Table of Contents
Consumer Electronics in Chile - Industry Overview
EXECUTIVE SUMMARY
Electronics market rocketed in 2010 after a slower growth in 2009 because of crisis effects
Earthquake effect enhanced demand for electronics in 2010
Digital TV broadcasting law might be approved in 2011
Portability and multi-functionality drove consumer electronics’ market in 2010
Internet retailing and Hypermarkets accounts grew on sales in 2010 although mixed retailers are still the main distribution channels
KEY TRENDS AND DEVELOPMENTS
Economic recovery enhances demand for non-essential items
Earthquake in February drives demand for CE
Specialist Retailers lose share but remain as important distribution channels
Summary 1 Leading Specialist Retailers 2010
New technologies are beginning to the off in the Chilean market
Awaiting for Digital TV law to be approved by Chilean Congress
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2005-2010
Table 2 Sales of Consumer Electronics by Category: Value 2005-2010
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2005-2010
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2005-2010
Table 5 Consumer Electronics Company Shares 2006-2010
Table 6 Consumer Electronics Brand Shares 2007-2010
Table 7 Sales of Consumer Electronics by Distribution Format 2005-2010
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2010-2015
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2010-2015
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2010-2015
SOURCES
Summary 2 Research Sources
Consumer Electronics in Chile - Company Profiles
Daewoo Electronics Corp Chile SA in Consumer Electronics (Chile)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Daewoo: Competitive Position 2010
Distribución y Servicios D&S SA in Consumer Electronics (Chile)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
INTERNET STRATEGY
PRIVATE LABEL
Summary 7 Distribución y Servicios D&S SA: Private Label Portfolio (CE)
COMPETITIVE POSITIONING
Distribuidora de Industrias Nacionales SA in Consumer Electronics (Chile)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
INTERNET STRATEGY
PRIVATE LABEL
Summary 9 Distribuidora de Industrias Nacionales SA: Private Label Portfolio
COMPETITIVE POSITIONING
Sociedad Distribuidora Radio Center Ltda in Consumer Electronics (Chile)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Sociedad Distribuidora Radio Center Ltda: Competitive Position 2010
Camcorders in Chile - Category Analysis
HEADLINES
TRENDS
Some of the most sumptuary electronics had great success in 2010. The economic recovery brought a great demand for goods that by the end of 2008 and most of 2009, in time of economic recession, would have been unthinkable for consumers to purchase. Camcorders are associated with people travelling, so this year was profitable for this industry as people travelled massively -mainly because of low dollar prices and a set of promotions launched by travel agencies and airlines- and found themselves with more money to spend on non-essential electronics such as camcorders, which took the sector to an increase in value sales of almost 28.9% in current value terms.
COMPETITIVE LANDSCAPE
Sony brand held the largest market share in 2010, accounting for a 45.6% of total value sales in digital camcorders and 64.6% in HD camcorders. This market has a few big players, from which Sony sets apart because of their prestigious brand image and high quality products. Sony camcorders are present in most large retailers through a wide product portfolio, and it is the most renowned brand in HD camcorders. Panasonic is also a big player in digital camcorders, holding almost 30% of this market in 2010.
PROSPECTS
The category is expected to record an annual average growth of 9.9% in constant value terms over the forecast period 2010-2015. This performance is expected to be driven overall by a stable economic background, which will allow a group of Chileans to keep spending on camcorders, a non-essential electronic device. This market is expected to remain prices quite stable in the next five years, so a high purchase power will be very important. The future of camcorders will also be conditioned by the innovations of portable media players with recording functions, which are already growing quickly. HD camcorders with high storage capability may have a good performance in the first years of the forecast period 2010-2015, as well as 3D camcorders, since these are features that digital cameras’ main players will probably be likely to include and prices will decline due to more competition.
CATEGORY DATA
Table 12 Sales of Camcorders by Category: Volume 2005-2010
Table 13 Sales of Camcorders by Category: Value 2005-2010
Table 14 Sales of Camcorders by Category: % Volume Growth 2005-2010
Table 15 Sales of Camcorders by Category: % Value Growth 2005-2010
Table 16 Camcorders Company Shares 2006-2010
Table 17 Camcorders Brand Shares 2007-2010
Table 18 Sales of Camcorders by Distribution Format 2005-2010
Table 19 Forecast Sales of Camcorders by Category: Volume 2010-2015
Table 20 Forecast Sales of Camcorders by Category: Value 2010-2015
Table 21 Forecast Sales of Camcorders by Category: % Volume Growth 2010-2015
Table 22 Forecast Sales of Camcorders by Category: % Value Growth 2010-2015
Cameras in Chile - Category Analysis
HEADLINES
TRENDS
Cameras had a great 2010. Prices did not increase significantly, so consumers were motivated to buy these products, in sum to a wide set of discounts in most large retailers that were put in order to reactivate demand because of the slowdown in the first months after earthquake. As the market of digital cameras is in a growing phase in Chile, consumers were also attracted by new improvements and innovations in digital cameras especially by the main leaders of this category, which increased demand for these products. Foreigners also kept a high consumption of digital cameras, helping the category to remain stable.
COMPETITIVE LANDSCAPE
Sony Chile Ltda ended 2010 as the main leader of digital cameras, holding a 28.5% of the total market share. Sony is known for its high quality products, coupled with the advantage of finding digital cameras at a very wide price range, for example from 70 thousand CLP (DSC-S2100/S, for instance) to 450 (NEX-3K/B). Sony is at the forefront of innovation in digital cameras, which is reflected in its latest DSLR cameras and 3D cameras, among other improvements. The company has strong presence in most retailers, so despite being directed to higher income segments of Chilean society, it has a considerable penetration in the middle income ones, which makes it very popular and highly reliable.
PROSPECTS
It is expected that the cameras’ market will grow at an annual average of about 1.3% in value terms and 3.9% in volume terms. Digital cameras will be sold regularly, while analogue ones will become more niche product. In the last years of the review period, it is expected a decrease in sales value, because the price of cameras is expected to decline due to competition and constant massification of technology.
CATEGORY DATA
Table 23 Sales of Cameras by Category: Volume 2005-2010
Table 24 Sales of Cameras by Category: Value 2005-2010
Table 25 Sales of Cameras by Category: % Volume Growth 2005-2010
Table 26 Sales of Cameras by Category: % Value Growth 2005-2010
Table 27 Cameras Company Shares 2006-2010
Table 28 Cameras Brand Shares 2007-2010
Table 29 Sales of Cameras by Distribution Format 2005-2010
Table 30 Forecast Sales of Cameras by Category: Volume 2010-2015
Table 31 Forecast Sales of Cameras by Category: Value 2010-2015
Table 32 Forecast Sales of Cameras by Category: % Volume Growth 2010-2015
Table 33 Forecast Sales of Cameras by Category: % Value Growth 2010-2015
Computers and Peripherals in Chile - Category Analysis
HEADLINES
TRENDS
After the earthquake, a large number of Chileans were much more willing than before to make the purchase of computers and peripherals. A general decline in prices driven by the low price of dollar also helped this trend. In 2010, notebooks had a great performance, given their low prices and great advantage in terms of portability. Regarding to other portable computers, in 2009 there were a few Chinese pocket pc's that were not too successful, a situation very different from 2010 where the entry of the Galaxy Tab and Ipad to the Chilean market caused a massive interest, especially in the last months of the year, especially from mid-high and high income segments (even if this interest was not reflected always in final purchases).
COMPETITIVE LANDSCAPE
HP was the leader brand in Desktops and Laptops in 2010, holding 19.5% and 31.6% of total value sales respectively. Hewlett Packard has a very good quality perception by Chilean consumers and market computers of a wide price range. The brand is very well promoted through magazines and renowned Chilean newspapers such as La Tercera. In addition, HP has a wide presence over Internet through several promotions and discounts.
PROSPECTS
Taking into consideration that the great performance of computers and peripherals in 2010 –in terms of volume sales- is explained mostly by a boom for electronics when the earthquake situation was settled back to normal and the economical crisis stopped affecting much the country, it is expected that over the forecast period 2010-2015 the performance of this category is going to stabilize. Volume sales should slow down and prices stabilize. The trend is going to be driven by tablets and other portable computers because Chilean consumer is expected to demand more portability and mixed features in electronic devices. Internet penetration and connectivity improvements are also expected to boost demand for portable computers and tablets, while desktops are expected to keep losing presence into the Chilean market over the forecast period. All this should take computer and peripherals to an annual average growth of 11.5% in current value sales over the forecast period 2010-2015.
CATEGORY DATA
Table 34 Sales of Computers and Peripherals by Category: Volume 2005-2010
Table 35 Sales of Computers and Peripherals by Category: Value 2005-2010
Table 36 Sales of Computers and Peripherals by Category: % Volume Growth 2005-2010
Table 37 Sales of Computers and Peripherals by Category: % Value Growth 2005-2010
Table 38 Computers and Peripherals Company Shares 2006-2010
Table 39 Computers and Peripherals Brand Shares 2007-2010
Table 40 Sales of Computers and Peripherals by Distribution Format 2005-2010
Table 41 Forecast Sales of Computers and Peripherals by Category: Volume 2010-2015
Table 42 Forecast Sales of Computers and Peripherals by Category: Value 2010-2015
Table 43 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2010-2015
Table 44 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2010-2015
Home Audio and Cinema in Chile - Category Analysis
HEADLINES
TRENDS
Home audio and cinema products saw a great 2010 due to a better economic situation post 2008 crisis, and once the earthquake situation calmed down, many Chileans were willing to buy all kinds of electronic products that have to do with television, audio, computing, among others. When facing a favourable economic background, middle-income segments in Chile are very likely to buy these products for their home, to enjoy their free time and even to show off. Aided by credit cards of the main retailers such as Falabella, Paris and Ripley an aspirational group of middle income segments created a boom for home audio and cinema. Some events such as the World Cup in South Africa led to householders to invest not only in TV’s but also in speakers, hi-fi systems, etc. The increasing penetration of Ipods also created a higher demand for digital media player docks especially in high income segments.
COMPETITIVE LANDSCAPE
Philips is the main leader in home audio and cinema in 2010, sharing a 19.6% of total value sales. In a market where small players held the largest part of the total value sales (44.8% for “others”), Philips highlighted as the most important brand for home audio and cinema in Chile. Philips is a renowned brand in Chile that is recognized as a quality brand for middle and also high income segments. Its product portfolio includes a wide variety of products at mid-prices, hence having good acceptance in 2010 once the economic crisis was overcome.
PROSPECTS
As the demand for home audio and cinema stabilizes from 2011 on, most of the products within this category will tend to slowly decrease sales towards the end of the forecast period, expecting to record an annual average growth of only 0.9% in volume terms from 2010 until 2015. Chilean consumers are every time more demanding when it is about electronics and will tend to replace some products of this category with portable media players. In a good economic condition, these consumers are expected to put their eyes on sophistication, and that is why some products of home audio and cinema are going to lose presence in the market. Hi-fi systems and other home audio and cinema are expected to slow down because CD’s are being replaced by digital formats and online streaming. Home theatres anyhow will grow faster during the forecast period as a good complement for new TV models. And digital media player docks are expected to tend upwards over the forecast period 2010-2015 along with the massification of portable multimedia players.
CATEGORY DATA
Table 45 Sales of Home Audio and Cinema by Category: Volume 2005-2010
Table 46 Sales of Home Audio and Cinema by Category: Value 2005-2010
Table 47 Sales of Home Audio and Cinema by Category: % Volume Growth 2005-2010
Table 48 Sales of Home Audio and Cinema by Category: % Value Growth 2005-2010
Table 49 Home Audio and Cinema Company Shares 2006-2010
Table 50 Home Audio and Cinema Brand Shares 2007-2010
Table 51 Sales of Home Audio and Cinema by Distribution Format 2005-2010
Table 52 Forecast Sales of Home Audio and Cinema by Category: Volume 2010-2015
Table 53 Forecast Sales of Home Audio and Cinema by Category: Value 2010-2015
Table 54 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2010-2015
Table 55 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2010-2015
In-Car Entertainment in Chile - Category Analysis
HEADLINES
TRENDS
In 2010 the demand for cars was quite high. After the crisis of 2008 demand for cars increased in Chile especially considering the high competition and dynamics of this sector, in addition to the increasing entry of “city” cars, which has penetrated middle income segments. Chileans were able to access more easily to credits, which had also a considerable influence. That is why in-car electronic devices had a great performance in general, because the use of automobiles increased and also because the sector has been growing, through products such as GPS. Consumers went out looking for relatively cheap products but also sophisticated -especially after the earthquake effects left-, to what this industry has been able to respond so far.
COMPETITIVE LANDSCAPE
In-dash media players is a very atomized market in which a 42.4% of the total value sales in 2010 was held by small players. Sony Chile Ltda, nevertheless, is the leader of the group of renowned brands, holding over 29% of total sales. Prices within this category remained stable in 2010, so Chilean consumers in a better economic condition than 2008 and 2009 were willing to spend on in-dash media players of renowned brands.
PROSPECTS
In-car entertainment is expected to grow by an annual average rate of 5.3% in constant value sales terms over the forecast period 2010-2015. This growth is expected to be driven by the in-car navigation subcategory which is expected to have a good performance over the forecast period. As long as the economic background remains stable there might be Chilean consumers willing to buy in-car entertainment products, which will make this industry grow. Nevertheless, there is no “boom” expected over the forecast period 2010-2015 for any subcategory except for in-navigation systems that are recently gaining presence in the Chilean market and are expected to grow at a relatively rapid pace over the forecast period, as long as mobile phones, portable media players or DAB/satellite radio do not grow fast enough to replace in-car navigation systems.
CATEGORY DATA
Table 56 Sales of In-car Entertainment by Category: Volume 2005-2010
Table 57 Sales of In-car Entertainment by Category: Value 2005-2010
Table 58 Sales of In-car Entertainment by Category: % Volume Growth 2005-2010
Table 59 Sales of In-car Entertainment by Category: % Value Growth 2005-2010
Table 60 In-car Entertainment Company Shares 2006-2010
Table 61 In-car Entertainment Brand Shares 2007-2010
Table 62 Sales of In-car Entertainment by Distribution Format 2005-2010
Table 63 Forecast Sales of In-car Entertainment by Category: Volume 2010-2015
Table 64 Forecast Sales of In-car Entertainment by Category: Value 2010-2015
Table 65 Forecast Sales of In-car Entertainment by Category: % Volume Growth 2010-2015
Table 66 Forecast Sales of In-car Entertainment by Category: % Value Growth 2010-2015
Mobile Phones in Chile - Category Analysis
HEADLINES
TRENDS
The market of mobile phones grew in 2010 because of lower prices and also a strong competition. Technology prices in Chile have decreased in the last years of the decade, which has made these products affordable for all income segments. Besides, the price range of these devices is currently wide enough to include lower segments into this consumption. Smartphones had an outstanding performance in 2010, because Chileans were a lot into portable devices, especially on those which gather several functions in one small-sized device. One of the main reasons for buying smartphones was an increasingly large availability of wi-fi and 3G connections, which is one of the main advantages of having a smartphone. Competition for smartphones intensified in 2010, which also attracted more consumers to this market.
COMPETITIVE LANDSCAPE
Samsung was the leading brand in 2010 in feature phones, accounting for a 32.3% of total value sales in 2010. Samsung is a brand that is known for having a wide product portfolio of mobile phones that are marketed at affordable prices, so it has a good reception on middle and also high income segments. Blackberry was the leading brand in Smartphones in 2010, holding a 54.1% of market share. By the last years of 2010 smartphones made their entry to the Chilean market almost driven solely by Blackberry, which hold almost the whole market in 2007. Consequently, Blackberry is the most renowned brand of Smartphones in Chile and its product portfolio include the most advanced features. Nevertheless, brands such as Sony Ericsson and Nokia have been increasing their presence over this market which has made Blackberry to decrease its market share in the last years.
PROSPECTS
Mobile phones are expected to record an annual average growth of almost 8.2% in constant value terms over the forecast period 2010-2015. This industry has enough room to grow, at least over the next 5 years. Competition for smartphones is recently beginning, so a lot of sophistication is expected over the next years. Chilean consumers are sophisticating their needs regarding electronics, so if a good economic condition allows, this market may keep growing over the forecast period 2010-2015. It is expected that mobile networks’ availability enlarges over the next years, which should also help the demand for mobile phones to grow, especially for smartphones since they have a lot of added functions that feature phones cannot afford to have.
CATEGORY DATA
Table 67 Sales of Mobile Phones: Volume 2005-2010
Table 68 Sales of Mobile Phones: Value 2005-2010
Table 69 Sales of Mobile Phones: % Volume Growth 2005-2010
Table 70 Sales of Mobile Phones: % Value Growth 2005-2010
Table 71 Mobile Phones Company Shares 2006-2010
Table 72 Mobile Phones Brand Shares 2007-2010
Table 73 Sales of Mobile Phones by Distribution Format 2005-2010
Table 74 Forecast Sales of Mobile Phones: Volume 2010-2015
Table 75 Forecast Sales of Mobile Phones: Value 2010-2015
Table 76 Forecast Sales of Mobile Phones: % Volume Growth 2010-2015
Table 77 Forecast Sales of Mobile Phones: % Value Growth 2010-2015
Portable Media Players in Chile - Category Analysis
HEADLINES
TRENDS
Driven by portable multimedia players and other portable media players, this category had a good performance in 2010, increasing value sales by almost 20% in current value terms. Over the post-earthquake period Chileans were looking for sophisticated electronic devices which could be easy to use and portable at the same time. Helped by a large supply in retailers and ad campaigns, portable media players reached a larger penetration through middle income segments, which could afford to have these devices helped by retailers’ credit cards. A large group of lower income segments, on the other hand, could afford to buy other portable media player such as MP3 or CD players.
COMPETITIVE LANDSCAPE
Microlab is the leading brand in the portable MP3 player category, holding a 34.9% of total value sales in 2010. This brand commercializes MP3 players at very affordable prices and has a wide presence over many retailers. The focus is absolutely on quantity, so it is a convenient alternative for people of medium and low income segments.
PROSPECTS
Portable media players are expected to record an annual average growth of almost 1.6% in constant value terms over the forecast period 2010-2015. A stable economic background is expected to enhance demand for portable electronics. Portability is an important trend in Chile, because Chilean people living in a constant rush are turning their attention to portable electronics which let them do many functions anywhere with only one small electronic device. The expected growth is lower than the one recorded over the review period 1999-2010, which reached an annual average rate of 10.1% in constant value terms, nevertheless this is only because in 2009 and 2010 this category performed extraordinary well because products such as Ipods were at the forefront of the market, and some of this products are expected to be replaced by smartphones and tablets. That’s why the expected performance is moderate.
CATEGORY DATA
Table 78 Sales of Portable Media Players by Category: Volume 2005-2010
Table 79 Sales of Portable Media Players by Category: Value 2005-2010
Table 80 Sales of Portable Media Players by Category: % Volume Growth 2005-2010
Table 81 Sales of Portable Media Players by Category: % Value Growth 2005-2010
Table 82 Portable Media Players Company Shares 2006-2010
Table 83 Portable Media Players Brand Shares 2007-2010
Table 84 Sales of Portable Media Players by Distribution Format 2005-2010
Table 85 Forecast Sales of Portable Media Players by Category: Volume 2010-2015
Table 86 Forecast Sales of Portable Media Players by Category: Value 2010-2015
Table 87 Forecast Sales of Portable Media Players by Category: % Volume Growth 2010-2015
Table 88 Forecast Sales of Portable Media Players by Category: % Value Growth 2010-2015
Televisions and Projectors in Chile - Category Analysis
HEADLINES
TRENDS
2010 was a great year for TV’s and projectors. The earthquake in February caused many televisions throughout Chile to break, and once the situation was normalized Chilean consumers generated a massive demand to replace them, creating a huge boom in sales. Coincident with the same date, the approaching South African World Cup that Chile would join after 12 years without participating in this tournament, caused a craze for LCD, LED and Plasmas, and even more for decoders in order to watch the games in HD, a possibility that did not exist before for sports television. Dollar low prices, discounts, and the sophistication of the TV’s and projectors’ supply also contributed to this high demand because it was possible to find high quality TVs in different sizes at relatively affordable prices for middle and upper income segments of Chilean society.
COMPETITIVE LANDSCAPE
In the LCD’s and Plasma’s market, the lead brand in 2010 was Samsung which held a 21.3% and 45.8% of the market’s total sales respectively. Samsung brand in Chile was formerly represented by RCL Distribución Ltda but since 2010 the brand has direct representation by a branch of the Korean Samsung company worldwide. This meant the enhancement in the supply of some Samsung products such as LCD’s and Plasma, sophisticating the product portfolio in this category and being recognized by Chilean consumers. Nonetheless, Samsung enjoys a high reputation and credibility in Chile as it is a relatively old brand with a strong presence in retailers.
PROSPECTS
Television and projectors are expected to maintain a good growing pace over the forecast period 2010-2015 (annual average rate of 9.7% in constant value sales terms). This has a direct correlation with the high sales that are taking digital TV’s, especially LCD and LED, and the trend is not expected to end soon. There are recent innovations that do foresee a positive future for this sector, such as 3D TV or Internet-enabled TV. There are other categories that should decline as analogue TV’s, because digital ones are penetrating the medium and lower income sectors. The new law of digital television, if confirmed, could have a significant effect on the purchase of digital TV’s. On the other hand, if the economic situation allows, Chileans will be willing to spend on TV’s, because it is considered an important element inside most houses, much more important than other electronic products. This, coupled with a stronger competition expected in the coming years, should keep this market dynamic over the forecast period 2010-2015.
CATEGORY DATA
Table 89 Sales of Televisions and Projectors by Category: Volume 2005-2010
Table 90 Sales of Televisions and Projectors by Category: Value 2005-2010
Table 91 Sales of Televisions and Projectors by Category: % Volume Growth 2005-2010
Table 92 Sales of Televisions and Projectors by Category: % Value Growth 2005-2010
Table 93 Sales of LCD TVs by Type 2009-2010
Table 94 Sales of Plasma TVs by Type 2009-2010
Table 95 Televisions and Projectors Company Shares 2006-2010
Table 96 Televisions and Projectors Brand Shares 2007-2010
Table 97 Sales of Televisions and Projectors by Distribution Format 2005-2010
Table 98 Forecast Sales of Televisions and Projectors by Category: Volume 2010-2015
Table 99 Forecast Sales of Televisions and Projectors by Category: Value 2010-2015
Table 100 Forecast Sales of Televisions and Projectors by Category: % Volume Growth 2010-2015
Table 101 Forecast Sales of Televisions and Projectors by Category: % Value Growth 2010-2015
Video Players in Chile - Category Analysis
HEADLINES
TRENDS
The decline of DVD players drove this category in 2010. People in a better economic situation after the international economic slowdown in 2008-2009 bought more BD players, since the supply of Blu-ray contents increased in Chile. Moreover, this higher level of purchasing power caused many people to buy notebooks and tablets, which in some ways are a replacement for DVD players. The latter, which volume in Chilean market used to be very high over the last years of the decade, recorded a significant decrease in value sales, taking the sector to a poor performance in 2010.
COMPETITIVE LANDSCAPE
LG was the leading brand in BD players in 2010, accounting for a 52% of the total market sales. LG is characterized by a strong presence in major retailers over the country with products from a wide price range, making it a well known brand for different income segments of the Chilean population. LG won a strong presence in this market when people started to show interest for BD players, as small players in 2009 had a larger market share.
PROSPECTS
Video players are expected to decrease sales by an average annual rate of 9.1% in constant value terms over the forecast period 2010-2015. This category is expected to be replaced by other technologies such as Laptops, Digital TV’s, Tablets, etc. The decline in demand for DVD players is expected to show in 2010-2015 which is going to leave this category as a small market. In general, electronics designed for only one function are rapidly being replaced by portable and multifunctional electronics, leaving this category in a difficult situation for the next years.
CATEGORY DATA
Table 102 Sales of Video Players by Category: Volume 2005-2010
Table 103 Sales of Video Players by Category: Value 2005-2010
Table 104 Sales of Video Players by Category: % Volume Growth 2005-2010
Table 105 Sales of Video Players by Category: % Value Growth 2005-2010
Table 106 Video Players Company Shares 2006-2010
Table 107 Video Players Brand Shares 2007-2010
Table 108 Sales of Video Players by Distribution Format 2005-2010
Table 109 Forecast Sales of Video Players by Category: Volume 2010-2015
Table 110 Forecast Sales of Video Players by Category: Value 2010-2015
Table 111 Forecast Sales of Video Players by Category: % Volume Growth 2010-2015
Table 112 Forecast Sales of Video Players by Category: % Value Growth 2010-2015