Mobile Commerce in the Cloud: The Impact of Cloud-based Operations on Mobile Business Models and Operations

Cloud computing has dramatically changed IT operations and enterprise business support functions.  It is poised to facilitate substantial impacts in mobile business models and operations.
 
This research predicts the future of Mobile commerce applications in the cloud.  The report evaluates market opportunities and forecasts to 2017 for cloud based operations. The report also analyzes key issues and concerns such as how other industries effect the mobile commerce industry and offers solutions to overcome challenges.  The report includes evaluates global market dynamics through analysis of specific regions and countries.   This research also analyzes the current and anticipated future market for cloud-based mobile commerce applications through 2017.
 
Target Audience:

• Mobile network operators
• Wireless service providers of all types
• Wireless/mobile infrastructure providers
• Mobile commerce application providers
• Cloud infrastructure and service providers

Table of Contents:
 
1.0 EXECUTIVE SUMMARY  4
1.1 M-COMMERCE VALUE CHAIN    10
1.1.1 MOBILE COMMERCE VALUE CHAIN    10
1.1.2 USER FEE BUSINESS MODELS 11
1.1.3 SUBSCRIPTION FEES  11

2.0 CLOUD COMPUTING IN M-COMMERCE 13
2.1 CLOUD APPLICATIONS   15
2.1.1 GRID COMPUTING 15
2.1.2 CASE STUDY: HOW TO USE GRID COMPUTING TO SAVE IT COSTS 16
2.1.3 TRANSACTION SYSTEMS 21
2.1.4 DEPLOYING CLOUD COMPUTING   23
2.2 CLOUD DEPLOYMENT SCENARIOS  26
2.2.1 SCENARIO 1   27
2.2.2 SCENARIO 2   28
2.2.3 CASE STUDY: CLOUD AND THE RETURN ON INVESTMENT (ROI)   31
2.3 CLOUD APPLICATIONS AND BUSINESS MODELS FOR MOBILE APPLICATIONS   34
2.3.1 INFRASTRUCTURE AS A SERVICE (IAAS) 36
2.3.2 PLATFORM AS A SERVICE (PAAS)    37
2.3.3 SOFTWARE AS A SERVICE (SAAS)    38
2.4 PRIVATE CLOUDS AND MOBILE COMMERCE   39
2.4.1 BACKEND AS A SERVICE  40
2.4.1 COMMUNICATION AS A SERVICE (CAAS)    40
2.5 NFC PAYMENT VS CLOUD-BASED PAYMENTS 41
2.5.1 ISIS WALLET   41
2.5.2 GOOGLE WALLET AND ITS SWOT ANALYSIS 42
2.5.3 GOOGLE WALLET CHALLENGES AND HOW TO OVERCOME IT   43
2.5.4 PAYPAL AND GOOGLE WALLET  46
2.5.5 VISA WALLET AND ITS SWOT ANALYSIS  46
2.5.6 SERVE BY AMERICAN EXPRESS E-WALLET AND ITS SWOT ANALYSIS  51
2.5.7 GOOGLE WALLET VERSES ISIS WALLET    52
2.5.8 COMPARISON BETWEEN CURRENT WALLET SYSTEMS 52
2.5.9 ADVANTAGES OF THE M-PAYMENTS SYSTEMS   53
2.6 MOBILE PAYMENTS MARKET 2012-2017 54
2.6.1 CURRENT MARKET SEGMENT 56
2.6.2 M BANKING INTERACTIONS   57
2.6.3 MOBILE APPS FOR MULTIPLE PLATFORMS  58
2.6.4 HTML 5 58
2.6.5 CURRENT PLATFORMS   59
2.7 MOBILE PAYMENTS IN THE CLOUD  60
2.7.1 MOBILE DEVICES IN THE CLOUD  60
2.7.2 CLOUD-BASED MOBILE PAYMENT  63
2.7.3 PAYPAL CLOUD BASED MOBILE PAYMENT  64
2.7.4 MIND COMMERCE EXPECTATIONS FOR THE FUTURE OF THE MOBILE PAYMENT (NFC OR CLOUD-BASED PAYMENTS?)    65
2.7.5 USING AMAZON CLOUD SERVICE WITH MOBILE PAYMENTS   66
2.7.6 DEPLOYING THE CLOUD SERVICE WITH MOBILE COMMERCE   68
2.7.7 CLOUD FORMATION  72
2.7.8 SALES FORCE CLOUD GOES MOBILE    76
2.8 THE FUTURE OF THE MOBILE COMMERCE MARKETS WITH THE CLOUD    78

3.0 MOBILE COMMERCE MARKET    79
3.1.1 FACTORS TO AFFECT THE M-COMMERCE INDUSTRY    86
3.1.2 THE FUTURE OF M-COMMERCE 88
3.1.3 M-COMMERCE FUTURE TRENDS 90
3.1.4 M-COMMERCE CHALLENGES 91
3.1.5 CONCLUSION    95
3.1.6 THE FUTURE OF APPS IN THE CLOUD  96
3.1.7 CONTEXT AND LOCATION SENSITIVE APPLICATIONS IN THE CLOUD 96
3.1.8 PAY POINT SOLUTIONS 97
3.1.9 SWARM DATA MINING 97
1.1 PREDICTIONS FOR THE NEXT GENERATION  98
3.2 CLOUD PROVIDERS MARKETS 101
3.2.1 GOOGLE VS AMAZON AS A CLOUD SERVICE PROVIDER: 103
3.2.2 HP TO PENETRATE THE CLOUD MARKET 103