Retailing in the Czech Republic

The outbreak of the financial crisis weakened the performance of the Czech economy. A rising unemployment rate lowered disposable incomes and resulted in a drop in retail value sales in 2009 and 2010. Although the temporary recovery of the Czech economy provided a short-lived boost to consumer demand and moderate retail value sales growth in 2011, the situation worsened from the end of 2011. Thus retail value sales stagnated in 2012.

Euromonitor International's Retailing in Czech Republic report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers.   There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product Coverage: Non-Store Retailing, Store-based Retailing.

Data Coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Table Of Contents

Executive Summary
Retailing's Recovery Is Halted by Worsening Economic Conditions in 2012
Internet Retailing Is the Most Dynamic Channel
Non-grocery Retailers Struggle Most in 2012
Competition Intensifies in Retailing in the Czech Republic
Gradual Retail Value Sales Growth Expected Over the Forecast Period

Key Trends and Developments
Worsening Czech Economy Results in Stagnation in Retailing in 2012
Internet Retailing Is the Most Dynamic Channel
Government Focuses on Retailer-supplier Relations and Consumer Protection
Private Label Records Moderate Slowdown in Sales Growth in 2012
Retailers Seek Ways To Attract Consumers
Consumer Confidence Hampers Sales Growth in Retailing

Market Indicators
Table 1 Employment in Retailing 2007-2012

Market Data
Table 2 Sales in Retailing by Channel: Value 2007-2012
Table 3 Sales in Retailing by Channel: % Value Growth 2007-2012
Table 4 Sales in Store-Based Retailing by Channel: Value 2007-2012
Table 5 Store-Based Retailing Outlets by Channel: Units 2007-2012
Table 6 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
Table 8 Sales in Non-store Retailing by Channel: Value 2007-2012
Table 9 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
Table 10 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
Table 11 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
Table 12 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
Table 13 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
Table 14 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 15 Retailing Company Shares: % Value 2008-2012
Table 16 Retailing Brand Shares: % Value 2009-2012
Table 17 Store-Based Retailing Company Shares: % Value 2008-2012
Table 18 Store-Based Retailing Brand Shares: % Value 2009-2012
Table 19 Store-Based Retailing Brand Shares: Outlets 2009-2012
Table 20 Non-store Retailing Company Shares: % Value 2008-2012
Table 21 Non-store Retailing Brand Shares: % Value 2009-2012
Table 22 Non-Grocery Retailers Company Shares: % Value 2008-2012
Table 23 Non-Grocery Retailers Brand Shares: % Value 2009-2012
Table 24 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
Table 25 Forecast Sales in Retailing by Channel: Value 2012-2017
Table 26 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
Table 27 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 28 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 30 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 31 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
Table 32 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
Table 33 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
Table 34 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
Table 35 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
Table 36 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017

Appendix
Operating Environment
Cash-and-carry
Table 37 Cash-and-Carry: Sales by National Brand Owner: Sales Value 2009-2012
Table 38 Cash-and-Carry: Number of Outlets by National Brand Owner: 2009-2012

Definitions

Sources
Summary 1 Research Sources

Ahold Czech Republic AS in Retailing (Czech Republic)
Strategic Direction
Key Facts
Summary 2 Ahold Czech Republic as: Key Facts
Summary 3 Ahold Czech Republic as: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 4 Ahold Czech Republic as: Private Label Portfolio
Competitive Positioning
Summary 5 Ahold Czech Republic as: Competitive Position 2012

Alza CZ AS in Retailing (Czech Republic)
Strategic Direction
Key Facts
Summary 6 Alza CZ as: Key Facts
Summary 7 Alza CZ as: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 8 Alza CZ as: Competitive Position 2012

Baumax CR SRO in Retailing (Czech Republic)
Strategic Direction
Key Facts
Summary 9 Baumax CR SRO: Key Facts
Summary 10 Baumax CR SRO: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 11 Baumax CR SRO: Competitive Position 2012

Billa SRO in Retailing (Czech Republic)
Strategic Direction
Key Facts
Summary 12 Billa SRO: Key Facts
Summary 13 Billa SRO: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 14 Billa SRO: Private Label Portfolio
Competitive Positioning
Summary 15 Billa SRO: Competitive Position 2012

C&A Moda CR VOS in Retailing (Czech Republic)
Strategic Direction
Key Facts
Summary 16 C&A Moda SRO: Key Facts
Summary 17 C&A Moda SRO: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 18 C&A Moda SRO: Competitive Position 2012

Ceska Lekarna Holding AS in Retailing (Czech Republic)
Strategic Direction
Key Facts
Summary 19 Ceska lekarna as: Key Facts
Summary 20 Ceska lekarna as: Operational Indicators
Internet Strategy
Summary 21 Ceska lekarna as: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 22 Ceska lekarna as: Private Label Portfolio
Competitive Positioning
Summary 23 Ceska lekarna as: Competitive Position 2012

Coop Centrum Druzstvo in Retailing (Czech Republic)
Strategic Direction
Key Facts
Summary 24 COOP Centrum Druzstvo: Key Facts
Summary 25 COOP Centrum Druzstvo: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 26 COOP Centrum Druzstvo: Private Label Portfolio
Competitive Positioning
Summary 27 COOP Centrum Druzstvo: Competitive Position 2012

Globus CR KS in Retailing (Czech Republic)
Strategic Direction
Key Facts
Summary 28 Globus CR KS: Key Facts
Summary 29 Globus CR KS: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 30 Globus CR KS: Private Label Portfolio
Competitive Positioning
Summary 31 Globus CR KS: Competitive Position 2012

Ikea Ceska Republika Spol SRO in Retailing (Czech Republic)
Strategic Direction
Key Facts
Summary 32 IKEA Ceska Republika spol SRO: Key Facts
Summary 33 IKEA Ceska Republika spol SRO: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 34 IKEA Ceska Republika spol SRO: Competitive Position 2012

Kaufland Ceska Republika VOS in Retailing (Czech Republic)
Strategic Direction
Key Facts
Summary 35 Kaufland Ceska Republika VOS: Key Facts
Summary 36 Kaufland Ceska Republika VOS: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 37 Kaufland Ceska Republika VOS: Private Label Portfolio
Competitive Positioning
Summary 38 Kaufland Ceska Republika VOS: Competitive Position 2012

Lidl Ceska Republika VOS in Retailing (Czech Republic)
Strategic Direction
Key Facts
Summary 39 Lidl Ceska republika VOS: Key Facts
Summary 40 Lidl Ceska republika VOS: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 41 Lidl Ceska republika VOS: Private Label Portfolio
Competitive Positioning
Summary 42 Lidl Ceska republika VOS: Competitive Position 2012

Obi Ceska Republika SRO in Retailing (Czech Republic)
Strategic Direction
Key Facts
Summary 43 OBI Ceska Republika SRO: Key Facts
Summary 44 OBI Ceska Republika SRO: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 45 OBI Ceska Republika SRO: Competitive Position 2012

Penny Market Spol SRO in Retailing (Czech Republic)
Strategic Direction
Key Facts
Summary 46 Penny Market spol SRO: Key Facts
Summary 47 Penny Market spol SRO: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 48 Penny Market spol SRO: Private Label Portfolio
Competitive Positioning
Summary 49 Penny Market spol SRO: Competitive Position 2012

Spar Ceska Obchodni Spolecnost SRO in Retailing (Czech Republic)
Strategic Direction
Key Facts
Summary 50 Spar Ceska Obchodni Spolecnost SRO: Key Facts
Summary 51 Spar Ceska Obchodni Spolecnost SRO: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 52 Spar Ceska Obchodni Spolecnost SRO: Private Label Portfolio
Competitive Positioning
Summary 53 Spar Ceska Obchodni Spolecnost SRO: Competitive Position 2012

Tesco Stores CR AS in Retailing (Czech Republic)
Strategic Direction
Key Facts
Summary 54 Tesco Stores CR AS: Key Facts
Summary 55 Tesco Stores CR AS: Operational Indicators
Internet Strategy
Summary 56 Tesco Stores CR AS: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 57 Tesco Stores CR AS: Private Label Portfolio
Competitive Positioning
Summary 58 Tesco Stores CR AS: Competitive Position 2012

Headlines
Trends
Traditional Vs Modern
Competitive Landscape
Prospects
Channel Formats
Chart 1 Modern Grocery Retailers: Tesco Extra in Brno
Chart 2 Traditional Grocery Retailers: GECO tabak - tisk in Hradec Kralove
Chart 3 Traditional Grocery Retailers: Cukrovinky in Pardubice
Channel Data
Table 39 Sales in Grocery Retailers by Channel: Value 2007-2012
Table 40 Grocery Retailers Outlets by Channel: Units 2007-2012
Table 41 Sales in Grocery Retailers by Channel: % Value Growth 2007-2012
Table 42 Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 43 Grocery Retailers Company Shares: % Value 2008-2012
Table 44 Grocery Retailers Brand Shares: % Value 2009-2012
Table 45 Grocery Retailers Brand Shares: Outlets 2009-2012
Table 46 Grocery Retailers Brand Shares: Selling Space 2009-2012
Table 47 Forecast Sales in Grocery Retailers by Channel: Value 2012-2017
Table 48 Forecast Grocery Retailers Outlets by Channel: Units 2012-2017
Table 49 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 50 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Headlines
Trends
Channel Formats
Chart 4 Apparel Specialist Retailers: Bata in Hradec Kralove
Chart 5 Apparel Specialist Retailers: Blazek in Hradec Kralove
Chart 6 Apparel Specialist Retailers: Pietro Filipi in Hradec Kralove
Chart 7 Apparel Specialist Retailers: H&M in Hradec Kralove
Chart 8 Apparel Specialist Retailers: Humanic in Hradec Kralove
Chart 9 Apparel Specialist Retailers: CCC in Hradec Kralove
Chart 10 Apparel Specialist Retailers: adidas in Hradec Kralove
Channel Data
Table 51 Apparel Specialist Retailers: Value Sales, Outlets and Selling Space 2007-2012
Table 52 Apparel Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 53 Apparel Specialist Retailers Company Shares: % Value 2008-2012
Table 54 Apparel Specialist Retailers Brand Shares: % Value 2009-2012
Table 55 Apparel Specialist Retailers Brand Shares: Outlets 2009-2012
Table 56 Apparel Specialist Retailers Brand Shares: Selling Space 2009-2012
Table 57 Apparel Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 58 Apparel Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Headlines
Trends
Channel Formats
Chart 11 Electronics and Appliance Specialist Retailers: Datart in Brno
Chart 12 Electronics and Appliance Specialist Retailers: Datart in Hradec Kralove
Channel Data
Table 59 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2007-2012
Table 60 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 61 Electronics and Appliance Specialist Retailers Company Shares: % Value 2008-2012
Table 62 Electronics and Appliance Specialist Retailers Brand Shares: % Value 2009-2012
Table 63 Electronics and Appliance Specialist Retailers Brand Shares: Outlets 2009-2012
Table 64 Electronics and Appliance Specialist Retailers Brand Shares: Selling Space 2009-2012
Table 65 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 66 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 13 Health and Beauty Specialist Retailers: Dm in Hradec Kralove
Chart 14 Health and Beauty Specialist Retailers: BENU in Hradec Kralove
Chart 15 Health and Beauty Specialist Retailers: Yves Rocher in Hradec Kralove
Chart 16 Health and Beauty Specialist Retailers: GrandOptical in Hradec Kralove
Chart 17 Health and Beauty Specialist Retailers: Vitaland in Hradec Kralove
Chart 18 Health and Beauty Specialist Retailers: Fann parfumerie in Hradec Kralove
Chart 19 Health and Beauty Specialist Retailers: Lekarna Vital in Hradec Kralove
Channel Data
Table 67 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2007-2012
Table 68 Sales in Health and Beauty Specialist Retailers by Channel: Value 2007-2012
Table 69 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 70 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2007-2012
Table 71 Health and Beauty Specialist Retailers Company Shares: % Value 2008-2012
Table 72 Health and Beauty Specialist Retailers Brand Shares: % Value 2009-2012
Table 73 Health and Beauty Specialist Retailers Brand Shares: Outlets 2009-2012
Table 74 Health and Beauty Specialist Retailers Brand Shares: Selling Space 2009-2012
Table 75 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 76 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2012-2017
Table 77 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 78 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2012-2017
Headlines
Trends
Channel Data
Table 79 Home Improvement and Gardening Stores: Value Sales, Outlets and Selling Space 2007-2012
Table 80 Home Improvement and Gardening Stores: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 81 Home Improvement and Gardening Stores Company Shares: % Value 2008-2012
Table 82 Home Improvement and Gardening Stores Brand Shares: % Value 2009-2012
Table 83 Home Improvement and Gardening Stores Brand Shares: Outlets 2009-2012
Table 84 Home Improvement and Gardening Stores Brand Shares: Selling Space 2009-2012
Table 85 Home Improvement and Gardening Stores Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 86 Home Improvement and Gardening Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Headlines
Trends
Channel Formats
Chart 20 Furniture and Homewares Stores: Jysk in Brno
Chart 21 Furniture and Homewares Stores: IKEA in Brno
Channel Data
Table 87 Furniture and Homewares Stores: Value Sales, Outlets and Selling Space 2007-2012
Table 88 Furniture and Homewares Stores: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 89 Furniture and Homewares Stores Company Shares: % Value 2008-2012
Table 90 Furniture and Homewares Stores Brand Shares: % Value 2009-2012
Table 91 Furniture and Homewares Stores Brand Shares: Outlets 2009-2012
Table 92 Furniture and Homewares Stores Brand Shares: Selling Space 2009-2012
Table 93 Furniture and Homewares Stores Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 94 Furniture and Homewares Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Headlines
Trends
Channel Formats
Chart 22 Leisure and Personal Goods Specialist Retailers: Pompo in Hradec Kralove
Chart 23 Leisure and Personal Goods Specialist Retailers: Klenoty Aurum in Hradec Kralove
Chart 24 Leisure and Personal Goods Specialist Retailers: Présence in Hradec Kralove
Chart 25 Leisure and Personal Goods Specialist Retailers: Rock Point in Hradec Kralove
Chart 26 Leisure and Personal Goods Specialist Retailers: Sparkys in Hradec Kralove
Chart 27 Leisure and Personal Goods Specialist Retailers: Game by JRC in Hradec Kralove
Chart 28 Leisure and Personal Goods Specialist Retailers: Intersport in Hradec Kralove
Chart 29 Leisure and Personal Goods Specialist Retailers: Pet Center in Hradec Kralove
Chart 30 Leisure and Personal Goods Specialist Retailers: Kvetiny Holflor in Hradec Kralove
Channel Data
Table 95 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2007-2012
Table 96 Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2007-2012
Table 97 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 98 Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2007-2012
Table 99 Leisure and Personal Goods Specialist Retailers Company Shares: % Value 2008-2012
Table 100 Leisure and Personal Goods Specialist Retailers Brand Shares: % Value 2009-2012
Table 101 Leisure and Personal Goods Specialist Retailers Brand Shares: Outlets 2009-2012
Table 102 Leisure and Personal Goods Specialist Retailers Brand Shares: Selling Space 2009-2012
Table 103 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 104 Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2012-2017
Table 105 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 106 Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 31 Mixed Retailers: Tchibo in Hradec Kralove
Chart 32 Mixed Retailers: Tesco City in Pardubice
Channel Data
Table 107 Mixed Retailers: Value Sales, Outlets and Selling Space 2007-2012
Table 108 Sales in Mixed Retailers by Channel: Value 2007-2012
Table 109 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 110 Sales in Mixed Retailers by Channel: % Value Growth 2007-2012
Table 111 Mixed Retailers Company Shares: % Value 2008-2012
Table 112 Mixed Retailers Brand Shares: % Value 2009-2012
Table 113 Mixed Retailers Brand Shares: Outlets 2009-2012
Table 114 Mixed Retailers Brand Shares: Selling Space 2009-2012
Table 115 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 116 Forecast Sales in Mixed Retailers by Channel: Value 2012-2017
Table 117 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 118 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Indicators
Table 119 Direct Selling Agents 2010-2011
Channel Data
Table 120 Direct Selling by Channel: Value 2007-2012
Table 121 Direct Selling by Channel: % Value Growth 2007-2012
Table 122 Direct Selling Company Shares: % Value 2008-2012
Table 123 Direct Selling Brand Shares: % Value 2009-2012
Table 124 Direct Selling Forecasts by Channel: Value 2012-2017
Table 125 Direct Selling Forecasts by Channel: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 126 Homeshopping by Channel: Value 2007-2012
Table 127 Homeshopping by Channel: % Value Growth 2007-2012
Table 128 Homeshopping Company Shares: % Value 2008-2012
Table 129 Homeshopping Brand Shares: % Value 2009-2012
Table 130 Homeshopping Forecasts by Channel: Value 2012-2017
Table 131 Homeshopping Forecasts by Channel: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 132 Internet Retailing by Channel: Value 2007-2012
Table 133 Internet Retailing by Channel: % Value Growth 2007-2012
Table 134 Internet Retailing Company Shares: % Value 2008-2012
Table 135 Internet Retailing Brand Shares: % Value 2009-2012
Table 136 Internet Retailing Forecasts by Channel: Value 2012-2017
Table 137 Internet Retailing Forecasts by Channel: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 138 Vending by Channel: Value 2007-2012
Table 139 Vending by Channel: % Value Growth 2007-2012
Table 140 Vending Company Shares: % Value 2008-2012
Table 141 Vending Brand Shares: % Value 2009-2012
Table 142 Vending Forecasts by Channel: Value 2012-2017
Table 143 Vending Forecasts by Channel: % Value Growth 2012-2017