List Of Contents
Executive Summary
Dynamic Growth in Post-recession Years Leads To Tepid Consumer Appliance Performance in 2012
Strong Domestic Brands Continue To Be the Key Players in Major Appliances
Department Stores Is the Preferred Distribution Channel for Consumer Appliance Purchases
Energy-efficient Products Are Increasingly Encouraged by the Chilean Government
Consumer Appliance Demand Shaped by Demographic Trends in Chile
Key Trends and Developments
Tepid Consumer Appliance Growth in 2012
Chilean Brands Maintain Leading Positions in Major Appliances
Government and Private Initiatives To Increase Energy Awareness Amongst Consumers Grow
Department Stores Remains the Leader Within Consumer Appliance Distribution Channels
Demographic Trends Encourage Demand for Consumer Appliances
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2007-2012
Table 2 Replacement Cycles of Consumer Appliances by Category 2007-2012
Market Data
Table 3 Sales of Consumer Appliances by Category: Volume 2007-2012
Table 4 Sales of Consumer Appliances by Category: Value 2007-2012
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2007-2012
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2007-2012
Table 7 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2007-2012
Table 8 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2007-2012
Table 9 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2007-2012
Table 10 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2007-2012
Table 11 Sales of Small Appliances by Category: Volume 2007-2012
Table 12 Sales of Small Appliances by Category: Value 2007-2012
Table 13 Sales of Small Appliances by Category: % Volume Growth 2007-2012
Table 14 Sales of Small Appliances by Category: % Value Growth 2007-2012
Table 15 Company Shares of Major Appliances 2008-2012
Table 16 Brand Shares of Major Appliances 2009-2012
Table 17 Company Shares of Small Appliances 2008-2012
Table 18 Brand Shares of Small Appliances 2009-2012
Table 19 Major Appliances by Distribution Format: % Breakdown 2007-2012
Table 20 Small Appliances by Distribution Format: % Breakdown 2007-2012
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2012-2017
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 25 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2012-2017
Table 26 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2012-2017
Table 27 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 28 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2012-2017
Table 29 Forecast Sales of Small Appliances by Category: Volume 2012-2017
Table 30 Forecast Sales of Small Appliances by Category: Value 2012-2017
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2012-2017
Sources
Summary 1 Research Sources
Cti Cía Tecno Industrial SA in Consumer Appliances (Chile)
Strategic Direction
Key Facts
Summary 2 CTI Cía Tecno Industrial SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 CTI Cía Tecno Industrial SA: Competitive Position 2012
Distribuidora De Industrias Nacionales SA in Consumer Appliances (Chile)
Strategic Direction
Key Facts
Summary 4 Distribuidora de Industrias Nacionales SA: Key Facts
Summary 5 Distribuidora de Industrias Nacionales SA: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 6 Distribuidora de Industrias Nacionales SA: Private Label Portfolio
Competitive Positioning
Summary 7 Distribuidora de Industrias Nacionales SA: Competitive Position 2012
Electron SA in Consumer Appliances (Chile)
Strategic Direction
Key Facts
Summary 8 Electron SA: Key Facts
Company Background
Production
Competitive Positioning
General Electric De Chile SA in Consumer Appliances (Chile)
Strategic Direction
Key Facts
Summary 9 General Electric de Chile SA: Key Facts
Company Background
Production
Summary 10 General Electric de Chile SA: Production Statistics 2008-2012
Summary 11 General Electric de Chile SA: Production Statistics 2012
Competitive Positioning
Summary 12 General Electric de Chile SA: Competitive Position 2012
Summary 13 Comercial Mabe Chile Ltda: Competitive Position 2012
Lg Electronics Chile in Consumer Appliances (Chile)
Strategic Direction
Key Facts
Summary 14 LG Electronics Chile: Key Facts
Company Background
Production
Competitive Positioning
Summary 15 LG Electronics Chile: Competitive Position 2012
Rcl Distribución Ltda in Consumer Appliances (Chile)
Strategic Direction
Key Facts
Summary 16 RCL Distribución Ltda: Key Facts
Company Background
Production
Competitive Positioning
Summary 17 RCL Distribución Ltda: Competitive Position 2012
Strategic Direction
Key Facts
Summary 18 Wal-Mart Chile SA: Key Facts
Summary 19 Wal-Mart Chile SA: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 20 Wal-Mart Chile SA: Private Label Portfolio
Competitive Positioning
Summary 21 Wal-Mart Chile SA: Competitive Position 2012
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Dishwashers by Category: Volume 2007-2012
Table 34 Sales of Dishwashers by Category: Value 2007-2012
Table 35 Sales of Dishwashers by Category: % Volume Growth 2007-2012
Table 36 Sales of Dishwashers by Category: % Value Growth 2007-2012
Table 37 Sales of Dishwashers by Category: Volume 2007-2012
Table 38 Sales of Dishwashers by Category: Value 2007-2012
Table 39 Sales of Dishwashers by Category: % Volume Growth 2007-2012
Table 40 Sales of Dishwashers by Category: % Value Growth 2007-2012
Table 41 Sales of Dishwashers by Format: % Breakdown 2007-2012
Table 42 Company Shares of Dishwashers 2008-2012
Table 43 Brand Shares of Dishwashers 2009-2012
Table 44 Forecast Sales of Dishwashers by Category: Volume 2012-2017
Table 45 Forecast Sales of Dishwashers by Category: Value 2012-2017
Table 46 Forecast Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 47 Forecast Sales of Dishwashers by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 48 Sales of Home Laundry Appliances by Category: Volume 2007-2012
Table 49 Sales of Home Laundry Appliances by Category: Value 2007-2012
Table 50 Sales of Home Laundry Appliances by Category: % Volume Growth 2007-2012
Table 51 Sales of Home Laundry Appliances by Category: % Value Growth 2007-2012
Table 52 Sales of Automatic Tumble Dryers by Format: % Breakdown 2007-2012
Table 53 Sales of Automatic Washing Machines by Format: % Breakdown 2007-2012
Table 54 Sales of Automatic Washing Machines by Volume Capacity: % Breakdown 2007-2012
Table 55 Company Shares of Home Laundry Appliances 2008-2012
Table 56 Brand Shares of Home Laundry Appliances 2009-2012
Table 57 Forecast Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 58 Forecast Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 59 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 60 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Large Cooking Appliances by Category: Volume 2007-2012
Table 62 Sales of Large Cooking Appliances by Category: Value 2007-2012
Table 63 Sales of Large Cooking Appliances by Category: % Volume Growth 2007-2012
Table 64 Sales of Large Cooking Appliances by Category: % Value Growth 2007-2012
Table 65 Sales of Built-in Hobs by Format: % Breakdown 2007-2012
Table 66 Sales of Ovens by Format: % Breakdown 2007-2012
Table 67 Sales of Cookers by Format: % Breakdown 2007-2012
Table 68 Company Shares of Large Cooking Appliances 2008-2012
Table 69 Brand Shares of Large Cooking Appliances 2009-2012
Table 70 Company Shares of Built-in Hobs 2008-2012
Table 71 Company Shares of Ovens 2008-2012
Table 72 Company Shares of Cooker Hoods 2008-2012
Table 73 Company Shares of Built-in Cooker Hoods 2008-2012
Table 74 Company Shares of Freestanding Cooker Hoods 2008-2012
Table 75 Company Shares of Cookers 2008-2012
Table 76 Forecast Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 77 Forecast Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 78 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 79 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 80 Sales of Microwaves by Category: Volume 2007-2012
Table 81 Sales of Microwaves by Category: Value 2007-2012
Table 82 Sales of Microwaves by Category: % Volume Growth 2007-2012
Table 83 Sales of Microwaves by Category: % Value Growth 2007-2012
Table 84 Sales of Microwaves by Type 2009-2011
Table 85 Company Shares of Microwaves 2008-2012
Table 86 Brand Shares of Microwaves 2009-2012
Table 87 Microwaves by Distribution Format: % Analysis 2007-2012
Table 88 Forecast Sales of Microwaves by Category: Volume 2012-2017
Table 89 Forecast Sales of Microwaves by Category: Value 2012-2017
Table 90 Forecast Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 91 Forecast Sales of Microwaves by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 92 Sales of Refrigeration Appliances by Category: Volume 2007-2012
Table 93 Sales of Refrigeration Appliances by Category: Value 2007-2012
Table 94 Sales of Refrigeration Appliances by Category: % Volume Growth 2007-2012
Table 95 Sales of Refrigeration Appliances by Category: % Value Growth 2007-2012
Table 96 Sales of Electric Wine Coolers/Chillers by Format: % Breakdown 2007-2012
Table 97 Sales of Freezers by Format: % Breakdown 2007-2012
Table 98 Sales of Freezers by Volume Capacity: % Breakdown 2007-2012
Table 99 Sales of Fridge Freezers by Format: % Breakdown 2007-2012
Table 100 Sales of Fridge Freezers by Static Vs Frost-Free: % Breakdown 2009-2012
Table 101 Sales of Fridge Freezers by Volume Capacity: % Breakdown 2007-2012
Table 102 Sales of Fridges by Format: % Breakdown 2007-2012
Table 103 Sales of Fridges by Static Vs Frost-Free: % Breakdown 2009-2011
Table 104 Sales of Fridges by Volume Capacity: % Breakdown 2007-2012
Table 105 Company Shares of Refrigeration Appliances 2008-2012
Table 106 Brand Shares of Refrigeration Appliances 2009-2012
Table 107 Company Shares of Freestanding Fridge Freezers 2008-2012
Table 108 Company Shares of Freestanding Fridges 2008-2012
Table 109 Forecast Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 110 Forecast Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 111 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 112 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 113 Sales of Air Treatment Products by Category: Volume 2007-2012
Table 114 Sales of Air Treatment Products by Category: Value 2007-2012
Table 115 Sales of Air Treatment Products by Category: % Volume Growth 2007-2012
Table 116 Sales of Air Treatment Products by Category: % Value Growth 2007-2012
Table 117 Company Shares of Air Treatment Products 2008-2012
Table 118 Brand Shares of Air Treatment Products 2009-2012
Table 119 Forecast Sales of Air Treatment Products by Category: Volume 2012-2017
Table 120 Forecast Sales of Air Treatment Products by Category: Value 2012-2017
Table 121 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 122 Forecast Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 123 Sales of Food Preparation Appliances by Category: Volume 2007-2012
Table 124 Sales of Food Preparation Appliances by Category: Value 2007-2012
Table 125 Sales of Food Preparation Appliances by Category: % Volume Growth 2007-2012
Table 126 Sales of Food Preparation Appliances by Category: % Value Growth 2007-2012
Table 127 Company Shares of Food Preparation Appliances 2008-2012
Table 128 Brand Shares of Food Preparation Appliances 2009-2012
Table 129 Forecast Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 130 Forecast Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 131 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 132 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 133 Sales of Heating Appliances by Category: Volume 2007-2012
Table 134 Sales of Heating Appliances by Category: Value 2007-2012
Table 135 Sales of Heating Appliances by Category: % Volume Growth 2007-2012
Table 136 Sales of Heating Appliances by Category: % Value Growth 2007-2012
Table 137 Company Shares of Heating Appliances 2008-2012
Table 138 Brand Shares of Heating Appliances 2009-2012
Table 139 Forecast Sales of Heating Appliances by Category: Volume 2012-2017
Table 140 Forecast Sales of Heating Appliances by Category: Value 2012-2017
Table 141 Forecast Sales of Heating Appliances by Category: % Volume Growth 2012-2017
Table 142 Forecast Sales of Heating Appliances by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 143 Sales of Irons: Volume 2007-2012
Table 144 Sales of Irons: Value 2007-2012
Table 145 Sales of Irons: % Volume Growth 2007-2012
Table 146 Sales of Irons: % Value Growth 2007-2012
Table 147 Unit Sales of Irons by Format: % Breakdown 2007-2012
Table 148 Company Shares of Irons 2008-2012
Table 149 Brand Shares of Irons 2009-2012
Table 150 Forecast Sales of Irons: Volume 2012-2017
Table 151 Forecast Sales of Irons: Value 2012-2017
Table 152 Forecast Sales of Irons: % Volume Growth 2012-2017
Table 153 Forecast Sales of Irons: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 154 Sales of Personal Care Appliances by Category: Volume 2007-2012
Table 155 Sales of Personal Care Appliances by Category: Value 2007-2012
Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2007-2012
Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2007-2012
Table 158 Sales of Body Shavers by Format: % Breakdown 2007-2012
Table 159 Sales of Body Shavers by Power Source: % Breakdown 2009-2011
Table 160 Sales of Hair Care Appliances by Format: % Breakdown 2007-2012
Table 161 Company Shares of Personal Care Appliances 2008-2012
Table 162 Brand Shares of Personal Care Appliances 2009-2012
Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2012-2017
Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 167 Sales of Small Cooking Appliances by Category: Volume 2007-2012
Table 168 Sales of Small Cooking Appliances by Category: Value 2007-2012
Table 169 Sales of Small Cooking Appliances by Category: % Volume Growth 2007-2012
Table 170 Sales of Small Cooking Appliances by Category: % Value Growth 2007-2012
Table 171 Unit Sales of Coffee Machines by Format: % Breakdown 2007-2012
Table 172 Company Shares of Small Cooking Appliances 2008-2012
Table 173 Brand Shares of Small Cooking Appliances 2009-2012
Table 174 Forecast Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 175 Forecast Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 176 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 177 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 178 Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2007-2012
Table 179 Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2007-2012
Table 180 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2007-2012
Table 181 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2007-2012
Table 182 Company Shares of Small Kitchen Appliances (Non-cooking) 2008-2012
Table 183 Brand Shares of Small Kitchen Appliances (Non-cooking) 2009-2012
Table 184 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2012-2017
Table 185 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2012-2017
Table 186 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2012-2017
Table 187 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 188 Sales of Vacuum Cleaners by Category: Volume 2007-2012
Table 189 Sales of Vacuum Cleaners by Category: Value 2007-2012
Table 190 Sales of Vacuum Cleaners by Category: % Volume Growth 2007-2012
Table 191 Sales of Vacuum Cleaners by Category: % Value Growth 2007-2012
Table 192 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2007-2012
Table 193 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2007-2012
Table 194 Company Shares of Vacuum Cleaners 2008-2012
Table 195 Brand Shares of Vacuum Cleaners 2009-2012
Table 196 Forecast Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 197 Forecast Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 198 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 199 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017