Table of Contents
Soft Drinks in Ukraine - Industry Overview
EXECUTIVE SUMMARY
Soft drinks sustains post-economic crisis growth
Niche drinks and bottled water are among the most dynamic types
International and local players compete for sales
Affordability vs convenience in distribution
Growing focus on health and functional characteristics
KEY TRENDS AND DEVELOPMENTS
Growing demand for good quality tap water affects bottled water
Functional and health trends penetrate soft drinks
Tradition vs Westernisation in distribution
Demand for creative marketing
Major merger and acquisition activity is postponed
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 17 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 19 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 20 Penetration of Private Label by Category by Value 2006-2011
Table 21 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
APPENDIX
Fountain Sales in Ukraine
MARKET DATA
Table 30 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 31 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 32 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 33 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 34 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 35 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 36 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 37 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
DEFINITIONS
SOURCES
Summary 1 Research Sources
Soft Drinks in Ukraine - Company Profiles
Erlan ZAT in Soft Drinks (Ukraine)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Erlan ZAT: Competitive Position 2011
Obolon ZAT in Soft Drinks (Ukraine)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
Summary 6 Obolon PAT: Production Statistics 2010
COMPETITIVE POSITIONING
Summary 7 Obolon PAT: Competitive Position 2011
Oskar Morshynsky ZMV TOV in Soft Drinks (Ukraine)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Oskar Morshynsky ZMV TOV: Competitive Position 2011
Rosynka Kyivsky Zavod Bezalkoholnykh Napoyiv VAT in Soft Drinks (Ukraine)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Rosynka Kyivsky Zavod Bezalkoholnykh Napoyiv VAT: Competitive Position 2011
Sandora TOV in Soft Drinks (Ukraine)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Sandora TOV: Competitive Position 2011
Vitmark-Ukraine SP TOV in Soft Drinks (Ukraine)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Vitmark-Ukraine SP TOV: Competitive Position 2011
Bottled Water in Ukraine - Category Analysis
HEADLINES
TRENDS
Bottled water attracted more consumers away from less healthy soft drinks, such as carbonates, and even fruit/vegetable juice, which suffers from a stereotype of artificial ingredients or lack of natural ingredients. This shift was due to rising health awareness among Ukrainians and the poor quality of tap water. An increasing number of consumers are becoming more sophisticated in their choice of water. They are noting the differences between spring water and mineral water and showing a preference for imported brands. Consumers increasingly drink bottled water all-year-round rather than simply in summer. Shoppers are increasingly sophisticated, checking the contents of bottled water in order to establish: the origin of the water; the date and way it is bottled; if it contains genetically modified components; and the levels of magnesium or sodium, etc. The economic slowdown also benefited bottled water, as it is generally a lower-priced soft drinks option.
COMPETITIVE LANDSCAPE
Oskar Morshynsky ZMV TOV is the leading player in bottled water, accounting for a 16% share of off-trade volume sales and a 20% share of off-trade value sales in 2011. The company’s success is due to very strong brand recognition, a reputation for high-quality products positioned in different bottled water categories and consumed by consumers in a range of age groups. It continues to strengthen its shares and position thanks to strong marketing, on-trade promotion and vending sales.
PROSPECTS
Over the forecast period, bottled water is expected to post a 3% total constant value CAGR and 4% total volume CAGR. Growth will come from the rising per capita consumption of bottled water, due to improved economic conditions, the relatively poor quality of tap water, greater awareness of health benefits and new product developments and differentiation. At the same time, lower prices of bottled water, in comparison to other soft drinks, will generate growth.
CATEGORY DATA
Institutional Bottled Water Sales
Table 38 Sales of Bottled Water to Institutional Channel 2006-2011
Table 39 Off-trade Sales of Bottled Water: Volume 2006-2011
Table 40 Off-trade Sales of Bottled Water: Value 2006-2011
Table 41 Off-trade Sales of Bottled Water: % Volume Growth 2006-2011
Table 42 Off-trade Sales of Bottled Water: % Value Growth 2006-2011
Table 43 Company Shares of Bottled Water by Off-trade Volume 2007-2011
Table 44 Brand Shares of Bottled Water by Off-trade Volume 2008-2011
Table 45 Company Shares of Bottled Water by Off-trade Value 2007-2011
Table 46 Brand Shares of Bottled Water by Off-trade Value 2008-2011
Table 47 Forecast Off-trade Sales of Bottled Water: Volume 2011-2016
Table 48 Forecast Off-trade Sales of Bottled Water: Value 2011-2016
Table 49 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2011-2016
Table 50 Forecast Off-trade Sales of Bottled Water: % Value Growth 2011-2016
Carbonates in Ukraine - Category Analysis
HEADLINES
TRENDS
In 2010 and 2011, carbonates was boosted by the beginnings of economic recovery in the country and other factors. Two hot summers stimulated the consumption of carbonates, especially impulse buys. The major sales of 0.5 litre bottles (individual packs) take place in summer, while two litre bottles (family packs) are popular in winter. The ban on drinking beer and other alcoholic drinks in public places also stimulated the consumption of non-alcoholic drinks. This influenced a turn toward malted non-alcoholic drinks and boosted the popularity of branded kvas. Leading carbonates brands also launched new flavours (nostalgia and new product developments), while consumers switched to carbonates from more expensive drinks.
COMPETITIVE LANDSCAPE
Coca-Cola Beverages Ukraine Ltd leads carbonates, accounting for a 22% share of off-trade volume sales and a 31% share of off-trade value sales in 2011. The company is very well-established and its brands are recognised by all consumers in the country. It continues to implement best marketing practices, very strong advertising support and a well-developed distribution infrastructure. Coca-Cola was one of the first players to become an official sponsor of Euro 2012. This major international football tournament features heavily in advertisements and promotions nationwide. Its major carbonates brands are: Coca-Cola, Sprite, Fanta and Schweppes.
PROSPECTS
Carbonates is expected to continue to record positive growth in total volume sales terms over the forecast period. Improving economic conditions are expected to reduce price sensitivity and increase expenditure on non-essential products. On the other hand, manufacturers will try to enhance sales via aggressive marketing campaigns, redesigning packaging formats and presenting new flavours. They aim to boost value sales by introducing new products containing added value/functional ingredients. Although private label brands continue to increase in popularity, product quality and health concerns are gradually increasing in importance. In addition, consumers will focus more on limiting calorie consumption; therefore carbonates that are perceived to be healthier will lead growth.
CATEGORY DATA
Table 51 Low Calorie Carbonates by Category
Table 52 Off-trade Sales of Carbonates by Category: Volume 2006-2011
Table 53 Off-trade Sales of Carbonates by Category: Value 2006-2011
Table 54 Off-trade Sales of Carbonates by Category: % Volume Growth 2006-2011
Table 55 Off-trade Sales of Carbonates by Category: % Value Growth 2006-2011
Table 56 On-trade vs Off-trade Sales of Carbonates: Volume 2006-2011
Table 57 On-trade vs Off-trade Sales of Carbonates: Value 2006-2011
Table 58 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2006-2011
Table 59 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2006-2011
Table 60 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2006-2011
Table 61 Company Shares of Carbonates by Off-trade Volume 2007-2011
Table 62 Brand Shares of Carbonates by Off-trade Volume 2008-2011
Table 63 Company Shares of Carbonates by Off-trade Value 2007-2011
Table 64 Brand Shares of Carbonates by Off-trade Value 2008-2011
Table 65 Forecast Off-trade Sales of Carbonates by Category: Volume 2011-2016
Table 66 Forecast Off-trade Sales of Carbonates by Category: Value 2011-2016
Table 67 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2011-2016
Table 68 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2011-2016
Concentrates in Ukraine - Category Analysis
HEADLINES
TRENDS
Concentrates’ popularity is highly constrained by an unhealthy and old-fashioned image. These products were consumed in the soviet era or as cheap low-quality Polish imports in the early years of independence. New product launches and the improving quality of established brands, together with concerns about the unhealthy character of alternative soft drinks, supported retail volume sales in the review period.
COMPETITIVE LANDSCAPE
In 2011, Maspex Sp zoo is the leading player with over one half of off-trade value sales. It also leads in off-trade volume terms, albeit with a lower share. Sales are generated by the company’s Ekland powdered instant tea, which is imported.
PROSPECTS
Concentrates is a declining category and there are no indications that this trend might be reversed. This beverage type will continue to lose ground gradually as rival soft drinks types attract its consumer base.
CATEGORY DATA
Concentrates Conversions
Summary 19 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 69 Off-trade Sales of Concentrates (as sold) by Category: Volume 2006-2011
Table 70 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2006-2011
Table 71 Off-trade Sales of Concentrates (RTD) by Category: Volume 2006-2011
Table 72 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2006-2011
Table 73 Off-trade Sales of Concentrates by Category: Value 2006-2011
Table 74 Off-trade Sales of Concentrates by Category: % Value Growth 2006-2011
Table 75 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2007-2011
Table 76 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2008-2011
Table 77 Company Shares of Concentrates (RTD) by Off-trade Volume 2007-2011
Table 78 Brand Shares of Concentrates (RTD) by Off-trade Volume 2008-2011
Table 79 Company Shares of Concentrates by Off-trade Value 2007-2011
Table 80 Brand Shares of Concentrates by Off-trade Value 2008-2011
Table 81 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2011-2016
Table 82 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2011-2016
Table 83 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2011-2016
Table 84 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2011-2016
Table 85 Forecast Off-trade Sales of Concentrates by Category: Value 2011-2016
Table 86 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2011-2016
Fruit/Vegetable Juice in Ukraine - Category Analysis
HEADLINES
TRENDS
Fruit/vegetable juice continued its recovery from the economic downturn in 2011. This was fuelled by the growing call for healthy and natural drinks as economic conditions eased. However, growth was constrained by the rising food prices, especially of fruits and vegetables, and the general deterioration of living standards in the country. Moreover fruit/vegetable juice is not perceived as an essential product type, so many consumers continued to reduce consumption or shift to cheaper products. This influenced a trend towards ‘nectarisation’, as producers tried to keep prices affordable, although consumers felt the diminishing quality of drinks caused by the switch from 100% juice to nectars (25-99% juice). As the prices of raw materials grow consistently, manufacturers are forced to increase product prices and lower mark-ups or employ ‘economising innovations’ to fuel demand.
COMPETITIVE LANDSCAPE
The competitive landscape is relatively consolidated in fruit/vegetable juice. A few main players concentrate shares and establish trends and developments. In 2011, the leading player and the biggest juice producer in Ukraine is Sandora TOV, with a 38% share of off-trade volume sales. Its Sadochok brand (positioned in the standard and standard-plus segments) is the number one brand. The company’s strong and well-diversified brand portfolio is completed by the benchmark Sandora brand (standard-plus and premium segments); Dar (standard); Sandoryk (children’s products); and Mykolayivsky Sokovy Zavod (economy and standard). Furthermore, the player has developed an efficient nationwide distribution chain and media support; it also leads fruit/vegetable juice in the on-trade channel.
PROSPECTS
Compared to the review period, fruit/vegetable juice is expected to record a faster total volume CAGR over the forecast period. The health and wellness trend will continue to benefit fruit/vegetable. The healthy image of fruit/vegetable juice is important; however, producers need to find ways to counterbalance the prevailing financial concerns of consumers. Thus, fruit/vegetable juice is likely to witness a short-term reduction in the purchase of higher-priced offers, with consumers switching to more affordable options by well-established brands, even though they can feel the difference in quality between 100% juice and nectars. However, a switch away from ‘nectarisation’ towards premiumisation (100% juice, chilled juices and smoothies) is expected in the medium term as the economy and household budgets improve.
CATEGORY DATA
Table 87 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2006-2011
Table 88 Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2006-2011
Table 89 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2006-2011
Table 90 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2006-2011
Table 91 Leading Flavours for 100% Juice: % Volume Breakdown 2006-2011
Table 92 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2006-2011
Table 93 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2006-2011
Table 94 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2010
Table 95 Chilled Vs Ambient Reconstituted 100% Juice: % Volume Analysis 2006-2011
Table 96 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2007-2011
Table 97 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2008-2011
Table 98 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2007-2011
Table 99 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2008-2011
Table 100 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2011-2016
Table 101 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2011-2016
Table 102 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2011-2016
Table 103 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2011-2016
RTD Coffee in Ukraine - Category Analysis
TRENDS
In Ukraine, RTD coffee sales were negligible in 2010. These expensive products disappeared from retailers’ shelves due to the economic crisis. In 2011, RTD coffee remained negligible as new, lower-priced formats appeared, such as mobile coffee – fresh coffee prepared in a coffee machine situated in a specially equipped car at street level. These car-based mobile kiosks offer fresh coffee in many flavours at reasonable prices, and sales were considered fast. At the same time, chained cafés such as Coffee House are increasingly offering ‘coffee to go’ options. The strength of the competition from freshly prepared coffee formats prevented the relaunch of RTD coffee in Ukraine. Even well-established imported brands could be expected to lose out to freshly boiled natural coffee.
CATEGORY DATA
Table 104 Off-trade Sales of RTD Coffee: Volume 2006-2009
Table 105 Off-trade Sales of RTD Coffee: Value 2006-2009
Table 106 Off-trade Sales of RTD Coffee: % Volume Growth 2006-2009
Table 107 Off-trade Sales of RTD Coffee: % Value Growth 2006-2009
Table 108 Company Shares of RTD Coffee by Off-trade Volume 2007-2011
Table 109 Brand Shares of RTD Coffee by Off-trade Volume 2008-2011
Table 110 Company Shares of RTD Coffee by Off-trade Value 2007-2011
Table 111 Brand Shares of RTD Coffee by Off-trade Value 2008-2011
RTD Tea in Ukraine - Category Analysis
HEADLINES
TRENDS
In general, RTD tea showed good recovery trends in 2010-2011, following a strong downturn in 2009. The growth in sales of RTD tea is generally supported by the development of tea drinking occasions (hot and cold) an a strong health image. RTD tea is regarded as an alternative to other soft drinks, such as carbonates, and it has premium positioning.
COMPETITIVE LANDSCAPE
Coca-Cola Beverages Ukraine continues to lead RTD tea, accounting for a 55% share of off-trade volume sales and a 57% share of off-trade value sales in 2011. Nestea is the leading brand. The company also recorded the biggest increase in off-trade volume (one percentage point) and value (one half of a percentage point) shares in 2011.
PROSPECTS
RTD tea is expected to record healthy total volume sales growth over the forecast period. This growth forecast can be explained by multiple trends: product differentiation to meet the demand for health and wellness beverages; ongoing polarisation between well-established brands/functional drinks and economy products/private label; greater at-home consumption; and an increasing share of family/economy formats. At the same time, leading global brands Lipton and Nestea are set to provide innovation, especially in terms of new products and promotion; for example, Asian-style RTD tea. The interest in healthier green and fruit RTD teas is also set to grow, with health conscious consumers happy to pay more for such products.
CATEGORY DATA
Table 112 Off-trade Sales of RTD Tea by Category: Volume 2006-2011
Table 113 Off-trade Sales of RTD Tea by Category: Value 2006-2011
Table 114 Off-trade Sales of RTD Tea by Category: % Volume Growth 2006-2011
Table 115 Off-trade Sales of RTD Tea by Category: % Value Growth 2006-2011
Table 116 Leading Flavours for RTD Tea: % Volume Breakdown 2006-2011
Table 117 Company Shares of RTD Tea by Off-trade Volume 2007-2011
Table 118 Brand Shares of RTD Tea by Off-trade Volume 2008-2011
Table 119 Company Shares of RTD Tea by Off-trade Value 2007-2011
Table 120 Brand Shares of RTD Tea by Off-trade Value 2008-2011
Table 121 Forecast Off-trade Sales of RTD Tea by Category: Volume 2011-2016
Table 122 Forecast Off-trade Sales of RTD Tea by Category: Value 2011-2016
Table 123 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
Table 124 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
Sports and Energy Drinks in Ukraine - Category Analysis
HEADLINES
TRENDS
Energy drinks is expanding dynamically in terms of new product developments and sales. This soft drinks type has a very strong image of innovation among Ukrainians. It famous for its antidepressant attributes and providing energy boosts for work and play. A trendy product, it consistently attracts new consumers. Another important factor is the consumption of energy drinks as an ingredient in cocktails (eg the famous Vodka-Red Bull cocktail) and other mixes, which are increasingly popular among young people.
COMPETITIVE LANDSCAPE
In 2011, Coca-Cola Beverages Ukraine leads energy drinks with a 35% share of retail value sales. The company’s Burn was the pioneer brand in Ukraine; therefore it benefits from the early-mover advantage and enjoys wide consumer awareness. The manufacturer continues to invest in the advertising and promotion of Burn and a range of price discounts, in order to boost recognition and sales.
PROSPECTS
The consumption of energy drinks is increasing year-on-year; however, saturation has not been reached and there remains the scope for further product development through new ingredients and packaging. Brand polarisation increased at the end of the review period and this trend is set to continue in the forecast period. Total volume sales are expected to rise by almost 5% CAGR over the forecast period to reach 33 million litres in 2016.
CATEGORY DATA
Table 125 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2006-2011
Table 126 Off-trade Sales of Sports and Energy Drinks by Category: Value 2006-2011
Table 127 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2006-2011
Table 128 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2006-2011
Table 129 Company Shares of Sports and Energy Drinks by Off-trade Volume 2007-2011
Table 130 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2008-2011
Table 131 Company Shares of Sports and Energy Drinks by Off-trade Value 2007-2011
Table 132 Brand Shares of Sports and Energy Drinks by Off-trade Value 2008-2011
Table 133 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2011-2016
Table 134 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2011-2016
Table 135 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2011-2016
Table 136 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2011-2016