Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Care industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Saudi Arabia for free:
- Cat food
- Dog food
- Other pet food
- Pet products
The Pet Care in Saudi Arabia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Pet Care in Saudi Arabia?
- What are the major brands in Saudi Arabia?
- How did the downturn affect pet care spending?
- Which is the best-performing category within pet care?
- Which is the fastest-growing pet food manufacturer?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Pet Care market research database.
Strong current value growth from low sales base
Pet care saw strong current value growth in Saudi Arabia during the review period. Strong growth rates were linked to a low sales base, with few households keeping pets. This is partly due to the Muslim religion’s negative attitude to dogs but is also linked to the many large households housing extended families. Extended families supply the companionship that may otherwise have been sought from pets and result in busier lifestyles, leaving less time for pet care. Strong growth was however also linked to westernisation, with a growing interest in keeping pets as a result of exposure to western films and TV programs and the internet.
Consumers increasingly focus on pet nutrition
Among the small number of households who keep pets, there is also little awareness of pet nutrition, although awareness is widening. Non-prepared food continued to dominate overall consumption, with little awareness of the links between pet diet and health. There was however a marked shift from non-prepared to prepared food during the review period. Within prepared food, consumers meanwhile increasingly traded up to premium brands and specialist products. These trends picked up further pace at the end of the review period as economic growth in Saudi Arabia boosted consumers’ economic confidence and willingness to spend.
Mars proves a strong leader while domestic players lack significant presence
Mars was a strong leader in pet care throughout the review period and dominated sales in GBO terms thanks to its ownership of premium player Royal Canin. Mars benefits from being the strongest advertiser in pet care and also from offering the widest distribution, particularly via supermarkets/hypermarkets. The company also benefits from its strong brands and wide range, including Whiskas and Pedigree in cat food and dog food, Trill in bird food and Thomas in cat litter. The remaining sales are meanwhile mainly accounted for by other multinationals, with domestic players being largely absent from pet care. Low sales and a lack of widespread consumer interest in pets, alongside the strength of the leading multinationals, continued to deter domestic players from entering this product area.
Supermarkets/hypermarkets extend dominance while pet shops gain share
Supermarkets/hypermarkets dominated sales of pet care at the end of the review period and continued to gain share. This channel benefited from ongoing outlet volume expansion and also from offering a wider range of pet care. Supermarkets/hypermarkets also benefited from a focus on value, with price promotions attracting many customers. The strongest growth in value share was however seen for pet shops, which also continued to expand outlet volume across the country. Pet shops also benefited from offering a wider range of products in comparison to supermarkets/hypermarkets and also from consumers’ becoming increasingly interested in specialist nutrition, with many thus seeking out pet shops in order to obtain specialist advice.
Stronger growth ahead for forecast period
The forecast period is expected to see stronger constant value growth in comparison to that seen during the review period, with growth supported by a number of factors. The westernisation trend is expected to result in growing interest in keeping pets, with consumers becoming more aware of pets as a result of greater exposure to western culture. There is also expected to be a growing awareness of the links between nutrition and health for pets, with this resulting in consumers trading up from non-prepared to prepared food and also trading up to premium and specialist brands within prepared food.