
Table 2 Replacement Cycles of Consumer Appliances by Category 2007-2012

Market Data
Table 3 Sales of Consumer Appliances by Category: Volume 2007-2012
Table 4 Sales of Consumer Appliances by Category: Value 2007-2012
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2007-2012
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2007-2012
Table 7 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2007-2012
Table 8 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2007-2012
Table 9 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2007-2012
Table 10 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2007-2012
Table 11 Sales of Small Appliances by Category: Volume 2007-2012
Table 12 Sales of Small Appliances by Category: Value 2007-2012
Table 13 Sales of Small Appliances by Category: % Volume Growth 2007-2012
Table 14 Sales of Small Appliances by Category: % Value Growth 2007-2012
Table 15 Company Shares of Major Appliances 2008-2012
Table 16 Brand Shares of Major Appliances 2009-2012
Table 17 Company Shares of Small Appliances 2008-2012
Table 18 Brand Shares of Small Appliances 2009-2012
Table 19 Major Appliances by Distribution Format: % Breakdown 2007-2012
Table 20 Small Appliances by Distribution Format: % Breakdown 2007-2012
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2012-2017
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 25 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2012-2017
Table 26 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2012-2017
Table 27 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 28 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2012-2017
Table 29 Forecast Sales of Small Appliances by Category: Volume 2012-2017
Table 30 Forecast Sales of Small Appliances by Category: Value 2012-2017
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2012-2017

Sources
Summary 1 Research Sources

Abenson Inc in Consumer Appliances (Philippines)
Strategic Direction
Key Facts
Summary 2 Abenson Inc: Key Facts
Summary 3 Abenson Inc: Operational Indicators
Company Background
Chart 1 Abenson Inc: Abenson, Electronics and Appliance Specialist Retailers in Metro Manila
Internet Strategy
Private Label
Competitive Positioning
Summary 4 Abenson Inc: Competitive Position 2012

Concepcion Industries Inc in Consumer Appliances (Philippines)
Strategic Direction
Key Facts
Summary 5 Concepcion Industries Inc: Key Facts
Company Background
Production
Summary 6 Concepcion Industries Inc: Production Statistics 2012
Competitive Positioning
Summary 7 Concepcion Industries Inc: Competitive Position 2012

Ever Good Unlimited Corp in Consumer Appliances (Philippines)
Strategic Direction
Key Facts
Summary 8 Ever Good Unlimited Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Ever Good Unlimited Corp: Competitive Position 2012

Excellence Appliance Technologies Inc in Consumer Appliances (Philippines)
Strategic Direction
Key Facts
Summary 10 Excellence Appliance Technologies Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Excellence Appliance Technologies Inc: Competitive Position 2012

General Heat Corp in Consumer Appliances (Philippines)
Strategic Direction
Key Facts
Summary 12 General Heat Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 General Heat Corp: Competitive Position 2012

Northern Islands Co Inc in Consumer Appliances (Philippines)
Strategic Direction
Key Facts
Summary 14 Northern Islands Co Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 15 Northern Islands Co Inc: Competitive Position 2012

Star Appliance Center Inc in Consumer Appliances (Philippines)
Strategic Direction
Key Facts
Summary 16 Star Appliance Center Inc: Key Facts
Summary 17 Star Appliance Center Inc: Operational Indicators
Company Background
Chart 2 Star Appliance Center Inc: SM Appliance, Electronics and Appliance Specialist Retailers in Metro Manila
Internet Strategy
Private Label
Competitive Positioning
Summary 18 Star Appliance Center Inc: Competitive Position 2012
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Dishwashers by Category: Volume 2007-2012
Table 34 Sales of Dishwashers by Category: Value 2007-2012
Table 35 Sales of Dishwashers by Category: % Volume Growth 2007-2012
Table 36 Sales of Dishwashers by Category: % Value Growth 2007-2012
Table 37 Sales of Dishwashers by Category: Volume 2007-2012
Table 38 Sales of Dishwashers by Category: Value 2007-2012
Table 39 Sales of Dishwashers by Category: % Volume Growth 2007-2012
Table 40 Sales of Dishwashers by Category: % Value Growth 2007-2012
Table 41 Sales of Dishwashers by Format: % Breakdown 2007-2012
Table 42 Company Shares of Dishwashers 2008-2012
Table 43 Brand Shares of Dishwashers 2009-2012
Table 44 Forecast Sales of Dishwashers by Category: Volume 2012-2017
Table 45 Forecast Sales of Dishwashers by Category: Value 2012-2017
Table 46 Forecast Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 47 Forecast Sales of Dishwashers by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 48 Sales of Home Laundry Appliances by Category: Volume 2007-2012
Table 49 Sales of Home Laundry Appliances by Category: Value 2007-2012
Table 50 Sales of Home Laundry Appliances by Category: % Volume Growth 2007-2012
Table 51 Sales of Home Laundry Appliances by Category: % Value Growth 2007-2012
Table 52 Sales of Automatic Tumble Dryers by Format: % Breakdown 2007-2012
Table 53 Sales of Automatic Washing Machines by Format: % Breakdown 2007-2012
Table 54 Sales of Automatic Washing Machines by Volume Capacity: % Breakdown 2007-2012
Table 55 Company Shares of Home Laundry Appliances 2008-2012
Table 56 Brand Shares of Home Laundry Appliances 2009-2012
Table 57 Forecast Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 58 Forecast Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 59 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 60 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Large Cooking Appliances by Category: Volume 2007-2012
Table 62 Sales of Large Cooking Appliances by Category: Value 2007-2012
Table 63 Sales of Large Cooking Appliances by Category: % Volume Growth 2007-2012
Table 64 Sales of Large Cooking Appliances by Category: % Value Growth 2007-2012
Table 65 Sales of Built-in Hobs by Format: % Breakdown 2007-2012
Table 66 Sales of Ovens by Format: % Breakdown 2007-2012
Table 67 Sales of Cookers by Format: % Breakdown 2007-2012
Table 68 Sales of Range Cookers by Format: % Breakdown 2007-2012
Table 69 Company Shares of Large Cooking Appliances 2008-2012
Table 70 Brand Shares of Large Cooking Appliances 2009-2012
Table 71 Company Shares of Built-in Hobs 2008-2012
Table 72 Company Shares of Ovens 2008-2012
Table 73 Company Shares of Cooker Hoods 2008-2012
Table 74 Company Shares of Built-in Cooker Hoods 2008-2012
Table 75 Company Shares of Cookers 2008-2012
Table 76 Company Shares of Range Cookers 2008-2012
Table 77 Forecast Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 78 Forecast Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 79 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 80 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 81 Sales of Microwaves by Category: Volume 2007-2012
Table 82 Sales of Microwaves by Category: Value 2007-2012
Table 83 Sales of Microwaves by Category: % Volume Growth 2007-2012
Table 84 Sales of Microwaves by Category: % Value Growth 2007-2012
Table 85 Sales of Microwaves by Type 2009-2011
Table 86 Company Shares of Microwaves 2008-2012
Table 87 Brand Shares of Microwaves 2009-2012
Table 88 Microwaves by Distribution Format: % Analysis 2007-2012
Table 89 Forecast Sales of Microwaves by Category: Volume 2012-2017
Table 90 Forecast Sales of Microwaves by Category: Value 2012-2017
Table 91 Forecast Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 92 Forecast Sales of Microwaves by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 93 Sales of Refrigeration Appliances by Category: Volume 2007-2012
Table 94 Sales of Refrigeration Appliances by Category: Value 2007-2012
Table 95 Sales of Refrigeration Appliances by Category: % Volume Growth 2007-2012
Table 96 Sales of Refrigeration Appliances by Category: % Value Growth 2007-2012
Table 97 Sales of Freezers by Format: % Breakdown 2007-2012
Table 98 Sales of Freezers by Volume Capacity: % Breakdown 2007-2012
Table 99 Sales of Fridge Freezers by Format: % Breakdown 2007-2012
Table 100 Sales of Fridge Freezers by Static Vs Frost-Free: % Breakdown 2009-2012
Table 101 Sales of Fridge Freezers by Volume Capacity: % Breakdown 2007-2012
Table 102 Sales of Fridges by Format: % Breakdown 2007-2012
Table 103 Sales of Fridges by Static Vs Frost-Free: % Breakdown 2009-2011
Table 104 Sales of Fridges by Volume Capacity: % Breakdown 2007-2012
Table 105 Company Shares of Refrigeration Appliances 2008-2012
Table 106 Brand Shares of Refrigeration Appliances 2009-2012
Table 107 Company Shares of Freestanding Fridge Freezers 2008-2012
Table 108 Company Shares of Freestanding Fridges 2008-2012
Table 109 Forecast Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 110 Forecast Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 111 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 112 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 113 Sales of Air Treatment Products by Category: Volume 2007-2012
Table 114 Sales of Air Treatment Products by Category: Value 2007-2012
Table 115 Sales of Air Treatment Products by Category: % Volume Growth 2007-2012
Table 116 Sales of Air Treatment Products by Category: % Value Growth 2007-2012
Table 117 Company Shares of Air Treatment Products 2008-2012
Table 118 Brand Shares of Air Treatment Products 2009-2012
Table 119 Forecast Sales of Air Treatment Products by Category: Volume 2012-2017
Table 120 Forecast Sales of Air Treatment Products by Category: Value 2012-2017
Table 121 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 122 Forecast Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 123 Sales of Food Preparation Appliances by Category: Volume 2007-2012
Table 124 Sales of Food Preparation Appliances by Category: Value 2007-2012
Table 125 Sales of Food Preparation Appliances by Category: % Volume Growth 2007-2012
Table 126 Sales of Food Preparation Appliances by Category: % Value Growth 2007-2012
Table 127 Company Shares of Food Preparation Appliances 2008-2012
Table 128 Brand Shares of Food Preparation Appliances 2009-2012
Table 129 Forecast Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 130 Forecast Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 131 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 132 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 133 Sales of Irons: Volume 2007-2012
Table 134 Sales of Irons: Value 2007-2012
Table 135 Sales of Irons: % Volume Growth 2007-2012
Table 136 Sales of Irons: % Value Growth 2007-2012
Table 137 Unit Sales of Irons by Format: % Breakdown 2007-2012
Table 138 Company Shares of Irons 2008-2012
Table 139 Brand Shares of Irons 2009-2012
Table 140 Forecast Sales of Irons: Volume 2012-2017
Table 141 Forecast Sales of Irons: Value 2012-2017
Table 142 Forecast Sales of Irons: % Volume Growth 2012-2017
Table 143 Forecast Sales of Irons: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 144 Sales of Personal Care Appliances by Category: Volume 2007-2012
Table 145 Sales of Personal Care Appliances by Category: Value 2007-2012
Table 146 Sales of Personal Care Appliances by Category: % Volume Growth 2007-2012
Table 147 Sales of Personal Care Appliances by Category: % Value Growth 2007-2012
Table 148 Sales of Body Shavers by Format: % Breakdown 2007-2012
Table 149 Sales of Body Shavers by Power Source: % Breakdown 2009-2011
Table 150 Sales of Hair Care Appliances by Format: % Breakdown 2007-2012
Table 151 Company Shares of Personal Care Appliances 2008-2012
Table 152 Brand Shares of Personal Care Appliances 2009-2012
Table 153 Forecast Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 154 Forecast Sales of Personal Care Appliances by Category: Value 2012-2017
Table 155 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 156 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 157 Sales of Small Cooking Appliances by Category: Volume 2007-2012
Table 158 Sales of Small Cooking Appliances by Category: Value 2007-2012
Table 159 Sales of Small Cooking Appliances by Category: % Volume Growth 2007-2012
Table 160 Sales of Small Cooking Appliances by Category: % Value Growth 2007-2012
Table 161 Unit Sales of Coffee Machines by Format: % Breakdown 2007-2012
Table 162 Company Shares of Small Cooking Appliances 2008-2012
Table 163 Brand Shares of Small Cooking Appliances 2009-2012
Table 164 Forecast Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 165 Forecast Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 166 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 167 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 168 Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2007-2012
Table 169 Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2007-2012
Table 170 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2007-2012
Table 171 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2007-2012
Table 172 Company Shares of Small Kitchen Appliances (Non-cooking) 2008-2012
Table 173 Brand Shares of Small Kitchen Appliances (Non-cooking) 2009-2012
Table 174 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2012-2017
Table 175 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2012-2017
Table 176 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2012-2017
Table 177 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 178 Sales of Vacuum Cleaners by Category: Volume 2007-2012
Table 179 Sales of Vacuum Cleaners by Category: Value 2007-2012
Table 180 Sales of Vacuum Cleaners by Category: % Volume Growth 2007-2012
Table 181 Sales of Vacuum Cleaners by Category: % Value Growth 2007-2012
Table 182 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2007-2012
Table 183 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2007-2012
Table 184 Company Shares of Vacuum Cleaners 2008-2012
Table 185 Brand Shares of Vacuum Cleaners 2009-2012
Table 186 Forecast Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 187 Forecast Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 188 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 189 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017

Published By: Euromonitor International
Product Code: Euromonitor International7535


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