Consumer Appliances in Taiwan

Despite the development of the Eurozone crisis during 2011 and ongoing unstable economic conditions in the following year, consumer appliances still managed to register a positive performance in 2012. However, high household penetration of various consumer appliances, such as washing machines, fridge freezers and kettles, limited the overall magnitude of growth of the consumer appliances market in 2012. Trading up to more premium consumer appliances, such as from semi-automatic to automatic wash...

Euromonitor International's Consumer Appliances in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2017 illustrate how the market is set to change.

Product Coverage: Major Appliances, Small Appliances.

Data Coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table Of Contents

Consumer Appliances Registers A Positive Performance in 2012
Energy Efficiency Continues To Be A Main Deciding Factor
International Players Attain A Stronger Presence
Independent Electrical Goods Specialist Retailers Lose Ground
Continuation of Positive Growth Expected for Consumer Appliances

Key Trends and Developments
The Government Stimulates Consumer Awareness of Energy Efficiency
Switch To Internet Retailing Becomes Increasingly Apparent
Unstable Economic Conditions Limit Sales Growth of Consumer Appliances
Smaller Household Sizes Shape Consumer Appliances
Competitive Landscape Intensifies

Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2007-2012
Table 2 Replacement Cycles of Consumer Appliances by Category 2007-2012

Market Data
Table 3 Sales of Consumer Appliances by Category: Volume 2007-2012
Table 4 Sales of Consumer Appliances by Category: Value 2007-2012
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2007-2012
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2007-2012
Table 7 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2007-2012
Table 8 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2007-2012
Table 9 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2007-2012
Table 10 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2007-2012
Table 11 Sales of Small Appliances by Category: Volume 2007-2012
Table 12 Sales of Small Appliances by Category: Value 2007-2012
Table 13 Sales of Small Appliances by Category: % Volume Growth 2007-2012
Table 14 Sales of Small Appliances by Category: % Value Growth 2007-2012
Table 15 Company Shares of Major Appliances 2008-2012
Table 16 Brand Shares of Major Appliances 2009-2012
Table 17 Company Shares of Small Appliances 2008-2012
Table 18 Brand Shares of Small Appliances 2009-2012
Table 19 Major Appliances by Distribution Format: % Breakdown 2007-2012
Table 20 Small Appliances by Distribution Format: % Breakdown 2007-2012
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2012-2017
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 25 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2012-2017
Table 26 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2012-2017
Table 27 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 28 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2012-2017
Table 29 Forecast Sales of Small Appliances by Category: Volume 2012-2017
Table 30 Forecast Sales of Small Appliances by Category: Value 2012-2017
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2012-2017

Sources
Summary 1 Research Sources

Sakura Taiwan Corp in Consumer Appliances (Taiwan)
Strategic Direction
Key Facts
Summary 2 Sakura Taiwan Corp: Key Facts
Summary 3 Sakura Taiwan Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Sakura Taiwan Corp: Competitive Position 2012

Sampo Corp in Consumer Appliances (Taiwan)
Strategic Direction
Key Facts
Summary 5 Sampo Corp: Key Facts
Summary 6 Sampo Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Sampo Corp: Competitive Position 2012

Sanyo Electric (Taiwan) Co Ltd in Consumer Appliances (Taiwan)
Strategic Direction
Key Facts
Summary 8 Sanyo Electric (Taiwan) Co Ltd: Key Facts
Summary 9 Sanyo Electric (Taiwan) Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Sanyo Electric (Taiwan) Co Ltd: Competitive Position 2012

Sunfar Computer Co Ltd in Consumer Appliances (Taiwan)
Strategic Direction
Key Facts
Summary 11 Sunfar Computer Co Ltd: Key Facts
Summary 12 Sunfar Computer Co Ltd: Operational Indicators
Company Background
Chart 1 Sunfar Computer Co Ltd: Sunfar in Kaohsiung
Internet Strategy
Private Label
Competitive Positioning
Summary 13 Sunfar Computer Co Ltd: Competitive Position 2012

Tatung Consumer Products (Taiwan) Co Ltd in Consumer Appliances (Taiwan)
Strategic Direction
Key Facts
Summary 14 Tatung Consumer Products (Taiwan) Co Ltd: Key Facts
Summary 15 Tatung Consumer Products (Taiwan) Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Tatung Consumer Products (Taiwan) Co Ltd: Competitive Position 2012

Teco Electric & Machinery Co Ltd in Consumer Appliances (Taiwan)
Strategic Direction
Key Facts
Summary 17 TECO Electric & Machinery Co Ltd: Key Facts
Summary 18 TECO Electric & Machinery Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 19 TECO Electric & Machinery Co Ltd: Competitive Position 2012

Tsann Kuen Enterprise Co Ltd in Consumer Appliances (Taiwan)
Strategic Direction
Key Facts
Summary 20 Tsann Kuen Enterprise Co Ltd: Key Facts
Summary 21 Tsann Kuen Enterprise Co Ltd: Operational Indicators
Company Background
Chart 2 Tsann Kuen Enterprise Co Ltd: Tsann Kuen 3C in Taipei City
Internet Strategy
Private Label
Summary 22 Tsann Kuen Enterprise Co Ltd: Private Label Portfolio
Competitive Positioning
Summary 23 Tsann Kuen Enterprise Co Ltd: Competitive Position 2012
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Dishwashers by Category: Volume 2007-2012
Table 34 Sales of Dishwashers by Category: Value 2007-2012
Table 35 Sales of Dishwashers by Category: % Volume Growth 2007-2012
Table 36 Sales of Dishwashers by Category: % Value Growth 2007-2012
Table 37 Sales of Dishwashers by Category: Volume 2007-2012
Table 38 Sales of Dishwashers by Category: Value 2007-2012
Table 39 Sales of Dishwashers by Category: % Volume Growth 2007-2012
Table 40 Sales of Dishwashers by Category: % Value Growth 2007-2012
Table 41 Sales of Dishwashers by Format: % Breakdown 2007-2012
Table 42 Company Shares of Dishwashers 2008-2012
Table 43 Brand Shares of Dishwashers 2009-2012
Table 44 Forecast Sales of Dishwashers by Category: Volume 2012-2017
Table 45 Forecast Sales of Dishwashers by Category: Value 2012-2017
Table 46 Forecast Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 47 Forecast Sales of Dishwashers by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 48 Sales of Home Laundry Appliances by Category: Volume 2007-2012
Table 49 Sales of Home Laundry Appliances by Category: Value 2007-2012
Table 50 Sales of Home Laundry Appliances by Category: % Volume Growth 2007-2012
Table 51 Sales of Home Laundry Appliances by Category: % Value Growth 2007-2012
Table 52 Sales of Automatic Tumble Dryers by Format: % Breakdown 2007-2012
Table 53 Sales of Automatic Washing Machines by Format: % Breakdown 2007-2012
Table 54 Sales of Automatic Washing Machines by Volume Capacity: % Breakdown 2007-2012
Table 55 Company Shares of Home Laundry Appliances 2008-2012
Table 56 Brand Shares of Home Laundry Appliances 2009-2012
Table 57 Forecast Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 58 Forecast Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 59 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 60 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Large Cooking Appliances by Category: Volume 2007-2012
Table 62 Sales of Large Cooking Appliances by Category: Value 2007-2012
Table 63 Sales of Large Cooking Appliances by Category: % Volume Growth 2007-2012
Table 64 Sales of Large Cooking Appliances by Category: % Value Growth 2007-2012
Table 65 Sales of Built-in Hobs by Format: % Breakdown 2007-2012
Table 66 Sales of Ovens by Format: % Breakdown 2007-2012
Table 67 Company Shares of Large Cooking Appliances 2008-2012
Table 68 Brand Shares of Large Cooking Appliances 2009-2012
Table 69 Company Shares of Built-in Hobs 2008-2012
Table 70 Company Shares of Ovens 2008-2012
Table 71 Company Shares of Cooker Hoods 2008-2012
Table 72 Company Shares of Built-in Cooker Hoods 2008-2012
Table 73 Company Shares of Freestanding Cooker Hoods 2008-2012
Table 74 Forecast Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 75 Forecast Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 76 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 77 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 78 Sales of Microwaves by Category: Volume 2007-2012
Table 79 Sales of Microwaves by Category: Value 2007-2012
Table 80 Sales of Microwaves by Category: % Volume Growth 2007-2012
Table 81 Sales of Microwaves by Category: % Value Growth 2007-2012
Table 82 Sales of Microwaves by Type 2009-2011
Table 83 Company Shares of Microwaves 2008-2012
Table 84 Brand Shares of Microwaves 2009-2012
Table 85 Microwaves by Distribution Format: % Analysis 2007-2012
Table 86 Forecast Sales of Microwaves by Category: Volume 2012-2017
Table 87 Forecast Sales of Microwaves by Category: Value 2012-2017
Table 88 Forecast Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 89 Forecast Sales of Microwaves by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 90 Sales of Refrigeration Appliances by Category: Volume 2007-2012
Table 91 Sales of Refrigeration Appliances by Category: Value 2007-2012
Table 92 Sales of Refrigeration Appliances by Category: % Volume Growth 2007-2012
Table 93 Sales of Refrigeration Appliances by Category: % Value Growth 2007-2012
Table 94 Sales of Electric Wine Coolers/Chillers by Format: % Breakdown 2007-2012
Table 95 Sales of Freezers by Format: % Breakdown 2007-2012
Table 96 Sales of Freezers by Volume Capacity: % Breakdown 2007-2012
Table 97 Sales of Fridge Freezers by Format: % Breakdown 2007-2012
Table 98 Sales of Fridge Freezers by Static Vs Frost-Free: % Breakdown 2009-2012
Table 99 Sales of Fridge Freezers by Volume Capacity: % Breakdown 2007-2012
Table 100 Sales of Fridges by Format: % Breakdown 2007-2012
Table 101 Sales of Fridges by Static Vs Frost-Free: % Breakdown 2009-2011
Table 102 Sales of Fridges by Volume Capacity: % Breakdown 2007-2012
Table 103 Company Shares of Refrigeration Appliances 2008-2012
Table 104 Brand Shares of Refrigeration Appliances 2009-2012
Table 105 Company Shares of Built-in Fridge Freezers 2008-2012
Table 106 Company Shares of Freestanding Fridge Freezers 2008-2012
Table 107 Company Shares of Freestanding Fridges 2008-2012
Table 108 Forecast Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 109 Forecast Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 110 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 111 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 112 Sales of Air Treatment Products by Category: Volume 2007-2012
Table 113 Sales of Air Treatment Products by Category: Value 2007-2012
Table 114 Sales of Air Treatment Products by Category: % Volume Growth 2007-2012
Table 115 Sales of Air Treatment Products by Category: % Value Growth 2007-2012
Table 116 Company Shares of Air Treatment Products 2008-2012
Table 117 Brand Shares of Air Treatment Products 2009-2012
Table 118 Forecast Sales of Air Treatment Products by Category: Volume 2012-2017
Table 119 Forecast Sales of Air Treatment Products by Category: Value 2012-2017
Table 120 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 121 Forecast Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 122 Sales of Food Preparation Appliances by Category: Volume 2007-2012
Table 123 Sales of Food Preparation Appliances by Category: Value 2007-2012
Table 124 Sales of Food Preparation Appliances by Category: % Volume Growth 2007-2012
Table 125 Sales of Food Preparation Appliances by Category: % Value Growth 2007-2012
Table 126 Company Shares of Food Preparation Appliances 2008-2012
Table 127 Brand Shares of Food Preparation Appliances 2009-2012
Table 128 Forecast Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 129 Forecast Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 130 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 131 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 132 Sales of Heating Appliances by Category: Volume 2007-2012
Table 133 Sales of Heating Appliances by Category: Value 2007-2012
Table 134 Sales of Heating Appliances by Category: % Volume Growth 2007-2012
Table 135 Sales of Heating Appliances by Category: % Value Growth 2007-2012
Table 136 Company Shares of Heating Appliances 2008-2012
Table 137 Brand Shares of Heating Appliances 2009-2012
Table 138 Forecast Sales of Heating Appliances by Category: Volume 2012-2017
Table 139 Forecast Sales of Heating Appliances by Category: Value 2012-2017
Table 140 Forecast Sales of Heating Appliances by Category: % Volume Growth 2012-2017
Table 141 Forecast Sales of Heating Appliances by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 142 Sales of Irons: Volume 2007-2012
Table 143 Sales of Irons: Value 2007-2012
Table 144 Sales of Irons: % Volume Growth 2007-2012
Table 145 Sales of Irons: % Value Growth 2007-2012
Table 146 Unit Sales of Irons by Format: % Breakdown 2007-2012
Table 147 Company Shares of Irons 2008-2012
Table 148 Brand Shares of Irons 2009-2012
Table 149 Forecast Sales of Irons: Volume 2012-2017
Table 150 Forecast Sales of Irons: Value 2012-2017
Table 151 Forecast Sales of Irons: % Volume Growth 2012-2017
Table 152 Forecast Sales of Irons: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 153 Sales of Personal Care Appliances by Category: Volume 2007-2012
Table 154 Sales of Personal Care Appliances by Category: Value 2007-2012
Table 155 Sales of Personal Care Appliances by Category: % Volume Growth 2007-2012
Table 156 Sales of Personal Care Appliances by Category: % Value Growth 2007-2012
Table 157 Sales of Body Shavers by Format: % Breakdown 2007-2012
Table 158 Sales of Body Shavers by Power Source: % Breakdown 2009-2011
Table 159 Sales of Hair Care Appliances by Format: % Breakdown 2007-2012
Table 160 Company Shares of Personal Care Appliances 2008-2012
Table 161 Brand Shares of Personal Care Appliances 2009-2012
Table 162 Forecast Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 163 Forecast Sales of Personal Care Appliances by Category: Value 2012-2017
Table 164 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 165 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 166 Sales of Small Cooking Appliances by Category: Volume 2007-2012
Table 167 Sales of Small Cooking Appliances by Category: Value 2007-2012
Table 168 Sales of Small Cooking Appliances by Category: % Volume Growth 2007-2012
Table 169 Sales of Small Cooking Appliances by Category: % Value Growth 2007-2012
Table 170 Unit Sales of Coffee Machines by Format: % Breakdown 2007-2012
Table 171 Company Shares of Small Cooking Appliances 2008-2012
Table 172 Brand Shares of Small Cooking Appliances 2009-2012
Table 173 Forecast Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 174 Forecast Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 175 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 176 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 177 Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2007-2012
Table 178 Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2007-2012
Table 179 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2007-2012
Table 180 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2007-2012
Table 181 Company Shares of Small Kitchen Appliances (Non-cooking) 2008-2012
Table 182 Brand Shares of Small Kitchen Appliances (Non-cooking) 2009-2012
Table 183 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2012-2017
Table 184 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2012-2017
Table 185 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2012-2017
Table 186 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 187 Sales of Vacuum Cleaners by Category: Volume 2007-2012
Table 188 Sales of Vacuum Cleaners by Category: Value 2007-2012
Table 189 Sales of Vacuum Cleaners by Category: % Volume Growth 2007-2012
Table 190 Sales of Vacuum Cleaners by Category: % Value Growth 2007-2012
Table 191 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2007-2012
Table 192 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2007-2012
Table 193 Company Shares of Vacuum Cleaners 2008-2012
Table 194 Brand Shares of Vacuum Cleaners 2009-2012
Table 195 Forecast Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 196 Forecast Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 197 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 198 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017