Future Trends in Food and Drink Product Innovation

The personal care industry was worth over $460bn in 2010. But perhaps of greater interest to food and drinks manufacturers is the industry's ability to increase its value on an ongoing basis. This report examines crossover trends in product functionality and sensory qualities to outline future opportunity for food and drinks manufacturers.

Features and benefits

• Be aware of the personal care trends that are most relevant for the food and drink sector and understand how these can add value and increase margins.
• Identify product examples that demonstrate the importance of multi-functionality.
• Identify product examples that demonstrate the importance of sensory benefits.
• Understand opportunities and applications of the sensory intelligence and multi-functionality trends.
• Recognize future product crossovers between the food and drink and personal care sectors.

Highlights

In a recent evaluation of new product claims/tags, 'upscale' was the most commonly occurring for new personal care products, whereas it is was the 13th most common for new food and drink products. The personal care industry is consistently employing methods to justify a premium positioning for its products.

Although the value of the global personal care market is approximately nine times smaller than that for food and drink overall, it is growing at a faster rate: Business Insights predicts overall growth from 2009-2015 to be 21.9% for all food and drink, and 25.3% for personal care.

Many new skin care/foundation type products are promoted on multifunctional applications and benefits. These may include moisturizing, sun protection, whitening, anti-wrinkle, and other features. Multi-functionality in many food products is exhibited in terms of benefits rather than specific applications or characteristics.

Your key questions answered

• What are the key trends within the personal care market that offer opportunities to the food and drink sector?
• What food and drink product examples already exist that reflect the sensory intelligence and multi-functionality trends?
• What market opportunities exist in these trends?
• How can the food and drinks sector learn from the personal care industry's use of product innovation?
• Why is sensory intelligence so important to the future of food and drink product development?

Table of Contents

About the author
Disclaimer

EXECUTIVE SUMMARY
Introduction
Multi-functionality
Sensory intelligence and activity
Conclusions

Introduction
Summary
Introduction
Learning from personal care successes
Definitions
Important similarities and differences
Personal care vs. food and drink trends and innovations
Food and drink trends and innovations
Personal care trends and innovations
Shared and cross-over trends and innovations
Personal care trends offering opportunities to food and drink
Report focus, methodology, and structure
Methodology
Report structure

Multi-functionality
Summary
Introduction
Drivers of the multi-functionality trend
Personal care examples
Skin care, hair care and personal hygiene
Make-up
Food and drink examples
Health benefits
Sensory attributes and benefits
Temperature and physical state
Market opportunities and potential applications
Potential barriers

Sensory intelligence and activity
Summary
Introduction
Drivers of the sensory intelligence trend
Personal care examples
Fragrance effects over time
Reactive color and whitening
Food and drink examples
Market opportunities and potential applications
Potential barriers

Conclusions
Summary
Introduction
The top ten personal care trends for food and drink
Key strategic opportunities for both sectors
From crossover trends to crossover products

Appendix
Scope
Methodology
Glossary/Abbreviations
Bibliography/References
Multi-functionality
Sensory intelligence
Conclusions

List of Tables

Table: Market value by market/industry ($bn), 2009–2015
Table: Top 25 claims/tags found on personal care and food and drink launches, 2010–2011

List of Figures

Figure: Building blocks of success in the personal care sector
Figure: Innovative new products offered in tube and box format
Figure: Recent personal care and food and drink innovations and trends
Figure: Recent ‘healthier’ launches of foods typically considered ‘less healthy’
Figure: Personal Care Crossover Trends report series – featured personal care trends offering opportunities for food and drink
Figure: Drivers of the multi-functionality trend
Figure: Multifunctional skin care/foundation type products
Figure: Multifunctional cleansing and personal hygiene products
Figure: New multifunctional make-up products
Figure: Bravo Rich Gravy Powder
Figure: New products claimed to deliver multifunctional health benefits
Figure: New multisensory products offering unexpected experiences
Figure: Drinks/preparations demonstrating temperature/state multi-functionality
Figure: Opportunities and applications of the multi-functionality trend
Figure: Drivers of the sensory intelligence and activity trend
Figure: Replay your fragrance! for Her and for Him
Figure: Gillette Cool Wave Anti-perspirant stick
Figure: Axe Twist Fresh Fragrance That Changes Deodorant and Shower Gel
Figure: Josie Maran Argan Matchmaker Serum Foundation
Figure: Betty Crocker Fruit Gushers Mood Morphers Fruit Flavored Snacks
Figure: Alpi Deo Perfume Candy
Figure: King Energy Bebida Energetica
Figure: Opportunities and applications of the sensory intelligence trend
Figure: Categorizing opportunities personal care trends offer food and drink
Figure: Top ten personal care trends offering opportunities for food and drink
Figure: Sunlover Beauty Drink