Market Opportunities and Emerging Trends in the Prepaid Card Market in the Middle East

• The report provides detailed market analysis, information and insights into the Middle Eastern prepaid card market, including:
• Current and forecast values for the Middle Eastern prepaid card market
• Comprehensive, country-specific analysis of the industry’s market attractiveness, covering key trends and drivers
• Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various bankers and other institutions in the market
• Detailed analysis of the challenges affecting the Middle Eastern prepaid card market
• Competitive landscape of the prepaid card market in each country

Summary

Payroll cards are becoming increasingly widespread in the UAE, driven by the government-mandated wages protection system (WPS). The UAE’s banking structure, albeit fragmented, is a mixture of both private and public banks. Jebel Ali, one of the mid-market malls in the UAE, is considered a pioneer of the prepaid cards industry in the country. Saudi Arabia’s young population is driving considerable investment into the country’s prepaid cards market which provides the potential for youth-targeted prepaid cards. The market for prepaid cards in Saudi Arabia was found to be negligible with a minimal percentage of prepaid gift cards in supply. The country has a healthy influx of tourists for the Islamic holy cities such as Mecca, Jeddah and Riyadh. Tourist prepaid cards are expected to drive the Saudi Arabian market. On the other hand, the prepaid card market in Egypt is still in its developmental stages. The market received support in 2008 and 2009 when the government made concerted efforts to increase the penetration rates of e-banking across the country. However, the market was adversely affected by the uprisings against the Hosni Mubarak government in early 2011. At present there are a small number of prepaid card programs in Egypt, primarily offered by banks.

Scope

• This report provides a comprehensive analysis of the prepaid card market in the Middle East
• It provides current values for the Middle Eastern prepaid card market for the year 2011 and forecast figures for the years up to 2016
• It offers a detailed analysis of the key markets in the Middle Eastern prepaid card market, along with market forecasts until 2016
• It details the different macroeconomic factors affecting the Middle Eastern prepaid card market
• It covers an exhaustive summary on the key trends and drivers affecting the prepaid card market
• It outlines the current regulatory framework in the industry
• It details the marketing strategies used by various bankers and other institutions
• It profiles the major banks in the Middle Eastern prepaid card market

Key highlights

• For the Middle East, growth in macroeconomic indicators is expected to support the financial cards market. The overall economic growth in the Middle East will attract investments in various sectors, which are also expected to support the growth of prepaid cards in the region.
• The UAE prepaid market is expected to grow at a CAGR of 28.77% over the forecast period (2012–2016).
• Saudi Arabia’s young population is driving considerable investment into the country’s prepaid cards market which provides the potential for youth-targeted prepaid cards. The market for prepaid cards in Saudi Arabia was found to be negligible with a minimal percentage of prepaid gift cards in supply.
• The prepaid cards market in Egypt is still in its developmental stages. The Egyptian prepaid cards market grew at a robust CAGR of 34.32% during the review period (2007–2011).

Reasons to buy

• Make strategic business decisions using historic and forecast market data related to the Middle Eastern prepaid card industry and each market within it
• Understand the key market trends and growth opportunities within the Middle Eastern prepaid card market
• Assess the competitive dynamics in the Middle Eastern prepaid card market
• Gain insights into the marketing strategies used by prepaid card selling vendors
• Gain insights into key regulations governing the Middle Eastern prepaid card market

Table of contents

1 Executive Summary

2 Prepaid Cards Market in the UAE
2.1 Market Environment
2.1.1 Regulatory framework
2.1.2 Macroeconomic indicators
2.1.3 Banking industry structure in UAE
2.2 Market Size and Growth Potential
2.2.1 UAE banking industry market size
2.2.2 UAE prepaid cards market size
2.3 Marketing Strategies Adopted for Selling Prepaid cards
2.4 Competitive Landscape
2.5 Key Trends, Drivers and Challenges for Prepaid cards market in UAE
2.5.1 Business trends and growth drivers
2.5.2 Future drivers of prepaid card growth in the UAE
2.5.3 Challenges

3 Prepaid Cards Market in the Kingdom of Saudi Arabia (KSA)
3.1 Market Environment
3.1.1 Regulatory framework
3.1.2 Macroeconomic indicators
3.1.3 Banking industry structure in Saudi Arabia
3.2 Market Size and Growth Potential
3.2.1 KSA banking industry market size
3.2.2 Saudi Arabia prepaid cards market size
3.3 Marketing Strategies Adopted for Selling Prepaid Cards
3.4 Competitive Landscape
3.5 Key Trends, Drivers and Challenges for Prepaid Cards Market in Saudi Arabia
3.5.1 Business trends and growth drivers
3.5.2 Challenges

4 Prepaid Cards Market in Egypt
4.1 Market Environment
4.1.1 Regulatory framework
4.1.2 Macroeconomic indicators
4.1.3 Banking industry structure in Egypt
4.2 Market Size and Growth Potential
4.2.1 Egypt banking industry market size
4.2.2 Egypt prepaid cards market size
4.3 Marketing Strategies Adopted for Selling Prepaid Cards
4.4 Competitive Landscape
4.5 Key Trends, Drivers and Challenges for the Prepaid Cards Market in Egypt
4.5.1 Business trends and growth drivers
4.5.2 Challenges

5 Appendix
5.1 About BRICdata
5.1.1 Areas of expertise
5.2 Methodology
5.3 Disclaimer

List of Tables

Table 1: UAE’s GDP at Constant Prices (US$ Billion), (Base Year 1999–2000), 2007–2016
Table 2: Inflation Rate (%), 2007–2016
Table 3: Number of Internet Subscribers (Million), 2007–2016
Table 4: Mobile Phone Penetration Rate (%), 2007–2016
Table 5: UAE Prepaid Cards Market Size by Value (AED Billion), 2007–2016
Table 6: UAE Prepaid Cards Market Size by Value (US$ Billion), 2007–2016
Table 7: Competitive Landscape – UAE Prepaid Cards Market
Table 8: Saudi Arabia GDP at Constant Prices (US$ Billion), (Base Year 1999–2000), 2007–2016
Table 9: Inflation Rate (%), 2007–2016
Table 10: Number of Internet Subscribers (Million), 2007–2016
Table 11: Mobile Phone Penetration Rate (%), 2007–2016
Table 12: Egypt’s GDP at Constant Prices (US$ Billion), (Base Year 1999–2000), 2007–2016
Table 13: Inflation Rate (%), 2007–2016
Table 14: Number of Internet Subscribers (Million), 2007–2016
Table 15: Mobile Phone Penetration Rate (%), 2007–2016
Table 16: Egypt Prepaid Cards – Market Size (EGP Million) 2007–2016
Table 17: Egypt Prepaid Cards – Market Size (US$ Million) 2007–2016
Table 18: Competitive Landscape – Egypt Prepaid Cards Market

List of Figures

Figure 1: UAE’s GDP at Constant Prices (US$ Billion), (Base Year 1999–2000), 2007–2016
Figure 2: Inflation Rate (%), 2007–2016
Figure 3: Number of Internet Subscribers (Million), 2007–2016
Figure 4: Mobile Phone Penetration Rate (%), 2007–2016
Figure 5:Urban and Rural Population, UAE 2007–2016
Figure 6: FDI Inflows (US$ Billion), 2007–2010
Figure 7: UAE’s Total Banking industry Assets (AED Billion), 2007–2011
Figure 8: UAE Prepaid Cards Market Size by Value (US$ Billion), 2007–2016
Figure 9: UAE Prepaid Cards Market by Segment,(%), 2011
Figure 10: UAE Prepaid Cards – Marketing Techniques
Figure 11: Challenges to Prepaid Card Growth in UAE
Figure 12: Saudi Arabia’s GDP at Constant Prices (US$ Billion), (Base Year 1999–2000), 2007–2016
Figure 13: Inflation Rate (%), 2007–2016
Figure 14: Number of Internet Subscribers (Million), 2007–2016
Figure 15: Mobile Phone Penetration Rate (%), 2007–2016
Figure 16:Urban and Rural Population, Saudi Arabia 2007–2016
Figure 17: FDI Inflows (US$ Billion), 2007–2010
Figure 18: Saudi Arabia’s Total Banking Industry Assets (US$ Billion), 2007–2011
Figure 19: Saudi Arabia Prepaid Cards – Revenue Streams
Figure 20: Saudi Arabia Prepaid Cards – Marketing Techniques
Figure 21: Understanding of Credit Cards in Saudi Arabia
Figure 22: Egypt’s GDP at Constant Prices (US$ Billion), (Base Year 1999–2000), 2007–2016
Figure 23: Inflation Rate (%), 2007–2016
Figure 24: Number of Internet Subscribers (Million), 2007–2016
Figure 25: Mobile Phone Penetration Rate (%), 2007–2016
Figure 26:Urban and Rural Population, Egypt 2007–2016
Figure 27: FDI Inflows (US$ Billion), 2007–2010
Figure 28: Egypt’s Total Banking industry Assets (US$ Billion), 2007–2011
Figure 29: Egypt Prepaid Cards – Market Size
Figure 30: Challenges for Prepaid Cards in Egypt