Payments Landscape in Serbia: Opportunities and Risks to 2021

Published: June 2018
No. of Pages: 53
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Payments Landscape in Serbia: Opportunities and Risks to 2021


GlobalData’s "Payments Landscape in Serbia: Opportunities and Risks to 2021", report provides detailed analysis of market trends in the Serbian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including payment cards, credit transfers, direct debit, and cheques during the review-period (2013-17).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2017-21f). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

This report provides top-level market analysis, information and insights into the Serbian cards and payments industry, including -
- Current and forecast values for each market in the Serbian cards and payments industry, including debit, credit, and charge cards.
- Detailed insights into payment instruments including payment cards, credit transfers, cheques, and direct debit. It also, includes an overview of the country's key alternative payment instruments.
- E-commerce market analysis.
- Analysis of various market drivers and regulations governing the Serbian cards and payments industry.
- Detailed analysis of strategies adopted by banks and other institutions to market debit, credit, and charge cards.


- The NBS (the country’s central bank) has taken a number of steps to promote payment card acceptance in Serbia. In May 2017 it published a draft law on capping interchange fees for debit and credit cards. The law is currently under consideration, and is scheduled for implementation in two phases. During the first phase interchange fees would be capped at 0.5% and 0.6% for debit and credit cards respectively. During the second phase, debit and credit card interchange fees would be capped at 0.2% and 0.3% respectively. Meanwhile, in September 2017 the government introduced a cashback service. This enables card holders to withdraw cash from merchant point of sale (POS) terminals when making a purchase from retailers.
- Contactless payments are gaining traction in Serbia. All major banks now offer contactless cards in the country, while Visa and Mastercard have launched their respective contactless technologies, payWave and PayPass. According to a Mastercard survey, the number of users of contactless payments in Serbia almost tripled in a year, growing from 12% of overall respondents in 2016 to 35% in 2017. The survey also revealed that 42% of respondents who use payment cards at least once a week have a contactless card. To capitalize on growing adoption of contactless technology, banks are offering mobile payments based on NFC. Banca Intesa introduced its Wave2Pay mobile wallet in October 2016, enabling users to make contactless in-store payments.
- To remain on a par with its European peers, and to promote electronic payments in the country, Serbia is adopting instant payments. In June 2017 the NBS announced plans to introduce an instant payment system in the country by the second half of 2018, enabling consumers and businesses to make real-time payments via e-banking and m-banking platforms. The country’s banks will be obligated to participate in the system. The NBS also plans to enable the payment of utility bills through this system.

Reasons to buy

- Make strategic business decisions, using top-level historic and forecast market data, related to the Serbian cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities in the Serbian cards and payments industry.
- Assess the competitive dynamics in the Serbian cards and payments industry.
- Gain insights into marketing strategies used for various card types in Serbia.
- Gain insights into key regulations governing the Serbian cards and payments industry.

Published By: GlobalData
Product Code: GlobalData43786

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