2012 Global Diagnostic Imaging Companies Marketing Tactics

Published: April 2012
No. of Pages: 50
  

For each company, the analysis presents:

  • The U.S. and international sales force size in major geographic regions.
  • Selling options, including rental plans, leasing and others.
  • Promotional tactics, e.g., pricing, discounts, advertising, trade shows, seminars, product literature, newsletters, etc.
  • System service and support.

The companies analyzed in the report: Aloka, Analogic, Esaote, GE, Hitachi, Hologic, Philips, Shimadzu, Siemens, and Toshiba.

2012 Global Diagnostic Imaging Companies Marketing Tactics

N/A

Published By: Venture Planning Group
Product Code: Frost & Sullivan274


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