The Eastern European Tire Market 2011-2015

All of the Eastern European countries within this section witnessed large levels of pre-recessionary GDP output and will continue to demonstrate consistent growth. Eastern Europe is renowned for its harsh winters, and the usage of winter tires is compulsory in most countries in the region, with Poland, Slovakia, and Hungary being notable exceptions

Features and benefits

• Achieve revenue growth by understanding the forecast sales performance of tires by country and adjusting business development plans accordingly.
• Uncover new distribution opportunities for your products by identifying which types of retailers are most successful in each country and why.
• Improve your product mix and hence revenues by gaining insight into what types of tire, winter or summer, are proving popular, by country and region.
• Decide which developing technologies will enhance your forward strategy by understanding the hot topics of today’s tire industry.
• Develop new strategies to counteract the influx of budget tires into Europe by understanding where they are most popular and why.

Highlights

The varying economic natures of Eastern Europe make this area a potentially large investment opportunity for manufacturers. That said, the number of tires sold in countries such as Bulgaria and Romania continue to fall as consumers tend to seek out the cheapest possible tires.

Motorists tend to buy tires from specialists in Eastern Europe, as there is a distinct lack of awareness of the benefits of better quality tires. This gap in the market could provide an ideal opportunity for mid-range manufacturers

The vehicle parc in this area has been steadily increasing in recent years, meaning that demand for tires will continue to rise.

Your key questions answered

• What events will have the largest impact on the European tire industry by 2015 and why?
• Which countries have the highest penetration by winter tires and how was this achieved?
• Which countries are most susceptible to the black market for tires?
• What are the consumer behaviors regarding retailer and tire brand selection, in the European tire market, by country?
• What are the market shares of the key distribution channels for tires, by country?

Table of Contents

OVERVIEW
Introduction
Executive Summary
Concluding Statement

MARKET SIZE
Czech Republic
Volume
Value
Market Share
Consumer Behaviors
Slovakia
Volume
Value
Market Share
Consumer Behaviors
Poland
Volume
Value
Market Share
Consumer Behaviors
Hungary
Volume
Value
Market Share
Consumer Behaviors
Bulgaria
Volume
Value
Market Share
Consumer Behaviors
Ukraine
Volume
Value
Market Share
Romania
Volume
Value
Market Share
Consumer Behaviors

MARKET FORECAST
Czech Republic
Volume
Value
Market Share
Consumer Behaviors
Slovakia
Volume
Value
Market Share
Consumer Behaviors
Poland
Volume
Value
Market Share
Hungary
Volume
Value
Market Share
Consumer Behaviors
Bulgaria
Volume
Value
Market Share
Consumer Behaviors
Ukraine
Volume
Value
Market Share
Romania
Volume
Value
Market Share
Consumer Behaviors

APPENDIX
Definitions
Methodology
Further reading
Ask the analyst
Datamonitor's Global Automotive Proposition
Component Insight reports
Channel Insight reports
Strategic Insight reports
Consumer Insight reports
Databases
Disclaimer

List of Tables

Table: GDP Growth
Table: Market Growth
Table: Market Volume ('000s)
Table: Market Value (€m)
Table: Distribution Channels 2011
Table: Czech Republic Snapshot
Table: Distribution Channel Volume and Value 2011
Table: Slovakia Snapshot
Table: Market Share by Distribution Channel in Slovakia, 2011
Table: Poland Snapshot
Table: Distribution Channel Volume and Value 2011
Table: Hungary Snapshot
Table: Distribution Volume and Value 2011
Table: Hungary Market for Tires by Type 2011
Table: Bulgaria Snapshot
Table: Market Share by Distribution Channel in Bulgaria, 2011
Table: Ukraine Snapshot
Table: Market Share by Distribution Channel in Ukraine, 2011
Table: Romania Snapshot
Table: Market Share by Distribution Channel in Romania, 2011
Table: Czech Snapshot
Table: Market Share by Distribution Channel in the Czech Republic, 2015
Table: Slovakia Snapshot
Table: Market Share by Distribution Channel in Slovakia, 2015
Table: Poland Snapshot
Table: Market Share by Distribution Channel in Poland, 2015
Table: Hungary Snapshot
Table: Market Share by Distribution Channel in Hungary, 2015
Table: Bulgaria Snapshot
Table: Market Share by Distribution Channel in Bulgaria, 2015
Table: Ukraine Snapshot
Table: Market Share by Distribution Channel in Ukraine, 2015
Table: Romania Snapshot
Table: Market Share by Distribution Channel in Romania, 2015

List of Figures

Figure: GDP Growth (%) and Tire Market Volume in the Czech Republic 2005–11
Figure: Tire Market Value in the Czech Republic 2007–11
Figure: Tire Distribution Channels in the Czech Republic 2011
Figure: Tire Spend per Car 2007–10
Figure: Average Tire Price per Car 2007–11
Figure: Rubber Prices Versus Czech Market Value
Figure: GDP Growth (%) and Tire Market Volume in Slovakia 2005–11
Figure: Tire Market Value in Slovakia 2007–11
Figure: Tire Distribution Channels in Slovakia in 2011
Figure: Spend per Car 2007 and 2009
Figure: Average Tire Price per Car 2007–11
Figure: Rubber Prices Versus Slovakia Market Value
Figure: GDP Growth and Tire Market Volume in Poland 2005–11
Figure: Poland Tire Market Value 2007–11
Figure: Rubber Prices Versus Poland Market Value
Figure: Tire Distribution Channels in Poland 2011
Figure: Tire Spend per Car 2007–10
Figure: GDP Growth and Tire Market Volume in Hungary 2007–11
Figure: Tire Market Value in Hungary 2007–11
Figure: Tire Distribution Channels in Hungary 2011
Figure: Tire Spend per Car 2007–10
Figure: Average Tire Price per Car 2007–11
Figure: Rubber Prices Versus Hungary Market Value
Figure: GDP Growth (%) and Tire Market Volume in Bulgaria 2005–11
Figure: Tire Market Value in Bulgaria 2007–11
Figure: Tire Distribution Channels in Bulgaria in 2011
Figure: Average Tire Price per Car 2007–11
Figure: Rubber Prices Versus Bulgaria Market Value
Figure: GDP Growth (%) and Tire Market Volume in Ukraine 2005–11
Figure: Ukraine Tire Market Value 2007–11
Figure: Tire Distribution Channels in Ukraine in 2011
Figure: GDP Growth (%) and Tire Market Volume in Romania 2005–11
Figure: Tire Market Value in Romania 2007–11
Figure: Tire Distribution Channels in Romania in 2011
Figure: Average Tire Price per Car 2007–11
Figure: Rubber Prices Versus Romania Market Value
Figure: GDP Growth (%) and Tire Market Volume in the Czech Republic 2012–15
Figure: Tire Market Value in the Czech Republic 2012–15
Figure: Average Tire Price per Car 2012–15
Figure: GDP Growth (%) and Tire Market Volume in Slovakia 2012–15
Figure: Tire Market Value in Slovakia 2012–15
Figure: Average Tire Price per Car 2012–15
Figure: GDP Growth (%) and Tire Market Volume in Poland 2012–15
Figure: Poland Tire Market Value 2012–15
Figure: Tire Distribution Channels in Poland 2015
Figure: GDP Growth (%) and Tire Market Volume in Hungary 2012–15
Figure: Tire Market Value in Hungary 2012–15
Figure: Average Tire Price per Car 2012–15
Figure: GDP Growth (%) and Tire Market Volume in Bulgaria 2012–15
Figure: Tire Market Value in Bulgaria 2012–15
Figure: Average Tire Price per Car 2012–15
Figure: GDP Growth (%) and Tire Market Volume in Ukraine, 2012–15
Figure: Ukraine Tire Market Value 2012–15
Figure: Tire Distribution Channels in Ukraine 2015
Figure: GDP Growth (%) and Tire Market Volume in Romania 2012–15
Figure: Tire Market Value in Romania 2012–15
Figure: Average Tire Price per Car 2012–15