Leading Five Countries in the European Tire Market 2011-2015

Within the leading five countries in Europe, the economic crisis has had a significant impact on the tire market. All countries experienced reduced sales in 2008 and 2009, which was followed by uniform recovery through 2010, based on essential replacements. Despite this, each of the countries went on to experience various levels of sales downturn in 2011.

Features and benefits

• Achieve revenue growth by understanding the forecast sales performance of tires by country and adjusting business development plans accordingly.
• Uncover new distribution opportunities for your products by identifying which types of retailer are most successful in each country and why.
• Improve your product mix and hence revenues by gaining insight into what types of tire, winter or summer, are proving popular, by country and region.
• Formulate market share and channel share objectives for your company using our product and distribution data.
• Develop new strategies to counteract the influx of budget tires into Europe by understanding where they are most popular and why.

Highlights

Although it is clear that the UK's economic problems have had a significant impact on the sale of tires, the decline has not been driven solely by consumers restricting their budgets.

Across the leading five countries there is a clear preference for purchasing tires from specialists. This dynamic has not changed significantly over the past five years and is not expected to show much change in the future.

By 2015, all markets are expected to have grown, albeit mostly slightly, although the UK is predicted to grow by up to 10.3%.

Your key questions answered

• Which countries have the highest penetration by winter tires?
• Which countries are the most exposed to black market tires?
• What are the consumer behaviors regarding retailer and tire brand selection in the European tire market, by country?
• What are the market shares of the key distribution channels for tires, by country?
• What is the average annual spend by consumers on tires, by country?

Table of Contents

OVERVIEW
Introduction
Executive Summary

MARKET SIZE
UK
Volume
Value
Market Share
Consumer Behaviors
France
Volume
Value
Market Share
Consumer Behaviors
Italy
Volume
Value
Market Share
Consumer Behaviors
Germany
Volume
Value
Market Share
Consumer Behaviors
Spain
Volume
Value
Market Share
Consumer Behaviors

MARKET FORECAST
UK
Volume
Value
Market Share
Consumer Behaviors
France
Volume
Value
Market Share
Consumer Behaviors
Italy
Volume
Value
Market Share
Consumer Behaviors
Germany
Volume
Value
Market Share
Consumer Behaviors
Spain
Volume
Value
Market Share
Consumer Behaviors

APPENDIX
Definitions
Methodology
Further reading
Ask the analyst
Datamonitor's Global Automotive Proposition
Component Insight reports
Channel Insight reports
Strategic Insight reports
Consumer Insight reports
Databases
Disclaimer

List of Tables

Table: Leading Five in Europe breakdown
Table: Leading Five in Europe Market Share by Tire Type
Table: Leading Five in Europe Distribution Channel Market Shares
Table: UK Snapshot
Table: Market Share by Distribution Channel in UK, 2011
Table: Most Common Brands of Tire Sold in UK in 2011
Table: UK Market for Tires by Type 2011
Table: France Snapshot
Table: Market Share by Distribution Channel in France 2011
Table: France Market for Tires by Type 2011
Table: Italy Snapshot
Table: Market Share by Distribution Channel in Italy 2011
Table: Italy Market for Tires by Type 2011
Table: Germany Snapshot
Table: Germany Market for Tires by Type 2011
Table: Distribution Channel Volume and Value Germany 2011
Table: Spain Snapshot
Table: Distribution Channels by Volume and Value 2011
Table: Spain Market for Tires by Type 2011
Table: UK Snapshot
Table: Market Share by Distribution Channel in UK, 2015
Table: France Snapshot
Table: Market Share by Distribution Channel in France, 2015
Table: Italy Snapshot
Table: Market Share by Distribution Channel in France, 2015
Table: Germany Snapshot
Table: Market Share by Distribution Channel in France, 2015
Table: Spain Snapshot
Table: Market Share by Distribution Channel in France, 2015

List of Figures

Figure: Tire Market Volume in Leading Five Countries 2007-2015
Figure: Tire Market Volume in Leading Five Countries 2007-2015
Figure: GDP Growth (%) and Tire Market Volume in UK 2005–11
Figure: Rubber Prices Versus UK Market Value
Figure: UK Tire Market Value 2007–11
Figure: UK Tire Market Value 2007–11
Figure: Tire Distribution Channels in UK 2007–11
Figure: Tire Distribution Channels in UK 2007–11
Figure: GDP Growth (%) and Tire Market Volume in France 2005–11
Figure: Rubber Prices Versus France Market Value
Figure: France Tire Market Value 2007–11
Figure: Tire Distribution Channels in France 2011
Figure: Tire Distribution Channels in France 2007–11
Figure: Tire Distribution Channels in France 2007–11
Figure: France Tire Spend per Car 2007–09
Figure: GDP Growth and Tire Market Volume in Italy 2005–11
Figure: Rubber Prices Versus Italy Market Value
Figure: Italy Tire Market Value 2007–11
Figure: Tire Distribution Channels in Italy 2011
Figure: Tire Distribution Channels in Italy 2007–11
Figure: Italy Tire Spend per Car 2007–10
Figure: GDP Growth and Tire Market Volume in Germany 2005–11
Figure: Rubber Price Versus Germany Market Value
Figure: Germany Tire Market Value 2007–11
Figure: Tire Distribution Channels in Germany 2011
Figure: Tire Distribution Channels in Germany 2007–11
Figure: Germany Tire Spend per Car 2007–11
Figure: GDP Growth and Tire Market Volume in Spain 2005–11
Figure: Rubber Prices Versus Spain Market Value
Figure: Spain Tire Market Value 2007–11
Figure: Tire Distribution Channels in Spain 2011
Figure: Tire Distribution Channels in Spain 2007–11
Figure: Spain Spend per Car 2007–10
Figure: Forecast GDP Growth (%) and Tire Market Volume in UK 2012–15
Figure: UK Tire Market Value 2012–15
Figure: Tire Distribution Channels in UK 2015
Figure: Forecast GDP Growth (%) and Tire Market Volume in France 2012–15
Figure: France Tire Market Value 2012–15
Figure: Tire Distribution Channels in France 2015
Figure: Forecast GDP Growth (%) and Tire Market Volume in Italy 2012–15
Figure: Italy Tire Market Value 2012–15
Figure: Tire Distribution Channels in Italy 2015
Figure: Forecast GDP Growth (%) and Tire Market Volume in Germany 2012–15
Figure: Germany Tire Market Value 2011–15
Figure: Tire Distribution Channels in Germany 2015
Figure: Forecast GDP Growth (%) and Tire Market Volume in Spain 2012–15
Figure: Spain Tire Market Value 2012–15
Figure: Tire Distribution Channels in Spain 2015