Consumer Lifestyles in Australia

Despite Australia’s mining boom and growing exports to China, many consumers remain concerned about a number of broad economic and personal finance issues. Consumer concerns about the impact of what they see as a ‘two-speed economy’ on household budgets are affecting buying habits. Many are cutting back on spending in the short term, but it is expected that consumer attitudes (and spending) will improve as interest rates stabilise, unemployment holds steady and incomes continue to edge upwards.

This report on Australian Consumer Lifestyles by Euromonitor International analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Lifestyles market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Consumer Habits in Context
Current Behaviour Within the Broader Economic Climate
Consumer Confidence

Misery Index
Chart 1 Consumer Confidence Index 2006-2011
Chart 2 Misery Index 2006-2011

Learning
School Life
University Life

Adult Learning
Chart 3 Number of Students in Higher Education and Expenditure per Student in PPP Terms 2006-2011
Chart 4 Regional Ranking of Number of University Students 2011

Working Habits
Working Conditions
Women in the Workplace
Commuting
Alternative Work Options

Retirement
Chart 5 Employed and Unemployed Population and Labour Force Participation Rate 2006-2011
Chart 6 Population Aged 15-64 Compared with Old-Age Dependency Ratio 2000-2020
Chart 7 Regional Ranking of Female Employment Rate 2011

Eating Habits
Dining in
Dining Out
Café Culture
Snacking Habits

Attitudes Towards Food Trends
Chart 8 Per Capita Expenditure on Consumer Foodservice by Chained and Independent 2011
Chart 9 Regional Ranking of Average Supply of Food Calories per day 2011

Drinking Habits
Attitudes Towards Drinking
Drinking Inside the Home

Drinking Outside the Home
Chart 10 Per Capita Consumption of Alcoholic Drinks and Soft Drinks by Category 2011
Chart 11 Regional Ranking of Alcoholic Drinks Consumption: Off-trade vs On-trade 2011
Grooming Habits

Attitudes Towards Personal Care

Attitudes Towards Beauty

Male Grooming

Use of Hair Care Salons, Spas, Nail and Beauty Parlours
Chart 12 Value Sales of Beauty and Personal Care Key Categories 2006-2011
Chart 13 Regional Ranking of Per Capita Sales of Men's Grooming Products 2011

Fashion Habits
Attitudes Towards Clothing and Footwear
Attitudes Towards Personal Adornment

Attitudes Towards Accessories/luxury Goods
Chart 14 Consumer Expenditure on Clothing and Footwear 2006-2011
Chart 15 Regional Ranking of Consumer Expenditure on Clothing and Footwear as a

Proportion of Total Consumer Expenditure 2011

Health and Wellness Habits
Public Versus Private Healthcare
Attitudes To Health and Well-being
Over-the-counter Versus Prescription-only Medicines (otc Vs Pom)
Sport and Fitness

Obesity
Chart 16 Growth in Public and OTC Expenditure on Pharmaceuticals Compared with Healthy Life Expectancy at Birth 2006-2011
Chart 17 Regional Ranking of Obese and Overweight Population 2011

Smoking Habits
Smoking Prevalence

Attitudes To Smoking
Chart 18 Smoking Prevalence amongst Men and Women 2006-2011
Chart 19 Regional Ranking of Smoking Prevalence 2011

Shopping Habits
Attitudes To Shopping
Main Household Food and Non-food Consumables Shop
Top-up Food Shopping
Shopping for Big-ticket Items
Personal Shopping

E-commerce and M-commerce
Chart 20 Importance of Hypermarkets, Supermarkets and Discounters within Grocery Retailing 2011
Chart 21 Regional Ranking of Sales through Internet Retailing 2011

Leisure Habits
Staying in
Going Out
Public Holidays, Celebrations and Gift-giving

Culture
Chart 22 Regional Ranking of Consumer Expenditure on Leisure and Recreation as a Proportion of Total Consumer Expenditure 2011

DIY and Gardening Habits
Attitudes To DIY

Attitudes To Gardening
Chart 23 Number of Home Owners and New Dwellings Completed 2006-2011
Chart 24 Regional Ranking of Home Owners as a Proportion of Total Households 2011

Pet Ownership Habits

Attitudes To Pet Ownership
Chart 25 Pet Population and Sales of Pet Food 2006-2011
Chart 26 Regional Ranking of Pet Ownership 2011

Travel Habits
Getting Around
Use of Public Transport

Air Travel
Chart 27 Kilometres Travelled by Road, Rail and Air Compared with Road Network, Petrol Prices and Number of Scheduled Airline Passengers Carried 2006-2011
Chart 28 Regional Ranking of New Car Registrations 2011

Vacation Habits
Attitudes To Taking Holidays
Main Holiday-taking Trends
Domestic Versus Foreign Holidays

Preferred Travel Methods
Chart 29 Domestic and Outgoing Tourist Expenditure by Sector 2006-2011
Chart 30 Regional Ranking of Holiday Departures 2011

Financial Habits
Attitudes Toward Payment Methods
Savings
Loans and Mortgages
Chart 31 Consumer Lending Compared with Savings and Savings Ratio 2006-2011
Chart 32 Regional Ranking of Financial Cards in Circulation 2011