Akzo Nobel in the Global Paint and Coatings Sector

Published: November 2011
No. of Pages: 45
  

The strategic assessment of Akzo Nobel, one of the world's leading paints and coatings companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company's performance, capabilities, goals and strategies in the global paints and coatings market.

Akzo Nobel in the Global Paint and Coatings Sector

Table of Contents

I. Executive Summary 1

II. Business Organization 9

III. Senior Management 16

IV. Facilities and Employees 18

V. Technological Know-How 22

VI. Product Portfolio 23

VII. Marketing Tactics 27

VIII. Sales and Profit Growth 29

IX. R&D Expenditures and Major Programs 37

X. Collaborative Arrangements 39

XI. Strategic Direction 41

List of Tables

Table 1: Akzo Nobel Sales and Operating Profit Growth
Table 2: Akzo Nobel Sales by Geographic Region and Country
Table 3: Akzo Nobel Sales Growth by Geographic Region and Country
Table 4: Akzo Nobel Sales by Business Segment
Table 5: Akzo Nobel Sales Growth by Business Segment
Table 6: Akzo Nobel Decorative Paints Sales by Geographic Region
Table 7: Akzo Nobel Decorative Paints Sales Growth by Geographic Region
Table 8: Akzo Nobel Performance Coatings Sales by Product Line
Table 9: Akzo Nobel Performance Coatings Sales by Geographic Region

Published By: Venture Planning Group
Product Code: Venture Planning Group69


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