Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Macedonia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Retailing industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Macedonia for free:
- Clothing and footwear specialist retailers
- Convenience stores
- Direct selling
- DIY, home improvement and garden centres
- Electronics and appliance specialist retailers
- Forecourt retailers
- Furniture and furnishings stores
- Grocery retailers
- Health and beauty specialist retailers
- Internet retailing
- Leisure and personal goods specialist retailers
- Mixed retailers
- Non-grocery retailers
- Non-store retailing
The Retailing in Macedonia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic number of stores, selling space and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- How big is the grocery/non-grocery/non-store channel in Macedonia?
- Who are the leading retailers in Macedonia?
- How is retailing performing in Macedonia?
- What is the retailing environment like in Macedonia?
- Which channels are winning or losing in the fight for consumers’ money?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Retailing market research database.
Stable growth and development of retailing in 2011
In 2011, retailing in Macedonia maintained the stable growth achieved during the previous year and following the negative impact of the 2009 global recession. Current value sales registered stronger growth compared to 2010 as both consumer demand and consumer confidence increased over the course of the year. Increased unit prices across most retail categories also contributed to stronger growth.
Grocery retailers dominate the retailing market in Macedonia
Throughout the review period, grocery retailers dominated and accounted for the greatest share of value sales in the retailing market. This category is at least double the size of non-grocery retailing. Modern chained grocery retailers, such as supermarkets and discounters, continued their strong growth in 2011. Non-grocery retailers posted positive yet modest growth. Expenditure on groceries remained largely unchanged in 2011. The lingering effects of the global recession impacted grocery retailers less than non-grocery retailers whose products are seen as non- (or at least less) essential, compared to grocery products.
Modern grocery retailers – fastest growing among store-based retailers
While traditional grocery retailers experienced slower growth, modern grocery retailers achieved strong growth; making it the fastest growing channel in 2011 based on value sales results. The first hypermarket in the country was opened in late 2010 and achieved good sales results in 2011. Chained grocery retailers, particularly supermarkets, continued expanding both in terms of the number of outlets, their network as well as in terms of further diversification and improvement of their product offerings, which ultimately attracted new consumers and increased sales. The trend evident in 2010 of further expansion into different retail formats continued in 2011 and was set mostly by leading retailers. The convenience stores concept introduced in late 2010, which did not exist before, proved successful. As a result of these new formats modern grocery retailing was the most dynamic category within store-based retailing in 2011.
Traditional grocery retailers remains the largest retailing channel
Modern grocery retailing is growing but traditional grocery retailers continue to dominate the market in Macedonia. The category is highly fragmented and consists mainly of neighbourhood-based independent small grocers and a growing number of food/drink and tobacco specialist retailers. However, overall sales are declining due to the rise of modern grocery retailers, particularly supermarkets and discounters, which typically offer better prices and better product offerings.
Retailing to continue growth and further diversification
The market is expected to continue to grow in constant value terms over the forecast period. Modern grocery retailers will be the main engine behind the overall retailing growth, while independent small grocers as a category is set to experience decline in constant retail value terms. New modern grocery formats are expected to emerge over the forecast period, making the prospects for strong performance of this category even better. With the liberalisation of the market and the anticipated entry of several new hypermarket/supermarket chains, Macedonia should see a greater range of higher quality products and more new international brands. Non-store retailing is expected to achieve the fastest growth as a result of increased levels of internet retailing, although its overall value will remain marginal compared to other retailing formats. Independent small grocers will remain the largest retailing channel at the end of the forecast period but modern grocery retailers will continue to erode the channel’s share.