Consumer Appliances in Germany

Published: May 2013
No. of Pages: 163

Price

In a reflection of the growing global concern with the unresolved Eurozone crisis and the threat of deindustrialisation in Europe, volume growth slowed considerably in major appliances in Germany during 2012. While small appliances maintained a steady performance in 2012, the overall performance of consumer appliances was dragged down by the weaker showing of major appliances. Marginal increases in the German savings ratio was noted in 2012 and this indicated lower consumer spending throughout...

Euromonitor International's Consumer Appliances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2017 illustrate how the market is set to change.

Product Coverage: Major Appliances, Small Appliances.

Data Coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Appliances market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Consumer Appliances in Germany

Table Of Contents

Executive Summary
Economic Instability Leads To Slower Performance in 2012
Small Appliances Is Resilient, Outperforming Major Appliances
""made in Germany"" Tag A Strong Draw for German Consumers
Internet Retailing Boosts Demand
Energy-efficient Technologies To Drive Future Growth

Key Trends and Developments
Consumer Appliances Market on the Verge of Losing Steam
Multichannel Strategy for Specialist Retailers
New Eu-labelling System Drives Demand the Development of Smartgrid in Germany Presents Challenges
Premium Brands Benefit From Consumer Credibility

Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2007-2012
Table 2 Replacement Cycles of Consumer Appliances by Category 2007-2012

Market Data
Table 3 Sales of Consumer Appliances by Category: Volume 2007-2012
Table 4 Sales of Consumer Appliances by Category: Value 2007-2012
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2007-2012
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2007-2012
Table 7 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2007-2012
Table 8 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2007-2012
Table 9 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2007-2012
Table 10 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2007-2012
Table 11 Sales of Small Appliances by Category: Volume 2007-2012
Table 12 Sales of Small Appliances by Category: Value 2007-2012
Table 13 Sales of Small Appliances by Category: % Volume Growth 2007-2012
Table 14 Sales of Small Appliances by Category: % Value Growth 2007-2012
Table 15 Company Shares of Major Appliances 2008-2012
Table 16 Brand Shares of Major Appliances 2009-2012
Table 17 Company Shares of Small Appliances 2008-2012
Table 18 Brand Shares of Small Appliances 2009-2012
Table 19 Major Appliances by Distribution Format: % Breakdown 2007-2012
Table 20 Small Appliances by Distribution Format: % Breakdown 2007-2012
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2012-2017
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 25 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2012-2017
Table 26 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2012-2017
Table 27 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 28 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2012-2017
Table 29 Forecast Sales of Small Appliances by Category: Volume 2012-2017
Table 30 Forecast Sales of Small Appliances by Category: Value 2012-2017
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2012-2017

Definitions
Summary 1 Research Sources

Bauknecht Hausgeräte GmbH in Consumer Appliances (germany)
Strategic Direction
Key Facts
Summary 2 Bauknecht Hausgeräte GmbH: Key Facts
Company Background
Production
Summary 3 Bauknecht Hausgeräte GmbH: Production Statistics 2012
Competitive Positioning
Summary 4 Bauknecht Hausgeräte GmbH: Competitive Position 2012

Bsh Bosch & Siemens Hausgeräte GmbH in Consumer Appliances (germany)
Strategic Direction
Key Facts
Summary 5 BSH Bosch & Siemens Hausgeräte GmbH: Key Facts
Company Background
Production
Summary 6 Bosch & Siemens Hausgeräte GmbH: Production Statistics 2012
Competitive Positioning
Summary 7 BSH Bosch & Siemens Hausgeräte GmbH: Competitive Position 2012

Clatronic GmbH in Consumer Appliances (germany)
Strategic Direction
Key Facts
Summary 8 Clatronic GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Clatronic GmbH: Competitive Position 2012

Cloer Elektrogeräte GmbH in Consumer Appliances (germany)
Strategic Direction
Key Facts
Summary 10 Cloer Elektrogeräte GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Cloer Elektrogeräte GmbH: Competitive Position 2012

Expert AG in Consumer Appliances (germany)
Strategic Direction
Key Facts
Summary 12 Expert AG: Key Facts
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 13 Expert AG: Competitive Position 2012

Media-saturn-holding GmbH in Consumer Appliances (germany)
Strategic Direction
Key Facts
Summary 14 Media-Saturn Holding GmbH: Key Facts
Internet Strategy
Company Background
Private Label
Summary 15 Media-Saturn Holding GmbH: Private Label Portfolio
Competitive Positioning
Summary 16 Media-Saturn Holding GmbH: Competitive Position 2012

Miele & Cie Kg in Consumer Appliances (germany)
Strategic Direction
Key Facts
Summary 17 Miele & Cie KG: Key Facts
Company Background
Production
Summary 18 Miele & Cie KG: Production Statistics 2012
Competitive Positioning
Summary 19 Miele & Cie KG: Competitive Position 2012

Severin Elektrogeräte GmbH in Consumer Appliances (germany)
Strategic Direction
Key Facts
Summary 20 Severin Elektrogeräte GmbH: Key Facts
Company Background
Production
Summary 21 Severin Elektrogeräte GmbH: Production Statistics 2012
Competitive Positioning
Summary 22 Severin Elektrogeräte GmbH: Competitive Position 2012

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Dishwashers by Category: Volume 2007-2012
Table 34 Sales of Dishwashers by Category: Value 2007-2012
Table 35 Sales of Dishwashers by Category: % Volume Growth 2007-2012
Table 36 Sales of Dishwashers by Category: % Value Growth 2007-2012
Table 37 Sales of Dishwashers by Category: Volume 2007-2012
Table 38 Sales of Dishwashers by Category: Value 2007-2012
Table 39 Sales of Dishwashers by Category: % Volume Growth 2007-2012
Table 40 Sales of Dishwashers by Category: % Value Growth 2007-2012
Table 41 Sales of Dishwashers by Format: % Breakdown 2007-2012
Table 42 Company Shares of Dishwashers 2008-2012
Table 43 Brand Shares of Dishwashers 2009-2012
Table 44 Forecast Sales of Dishwashers by Category: Volume 2012-2017
Table 45 Forecast Sales of Dishwashers by Category: Value 2012-2017
Table 46 Forecast Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 47 Forecast Sales of Dishwashers by Category: % Value Growth 2012-2017

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 48 Sales of Home Laundry Appliances by Category: Volume 2007-2012
Table 49 Sales of Home Laundry Appliances by Category: Value 2007-2012
Table 50 Sales of Home Laundry Appliances by Category: % Volume Growth 2007-2012
Table 51 Sales of Home Laundry Appliances by Category: % Value Growth 2007-2012
Table 52 Sales of Automatic Tumble Dryers by Format: % Breakdown 2007-2012
Table 53 Sales of Automatic Washing Machines by Format: % Breakdown 2007-2012
Table 54 Sales of Automatic Washing Machines by Volume Capacity: % Breakdown 2007-2012
Table 55 Company Shares of Home Laundry Appliances 2008-2012
Table 56 Brand Shares of Home Laundry Appliances 2009-2012
Table 57 Forecast Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 58 Forecast Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 59 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 60 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Large Cooking Appliances by Category: Volume 2007-2012
Table 62 Sales of Large Cooking Appliances by Category: Value 2007-2012
Table 63 Sales of Large Cooking Appliances by Category: % Volume Growth 2007-2012
Table 64 Sales of Large Cooking Appliances by Category: % Value Growth 2007-2012
Table 65 Sales of Built-in Hobs by Format: % Breakdown 2007-2012
Table 66 Sales of Ovens by Format: % Breakdown 2007-2012
Table 67 Sales of Cookers by Format: % Breakdown 2007-2012
Table 68 Sales of Range Cookers by Format: % Breakdown 2007-2012
Table 69 Company Shares of Large Cooking Appliances 2008-2012
Table 70 Brand Shares of Large Cooking Appliances 2009-2012
Table 71 Company Shares of Built-in Hobs 2008-2012
Table 72 Company Shares of Ovens 2008-2012
Table 73 Company Shares of Cooker Hoods 2008-2012
Table 74 Company Shares of Built-in Cooker Hoods 2008-2012
Table 75 Company Shares of Freestanding Cooker Hoods 2008-2012
Table 76 Company Shares of Cookers 2008-2012
Table 77 Company Shares of Range Cookers 2008-2012
Table 78 Forecast Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 79 Forecast Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 80 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 81 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 82 Sales of Microwaves by Category: Volume 2007-2012
Table 83 Sales of Microwaves by Category: Value 2007-2012
Table 84 Sales of Microwaves by Category: % Volume Growth 2007-2012
Table 85 Sales of Microwaves by Category: % Value Growth 2007-2012
Table 86 Sales of Microwaves by Type 2009-2011
Table 87 Company Shares of Microwaves 2008-2012
Table 88 Brand Shares of Microwaves 2009-2012
Table 89 Microwaves by Distribution Format: % Analysis 2007-2012
Table 90 Forecast Sales of Microwaves by Category: Volume 2012-2017
Table 91 Forecast Sales of Microwaves by Category: Value 2012-2017
Table 92 Forecast Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 93 Forecast Sales of Microwaves by Category: % Value Growth 2012-2017

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 94 Sales of Refrigeration Appliances by Category: Volume 2007-2012
Table 95 Sales of Refrigeration Appliances by Category: Value 2007-2012
Table 96 Sales of Refrigeration Appliances by Category: % Volume Growth 2007-2012
Table 97 Sales of Refrigeration Appliances by Category: % Value Growth 2007-2012
Table 98 Sales of Electric Wine Coolers/Chillers by Format: % Breakdown 2007-2012
Table 99 Sales of Freezers by Format: % Breakdown 2007-2012
Table 100 Sales of Freezers by Volume Capacity: % Breakdown 2007-2012
Table 101 Sales of Fridge Freezers by Format: % Breakdown 2007-2012
Table 102 Sales of Fridge Freezers by Static Vs Frost-Free: % Breakdown 2009-2012
Table 103 Sales of Fridge Freezers by Volume Capacity: % Breakdown 2007-2012
Table 104 Sales of Fridges by Format: % Breakdown 2007-2012
Table 105 Sales of Fridges by Static Vs Frost-Free: % Breakdown 2009-2011
Table 106 Sales of Fridges by Volume Capacity: % Breakdown 2007-2012
Table 107 Company Shares of Refrigeration Appliances 2008-2012
Table 108 Brand Shares of Refrigeration Appliances 2009-2012
Table 109 Company Shares of Built-in Fridge Freezers 2008-2012
Table 110 Company Shares of Freestanding Fridge Freezers 2008-2012
Table 111 Company Shares of Built-in Fridges 2008-2012
Table 112 Company Shares of Freestanding Fridges 2008-2012
Table 113 Forecast Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 114 Forecast Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 115 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 116 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 117 Sales of Air Treatment Products by Category: Volume 2007-2012
Table 118 Sales of Air Treatment Products by Category: Value 2007-2012
Table 119 Sales of Air Treatment Products by Category: % Volume Growth 2007-2012
Table 120 Sales of Air Treatment Products by Category: % Value Growth 2007-2012
Table 121 Company Shares of Air Treatment Products 2008-2012
Table 122 Brand Shares of Air Treatment Products 2009-2012
Table 123 Forecast Sales of Air Treatment Products by Category: Volume 2012-2017
Table 124 Forecast Sales of Air Treatment Products by Category: Value 2012-2017
Table 125 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 126 Forecast Sales of Air Treatment Products by Category: % Value Growth 2012-2017

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 127 Sales of Food Preparation Appliances by Category: Volume 2007-2012
Table 128 Sales of Food Preparation Appliances by Category: Value 2007-2012
Table 129 Sales of Food Preparation Appliances by Category: % Volume Growth 2007-2012
Table 130 Sales of Food Preparation Appliances by Category: % Value Growth 2007-2012
Table 131 Company Shares of Food Preparation Appliances 2008-2012
Table 132 Brand Shares of Food Preparation Appliances 2009-2012
Table 133 Forecast Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 134 Forecast Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 135 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 136 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 137 Sales of Heating Appliances by Category: Volume 2007-2012
Table 138 Sales of Heating Appliances by Category: Value 2007-2012
Table 139 Sales of Heating Appliances by Category: % Volume Growth 2007-2012
Table 140 Sales of Heating Appliances by Category: % Value Growth 2007-2012
Table 141 Company Shares of Heating Appliances 2008-2012
Table 142 Brand Shares of Heating Appliances 2009-2012
Table 143 Forecast Sales of Heating Appliances by Category: Volume 2012-2017
Table 144 Forecast Sales of Heating Appliances by Category: Value 2012-2017
Table 145 Forecast Sales of Heating Appliances by Category: % Volume Growth 2012-2017
Table 146 Forecast Sales of Heating Appliances by Category: % Value Growth 2012-2017

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 147 Sales of Irons: Volume 2007-2012
Table 148 Sales of Irons: Value 2007-2012
Table 149 Sales of Irons: % Volume Growth 2007-2012
Table 150 Sales of Irons: % Value Growth 2007-2012
Table 151 Unit Sales of Irons by Format: % Breakdown 2007-2012
Table 152 Company Shares of Irons 2008-2012
Table 153 Brand Shares of Irons 2009-2012
Table 154 Forecast Sales of Irons: Volume 2012-2017
Table 155 Forecast Sales of Irons: Value 2012-2017
Table 156 Forecast Sales of Irons: % Volume Growth 2012-2017
Table 157 Forecast Sales of Irons: % Value Growth 2012-2017

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 158 Sales of Personal Care Appliances by Category: Volume 2007-2012
Table 159 Sales of Personal Care Appliances by Category: Value 2007-2012
Table 160 Sales of Personal Care Appliances by Category: % Volume Growth 2007-2012
Table 161 Sales of Personal Care Appliances by Category: % Value Growth 2007-2012
Table 162 Sales of Body Shavers by Format: % Breakdown 2007-2012
Table 163 Sales of Body Shavers by Power Source: % Breakdown 2009-2011
Table 164 Sales of Hair Care Appliances by Format: % Breakdown 2007-2012
Table 165 Company Shares of Personal Care Appliances 2008-2012
Table 166 Brand Shares of Personal Care Appliances 2009-2012
Table 167 Forecast Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 168 Forecast Sales of Personal Care Appliances by Category: Value 2012-2017
Table 169 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 170 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2012-2017

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 171 Sales of Small Cooking Appliances by Category: Volume 2007-2012
Table 172 Sales of Small Cooking Appliances by Category: Value 2007-2012
Table 173 Sales of Small Cooking Appliances by Category: % Volume Growth 2007-2012
Table 174 Sales of Small Cooking Appliances by Category: % Value Growth 2007-2012
Table 175 Unit Sales of Coffee Machines by Format: % Breakdown 2007-2012
Table 176 Company Shares of Small Cooking Appliances 2008-2012
Table 177 Brand Shares of Small Cooking Appliances 2009-2012
Table 178 Forecast Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 179 Forecast Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 180 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 181 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 182 Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2007-2012
Table 183 Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2007-2012
Table 184 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2007-2012
Table 185 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2007-2012
Table 186 Company Shares of Small Kitchen Appliances (Non-cooking) 2008-2012
Table 187 Brand Shares of Small Kitchen Appliances (Non-cooking) 2009-2012
Table 188 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2012-2017
Table 189 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2012-2017
Table 190 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2012-2017
Table 191 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2012-2017

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 192 Sales of Vacuum Cleaners by Category: Volume 2007-2012
Table 193 Sales of Vacuum Cleaners by Category: Value 2007-2012
Table 194 Sales of Vacuum Cleaners by Category: % Volume Growth 2007-2012
Table 195 Sales of Vacuum Cleaners by Category: % Value Growth 2007-2012
Table 196 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2007-2012
Table 197 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2007-2012
Table 198 Company Shares of Vacuum Cleaners 2008-2012
Table 199 Brand Shares of Vacuum Cleaners 2009-2012
Table 200 Forecast Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 201 Forecast Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 202 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 203 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017

Published By: Euromonitor International
Product Code: Euromonitor International7534

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