The Western European Tire Market 2011-2015

The economic situation has had an impact on the tire market in Western Europe, with tire sales dropping during the tough economic climate of 2009. There is the potential for an increase in the value of the Western European tire market by manufacturers and retailers as well as premium and mid-range tires.

Features and benefits

• Achieve revenue growth by understanding the forecast sales performance of tires by country and adjusting business development plans accordingly.
• Uncover new distribution opportunities for your products by identifying which types of retailers are most successful in each country and why.
• Improve your product mix and hence revenues by gaining insight into what types of tire, winter or summer, are proving popular, by country and region.
• Decide which developing technologies will enhance your forward strategy by understanding the hot topics of today’s tire industry.
• Develop new strategies to counteract the influx of budget tires into Europe by understanding where they are most popular and why.

Highlights

New tire labeling legislation, due to be introduced in November 2012, will have a profound effect on the European tire market as it speaks to the core concerns of consumers: cost, quality, and safety.

Tire specialists are the preferred distribution outlet in all Western European countries and this is not expected to change by 2015. In each country over 50% of sales are made through these channels, except in Switzerland, which recorded 46% of sales in 2011.

Winter tire opportunities had been explored in the Alpine regions of Switzerland and Austria and so sales of winter tires were not able to maintain the tire markets in these countries throughout the recession. Volume fell by 14% and 12% respectively. In the Netherlands and Belgium, the recovery was more rapid as these sales buoyed the market.

Your key questions answered

• What events will have the largest impact on the European tire industry by 2015 and why?
• Which countries have the highest penetration by winter tires and how was this achieved?
• What is the average annual spend by consumers on tires, by country?
• What are the consumer behaviors regarding retailer and tire brand selection in the European tire market, by country?
• What are the market shares of the key distribution channels for tires, by country?

Table of Contents

OVERVIEW
Introduction
Executive Summary

MARKET SIZE
Austria
Volume
Value
Market Share
Consumer Behaviors
Switzerland
Volume
Value
Market Share
Consumer Behaviors
Netherlands
Volume
Value
Market Share
Consumer Behaviors
Belgium
Volume
Value
Market Share
Consumer Behaviors

MARKET FORECAST
Austria
Volume
Value
Market Share
Switzerland
Volume
Value
Market Share
o Netherlands
Volume
Value
Market Share
Consumer Behaviors
Belgium
Volume
Value
Market Share
Consumer Behaviors

APPENDIX
Definitions
Methodology
Further reading
Ask the analyst
Datamonitor's Global Automotive Proposition
Component Insight reports
Channel Insight reports
Strategic Insight reports
Consumer Insight reports
Databases
Disclaimer

List of Tables

Table: Western Europe breakdown
Table: Austria Snapshot
Table: Distribution Channel Volume and Value 2011
Table: Switzerland Snapshot
Table: Distribution Channel Volume and Value 2011
Table: Netherlands Snapshot
Table: Distribution Channel Volume and value 2011
Table: Netherlands Market for Tires by Type 2011
Table: Belgium Snapshot
Table: Distribution Channel Volume and Value
Table: Belgium Market for Tires, by Type, 2011
Table: Austria Snapshot
Table: Market Share by Distribution Channel in Austria, 2015
Table: Switzerland Snapshot
Table: Market Share by Distribution Channel in Switzerland, 2015
Table: Netherlands Snapshot
Table: Market Share by Distribution Channel in the Netherlands, 2015
Table: Belgium Snapshot
Table: Market Share by Distribution Channel in Belgium, 2011

List of Figures

Figure: Rubber Prices Versus Austria Market Value
Figure: Austria GDP and Tire Market Volume Austria 2005–11
Figure: Rubber Prices Versus Austria Market Value
Figure: Tire Distribution Channels in Austria 2011
Figure: Spend per Car 2007–10
Figure: GDP Growth and Tire Market Volume in Switzerland 2005–11
Figure: Rubber Prices Versus Switzerland Market Value
Figure: Tire Distribution Channels in Switzerland 2011
Figure: Spend per Car 2007–11
Figure: GDP Growth and Tire Market Volume in Netherlands 2007–11
Figure: Tire Market Value Netherlands 2007–11
Figure: Tire Spend per Car in the Netherlands 2007–11
Figure: Price per Tire in the Netherlands 2007–11
Figure: Rubber Prices Versus Netherlands Market Value
Figure: Tire Distribution Channels in the Netherlands 2011
Figure: GDP Growth and Tire Market Volume in Belgium 2007–11
Figure: Tire Market Value in Belgium 2007–11
Figure: Spend per Car in Belgium 2007–09
Figure: Price per Tire in Belgium 2007–11
Figure: Rubber Prices Versus Belgium Market Value
Figure: Tire Distribution Channels in Belgium 2011
Figure: GDP Growth (%) and Tire Market Volume in Austria 2012–15
Figure: Tire Market Value 2012–15
Figure: Tire Distribution Channels in Austria 2015
Figure: GDP Growth (%) and Tire Market Volume in Switzerland 2012–15
Figure: Tire Market Value 2012–15
Figure: Tire Distribution Channels in Switzerland 2015
Figure: GDP Growth (%) and Tire Market Volume in the Netherlands 2012–15
Figure: Tire Market Value in the Netherlands 2012–15
Figure: Price per Tire in the Netherlands 2012–15
Figure: Tire Distribution Channels in the Netherlands 2015
Figure: GDP Growth (%) and Tire Market Volume in Belgium 2012–15
Figure: Tire Market Value in Belgium 2012–15
Figure: Tire Market Value in Belgium 2012–15
Figure: Tire Distribution Channels in Belgium 2015