Market Entry Strategies and Emerging Opportunities in the Car Rental Industry in Indonesia

Synopsis

• This report provides a detailed market trend and growth analysis of the car rental industry in Indonesia
• With this market report, you will be able to explore in detail the changing shape and future outlook for the industry.
• With this report, you will be able to plan and build strategies based on real industry data and projections.

Executive summary

The car rental industry in Indonesia has shown positive momentum and grew strongly during the review period. A growing economy, high levels of personal disposable income, increasing volumes of both domestic and inbound tourists, and increasing levels of economic activity are the key driving forces behind the increased demand in the car rental industry in the country. Favorable government regulations also positioned the country as an attractive destination for foreign investment. The car rental industry registered a CAGR of 4.79% during the review period and valued IDR21.2 trillion in 2011. The industry is expanding and changing rapidly and is expected to grow at a CAGR of 7.97% over the forecast period to reach a value of IDR30.9 trillion in 2016.

Scope

• This report provides an extensive analysis of the car rental industry in Indonesia:
• It details historical values of the car rental market in Indonesia for 2007–2011, along with forecast figures for 2012–2016.
• It offers detailed analysis of the factors driving the growth of car rentals and the key emerging trends in Indonesia.
• The report details the key trends, regulatory environment, market entry strategies and marketing and growth strategies in Indonesia.
• It provides information on the key companies operating in the car rental industry in Indonesia.

Key highlights

• The car rental industry registered a CAGR of 4.79% during the review period and valued IDR21.2 trillion in 2011.
• The industry is expanding and changing rapidly and is expected to grow at a CAGR of 7.97% over the forecast period and reach a value of IDR30.9 trillion in 2016.
• Marketing and sales strategies play a key role in differentiating the service offerings of car rental companies in Indonesia.
• Favorable government regulation is expected to intensify the competitive structure of the Indonesian car rental industry.
• Corporate customers remain the key target for Indonesian car rental companies to expand their business.
• The franchise model has been proven to be a key expansion strategy in the Indonesian car rental industry.

Reasons to buy

• Take strategic business decisions using top-level historic and forecast market data related to the car rental industry in Indonesia and each sector within it.
• Understand the demand and supply-side dynamics within the car rental industry, along with key market trends and growth opportunities.
• Assess the competitive landscape in the car rental industry in Indonesia and formulate effective market-entry strategies.
• Identify the growth opportunities and industry dynamics within the car rental industry.

Table of contents

1 Executive Summary

2 Indonesian Car Rental Industry Market Environment
2.1 Market Regulations
2.2 Macroeconomic Fundamentals
2.2.1 Indonesia – GDP at constant prices
2.2.2 Indonesia – inflationary forecast and car rental industry outlook
2.3 Business Confidence
2.4 Consumer Confidence
2.4.1 Indonesia – annual disposable income
2.4.2 Indonesia – unemployment rate

3 Market Size and Growth Potential
3.1 Indonesian Car Rental Industry – Market Size
3.2 Indonesian Car Rental Industry – Airport vs Non-Airport Locations
3.2.1 Demand for rented cars at airport locations increasing
3.2.2 Indonesian car rental industry – car rental industry for airport locations
3.2.3 Indonesian car rental industry – non-airport locations

4 Indonesian Car Rental Industry – Customer Category Analysis
4.1 Indonesian Car Rental Industry – Individual Customers
4.2 Indonesian Car Rental Industry – Corporate Customers
4.3 Indonesian Car Rental Industry – Insurance Replacement Customers

5 Competitive Landscape and Key Performance Indicators
5.1 Competitive Landscape
5.2 Key Performance Indicators
5.2.1 Indonesian car rental industry – fleet size
5.2.2 Indonesian car rental industry – fleet size by vehicle type
5.2.3 Indonesian car rental industry – rentals
5.2.4 Indonesian car rental industry – rental days
5.2.5 Indonesian car rental industry – average rental length
5.2.6 Indonesian car rental industry – average revenue per day

6 Growth Strategy, Demand Drivers and Key Trends
6.1 Market Entry Strategy
6.1.1 Market entry route
6.2 Demand Drivers
6.2.1 Leisure tourists – volumes and the car rental market
6.2.2 Business tourists – volumes and the car rental market
6.2.3 Spending patterns and demand for rented cars

7 Marketing and Growth Strategy

8 Key Operators
8.1 TRAC-Astra Rent A Car
8.1.1 TRAC-Astra Rent A Car – key company facts
8.1.2 TRAC-Astra Rent A Car – main services
8.1.3 TRAC-Astra Rent A Car – key employees
8.2 PT Adi Sarana Armada
8.2.1 PT Adi Sarana Armada
8.2.2 PT Adi Sarana Armada – main services
8.2.3 PT Adi Sarana Armada – key employees
8.3 Europcar
8.3.1 Europcar – key company facts
8.3.2 Europcar – main services
8.3.3 Europcar – key employees
8.4 Avis Rent A Car System, LLC
8.4.1 Avis Rent A Car System, LLC – key company facts
8.4.2 Avis Rent A Car System, LLC – main services
8.4.3 Avis Rent A Car System, LLC – key employees

9 Appendix
9.1 About BRICdata
9.2 Methodology
9.3 Definitions
9.4 Disclaimer

List Of Tables

Table 1: Indonesia – GDP at Constant Prices (US$ Billion), 2007–2016 (Base Year 1999–2000)
Table 3: Indonesian Car Rental Industry – Market Size (IDR Billion), 2007–2011
Table 4: Indonesian Car Rental Industry – Market Size (IDR Million), 2012–2016
Table 5: Indonesian Car Rental Industry – Airport Locations (IDR Billion), 2007–2011
Table 6: Indonesian Car Rental Industry – Airport Locations (IDR Billion), 2012–2016
Table 7: Indonesian Car Rental Industry – Non-Airport Locations (IDR Billion), 2007–2011
Table 8: Indonesian Car Rental Industry – Non-Airport Locations (IDR Billion), 2012–2016
Table 9: Indonesian Car Rental Industry – Leisure Tourist Market Size (IDR Billion), 2007–2011
Table 10: Indonesian Car Rental Industry – Leisure Tourist Market Size (IDR Billion), 2012–2016
Table 11: Indonesian Car Rental Industry – Business Tourist Market Size (IDR Billion), 2007–2011
Table 12: Indonesian Car Rental Industry – Business Tourist Market Size (IDR Billion), 2012–2016
Table 13: Indonesian Car Rental Industry – Insurance Replacement Market Size (IDR Billion), 2007–2011
Table 14: Indonesian Car Rental Industry – Insurance Replacement Market Size (IDR Billion), 2007–2011
Table 15: Indonesian Car Rental Industry – Insurance Replacement Market Size (IDR Billion), 2012–2016
Table 16: Indonesian Car Rental Industry – Competitive Landscape
Table 17: Indonesian Car Rental Industry – Growth Outlook by Key Indicators, 2012–2016
Table 18: Indonesian Car Rental Industry – Fleet Size, 2007–2011
Table 19: Indonesian Car Rental Industry – Fleet Size, 2012–2016
Table 20: Indonesian Car Rental Industry – Fleet Size by Vehicle Type, 2007–2011
Table 21: Indonesian Car Rental Industry – Fleet Size by Vehicle Type, 2012–2016
Table 22: Indonesian Car Rental Industry – Rentals (Thousand), 2007–2011
Table 23: Indonesian Car Rental Industry – Rentals (Thousand), 2012–2016
Table 24: Indonesian Car Rental Industry – Rental Days (Thousand), 2007–2011
Table 25: Indonesian Car Rental Industry – Rental Days (Thousand), 2012–2016
Table 26: Indonesian Car Rental Industry – Average Rental Length (Days), 2007–2011
Table 27: Indonesian Car Rental Industry – Average Rental Length (Days), 2012–2016
Table 28: Indonesian Car Rental Industry – Average Revenue per Day (IDR), 2007–2011
Table 29: Indonesian Car Rental Industry – Average Revenue per Day (TRY), 2012–2016
Table 30: TRAC-Astra Rent A Car – Key Facts
Table 31: TRAC-Astra Rent A Car – Main Services
Table 32: TRAC-Astra Rent A Car – Key Employees
Table 33: PT Adi Sarana Armada – Key Facts
Table 34: PT Adi Sarana Armada – Main Services
Table 35: PT Adi Sarana Armada – Key Employees
Table 36: Europcar – Key Facts
Table 37: Europcar – Main Services
Table 38: Europcar – Key Employees
Table 39: Avis Rent A Car System – Key Facts
Table 40: Avis Rent A Car System – Main Services
Table 41: Avis Rent A Car System – Key Employees
Table 41: Market Intelligence Travel and Tourism Definitions

List Of Figures

Figure 1: Indonesia – GDP at Current Prices (US$ Billion), 2007–2016 (Base Year 1999–2000)
Figure 3: Indonesia – Inflation (%), 2007–2016
Figure 4: Indonesia – Business Confidence Index, 2008–2011
Figure 5: Indonesia – Annual Disposable Income (US$ Billion), 2007–2016
Figure 6: Indonesia – Unemployment Rate (%), 2007–2016
Figure 7: Indonesian Car Rental Industry – Market Size (IDR Billion), 2007–2011
Figure 8: Indonesian Car Rental Industry – Market Size (IDR Million), 2012–2016
Figure 9: Indonesian Car Rental Industry – Airport vs Non-Airport Locations (IDR Billion), 2007–2016
Figure 10: Indonesian Car Rental Industry – Airport Locations (IDR Billion), 2007–2011
Figure 11: Indonesian Car Rental Industry – Airport Locations (IDR Billion), 2012–2016
Figure 12: Indonesian Car Rental Industry – Non-Airport Locations (IDR Billion), 2007–2011
Figure 13: Indonesian Car Rental Industry – Non-Airport Locations (IDR Billion), 2012–2016
Figure 14: Indonesian Car Rental Industry – Market Size by Customer Category (IDR Billion), 2011
Figure 15: Indonesian Car Rental Industry – Leisure Tourist Market Size (IDR Billion), 2007–2011
Figure 16: Indonesian Car Rental Industry – Leisure Tourist Market Size (IDR Billion), 2012–2016
Figure 17: Indonesian Car Rental Industry – Business Tourist Market Size (IDR Billion), 2007–2011
Figure 18: Indonesian Car Rental Industry – Business Tourist Market Size (IDR Billion), 2012–2016
Figure 19: Indonesian Car Rental Industry – Insurance Replacement Market Size (IDR Billion), 2012–2016
Figure 20: Indonesian Car Rental Industry – Fleet Size, 2007–2011
Figure 21: Indonesian Car Rental Industry – Fleet Size, 2012–2016
Figure 22: Indonesian Car Rental Industry – Fleet Size by Vehicle Type (%), 2007–2011
Figure 23: Indonesian Car Rental Industry – Fleet Size by Vehicle Type (%), 2012–2016
Figure 24: Indonesian Car Rental Industry – Rentals (Thousand), 2007–2011
Figure 25: Indonesian Car Rental Industry – Rentals (Thousand), 2012–2016
Figure 26: Indonesian Car Rental Industry – Rental Days (Thousand), 2007–2011
Figure 27: Indonesian Car Rental Industry – Rental Days (Thousand), 2012–2016
Figure 28: Indonesian Car Rental Industry – Average Rental Length (Days), 2007–2011
Figure 29: Indonesian Car Rental Industry – Average Rental Length (Days), 2012–2016
Figure 30: Indonesian Car Rental Industry – Average Revenue per Day (TRY), 2007–2011
Figure 31: Indonesian Car Rental Industry – Average Revenue per Day (TRY), 2012–2016
Figure 32: Indonesian Leisure Tourist Volumes (Thousand) vs Leisure Car Rental Market (IDR Billion), 2007–2016
Figure 33: Indonesian Business Tourist Volumes (Thousand) vs Business Car Rental Market (IDR Billion), 2007–2016
Figure 34: Indonesian Domestic and International Tourist Expenditure on Travel and Transportation (IDR Billion), 2007–2016