Emerging Opportunities in the Indian Prepaid Card Market: Market Size, Strategies, Products and Competitive Landscape

• The report provides detailed market analysis, information and insights into the Indian prepaid card market, including:
• Current and forecast values for the Indian prepaid card market
• Current and forecast values of the various categories in the Indian prepaid card market
• Analysis of the key trends, drivers and challenges in the Indian prepaid card market
• Summary of the current regulatory framework in the Indian prepaid card market
• Detailed analysis of the marketing strategies adopted for selling prepaid cards by category
• Competitive landscape of the Indian prepaid card market
• SWOT Analysis of the Indian prepaid card market
• Case studies of the top prepaid card companies in India
• Profiles of the major companies in the Indian prepaid card market

Summary

Prepaid cards are gaining popularity at the expense of credit cards in India. This can be indicated by the fact that the number of outstanding credit cards in the country declined from 27.6 million in March 2008 to 18 million in March 2011. Banks are also being cautious in their promotion of credit cards as they fear a credit default. Instead Indian banks are focusing on promoting prepaid cards. A rising number of retail companies and brands in India are now offering prepaid cards as a strategy to retain customers and increase sales. Prepaid cards are increasingly being used by companies as a tool to retain customers and also ensure regular sales. The lack of consumer awareness about the types of prepaid cards that are available in the country is one of the main challenges preventing wider prepaid card usage in the country. Furthermore, prepaid cards have traditionally not been as aggressively marketed by banks as debit and credit cards. However, this trend is now changing, as the high growth recorded in the prepaid cards market is encouraging more companies and banks to provide prepaid card services. As such, Indian banks are now undertaking aggressive marketing and promotion activities to increase prepaid cards awareness in India. The Indian prepaid cards market is highly consolidated among three leading companies: Axis Bank, ICICI Bank and Itz Cash Card.

Scope

• This report provides a comprehensive analysis of the prepaid card market in India.
• It provides current values for the Indian prepaid card market for the report's review period 2007–2011 and forecast figures for the 2012–2016 forecast period
• It provides current values for the various categories within the Indian prepaid card market for the review period and forecast period
• The report covers an exhaustive summary on the key trends, drivers and challenges affecting the Indian prepaid card market
• It outlines the current regulatory framework in the industry
• The report lists the strengths, weaknesses, opportunities and threats (SWOT) of the Indian prepaid card market
• It details the marketing strategies used by various companies
• The report profiles the major banks and companies in the Indian prepaid card market

Key highlights

• The Indian prepaid card market is expected to continue growing strongly over the forecast period (2012–2016). The volume of Indian prepaid cards is projected record a CAGR of 40.6% over the forecast period.
• The Indian prepaid travel cards category increased in value at a CAGR of more than 50% during the review period. This growth is being driving by strong demand from corporations, which account for the majority of the total travel cards category value.
• A rising number of retail companies and brands in India are now offering prepaid cards as a strategy to retain customers and increase sales.
• Indians traditionally prefer conducting financial transactions through cash rather than payment cards. Almost 97% of the total retail transactions in India are cash-based. However, this is changing gradually as the younger population is more comfortable using payment cards.
• The Indian prepaid cards market is highly consolidated among three leading companies: Axis Bank, ICICI Bank and Itz Cash Card.

Reasons to buy

• Make strategic business decisions using historic and forecast market data related to the Indian prepaid card industry and each category within it
• Understand the key market trends and growth opportunities within the Indian prepaid card market
• Assess the competitive dynamics in the Indian prepaid card market
• Gain insights into the marketing strategies used by banks and prepaid card companies
• Gain insights into key regulations governing the Indian prepaid card market

Table of Contents

1 Executive Summary

2 Prepaid Card Market Dynamics
2.1 Indian Banking Industry Overview
2.2 Indian Payment Methods
2.2.1 Debit cards
2.2.2 Credit cards
2.2.3 Internet banking
2.2.4 Mobile payments
2.3 SWOT Analysis of the Indian Prepaid Card Market
2.4 Regulatory Framework

3 Key Trends, Growth Drivers and Challenges for the Indian Prepaid Cards Market
3.1 Economic Drivers
3.2 Consumer and Infrastructure Drivers
3.3 Business Drivers
3.4 Trends
3.5 Challenges

4 Indian Prepaid Cards Market Size and Growth Potential
4.1 Indian Prepaid Cards Market Size
4.2 Indian Prepaid Cards Market Size by Category
4.2.1 Payroll cards
4.2.2 Travel cards
4.2.3 Multi-purpose cards
4.2.4 Remittance cards
4.2.5 Other prepaid cards

5 Indian Prepaid Card Marketing Strategies
5.1 Payroll Cards
5.2 Travel Cards
5.3 Multi-Purpose Cards
5.4 Remittances Cards
5.5 Other Prepaid Cards

6 Competitive Landscape
6.1 Banking Industry Structure in India
6.1.1 Public-sector banks
6.1.2 Private sector banks
6.1.3 Foreign banks
6.2 Indian Banking Industry Asset Share
6.3 Debit Card Market Share
6.4 Prepaid Card Market Share

7 Case Studies
7.1 Axis Bank
7.1.1 Introduction
7.1.2 Customer base and infrastructure
7.1.3 Prepaid cards
7.1.4 Business strategies
7.1.5 Financial performance
7.1.6 SWOT analysis
7.2 ICICI Bank
7.2.1 Introduction
7.2.2 Customer base and infrastructure
7.2.3 Prepaid cards
7.2.4 Business strategies
7.2.5 Financial performance
7.2.6 SWOT analysis

8 Profile of Leading Indian Companies
8.1 SBI Group
8.1.1 Prepaid card offered
8.1.2 Strategies
8.1.3 Financial performance
8.2 Punjab National Bank
8.2.1 Prepaid cards offered
8.2.2 Strategies
8.2.3 Financial performance
8.3 HDFC Bank
8.3.1 Prepaid cards offered
8.3.2 Strategies
8.3.3 Financial performance
8.4 Union Bank of India
8.4.1 Debit cards
8.4.2 Strategies
8.4.3 Financial performance
8.5 Canara Bank
8.5.1 Debit cards
8.5.2 Strategies
8.5.3 Financial performance
8.6 Bank of India
8.6.1 Debit cards
8.6.2 Strategies
8.6.3 Financial performance
8.7 Andhra Bank
8.7.1 Debit cards
8.7.2 Strategies
8.7.3 Financial performance
8.8 Corporation Bank
8.8.1 Prepaid cards offered
8.8.2 Strategies
8.8.3 Financial performance
8.9 ITZ Cash Card Ltd
8.9.1 Prepaid cards offered
8.9.2 Strategies

9 Appendix
9.1 About BRICdata
9.1.1 Areas of expertise
9.2 Methodology
9.3 Disclaimer

List of Tables

Table 1: Indian Banking Industry Value by Loans and Deposits (US$ Billion), 2007–2011
Table 2: Indian Banking Industry Value by Loans and Deposits (US$ Billion), 2012–2016
Table 3: Types of Debit Cards
Table 4: Indian Debit Card Transaction Volume and Value, FY2009–FY2011
Table 5: Indian Credit Card Transaction Volume and Value, FY2009–FY2011
Table 6: Indian Electronic Transaction Volume and Value, FY2011
Table 7: SWOT Analysis of the Indian Prepaid Cards Market
Table 8: Indian Companies Authorized to Provide Prepaid Payment Instruments by the RBI, 2009–2012
Table 9: Indian Prepaid Card Categories
Table 10: Indian Prepaid Cards Market Size (US$ Billion), 2007–2016
Table 11: Indian Prepaid Cards Volume (Million), 2007–2016
Table 12: Indian Prepaid Card Categories Value (US$ Billion), 2011
Table 13: Indian Payroll Cards Category Size (US$ Billion), 2007–2016
Table 14: Indian Travel Cards Category Size (US$ Billion), 2007–2016
Table 15: Indian Multi-Purpose Cards Category Size (US$ Billion), 2007–2016
Table 16: Indian Remittance Cards Category Size (US$ Billion), 2007–2016
Table 17: Indian Other Prepaid Cards Category Size (US$ Billion), 2007–2016
Table 18: Indian Public-Sector Bank Distribution by Residential Area (%), 2011
Table 19: Indian Private-Sector Bank Distribution by Residential Area (%), 2011
Table 20: Indian Foreign Bank Distribution by Residential Area (%), 2011
Table 21: Indian Leading Banks by Assets, 2011
Table 22: Indian Leading Debit Card Providers by Number of Debit Cards Issued (Million), 2011
Table 23: Indian Prepaid Cards Market Share (%), 2011
Table 24: Axis Bank Financial Position, 2011
Table 25: ICICI Bank Financial Position, 2007–2011
Table 26: SBI Group Financial Position, 2011
Table 27: Punjab National Bank Financial Position, 2011
Table 28: HDFC Bank Financial Position, 2011
Table 29: Union Bank of India Financial Position, 2011
Table 30: Canara Bank Financial Position, 2011
Table 31: Bank of India Financial Position, 2011
Table 32: Andhra Bank Financial Position, 2011
Table 33: Corporation Bank Financial Position, 2011

List of Figures

Figure 1: Indian Banking Industry Value by Loans and Deposits (US$ Billion), 2007–2011
Figure 2: Indian Banking Industry Value by Loans and Deposits (US$ Billion), 2012–2016
Figure 3: Indian Credit Card Market Share (%), 2011
Figure 4: Indian Electronic Transaction Volume (% Share), FY2011
Figure 5: Indian Banking Industry Transaction Method Evolution
Figure 6: Indian GDP at Constant Prices (US$ Billion), 2007–2016
Figure 7: Indian Inflation Rate (%), 2007–2016
Figure 8: Indian Annual Per Capita Disposable Income (US$), 2007–2016
Figure 9: Indian Urban and Rural Population (%), 2007–2016
Figure 10: Indian Internet Penetration Rate (%), 2007–2016
Figure 11: Indian Personal Computers Per 100 People, 2007–2016
Figure 12: Indian Mobile Phone Penetration Rate (%), 2007–2016
Figure 13: Indian Credit Card Volume (Million), 2007–2011
Figure 14: Indian Prepaid Card Market Challenges
Figure 15: Indian Prepaid Cards Market Size (US$ Billion), 2007–2016
Figure 16: Indian Prepaid Cards Volume (Million), 2007–2016
Figure 17: Indian Prepaid Card Category Value (% Share), 2011
Figure 18: Indian Payroll Cards Category Size (US$ Billion), 2007–2016
Figure 19: Indian Travel Cards Category Size (US$ Billion), 2007–2016
Figure 20: Indian Multi-Purpose Cards Category Size (US$ Billion), 2007–2016
Figure 21: Indian Remittance Cards Category Size (US$ Billion), 2007–2016
Figure 22: Indian Other Prepaid Cards Category Size (US$ Billion), 2007–2016
Figure 23: Indian Banking Industry
Figure 24: Indian Public-Sector Bank Distribution by Residential Area (%), 2011
Figure 25: Indian Public-Sector Banks Share of Total Banking Assets (%), 1991–2011
Figure 26: Indian Private-Sector Bank Distribution by Residential Area (%), 2011
Figure 27: Indian Foreign Bank Distribution by Residential Area (%), 2011
Figure 28: Indian Leading Banks by Assets (% Share), 2011
Figure 29: Indian Leading Debit Card Providers by Number of Debit Cards Issued (% Share), 2011
Figure 30: Indian Prepaid Cards Market Share (%), 2011