Hot Topics and Regional Trends in the European Tire Market

Throughout Europe consumers are looking for a better deal on their tires as the downturn has affected all regions. The European tire market faces a number of challenges leading to 2015. Variations in economy, consumers and markets will have significant impact on the tire market in each region. Understanding the drivers will be key to performing successfully and identifying opportunities.

Features and benefits

• Decide which developing technologies will enhance your forward strategy, by understanding the Hot Topics of today’s tire industry.
• Be ready for changes in the market, through learning about upcoming legislative changes and how customers will respond.
• Achieve revenue growth, by understanding the forecast sales performance of tires by region and adjusting business development plans accordingly
• Uncover new distribution opportunities for your products, by identifying which types of retailers are most successful in each region and why?
• Improve your product mix and hence revenues, by gaining insight into what types of tire, winter or summer, are proving popular by region.

Highlights

New tire labelling legislation, due to be introduced in November 2012, will have a profound effect on the European tire market as it speaks to the core concerns of consumers; cost, quality and safety.

Reduced tire production across the recession was a collaborative factor in the fall of tire sales over the 2009/10 period. In the leading five countries in particular, economic influences combined with lack of availability saw the market volume fall by 14%. In comparison, eastern Europe experienced growth of 2.5%.

Winter tire legislation in Germany has had a significant knock-on effect for countries of close proximity. Germany currently experiences 65% winter tire sales and in neighbouring western Europe, 87% of all motorists own winter tires.

Your key questions answered

• What events will have the largest impact on the European tire industry by 2015 and why?
• What advances are being made in the tire industry and how will they benefit consumers?
• Which regions have the highest penetration of winter tires and how was this achieved?
• What are the consumer behaviours regarding retailer and tire brand selection, in the European tire market, by region?
• How do consumer attitudes in each European region affect their purchasing patterns?

Table of Contents

OVERVIEW
Introduction
Hot Topics
Regional Trends
Executive Summary
Hot Topics
Regional Trends
Concluding Statement

HOT TOPICS
Winter Tires
Case Study
New Tire Labeling Legislation
Energy-Efficient Tires
Tire Pressure Monitoring Systems
Run-Flat Tires
Tire Longevity
Tire Treads

REGIONAL TRENDS
Market Trends
Market Definition
Market Regions

The Leading Five Countries
Volume
ValueThe value of the tire market throughout the leading five countries in Europe followed a very similar trend. The market was valued at €13.2bn in 2007 and all of the countries within the leading five achieved growth in 2008, except Germany. The new tire market within Germany contracted by 9.2% and this led to an overall decline of 1.8% in the value of the leading five tire markets. As a recession spread throughout much of Europe in 2009, value dropped by 8.2% in the leading five. The market then returned to growth across the region in 2010 as it grew 10.5%. However 2011, saw contrasting fortunes throughout the region. The value of the tire market in France, Spain, and Italy remained relatively stable in the face of continuing economic concerns, but the UK and Germany suffered another drop, which can be attributed to consumer fears of another recession and the lack of supply of new tires, due to reduced production by the main manufacturers.
Market Share
Consumer Behaviors

Northern Europe
Volume
Value
Market Share
Consumer Behaviors
Eastern EuropeThe region of Eastern Europe contains the countries of Bulgaria, the Czech Republic, Hungary, Poland, Romania, Slovakia, and Ukraine. The area is characterized by high levels of growth and is considered the emerging segment within Europe. The region also features high levels of tire production and exportation.
Volume
Value
Market Share
Consumer Behaviors

Southern Europe
Volume
Value
Market Share
Consumer Behaviors
Western Europe
Volume
Value
Market Share
Consumer Behaviors

APPENDIX
Definitions
Methodology
Further reading
Ask the analyst
Datamonitor's Global Automotive Proposition
Component Insight reports
Channel Insight reports
Strategic Insight reports
Consumer Insight reports
Databases
Disclaimer

List of Tables

Table: Comparative Market Share and Value of Winter Tire Market 2011
Table: Regional Snapshot
Table: European legislation
Table: Market Regions

List of Figures

Figure: 2011 Tire Market Volumes, Netherlands
Figure: 2011 Tire Market Volumes, UK
Figure: The New Tire Label
Figure: Fuel Usage Per Annum
Figure: Global TPMS Market Value 2007–17
Figure: Tire Market Share in the UK 2011
Figure: Tire Longevity
Figure: Tire Market Volume Growth 2007–11: Leading Five Countries
Figure: Volume of Tires 2007–11: Leading Five Countries
Figure: Tire Market Value Growth 2007–11: Leading Five Countries
Figure: Spend Per Tire 2007–11: Leading Five Countries
Figure: Tire Distribution Channels 2011: Leading Five Countries
Figure: Spend on Tires per Car 2007–11: Leading Five Countries
Figure: Tire Market Value Growth 2007–11: Northern Europe
Figure: Volume of Tires 2007–11: Northern Europe
Figure: Tire Market Value Growth 2007–11: Northern Europe
Figure: Spend per Tire 2007–11: Northern Europe
Figure: Tire Distribution Channels 2011: Northern Europe
Figure: Spend on Tires per Car 2007–11: Northern Europe
Figure: Volume of Tires 2007–11: Eastern Europe
Figure: Tire Market Volume Growth 2007–11: Eastern Europe
Figure: Tire Market Value Growth 2007–11: Eastern Europe
Figure: Spend per Tire 2007–11: Eastern Europe
Figure: Tire Distribution Channels 2011: Eastern Europe
Figure: Spend on Tires per Car 2007–11: Eastern Europe
Figure: Volume of Tires 2007–11: Southern Europe
Figure: Tire Market Volume Growth 2007–11: Southern Europe
Figure: Tire Market Value Growth 2007–11: Southern Europe
Figure: Spend per Tire 2007–11: Southern Europe
Figure: Tire Distribution Channels 2011 – Southern Europe
Figure: Spend on Tires per Car 2007–11: Southern Europe
Figure: Tire Market Volume Growth 2007–11: Western Europe
Figure: Volume of Tires 2007–11: Western Europe
Figure: Tire Market Value Growth 2007–11: Western Europe
Figure: Tire Distribution Channels 2011: Western Europe
Figure: Spend on Tires per Car 2007–11: Western Europe
Figure: Spend per Tire 2007–11: Western Europe