Emerging Ingredients in Functional Soft Drinks

The functional beverage market has enjoyed considerable growth over the past decade. From the original energy drinks, which have their roots in products first developed in the early 20th century, the industry now caters to increasingly complex consumer demand for products with specific health benefits. This report provides an in-depth analysis of the ingredients being used in functional drinks.

Features and benefits

• Identify emerging ingredients, and analyze product applications and strategies in NPD in ingredients used in food and drinks.
• Analyze recent trends shaping the ingredients market, including consumer drivers and regulatory frameworks.
• Understand how manufacturers are formulating existing and new products to meet consumer demands for natural and healthful food and drinks.
• Understand how each of the major food functional drinks segments are innovating in terms of ingredient formulations.
• Analyze market values and volumes for the energy, sports and nutraceutical drink segments.

Highlights

The global functional drinks industry is dominated by the developed markets. Worth $21.0bn in 2010, the US makes up the vast majority of the America's market value. Likewise the Asia Pacific is dominated by Japan and China. The industry is ready to gain greater traction in developing markets.

Originally, energy drinks derived their benefits from the large amount of sugar in the drinks. Over time, and with an increasing focus on weight management, low sugar variants have been launched. As a consequence, other ingredients such as stimulants (e.g. caffeine), vitamins, and herbal extracts have become the most critical components.

Over the last few years, cognitive health and digestive health have been the most commonly targeted health areas by nutraceutical drinks. Interestingly manufacturers have thus far struggled to incorporate omega-3 fatty acids, which are a staple of other categories that target cognitive health, such as dairy.

Your key questions answered

• What are the emerging ingredients trends across each of functional drinks segments?
• What evidence supports the use of specific emerging ingredients in functional drink products?
• How are the major multi-national manufacturers responding to consumer demands for functional ingredients?
• How are longstanding, established ingredients in each of the segments performing in the light of the trend toward natural and healthful ingredients?
• Which are the drivers and barriers to specific ingredient development?

Table Of Contents

About the Author
Disclaimer

EXECUTIVE SUMMARY
Market dynamics
Energy drinks
Sports drinks
Nutraceutical drinks

Introduction
Scope of the report
Functional drinks defined
Report methodology
Report structure

Market Dynamics
Summary
Introduction
Market analysis
Analysis by region
Analysis by category
Company analysis
New product development

Energy Drinks
Summary
Introduction
The evolution of energy drinks
Market overview
Product innovation
Trends
Health
Convenience
Natural
Other opportunities
Ingredients analysis
New product development
Clinical trials
Patent landscape
EFSA health claims analysis
Conclusions

Sports Drinks
Summary
Introduction
Types of sports drinks
(Untitled sub-section)
Market overview
Product innovation
Product development
Ingredients analysis
New product development
Clinical trials
Patent landscape
EFSA health claim analysis
Conclusions

Nutraceutical Drinks
Summary
Introduction
Market overview
Trends and product analysis
Claims analysis
Ingredient analysis by therapeutic area
(Untitled sub-section)
Digestive and immune health
Bone and joint health
Cognitive health
Skin health/beauty
Key conclusions

Future product development
Science versus lifestyle
Ingredients at the center of product innovation
Sports drinks
Nutraceutical drinks

List Of Tables

Table: Focus segments of leading players in functional drinks
Table: Number of functional soft drink launches by region
Table: Energy drink ingredients
Table: Energy drink ingredients: herbal extracts
Table: Anti-energy drink ingredients
Table: Ingredients with positive EFSA opinions related to energy/relaxation
Table: Identified ingredients for sports drinks (part 1)
Table: Identified ingredients for sports drinks (part 2)
Table: Sports drinks ingredients with a positive EFSA opinion
Table: Nutraceutical ingredients for heart health drinks (part 1)
Table: Nutraceutical ingredients for heart health drinks (part 2)
Table: Status of EFSA opinion for potential heart-healthy ingredients
Table: Heart-healthy ingredients with a positive EFSA opinion
Table: Nutraceutical ingredients for digestive health drinks
Table: Nutraceutical ingredients for bone and joint health beverages
Table: Nutraceutical ingredients for cognitive health (part 1)
Table: Nutraceutical ingredients for cognitive health (part 2)
Table: Ingredients for beauty drinks (part 1)
Table: Ingredients for beauty drinks (part 2)

List Of Figures

Figure: Functional drinks cover different types of soft drinks
Figure: Global functional drinks market value ($bn), 2009–2015
Figure: Global functional drinks value by region ($bn), 2009–2015
Figure: Global functional drinks value by category ($bn), 2009–2015
Figure: Leading companies in the global functional drinks market
Figure: Evolution of energy drinks towards shots and "natural" energy
Figure: Global volume consumption of energy drinks (liters m), 2009-2015
Figure: Number of global energy drink launches, 2006–11
Figure: Focus for development of new energy drinks
Figure: Examples of dairy-based energy drinks
Figure: Examples of fruit- and vegetable-based energy drinks
Figure: Examples of energy drinks in powder format
Figure: Examples of energy shots
Figure: MioEnergy: concentrated energy drink to be diluted
Figure: Examples of organic/"natural" energy drinks
Figure: Examples of sustained energy drinks
Figure: Examples of anti-energy or smart drinks
Figure: Ranking of energy ingredients in soft drink launches, 2009–11
Figure: Number of clinical trials by energy drink ingredient, 2008–11
Figure: Number of global patents on energy drink ingredients, 1987–2011
Figure: Global patent applications for energy drinks by ingredient, 2000–11
Figure: Number of EFSA applications by ingredient
Figure: Ranking of ingredients by attractiveness for energy drinks
Figure: Most popular sports drinks globally
Figure: Examples of recovery drinks
Figure: Examples of coconut water globally
Figure: Growth of global number of coconut waters
Figure: Examples of fortified coconut drinks
Figure: Global volume consumption of sports drinks (liters m), 2009–2015
Figure: Global number of sports drink launches
Figure: Ranking of claims used in sports drink launches
Figure: Share of identified ingredients in sports drink launches, 2009–11
Figure: Number of clinical trials by sports drink ingredient, 2008–11
Figure: Number of global patents for sports drink ingredients, 2008–11
Figure: Development in sports drinks is leading to an overlap with other segments
Figure: Ranking of ingredients by attractiveness for sports drinks
Figure: Global volume consumption of nutraceutical drinks (liters m), 2009–15
Figure: Number of nutraceutical drink launches, 2005–11
Figure: Therapeutic areas targeted by new functional drinks launched during 2008–11
Figure: NPD activity and growth of nutraceutical drinks by therapeutic area, 2008–11
Figure: Product examples of heart health drinks
Figure: Share of heart health ingredients in soft drink launches, 2009–11
Figure: Heart health ingredients by number of clinical trials, 2008–11
Figure: Patents on heart health ingredients by region, 2008–11
Figure: Number of global patents for heart health ingredients, 2008–11
Figure: Number of EFSA applications by ingredient
Figure: Ranking of ingredients by attractiveness for heart health drinks
Figure: Examples of probiotic and prebiotic drink launches, 2010–11
Figure: Examples of high fiber functional drink launches, 2010–11
Figure: Ingredients/claims in new digestive health drink launches, 2009–11
Figure: Digestive health ingredients by number of clinical trials, 2008–11
Figure: Digestive health ingredients by patent activity, 2008–11
Figure: Number of EFSA applications by ingredient
Figure: Ranking of ingredients by attractiveness for digestive health drinks
Figure: Examples of functional drinks with bone/joint health claim
Figure: Ingredients in bone and joint health beverage launches, 2009–11
Figure: Bone and joint health ingredients by clinical trial activity, 2008–11
Figure: Bone and joint health ingredients by patent activity, 2008–11
Figure: Number of EFSA applications by ingredient
Figure: Ranking of ingredients by attractiveness for bone health drinks
Figure: Cognitive-health-targeting product examples
Figure: Ingredients for cognitive health drinks by number of launches, 2009–11
Figure: Number of clinical trials on cognitive health by ingredient, 2008–11
Figure: Number of global patents for cognitive health by ingredient, 2008–11
Figure: Number of EFSA applications by ingredient
Figure: Ranking of ingredients by attractiveness for cognitive health drinks
Figure: Product examples of beauty drinks
Figure: Share of ingredients used in beauty drinks, 2009–11
Figure: Beauty and skin health ingredients by number of clinical trials, 2008–11
Figure: Beauty and skin health ingredients by number of patents, 2008–11
Figure: Ranking of ingredients by attractiveness for beauty drinks
Figure: Therapeutic area focus by NPD, clinical trials, patent activity, and EFSA applications
Figure: Top 20 most attractive ingredients for nutraceutical drinks
Figure: Functional drinks have two main paths of development
Figure: Top-20 ingredients for nutraceutical drinks