The Northern European Tire Market 2011-2015

The recent recession has significantly impacted the tire industry across most of Europe, although the strong economies of Scandinavia have recovered quickly from this. In the Baltics, year-on-year growth is expected to increase at a moderate rate. GDP output in Ireland is also predicted to rise, albeit cautiously, as consumer confidence returns to the market.

Features and benefits

• Achieve revenue growth by understanding the sales performance of tires and the volumes in which they are selling, by country.
• Uncover new distribution opportunities for your products by identifying which types of retailer are most successful in each country and why.
• Improve your product mix and hence revenues by gaining insight into what types of tire, winter or summer, are proving popular, by country and region.
• Formulate market share and channel share objectives for your company using our product and distribution data.
• Develop new strategies to counteract the influx of budget tires into Europe, by understanding where they are most popular and why.

Highlights

The value of the Scandinavian tire market grew slightly in 2011 and is poised to increase further to €1,406m by 2015. The Baltics are poised to experience growth in market value to €83m over the period, while Ireland is forecast to remain static between 2011 and 2015.

The tire markets in Northern Europe display various levels of stability. The stronger Scandinavian economies have largely been able to withstand the recent economic downturn and are due to quickly recover to pre-recessionary levels of performance. Motorists in these wealthier countries are willing to pay high prices for premium quality.

In Scandinavia, only Sweden and Finland have legislation regarding winter tire usage. Denmark is currently looking at potentially introducing laws, whereas most Norwegian motorists choose to use winter tires despite the lack of legislation.

Your key questions answered

• Which countries have the highest penetration by winter tires?
• What are the consumer behaviors regarding retailer and tire brand selection in the European tire market, by country?
• What are the market shares of the key distribution channels for tires, by country?
• What is the average annual spend by consumers on tires in Norway, Sweden, Denmark, Finland, Estonia, Latvia, Lithuania, and Ireland?
• How will the Northern European tire market grow between 2011 and 2015?

Table of Contents

OVERVIEW
Introduction
Executive Summary
Concluding Statement

MARKET SHARE
Norway
Volume
Value
Market Share
Consumer Behaviors
Sweden
Volume
Value
Market Share
Consumer Behaviors
Denmark
Volume
Value
Market Share
Consumer Behaviors
Finland
Volume
Value
Market Share
Consumer Behaviors
Estonia
Volume
Value
Market Share
Consumer Behaviors
Latvia
Volume
Value
Market Share
Consumer Behaviors
Lithuania
Volume
Value
Market Share
Consumer Behaviors
Ireland
Volume
Value
Market Share
Consumer Behaviors

MARKET FORECAST
Norway
Volume
Value
Market Share
Consumer Behaviors
Sweden
Volume
Value
Market Share
Consumer Behaviors
Denmark
Volume
Value
Market Share
Consumer Behaviors
Finland
Volume
Value
Market Share
Consumer Behaviors
Estonia
Volume
Value
Market Share
Consumer Behaviors
Latvia
Volume
Value
Market Share
Consumer Behaviors
Lithuania
Volume
Value
Market Share
Consumer Behaviors
Ireland
Volume
Value
Market Share
Consumer Behaviors

APPENDIX
Definitions
Methodology
Further reading
Ask the analyst
Datamonitor's Global Automotive Proposition
Component Insight reports
Channel Insight reports
Strategic Insight reports
Consumer Insight reports
Databases
Disclaimer

List of Tables

Table: GDP Growth
Table: Market Growth
Table: Market Volume ('000s)
Table: Market Value (€m)
Table: Distribution Channels 2011
Table: Norway Snapshot
Table: Distribution Channel Volume and Value 2011
Table: Norway Market for Tires by Type 2011
Table: Sweden Snapshot
Table: Distribution Channel Volume and Value 2011
Table: Denmark Snapshot
Table: Distribution Channel Volume and Value 2011
Table: Denmark Market for Tires by Type 2011
Table: Finland Snapshot
Table: Distribution Channel Volume and Value 2011
Table: Estonia Snapshot
Table: Distribution Channel Volume and Value 2011
Table: Latvia Snapshot
Table: Distribution Channel Volume and Value 2011
Table: Lithuania Snapshot
Table: Distribution Channel Volume and Value 2011
Table: Ireland Snapshot
Table: Distribution Channel Volume and Value 2011
Table: Norway Snapshot
Table: Market Share by Distribution Channel in Norway, 2015
Table: Sweden Snapshot
Table: Market Share by Distribution Channel in Sweden, 2015
Table: Denmark Snapshot
Table: Market Share by Distribution Channel in Denmark, 2015
Table: Finland Snapshot
Table: Market ࠀ Share by Distribution Channel in Finland, 2015
Table: Estonia Snapshot
Table: Market Share by Distribution Channel in Estonia, 2015
Table: Latvia Snapshot
Table: Market Share by Distribution Channel in Latvia, 2015
Table: Lithuania Snapshot
Table: Market Share by Distribution Channel in Lithuania, 2015
Table: Ireland Snapshot
Table: Market Share by Distribution Channel in Ireland, 2015

List of Figures

Figure: GDP Growth and Tire Market Volume in Norway 2005–11
Figure: Tire Market Value in Norway 2007–11
Figure: Tire Distribution Channels in Norway 2011
Figure: Tire Spend per Car 2007–11
Figure: Average Tire Price per Car 2007–11
Figure: Rubber Prices Versus Norway Market Value
Figure: GDP Growth and Tire Market Volume in Sweden 2005–11
Figure: Tire Market Value in Sweden 2007–11
Figure: Tire Distribution Channels in Sweden 2011
Figure: Average Tire Price per Car 2007–11
Figure: GDP Growth and Tire Market Volume Denmark 2005–11
Figure: Tire Market Value in Denmark 2007–11
Figure: Tire Distribution Channels in Denmark 2011
Figure: Tire Spend per Car 2007–09
Figure: Average Tire Price per Car 2007–11
Figure: Rubber Prices Versus Denmark Market Value
Figure: GDP Growth and Tire Market Volume Finland 2005–11
Figure: Tire Market Value in Finland 2007–11
Figure: Tire Distribution Channels in Finland 2011
Figure: GDP Growth and Tire Market Volume in Estonia 2005–11
Figure: Tire Market Value in Estonia 2007–11
Figure: Tire Distribution Channels in Estonia 2011
Figure: Tire Spend per Car 2007–10
Figure: Average Tire Price per Car 2007–11
Figure: Rubber Prices Versus Estonia Market Value
Figure: GDP Growth and Tire Market Volume in Latvia 2005–11
Figure: Tire Market Value in Latvia 2007–11
Figure: Tire Distribution Channels in Latvia 2011
Figure: Tire Spend per Car 2007–08
Figure: Average Tire Price per Car 2007–11
Figure: Rubber Prices Versus Latvia Market Value
Figure: GDP Growth and Tire Market Volume in Lithuania 2005–11
Figure: Tire Market Value in Lithuania 2007–11
Figure: Tire Distribution Channels in Lithuania 2011
Figure: Tire Spend per Car 2007–10
Figure: Average Tire Price per Car 2007–11
Figure: Rubber Prices Versus Lithuania Market Value
Figure: GDP Growth and Tire Market Volume in Ireland 2005–11
Figure: Tire Market Value in Ireland 2007–11
Figure: Tire Distribution Channels in Ireland 2011
Figure: Tire Spend per Car 2007–08
Figure: Average Tire Price per Car 2007–11
Figure: Rubber Prices Versus Ireland Market Value
Figure: GDP Growth (%) and Tire Market Volume in Norway 2012–15
Figure: Tire Market Value in Norway 2012–15
Figure: Average Tire Price per Car 2012–15
Figure: GDP Growth (%) and Tire Market Volume in Sweden 2012–15
Figure: Tire Market Value in Sweden 2012–15
Figure: Average Tire Price per Car 2012–15
Figure: GDP Growth (%) and Tire Market Volume in Denmark 2012–15
Figure: Tire Market Value in Denmark 2012–15
Figure: Average Tire Price per Car 2012–15
Figure: GDP Growth (%) and Tire Market Volume in Finland 2012–15
Figure: Tire Market Value in Finland 2012–15
Figure: Average Tire Price per Car 2012–15
Figure: GDP Growth (%) and Tire Market Volume in Estonia 2012–15
Figure: Tire Market Value in Estonia 2012–15
Figure: Average Tire Price per Car 2012–15
Figure: GDP Growth (%) and Tire Market Volume in Latvia 2012–15
Figure: Tire Market Value in Latvia 2012–15
Figure: Average Tire Price per Car 2012–15
Figure: GDP Growth (%) and Tire Market Volume in Lithuania 2012–15
Figure: Tire Market Value in Lithuania 2012–15
Figure: Average Tire Price per Car 2012–15
Figure: GDP Growth (%) and Tire Market Volume in Ireland 2012–15
Figure: Tire Market Value in Irel 聞聠肊肘肬‘ and 2012–15
Figure: Average Tire Price per Car 2012–15