The market share of the top 10 mortgage providers has decreased as smaller lenders, particularly mutuals, increased their share of the market. The stabilization of the mortgage market has led to greater competition. As competition returns to the market, lenders are looking toward innovative ways of acquiring customers.
Features and benefits
- Understand how the competitive landscape has changed over the last year.
- Examine the strategies of lenders who have successfully increased their market share.
- Explore the performance of recent entrants and the prospects of potential entrants.
- Discover which lenders are innovating and how they are doing it.
Four of the big five UK retail banking groups lost market share in 2011, as weak balance sheets, higher cost of funding, and the prospect of stricter regulation reduced their ability to lend. Smaller lenders increased their market share, benefiting from being more flexible with their lending criteria and less exposed to the European debt crisis.
The remortgage sector has slumped since the financial crisis as interest rate differentials between SVRs and reportage rates were not large enough for consumers to justify the cost of remortgaging. The increase in wholesale funding costs has forced many lenders to increase their SVRs in early 2012 and this may rejuvenate the remortgage sector.
The stabilization of the mortgage market since the crash of 2008–09 and the possibility of rejuvenation in the remortgage sector has led to greater competition and product innovation. A number of lenders are innovating by offering guarantor mortgages, cashback, and encouraging regular savings as a method of acquiring customers.
Your key questions answered
- Why have the biggest lenders in the UK lost market share and why have small lenders gained ground?
- Which players are competing the most heavily for first-time buyers?
- What has been the effect of rising wholesale funding costs and tighter regulations on the type of products lenders are offering?
- What added features are lenders offering as part of their mortgage products to acquire customers?