Consumer and Innovation Trends in Cider

Published: April 2012
No. of Pages: 78
  

In the brand portfolios of many large brewers, cider is playing an increasingly vital role in recruiting new younger drinkers than are increasingly overlooking beer, and, likewise, female drinkers put-off by the bitter taste of beer.

Features and benefits

  • Each section is introduced with a concise SWOT analysis that outlines how each TrendSights mega-trend can be applied to the cider category
  • Consumer insight analysis covering 18 countries globally highlights the key attitudes and behaviors which drive drinkers’ cider preferences
  • Draw inspiration from numerous case studies and product examples throughout the brief that showcase best-in-class innovations for cider

Highlights

New product opportunities are spurred by consumer demand for more unique and novel product flavors. Over a third (39%) of global consumers cite “that they enjoy experimenting with alcoholic beverages flavors and mixers.”

As such a raft of new product flavors have entered the markets that capitalize on the consumers’ willingness to experiment through new product development.

Being a fruit based product, naturalness is a key factor in encouraging consumer to trade up to cider. 35% of global drinkers believe that natural ingredients are highly influential in encouraging them to pay more for an alcoholic beverage.

Your key questions answered

  • How do Datamonitor’s mega-trends apply specifically to cider? How is this likely to evolve over the next few years?
  • Where is innovation occurring in the cider category and what does it look like?
  • How big an opportunity is naturally gluten free for cider?
  • To what extent are consumers willing to sacrifice taste for a healthier product?
  • How are industry players using the online space to more effectively engage with consumers?

Consumer and Innovation Trends in Cider

N/A

Published By: Datamonitor
Product Code: Datamonitor25602


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