Alcoholic Drinks Market in the Netherlands

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Netherlands for free:

• Beer
• Cider and perry
• RTDs and high-strength premixes
• Spirits
• Wine

The Alcoholic Drinks in Netherlands market research report includes:

• Analysis of key supply-side and demand trends
• Detailed segmentation of international and local products
• Historic volumes and values, company and brand market shares
• Five year forecasts of market trends and market growth
• Production, imports by origin, exports by destination
• Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

• What is the market size of Alcoholic Drinks in Netherlands?
• What are the major brands in Netherlands?
• Have there been any alcoholic drinks legislative changes over the past 12 months?
• How is the alcoholic drinks industry affected by the recession?
• What is consumed more; beer, wine or spirits?
• What have been the key trends seen in new product developments?
• Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

• Gain competitive intelligence about market leaders
• Track key industry trends, opportunities and threats
• Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Sample Analysis

EXECUTIVE SUMMARY

Continuing decline in beer and spirits

Sales of alcoholic drinks continue to experience a decline in demand due to the popularity of drinks such as beer and a steady decline in sales of traditional ones such as spirits, triggered by changes in consumer habits with a greater preference for healthier drinks. On-trade sales showed initial improved results in comparison to the previous year, impacted by very good weather during spring that motivated more people to visit outdoor cafés and bars. However, the shift towards off-trade sales within alcoholic drinks continued in 2011 as more people concerned with rising foodservice prices were motivated to entertain at home more.

Dutch consumers shift towards products with a healthier image

Dutch consumers are increasingly health conscious; keen to reduce consumption of food and drinks considered to be unhealthy or leading to disease. Alcoholic drinks is influenced by this trend as more consumers are drinking less alcohol or switching to products that contain with lower alcohol content. Wine is experiencing healthy growth in The Netherlands triggered by more demand from consumers who usually drink other alcoholic drinks, such as young males. Other sparkling wine, such as prosecco, or cider are gaining popularity as an alternative to beer or spirits. Government campaigns to prevent the young from drinking alcohol are intensifying while media reports of alcohol abuse with fatal consequences continue to harm the image of alcohol further. Products such as non-alcoholic beer registered the highest growth in 2011, impacted by rising demand from consumers who are shifting from standard beer, for example.

Grocery retailers place pressure on price in order to capture demand

The Dutch distribution map for alcoholic drinks is led by grocery retailers, as supermarkets continue to concentrate more sales through intense promotion and offers in key products such as beer and wine. Internet retailing is registering the fastest growth rate in terms of distribution, although from a smaller base. More Dutch people are using the internet not only to compare prices and research products, but also to purchase. Traditional retailers such as food/drink/tobacco specialists are witnessing intensified pressure from grocery retailers and non-store retailing, trying to respond with more price promotions in categories such as wine or beer.

Manufacturers resort to promoting alternatives to capture new demand

To counteract the threat from maturity and declining per capita volumes, manufacturers are resorting to extensions aimed at triggering curiosity and targeting new consumers. Sales of beer in 2011 are driven by non-alcoholic beer, a product with a traditionally low share of total beer volume in the Netherlands. New products such as Bavaria 0.0% Rose are doing well as they are in demand from Dutch women attracted by the healthy perception and focus on flavour. Manufacturers such as Heineken continue to actively promote cider with brands such as Jillz, which is targeted at women and younger consumers as a trendy and healthier drink alternative to beer or wine.

Health trend to further shape alcoholic drinks in the Netherlands

Sales of alcoholic drinks are forecast to register a continuing decline in volume over the forecast period. The shift from consumers towards healthier lifestyles will create changes as more people choose to reduce their alcohol intake in order to improve their general health and prevent disease. Products with higher abv content such as spirits are estimated to show the highest decline as a direct result of this trend. Beer, a traditional product in the Dutch drinking culture will witness falling per capita volume as younger consumers switch to alternatives such as wine or non-alcoholic drinks. Manufacturers will respond with more frequent extensions as a measure to secure demand and prevent a deeper fall, offering products with lower abv content or promoting others such as non-alcoholic beer.

Table of Contents

Alcoholic Drinks in the Netherlands - Industry Overview

EXECUTIVE SUMMARY
Continuing decline in beer and spirits
Dutch consumers shift towards products with a healthier image
Grocery retailers place pressure on price in order to capture demand
Manufacturers resort to promoting alternatives to capture new demand
Health trend to further shape alcoholic drinks in the Netherlands

KEY TRENDS AND DEVELOPMENTS
Lower consumer confidence in 2011
Rising demand for healthier drinks impact on sales for lower abv formulas
Government set to continue regulation to curb consumption
Key new product launches
Summary 1 Key New Product Developments 2010-2011
Specialist retailers
Summary 2 Leading Specialist Retailers 2011
Market merger and acquisition activity
Summary 3 Speculated Merger and Acquisition Activity 2011-2012

MARKET BACKGROUND
Legislation

TAXATION AND DUTY LEVIES

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Category 2011
Table 3 Selling Margin of a Typical Beer Brand 2011 – Heineken
Table 4 Selling Margin of a Typical Wine Brand 2011 - Montero
Table 5 Selling Margin of a Typical Spirits Brand 2011 – Johnnie Walker Red Label

OPERATING ENVIRONMENT
Contraband/parallel trade

MARKET INDICATORS

Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011

MARKET DATA

Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 8 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 17 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016

DEFINITIONS
Published data comparisons
Summary 4 Research Sources

Alcoholic Drinks in the Netherlands - Company Profiles

Gall & Gall BV in Alcoholic Drinks (Netherlands)
STRATEGIC DIRECTION
KEY FACTS
INTERNET STRATEGY
COMPANY BACKGROUND
Chart 1 Gall & Gall: Gall & Gall in The Hague
PRIVATE LABEL
Summary 7 Gall & Gall BV: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 8 Gall & Gall BV: Competitive Position 2010

Gulpener Bierbrouwerij BV in Alcoholic Drinks (Netherlands)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
Summary 11 Gulpener Brouwerij: Production Statistics 2011
COMPETITIVE POSITIONING
Summary 12 Summary Gulpener Bierbrouwerij BV: Competitive Position 2011

Hooghoudt Distillery BV in Alcoholic Drinks (Netherlands)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Summary Hooghoudt Distillery BV: Competitive Position 2011

Wenneker Distillery BV in Alcoholic Drinks (Netherlands)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Summary Wenneker Distillery BV: Competitive Position 2011

Beer in the Netherlands - Category Analysis

HEADLINES

TRENDS
Sales of beer showed improved results in 2011 impacted by the better performance in on-trade sales as a result of the good weather prevailing in the Netherlands during the Spring and Summer months and continuing investment in new product development by manufacturers aimed to offer Dutch consumers more choice and novelties in order to trigger demand.

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE
The Dutch market for beer is led by Heineken, capturing a 39% share of total volume sales in 2011 and including the two leading brands Heineken and Amstel. The Heineken brand saw its sales come under pressure as a result of intensified competition from other drinks and young people drinking less beer. Increased price promotions at supermarkets also contributed to erode results. The company responded to challenges with renewed products such as the introduction of a new home tap system called Heineken Tapje; a system that combines a tap and keg in one with a 4-litre capacity, being lighter than previous tap systems such as the Beer Tender.

PROSPECTS
Sales of beer are estimated to show poor performance in the Netherlands attributed to the general decline in lager demand. As occurred during the review period, the Dutch are willing to drink less alcohol, resulting in a lower preference for beer as a result. Intensified competition from other drinks such as wine and cider is signalled as another reason behind the shift in consumption as traditional consumer groups such as younger Dutch males are more open and willing to try other drinks.

CATEGORY BACKGROUND
Lager price band methodology
Summary 17 Lager by Price Band 2010

CATEGORY DATA

Table 22 Sales of Beer by Category: Total Volume 2006-2011
Table 23 Sales of Beer by Category: Total Value 2006-2011
Table 24 Sales of Beer by Category: % Total Volume Growth 2006-2011
Table 25 Sales of Beer by Category: % Total Value Growth 2006-2011
Table 26 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011
Table 27 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011
Table 28 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 29 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 30 Beer: Production, Imports and Exports: Total Volume 2005-2010
Table 31 Beer Imports by Country of Origin: Total Volume 2005-2010
Table 32 Beer Imports by Country of Origin: Total Value 2005-2010
Table 33 Beer Exports by Country of Destination: Total Volume 2005-2010
Table 34 Beer Exports by Country of Destination: Total Value 2005-2010
Table 35 Company Shares of Beer by National Brand Owner 2007-2011
Table 36 Company Shares of Beer by Global Brand Owner 2007-2011
Table 37 Brand Shares of Beer 2008-2011
Table 38 Forecast Sales of Beer by Category: Total Volume 2011-2016
Table 39 Forecast Sales of Beer by Category: Total Value 2011-2016
Table 40 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 41 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016

Cider/Perry in the Netherlands - Category Analysis

HEADLINES

TRENDS
The market for cider/perry in the Netherlands is growing largely thanks to high profile advertising campaigns from large manufacturers. Cider/perry is praised by Dutch consumers due to the fresh taste and lower abv content formulas, meeting the rising demand for drinks with healthier appeal. Cider/perry is benefiting from the higher interest in non-alcoholic beer, as manufacturers are promoting alternatives to traditional alcoholic drinks.

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE
The market for cider/perry showed a higher degree of concentration in 2011, with Heineken being the largest manufacturer with a volume share of 60%. The Jillz brand leads the category with a 52% share, followed by Strongbow, also distributed by Heineken in the Dutch market. Jillz remained highly supported by advertising in 2011, as manufacturer Heineken used television commercials and outdoor advertising to promote the brand and profit from the rising interest in healthier drinks with lower abv content. In April 2011, a new television advert for Jillz was aired for the first time.

PROSPECTS
The market for cider/perry is estimated to register positive growth over the forecast period. After a steep increase, sales will tend to level out and reach more stable growth as manufacturers continue to invest in promoting these products in the quest to expand the consumer base. Much of the marketing focus will be directed towards younger consumers, as manufacturers will keep trying to lure younger consumers and change the perception of cider as an old fashion product.

CATEGORY DATA

Table 42 Sales of Cider/Perry: Total Volume 2006-2011
Table 43 Sales of Cider/Perry: Total Value 2006-2011
Table 44 Sales of Cider/Perry: % Total Volume Growth 2006-2011
Table 45 Sales of Cider/Perry: % Total Value Growth 2006-2011
Table 46 On-trade vs Off-trade Sales of Cider/Perry: Volume 2006-2011
Table 47 On-trade vs Off-trade Sales of Cider/Perry: Value 2006-2011
Table 48 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2006-2011
Table 49 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2006-2011
Table 50 Cider/Perry Production, Imports and Exports: Total Volume 2005-2010
Table 51 Cider/Perry Imports by Country of Origin: Total Volume 2005-2010
Table 52 Cider/Perry Imports by Country of Origin: Total Value 2005-2010
Table 53 Cider/Perry Exports by Country of Destination: Total Volume 2005-2010
Table 54 Cider/Perry Exports by Country of Destination: Total Value 2005-2010
Table 55 Company Shares of Cider/Perry by National Brand Owner 2007-2011
Table 56 Company Shares of Cider/Perry by Global Brand Owner 2007-2011
Table 57 Brand Shares of Cider/Perry 2008-2011
Table 58 Forecast Sales of Cider/Perry: Total Volume 2011-2016
Table 59 Forecast Sales of Cider/Perry: Total Value 2011-2016
Table 60 Forecast Sales of Cider/Perry: % Total Volume Growth 2011-2016
Table 61 Forecast Sales of Cider/Perry: % Total Value Growth 2011-2016

RTDs/High-Strength Premixes in the Netherlands - Category Analysis

HEADLINES

TRENDS
RTDs/high-strength premixes had mixed results in 2011 with high-strength premixes performing better than RTDs. High-strength premixes perform better benefiting from the shift in consumer habits towards drinking at home, with manufacturers aware of the trend investing in promoting formulas that provide variety and are easy to combine to prepare drinks. With poor economic prospects, the Dutch once again shifted their attention towards price, considering rises in on-trade prices and choosing to entertain and drink more at home.

COMPETITIVE LANDSCAPE
The market for RTDs/high-strength premixes is led by Bacardi-Martini Nederland BV, commanding a 41% share in 2011. Bacardi distributes top selling brands such as Bacardi Breezer, the top selling brand in the Netherlands in the category.

PROSPECTS
Sales of RTDs/high-strength premixes are expected to register poor performance with volume sales declining further until the year 2016. Lower demand as a result of the health trend and willingness to drink products with lower or no abv content will continue to harm RTDs/high-strength premixes in the Netherlands. While the market will decrease in volume, it will do so at a more stable level than the growth registered over the review period as manufacturers foresee investment aimed to achieve a smaller but more stable demand.

CATEGORY DATA

Table 62 Sales of RTDS/High-strength Premixes by Category: Total Volume 2006-2011
Table 63 Sales of RTDS/High-strength Premixes by Category: Total Value 2006-2011
Table 64 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2006-2011
Table 65 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2006-2011
Table 66 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2006-2011
Table 67 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2006-2011
Table 68 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2006-2011
Table 69 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2006-2011
Table 70 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2007-2011
Table 71 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2007-2011
Table 72 Brand Shares of RTDS/High-strength Premixes 2008-2011
Table 73 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
Table 74 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
Table 75 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016

Spirits in the Netherlands - Category Analysis

HEADLINES

TRENDS
The market for spirits is experiencing a poor performance with volume sales decreasing by 3% in 2011, continuing the trend from the previous years. Spirits in the Netherlands have traditionally been the preference of male consumers. But more Dutch men are shifting towards other alcoholic drinks such as wine, in line with a choice for lower abv content and healthier options. Image also plays a significant role, as more young Dutch consumers associate spirits such as Whisk(e)y and Dutch gin with old fashioned drinking patterns.

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE
Bols BV is the largest liquor manufacturer in the Netherlands accounting for a 15% share of spirits volume in 2011. The firm is investing in winning younger consumers and targeting off-trade consumption with a wide range of premix liquors suited to mixing and preparing cocktails at home.

PROSPECTS
Spirits is going to be affected the most by the on-going changes in Dutch consumer drinking habits. Higher demand for lower abv content alcoholic drinks will continue to influence spirits sales, coupled with high profile education campaigns to reduce the harmful effects of excessive consumption. The health trend will result in more people shifting away from spirits, and choosing other drink alternatives such as wine.

CATEGORY BACKGROUND
Vodka, gin and other blended Scotch whisky Price band methodology
Summary 18 Benchmark Brands 2011

CATEGORY DATA

Table 77 Sales of Spirits by Category: Total Volume 2006-2011
Table 78 Sales of Spirits by Category: Total Value 2006-2011
Table 79 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 80 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 81 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 82 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 83 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 84 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 85 Sales of Gin by Price Platform 2006-2011
Table 86 Sales of Other Blended Scotch Whisky by Price Platform 2006-2011
Table 87 Sales of Vodka by Price Platform 2006-2011
Table 88 Sales of Flavoured vs Non-flavoured Vodka 2006-2011
Table 89 Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 90 Spirits Imports by Country of Origin: Total Volume 2005-2010
Table 91 Spirits Imports by Country of Origin: Total Value 2005-2010
Table 92 Spirits Exports by Country of Destination: Total Volume 2005-2010
Table 93 Spirits Exports by Country of Destination: Total Value 2005-2010
Table 94 Brandy & Cognac Production, Imports and Exports: Total Volume 2005-2010
Table 95 Gin Production, Imports and Exports: Total Volume 2005-2010
Table 96 Liqueurs Production, Imports and Exports: Total Volume 2005-2010
Table 97 Rum Production, Imports and Exports: Total Volume 2005-2010
Table 98 Tequila Production, Imports and Exports: Total Volume 2005-2010
Table 99 Vodka Production, Imports and Exports: Total Volume 2005-2010
Table 100 Whiskies Production, Imports and Exports: Total Volume 2005-2010
Table 101 Company Shares of Spirits by National Brand Owner 2007-2011
Table 102 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 103 Brand Shares of Spirits 2008-2011
Table 104 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 105 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 106 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 107 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016

Wine in the Netherlands - Category Analysis

HEADLINES

TRENDS
Wine is witnessing a shift towards off-trade sales as lower consumer confidence generates changes in habits with more people preferring to drink wine at home with friends and family to avoid high foodservice prices. But good weather during the spring with record high temperatures contributed to improve on-trade sales during 2011 as people were eager to spend time outside. Wine is a favourite alcoholic drink among women but increasingly among Dutch men too, including the young who more often chose variants such as rose or prosecco as an alternative to beer.

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE
The market for wine shows varied degrees of fragmentation in the Netherlands. Still wine sees distribution from numerous importers and retailers who assume exclusive schemes, as supermarkets usually bring own brands to the market that are only available through their chains. Other wine categories such as fortified wine and vermouth see concentration amid long established brands, being less fragmented than still wine.

PROSPECTS
Wine has encountered a new phase of maturity in the Netherlands, meaning that volume growth rates will not be as high as occurred during the review period but will continue to be positive and one of the main drivers behind the overall alcoholic drinks market in the Netherlands. Volume and constant value will lag behind when compared with the review period, but will continue to show positive growth as the consumer base expands. Wine has a general positive perception among Dutch consumers, and while Dutch women pushed demand, more Dutch males, including the young who often drink beer, are starting to choose wine.

CATEGORY DATA

Table 108 Sales of Wine by Category: Total Volume 2006-2011
Table 109 Sales of Wine by Category: Total Value 2006-2011
Table 110 Sales of Wine by Category: % Total Volume Growth 2006-2011
Table 111 Sales of Wine by Category: % Total Value Growth 2006-2011
Table 112 Sales of Wine by On-trade vs Off-trade Split: Volume 2006-2011
Table 113 Sales of Wine by On-trade vs Off-trade Split: Value 2006-2011
Table 114 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 115 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 116 Volume Sales of Still Red Wine by Price Segment 2006-2011
Table 117 Volume Sales of Still White Wine by Price Segment 2006-2011
Table 118 Volume Sales of Still Rosé Wine by Price Segment 2006-2011
Table 119 Volume Sales of Other Sparkling Wine by Price Segment 2006-2011
Table 120 Sales of Still Red Wine by Grape/Varietal Type 2006-2011
Table 121 Sales of Still White Wine by Grape/Varietal Type 2006-2011
Table 122 Sales of Still Rosé Wine by Grape/Varietal Type 2006-2011
Table 123 Sales of Still Red Wine by Quality Classification 2006-2011
Table 124 Sales of Still White Wine by Quality Classification 2006-2011
Table 125 Sales of Still Rosé Wine by Quality Classification 2006-2011
Table 126 Wine Production, Imports and Exports: Total Volume 2005-2010
Table 127 Wine Imports by Country of Origin: Total Volume 2005-2010
Table 128 Wine Imports by Country of Origin: Total Value 2005-2010
Table 129 Wine Exports by Country of Destination: Total Volume 2005-2010
Table 130 Wine Exports by Country of Destination: Total Value 2005-2010
Table 131 Company Shares of Still Light Grape Wine by National Brand Owner 2007-2011
Table 132 Company Shares of Still Light Grape Wine by Global Brand Owner 2007-2011
Table 133 Brand Shares of Still Light Grape Wine 2008-2011
Table 134 Company Shares of Champagne by National Brand Owner 2007-2011
Table 135 Company Shares of Champagne by Global Brand Owner 2007-2011
Table 136 Brand Shares of Champagne 2008-2011
Table 137 Company Shares of Other Sparkling Wine by National Brand Owner 2007-2011
Table 138 Company Shares of Other Sparkling Wine by Global Brand Owner 2007-2011
Table 139 Brand Shares of Other Sparkling Wine 2008-2011
Table 140 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2007-2011
Table 141 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2007-2011
Table 142 Brand Shares of Fortified Wine and Vermouth 2008-2011
Table 143 Company Shares of Non-grape Wine by National Brand Owner 2007-2011
Table 144 Company Shares of Non-grape Wine by Global Brand Owner 2007-2011
Table 145 Brand Shares of Non-grape Wine 2008-2011
Table 146 Forecast Sales of Wine by Category: Total Volume 2011-2016
Table 147 Forecast Sales of Wine by Category: Total Value 2011-2016
Table 148 Forecast Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 149 Forecast Sales of Wine by Category: % Total Value Growth 2011-2016