Australia Endoscopy Devices Market Outlook to 2017 – Flexible Endoscopes, Rigid Endoscopes, Endoscopy Visualization Systems, Capsule Endoscope Systems and Others

Australia Endoscopy Devices Market Outlook to 2017 – Flexible Endoscopes, Rigid Endoscopes, Endoscopy Visualization Systems, Capsule Endoscope Systems and Others

Summary

GlobalData’s new report, “Australia Endoscopy Devices Market Outlook to 2017 – Flexible Endoscopes, Rigid Endoscopes, Endoscopy Visualization Systems, Capsule Endoscope Systems and Others” provides key market data on the Australia Endoscopy Devices market. The report provides value (USD million), volume (units) and average price (USD) data for each segment and sub-segment within seven market categories – Capsule Endoscope Systems, Endoscopic Instruments, Endoscopic Reprocessors, Endoscopy Fluid Management Systems, Endoscopy Visualization Systems, Flexible Endoscopes and Rigid Endoscopes. The report also provides company shares and distribution shares data for each of the aforementioned market categories. The report is supplemented with global corporate-level profiles of the key market participants with information on company financials and pipeline products, wherever available.

This report is built using data and information sourced from proprietary databases, primary and secondary research and in-house analysis by GlobalData’s team of industry experts.

Scope

- Market size and company share data for Endoscopy Devices market categories – Capsule Endoscope Systems, Endoscopic Instruments, Endoscopic Reprocessors, Endoscopy Fluid Management Systems, Endoscopy Visualization Systems, Flexible Endoscopes and Rigid Endoscopes.
- Annualized market revenues (USD million), volume (units) and average price (USD) data for each of the segments and sub-segments within seven market categories. Data from 2003 to 2010, forecast forward for 7 years to 2017.
- 2010 company shares and distribution shares data for each of the seven market categories.
- Global corporate-level profiles of key companies operating within the Australia Endoscopy Devicesmarket.
- Key players covered include Olympus Corporation, Given Imaging Ltd., Hoya Corporation, KARL STORZ GmbH & Co. KG, Stryker Corporation, FUJIFILM Holdings Corporation and others.

Reasons to buy

- Develop business strategies by identifying the key market categories and segments poised for strong growth.
- Develop market-entry and market expansion strategies.
- Design competition strategies by identifying who-stands-where in the Australia Endoscopy Devices competitive landscape.
- Develop capital investment strategies by identifying the key market segments expected to register strong growth in the near future.
- What are the key distribution channels and what’s the most preferred mode of product distribution – Identify, understand and capitalize.

1 Table of Contents
1 Table of Contents 2
1.1 List of Tables 7
1.2 List of Figures 9
2 Introduction 12
2.1 What is This Report About? 12
3 Endoscopy Devices In Australia 13
3.1 Endoscopy Devices, Market Segmentation 13
3.2 Endoscopy Devices, Australia, Overall Revenue ($m), USD Actual, 2003-2017 14
3.3 Endoscopy Devices Market, Australia, Revenue Mix ($m), 2010 16
3.4 Endoscopy Devices Market, Australia, Category Contribution (%), 2010 17
3.5 Endoscopy Devices, Australia, Category Volume (Units), 2003-2017 24
3.6 Endoscopy Devices, Australia, Company share (2009-2010) 29
4 Capsule Endoscope Systems In Australia 31
4.1 Capsule Endoscope Systems, Market Segmentation 31
4.2 Capsule Endoscope Systems Market, Australia, Revenue Mix ($m), 2010 32
4.3 Capsule Endoscope Systems Market, Australia, Segment Contribution (%), 2010 33
4.4 Capsule Endoscope Systems Overall Revenue (2003-2017) 34
4.5 Capsule Endoscope Systems Overall Volume (2003-2017) 38
4.6 Capsule Endoscope Systems Average Price (2003-2017) 40
4.7 Capsule Endoscope Systems Distribution Share (2009-2010) 41
4.8 Capsule Endoscope Systems, Australia, Company share (2009-2010) 42
5 Endoscopic Instruments In Australia 43
5.1 Endoscopic Instruments, Market Segmentation 43
5.2 Endoscopic Instruments Market, Australia, Revenue Mix ($m), 2010 44
5.3 Endoscopic Instruments Market, Australia, Segment Contribution (%), 2010 45
5.4 Endoscopic Instruments Overall Revenue (2003-2017) 46
5.5 Endoscopic Instruments Overall Volume (2003-2017) 50
5.6 Endoscopic Instruments Average Price (2003-2017) 52
5.7 Endoscopic Instruments Distribution Share (2009-2010) 53
6 Endoscopic Reprocessors In Australia 54
6.1 Endoscopic Reprocessors Overall Revenue (2003-2017) 54
6.2 Endoscopic Reprocessors Overall Volume (2003-2017) 56
6.3 Endoscopic Reprocessors Average Price (2003-2017) 58
6.4 Endoscopic Reprocessors Distribution Share (2009-2010) 59
6.5 Endoscopic Reprocessors, Australia, Company share (2009-2010) 60
7 Endoscopy Fluid Management Systems In Australia 62
7.1 Endoscopy Fluid Management Systems Overall Revenue (2003-2017) 62
7.2 Endoscopy Fluid Management Systems Overall Volume (2003-2017) 64
7.3 Endoscopy Fluid Management Systems Average Price (2003-2017) 66
7.4 Endoscopy Fluid Management Systems Distribution Share (2009-2010) 67
8 Endoscopy Visualization Systems In Australia 68
8.1 Endoscopy Visualization Systems Overall Revenue (2003-2017) 68
8.2 Endoscopy Visualization Systems Overall Volume (2003-2017) 70
8.3 Endoscopy Visualization Systems Average Price (2003-2017) 72
8.4 Endoscopy Visualization Systems Distribution Share (2009-2010) 73
9 Flexible Endoscopes In Australia 74
9.1 Flexible Endoscopes, Market Segmentation 74
9.2 Flexible Endoscopes Market, Australia, Revenue Mix ($m), 2010 75
9.3 Flexible Endoscopes Market, Australia, Segment Contribution (%), 2010 76
9.4 Flexible Endoscopes Overall Revenue (2003-2017) 77
9.4.1 Fibroscopes Revenue (2003-2017) 81
9.4.2 Flexible Videoscopes Revenue (2003-2017) 85
9.5 Flexible Endoscopes Overall Volume (2003-2017) 89
9.5.1 Fibroscopes Volume (2003-2017) 91
9.5.2 Flexible Videoscopes Volume (2003-2017) 95
9.6 Flexible Endoscopes Average Price (2003-2017) 98
9.7 Flexible Endoscopes Distribution Share (2009-2010) 100
9.8 Flexible Endoscopes, Australia, Company share (2009-2010) 101
10 Rigid Endoscopes In Australia 102
10.1 Rigid Endoscopes, Market Segmentation 102
10.2 Rigid Endoscopes Market, Australia, Revenue Mix ($m), 2010 103
10.3 Rigid Endoscopes Market, Australia, Segment Contribution (%), 2010 104
10.4 Rigid Endoscopes Overall Revenue (2003-2017) 105
10.4.1 Traditional Rigid Endoscopes Revenue (2003-2017) 109
10.4.2 Rigid Videoscopes Revenue (2003-2017) 113
10.5 Rigid Endoscopes Overall Volume (2003-2017) 117
10.5.1 Traditional Rigid Endoscopes Volume (2003-2017) 119
10.5.2 Rigid Videoscopes Volume (2003-2017) 123
10.6 Rigid Endoscopes Average Price (2003-2017) 126
10.7 Rigid Endoscopes Distribution Share (2009-2010) 127
10.8 Rigid Endoscopes, Australia, Company share (2009-2010) 128
11 Overview of Key Companies in Australia Endoscopy Devices Market 130
11.1 Olympus Corporation 130
11.1.1 Company Overview 130
11.1.2 Share in the Australia Endoscopy Devices Market 130
11.2 Given Imaging Ltd. 131
11.2.1 Company Overview 131
11.2.2 Share in the Australia Endoscopy Devices Market 131
11.3 Hoya Corporation 132
11.3.1 Company Overview 132
11.3.2 Share in the Australia Endoscopy Devices Market 132
11.4 KARL STORZ GmbH & Co. KG 133
11.4.1 Company Overview 133
11.4.2 Share in the Australia Endoscopy Devices Market 133
11.5 Stryker Corporation 134
11.5.1 Company Overview 134
11.5.2 Share in the Australia Endoscopy Devices Market 134
11.6 FUJIFILM Holdings Corporation 135
11.6.1 Company Overview 135
11.6.2 Share in the Australia Endoscopy Devices Market 135
11.7 Richard Wolf GmbH 136
11.7.1 Company Overview 136
11.8 Soluscope SAS 136
11.8.1 Company Overview 136
11.9 Minntech Corporation 136
11.9.1 Company Overview 136
11.10 STERIS Corporation 136
11.10.1 Company Overview 136
11.11 B. Braun Melsungen AG 137
11.11.1 Company Overview 137
11.12 Advanced Sterilization Products Services Inc. 137
11.12.1 Company Overview 137
12 Endoscopy Devices Market Pipeline Products 138
13 Appendix 140
13.1 Definitions of Markets Covered in the Report 141
13.1.1 Endoscopy Devices 141
13.2 Research Methodology 146
13.3 Secondary Research 146
13.4 Primary Research 147
13.5 Models 147
13.6 Forecasts 148
13.7 Expert Panels 148
13.8 GlobalData Consulting 148
13.9 Currency Conversion 149
13.10 Contact Us 149
13.11 Disclaimer 149

1.1 List of Tables
Table 1: Endoscopy Devices, Australia, Overall Revenue ($m), USD Actual, 2003-2017 15
Table 2: Endoscopy Devices Market, Australia, Category Contribution (%), 2010 17
Table 3: Endoscopy Devices, Australia, Cross-Category Analysis, 2003-2017 19
Table 4: Endoscopy Devices, Australia, Overall Revenue ($m), USD Actual, Historic, 2003-2010 21
Table 5: Endoscopy Devices, Australia, Overall Revenue ($m), USD Actual, Forecast, 2010-2017 23
Table 6: Endoscopy Devices, Australia, Category Volume (Units), 2003-2017 24
Table 7: Endoscopy Devices, Australia, Category Volume (Units), Historic, 2003-2010 26
Table 8: Endoscopy Devices, Australia, Category Volume (Units), Forecast, 2010-2017 28
Table 9: Endoscopy Devices, Australia, Company share by Revenue ($m), USD Actual, 2009-2010 30
Table 10: Capsule Endoscope Systems Market, Australia, Segment Contribution (%), 2010 33
Table 11: Capsule Endoscope Systems, Australia, Revenue ($m), USD Actual by Segment, Historic, 2003-2010 35
Table 12: Capsule Endoscope Systems, Australia, Revenue ($m), USD Actual by Segment, Forecast, 2010-2017 37
Table 13: Capsule Endoscope Systems, Australia, Volume (Units) by Segment, Historic, 2003-2010 38
Table 14: Capsule Endoscope Systems, Australia, Volume (Units) by Segment, Forecast, 2010-2017 39
Table 15: Capsule Endoscope Systems, Australia, Average Price ($), Historic, 2003-2010 40
Table 16: Capsule Endoscope Systems, Australia, Average Price ($), Forecast, 2010-2017 40
Table 17: Capsule Endoscope Systems, Australia, Distribution Share by Revenue ($m), USD Actual, 2009-2010 41
Table 18: Capsule Endoscope Systems, Australia, Company share by Revenue ($m), USD Actual 2009-2010 42
Table 19: Endoscopic Instruments Market, Australia, Segment Contribution (%), 2010 45
Table 20: Endoscopic Instruments, Australia, Revenue ($m), USD Actual by Segment, Historic, 2003-2010 47
Table 21: Endoscopic Instruments, Australia, Revenue ($m), USD Actual by Segment, Forecast, 2010-2017 49
Table 22: Endoscopic Instruments, Australia, Volume (Units) by Segment, Historic, 2003-2010 50
Table 23: Endoscopic Instruments, Australia, Volume (Units) by Segment, Forecast, 2010-2017 51
Table 24: Endoscopic Instruments, Australia, Average Price ($), Historic, 2003-2010 52
Table 25: Endoscopic Instruments, Australia, Average Price ($), Forecast, 2010-2017 52
Table 26: Endoscopic Instruments, Australia, Distribution Share by Revenue ($m), USD Actual, 2009-2010 53
Table 27: Endoscopic Reprocessors, Australia, Revenue ($m), USD Actual, Historic, 2003-2010 54
Table 28: Endoscopic Reprocessors, Australia, Revenue ($m), USD Actual, Forecast, 2010-2017 55
Table 29: Endoscopic Reprocessors, Australia, Volume (Units), Historic, 2003-2010 56
Table 30: Endoscopic Reprocessors, Australia, Volume (Units), Forecast, 2010-2017 57
Table 31: Endoscopic Reprocessors, Australia, Average Price ($), Historic, 2003-2010 58
Table 32: Endoscopic Reprocessors, Australia, Average Price ($), Forecast, 2010-2017 58
Table 33: Endoscopic Reprocessors, Australia, Distribution Share by Revenue ($m), USD Actual, 2009-2010 59
Table 34: Endoscopic Reprocessors, Australia, Company share by Revenue ($m), USD Actual 2009-2010 61
Table 35: Endoscopy Fluid Management Systems, Australia, Revenue ($m), USD Actual, Historic, 2003-2010 62
Table 36: Endoscopy Fluid Management Systems, Australia, Revenue ($m), USD Actual, Forecast, 2010-2017 63
Table 37: Endoscopy Fluid Management Systems, Australia, Volume (Units), Historic, 2003-2010 64
Table 38: Endoscopy Fluid Management Systems, Australia, Volume (Units), Forecast, 2010-2017 65
Table 39: Endoscopy Fluid Management Systems, Australia, Average Price ($), Historic, 2003-2010 66
Table 40: Endoscopy Fluid Management Systems, Australia, Average Price ($), Forecast, 2010-2017 66
Table 41: Endoscopy Fluid Management Systems, Australia, Distribution Share by Revenue ($m), USD Actual, 2009-2010 67
Table 42: Endoscopy Visualization Systems, Australia, Revenue ($m), USD Actual, Historic, 2003-2010 68
Table 43: Endoscopy Visualization Systems, Australia, Revenue ($m), USD Actual, Forecast, 2010-2017 69
Table 44: Endoscopy Visualization Systems, Australia, Volume (Units), Historic, 2003-2010 70
Table 45: Endoscopy Visualization Systems, Australia, Volume (Units), Forecast, 2010-2017 71
Table 46: Endoscopy Visualization Systems, Australia, Average Price ($), Historic, 2003-2010 72
Table 47: Endoscopy Visualization Systems, Australia, Average Price ($), Forecast, 2010-2017 72
Table 48: Endoscopy Visualization Systems, Australia, Distribution Share by Revenue ($m), USD Actual, 2009-2010 73
Table 49: Flexible Endoscopes Market, Australia, Segment Contribution (%), 2010 76
Table 50: Flexible Endoscopes, Australia, Revenue ($m), USD Actual by Segment, Historic, 2003-2010 78
Table 51: Flexible Endoscopes, Australia, Revenue ($m), USD Actual by Segment, Forecast, 2010-2017 80
Table 52: Fibroscopes, Australia, Revenue ($m), USD Actual by Sub-Segment, Historic, 2003-2010 82
Table 53: Fibroscopes, Australia, Revenue ($m), USD Actual by Sub-Segment, Forecast, 2010-2017 84
Table 54: Flexible Videoscopes, Australia, Revenue ($m), USD Actual by Sub-Segment, Historic, 2003-2010 86
Table 55: Flexible Videoscopes, Australia, Revenue ($m), USD Actual by Sub-Segment, Forecast, 2010-2017 88
Table 56: Flexible Endoscopes, Australia, Volume (Units) by Segment, Historic, 2003-2010 89
Table 57: Flexible Endoscopes, Australia, Volume (Units) by Segment, Forecast, 2010-2017 90
Table 58: Fibroscopes, Australia, Volume (Units) by Sub-Segment, Historic, 2003-2010 92
Table 59: Fibroscopes, Australia, Volume (Units) by Sub-Segment, Forecast, 2010-2017 94
Table 60: Flexible Videoscopes, Australia, Volume (Units) by Sub-Segment, Historic, 2003-2010 96
Table 61: Flexible Videoscopes, Australia, Volume (Units) by Sub-Segment, Forecast, 2010-2017 97
Table 62: Flexible Endoscopes, Australia, Average Price ($), Historic, 2003-2010 98
Table 63: Flexible Endoscopes, Australia, Average Price ($), Forecast, 2010-2017 99
Table 64: Flexible Endoscopes, Australia, Distribution Share by Revenue ($m), USD Actual, 2009-2010 100
Table 65: Flexible Endoscopes, Australia, Company share by Revenue ($m), USD Actual 2009-2010 101
Table 66: Rigid Endoscopes Market, Australia, Segment Contribution (%), 2010 104
Table 67: Rigid Endoscopes, Australia, Revenue ($m), USD Actual by Segment, Historic, 2003-2010 106
Table 68: Rigid Endoscopes, Australia, Revenue ($m), USD Actual by Segment, Forecast, 2010-2017 108
Table 69: Traditional Rigid Endoscopes, Australia, Revenue ($m), USD Actual by Sub-Segment, Historic, 2003-2010 110
Table 70: Traditional Rigid Endoscopes, Australia, Revenue ($m), USD Actual by Sub-Segment, Forecast, 2010-2017 112
Table 71: Rigid Videoscopes, Australia, Revenue ($m), USD Actual by Sub-Segment, Historic, 2003-2010 114
Table 72: Rigid Videoscopes, Australia, Revenue ($m), USD Actual by Sub-Segment, Forecast, 2010-2017 116
Table 73: Rigid Endoscopes, Australia, Volume (Units) by Segment, Historic, 2003-2010 117
Table 74: Rigid Endoscopes, Australia, Volume (Units) by Segment, Forecast, 2010-2017 118
Table 75: Traditional Rigid Endoscopes, Australia, Volume (Units) by Sub-Segment, Historic, 2003-2010 120
Table 76: Traditional Rigid Endoscopes, Australia, Volume (Units) by Sub-Segment, Forecast, 2010-2017 122
Table 77: Rigid Videoscopes, Australia, Volume (Units) by Sub-Segment, Historic, 2003-2010 123
Table 78: Rigid Videoscopes, Australia, Volume (Units) by Sub-Segment, Forecast, 2010-2017 125
Table 79: Rigid Endoscopes, Australia, Average Price ($), Historic, 2003-2010 126
Table 80: Rigid Endoscopes, Australia, Average Price ($), Forecast, 2010-2017 126
Table 81: Rigid Endoscopes, Australia, Distribution Share by Revenue ($m), USD Actual, 2009-2010 127
Table 82: Rigid Endoscopes, Australia, Company share by Revenue ($m), USD Actual 2009-2010 129
Table 83: Endoscopy Devices Market Pipeline Products 138
Table 84: USD to Local Currency, Australia, Average Actual Rate 2003-2010 149

1.2 List of Figures
Figure 1: Endoscopy Devices, Market Segmentation 13
Figure 2: Endoscopy Devices, Australia, Overall Revenue ($m), USD Actual, 2003-2017 14
Figure 3: Endoscopy Devices Market, Australia, Revenue Mix ($m), 2010 16
Figure 4: Endoscopy Devices Market, Australia, Category Contribution (%), 2010 17
Figure 5: Endoscopy Devices, Australia, Cross-Category Analysis, 2003-2017 18
Figure 6: Endoscopy Devices, Australia, Overall Revenue ($m), USD Actual, Historic, 2003-2010 20
Figure 7: Endoscopy Devices, Australia, Overall Revenue ($m), USD Actual, Forecast, 2010-2017 22
Figure 8: Endoscopy Devices, Australia, Category Volume (Units), 2003-2017 24
Figure 9: Endoscopy Devices, Australia, Category Volume (Units), Historic, 2003-2010 25
Figure 10: Endoscopy Devices, Australia, Category Volume (Units), Forecast, 2010-2017 27
Figure 11: Endoscopy Devices, Australia, Company share (%), 2010 29
Figure 12: Capsule Endoscope Systems, Market Segmentation 31
Figure 13: Capsule Endoscope Systems Market, Australia, Revenue Mix ($m), 2010 32
Figure 14: Capsule Endoscope Systems Market, Australia, Segment Contribution (%), 2010 33
Figure 15: Capsule Endoscope Systems, Australia, Revenue ($m), USD Actual by Segment, Historic, 2003-2010 34
Figure 16: Capsule Endoscope Systems, Australia, Revenue ($m), USD Actual by Segment, Forecast, 2010-2017 36
Figure 17: Capsule Endoscope Systems, Australia, Volume (Units) by Segment, Historic, 2003-2010 38
Figure 18: Capsule Endoscope Systems, Australia, Volume (Units) by Segment, Forecast, 2010-2017 39
Figure 19: Capsule Endoscope Systems, Australia, Company share (%), 2010 42
Figure 20: Endoscopic Instruments, Market Segmentation 43
Figure 21: Endoscopic Instruments Market, Australia, Revenue Mix ($m), 2010 44
Figure 22: Endoscopic Instruments Market, Australia, Segment Contribution (%), 2010 45
Figure 23: Endoscopic Instruments, Australia, Revenue ($m), USD Actual by Segment, Historic, 2003-2010 46
Figure 24: Endoscopic Instruments, Australia, Revenue ($m), USD Actual by Segment, Forecast, 2010-2017 48
Figure 25: Endoscopic Instruments, Australia, Volume (Units) by Segment, Historic, 2003-2010 50
Figure 26: Endoscopic Instruments, Australia, Volume (Units) by Segment, Forecast, 2010-2017 51
Figure 27: Endoscopic Reprocessors, Australia, Revenue ($m), USD Actual, Historic, 2003-2010 54
Figure 28: Endoscopic Reprocessors, Australia, Revenue ($m), USD Actual, Forecast, 2010-2017 55
Figure 29: Endoscopic Reprocessors, Australia, Volume (Units), Historic, 2003-2010 56
Figure 30: Endoscopic Reprocessors, Australia, Volume (Units), Forecast, 2010-2017 57
Figure 31: Endoscopic Reprocessors, Australia, Company share (%), 2010 60
Figure 32: Endoscopy Fluid Management Systems, Australia, Revenue ($m), USD Actual, Historic, 2003-2010 62
Figure 33: Endoscopy Fluid Management Systems, Australia, Revenue ($m), USD Actual, Forecast, 2010-2017 63
Figure 34: Endoscopy Fluid Management Systems, Australia, Volume (Units), Historic, 2003-2010 64
Figure 35: Endoscopy Fluid Management Systems, Australia, Volume (Units), Forecast, 2010-2017 65
Figure 36: Endoscopy Visualization Systems, Australia, Revenue ($m), USD Actual, Historic, 2003-2010 68
Figure 37: Endoscopy Visualization Systems, Australia, Revenue ($m), USD Actual, Forecast, 2010-2017 69
Figure 38: Endoscopy Visualization Systems, Australia, Volume (Units), Historic, 2003-2010 70
Figure 39: Endoscopy Visualization Systems, Australia, Volume (Units), Forecast, 2010-2017 71
Figure 40: Flexible Endoscopes, Market Segmentation 74
Figure 41: Flexible Endoscopes Market, Australia, Revenue Mix ($m), 2010 75
Figure 42: Flexible Endoscopes Market, Australia, Segment Contribution (%), 2010 76
Figure 43: Flexible Endoscopes, Australia, Revenue ($m), USD Actual by Segment, Historic, 2003-2010 77
Figure 44: Flexible Endoscopes, Australia, Revenue ($m), USD Actual by Segment, Forecast, 2010-2017 79
Figure 45: Fibroscopes, Australia, Revenue ($m), USD Actual by Sub-Segment, Historic, 2003-2010 81
Figure 46: Fibroscopes, Australia, Revenue ($m), USD Actual by Sub-Segment, Forecast, 2010-2017 83
Figure 47: Flexible Videoscopes, Australia, Revenue ($m), USD Actual by Sub-Segment, Historic, 2003-2010 85
Figure 48: Flexible Videoscopes, Australia, Revenue ($m), USD Actual by Sub-Segment, Forecast, 2010-2017 87
Figure 49: Flexible Endoscopes, Australia, Volume (Units) by Segment, Historic, 2003-2010 89
Figure 50: Flexible Endoscopes, Australia, Volume (Units) by Segment, Forecast, 2010-2017 90
Figure 51: Fibroscopes, Australia, Volume (Units) by Sub-Segment, Historic, 2003-2010 91
Figure 52: Fibroscopes, Australia, Volume (Units) by Sub-Segment, Forecast, 2010-2017 93
Figure 53: Flexible Videoscopes, Australia, Volume (Units) by Sub-Segment, Historic, 2003-2010 95
Figure 54: Flexible Videoscopes, Australia, Volume (Units) by Sub-Segment, Forecast, 2010-2017 97
Figure 55: Flexible Endoscopes, Australia, Company share (%), 2010 101
Figure 56: Rigid Endoscopes, Market Segmentation 102
Figure 57: Rigid Endoscopes Market, Australia, Revenue Mix ($m), 2010 103
Figure 58: Rigid Endoscopes Market, Australia, Segment Contribution (%), 2010 104
Figure 59: Rigid Endoscopes, Australia, Revenue ($m), USD Actual by Segment, Historic, 2003-2010 105
Figure 60: Rigid Endoscopes, Australia, Revenue ($m), USD Actual by Segment, Forecast, 2010-2017 107
Figure 61: Traditional Rigid Endoscopes, Australia, Revenue ($m), USD Actual by Sub-Segment, Historic, 2003-2010 109
Figure 62: Traditional Rigid Endoscopes, Australia, Revenue ($m), USD Actual by Sub-Segment, Forecast, 2010-2017 111
Figure 63: Rigid Videoscopes, Australia, Revenue ($m), USD Actual by Sub-Segment, Historic, 2003-2010 113
Figure 64: Rigid Videoscopes, Australia, Revenue ($m), USD Actual by Sub-Segment, Forecast, 2010-2017 115
Figure 65: Rigid Endoscopes, Australia, Volume (Units) by Segment, Historic, 2003-2010 117
Figure 66: Rigid Endoscopes, Australia, Volume (Units) by Segment, Forecast, 2010-2017 118
Figure 67: Traditional Rigid Endoscopes, Australia, Volume (Units) by Sub-Segment, Historic, 2003-2010 119
Figure 68: Traditional Rigid Endoscopes, Australia, Volume (Units) by Sub-Segment, Forecast, 2010-2017 121
Figure 69: Rigid Videoscopes, Australia, Volume (Units) by Sub-Segment, Historic, 2003-2010 123
Figure 70: Rigid Videoscopes, Australia, Volume (Units) by Sub-Segment, Forecast, 2010-2017 124
Figure 71: Rigid Endoscopes, Australia, Company share (%), 2010 128
Figure 72: Olympus Corporation, Company Share (%),Australia Endoscopy Devices Market, 2010 130
Figure 73: Given Imaging Ltd., Company Share (%),Australia Endoscopy Devices Market, 2010 131
Figure 74: Hoya Corporation, Company Share (%),Australia Endoscopy Devices Market, 2010 132
Figure 75: KARL STORZ GmbH & Co. KG, Company Share (%),Australia Endoscopy Devices Market, 2010 133
Figure 76: Stryker Corporation, Company Share (%),Australia Endoscopy Devices Market, 2010 134
Figure 77: FUJIFILM Holdings Corporation, Company Share (%),Australia Endoscopy Devices Market, 2010 135