Pre5G ARPUs, Vas, & Innovation 2018 To 2025

Published: June 2018
No. of Pages: 200
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The Research provides critical analysis of the key 4G/ 4G+ Business Models, Strategies and Developments while providing insights into the future of the converging systems appearing on the curve.


In a diverse industry like Mobile & Wireless, fast growth is a prerequisite for overall development. The nextgen 5G is a radical departure from the industry’s previous development strategies in its scale, scope and ownership. Implicit in the design of this generation’s shift is the fact that Operator economy cannot sustain growth without evolving to the next generation for all its merits. This report by Researchica —putting into perspective the belief, “there’s almost nothing which early-5G can facilitate (which) a mature 4G can’t”; will lay to rest and ridicule all such claims.

Inspired by some recent innovations practised by handful telcos, it’s proved how a shift from regular business practices can not just offer cushion of returns and leverage during the transition period, but also play a crucial role in preparing & conditioning the customer “for future”.

Objective of the Research —

ARPU Stability —directly via VAS & Innovation; — indirectly via Churn Control, Consumer Awareness & Preparedness.

Whats included —

In-depth analysis of the consumer, enterprise, retail, and B2B market is presented for various VAS opportunities across a number of application segments. The research charts key macro trends, technology trends, MNO strategies, and is a must-have for both leaders and start-ups looking to sustain and stabilise their ARPUs.

The research includes analysis and forecasts for major stakeholders in the VAS value-chain. The research also provides analysis and forecasts of value added services across key industry sectors, including Entertainment, Gaming, Healthcare, Education and Automobile.

Questions Answered by the Report

Q1. What are some key emerging pre-5G VAS & innovation opportunities and their market potential?
Q2. ?How can operators outrun tech giants in the pre-5G VAS race?
Q3. What are the ‘4 growth engines’ of China Mobile?
Q4. How Reliance Jio has been outperforming Indian market leader Airtel?
Q5. How much ARPU opportunity does pre-5G represent across the world? What are some promising new & existing business as well as consumer segments, services, and offerings which key players are using to promote their LTE/ 4G/ pre-5G portfolios?
Q6. What will be the market-size and growth rate of multiple pre-5G VAS culminations (IoT, AI, Robotics, Automation, Smart Cities, etc.)?
Q7. How are key players preparing their customers for the change? What are some highly enticing “carry-forward-the-customer” models prevalent in the industry
Q8. Speculations — What’s Researchica’s viewpoint on how mobile operator valuechain will evolve in near and distant future; the roles — secondary or tertiary key operators will be required to play; and whole gamut of services that ill be key to a successful transition in the 5G era?
Q9. What types of collaborations, new investments, and cooperations will Operators be required to make with external businesses [vendors, 3rd-party service providers, etc.] for adhoc ARPU, especially in-organic growth, opportunities?
Q10. How can 2G/ 3G customers be primed towards 4G? What are some innovative pricing & servicing mediums to achieve that?
Companies Mentioned in the Report

China Mobile, Cisco, Comviva Technologies, Ericsson, Google, Huawei, IBM, Infosys, KongZhong, Near (AdNear), Nokia, OnMobile, Reliance Jio, MTN Ghana, Samsung, ZTE Corporation

Target Audience:

Mobile Network Operators, OTT Players, VAS Vendors, Research Organisations, Technology Standard Organisations, Forums, Alliances, and Associations, Technology Investors, Financial Institutions, and Investment Communities, Analysts and Strategic Business Planners.

Published By: Researchica
Product Code: Researchica52

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