Residential Roofing Materials: The North American Market

• The North American residential roofing market reached $4.8 billion in 2010 and $5 billion in 2011. It is expected to grow to $6.6 billion by 2016, a compound annual growth rate (CAGR) of 5.7%.
• The LW laminate segment reached $2.2 billion in 2010 and $2.3 billion in 2011. It is expected to grow to $3 billion by 2016, a compound CAGR of 5.2%.
• The three-tab segment reached $940.5 million in 2010 and $966.8 million in 2011. It is expected to grow to $1.2 billion by 2016, a compound CAGR of 4.7%.

REPORT SCOPE

INTRODUCTION

STUDY GOALS AND OBJECTIVES

The objective of this report is to provide business planners, investors, and other professionals with quantifiable market measurement and analysis that can help them formulate strategic business plans and make key investment decisions.

REASONS FOR DOING THE STUDY

Residential roofing is a $5 billion industry in North America that defines the livelihood of more than 25,000 roofing contractors, thousands of employees who manufacture the products, and the distributors that carry these products.  Although hard hit by the recent economic downturn, the industry remains a vital part of the economy and an important component in achieving and maintaining the American dream of home ownership.

This BCC study is a comprehensive reference work that defines and describes the industry.  In preparation of this document, we have read, analyzed and condensed information from industry sources, trade literature, producer and distributor web sites and other reference material.  The industry is diverse, creative and dynamic.  The range of products currently on the market is very broad, far exceeding the ability of any sole distributor to stock and wider than most industry observers may be aware of.  There are many smaller producers today that have the capability of growing into major brands tomorrow.  Some of these future success stories will ride the wave of demand for new products such as building-integrated photo-voltaic (BIPV) roofing products that are increasingly finding their way into the mainstream of roofing alternatives.

SCOPE OF REPORT

This market research report includes a comprehensive analysis of all residential roofing products used in the North American residential roofing market.  The report provides the latest in product developments, material and technology enhancements, as well as a detailed look at the various distribution channels and their dynamics.  The current market demand for each product type is quantified by volume and value, with projections for growth from 2011 to 2016.  This report also provides profiles of leading North American residential roofing manufacturers.  The report is divided into the following eight chapters:

• Introduction.
• Summary.
• Overview.
• Industry Structure and Competitive Analysis.
• Roofing Products.
• Market Review.
• Distribution Channels.
• Company Profiles.

GEOGRAPHIC SCOPE

The analysis provided in this report is regional and includes information for the North American residential roofing market, including Canada and the U.S.

LIMITATIONS

The numerical data contained in this report is based on market conditions and industry expert opinions available during the time the research was performed.  Any reliance placed on this report will reflect those circumstances.  Market conditions and circumstances will change over time, and therefore, the reader should not always rely on the correctness or relevance of the report.

Actual and projected volumes in emerging applications are estimated through market research and discussion with industry experts.  Applications that are well established tend to provide the most accurate estimates.

Base year reporting for this report is 2010.  Data presented in tables is rounded to the nearest 0.1 million for market volumes, and the nearest $.1 million for market values.  Roofing volume is measured in squares.  Each square equals 100 square feet.  All estimated values and forecasts are stated in 2011 dollars, with no consideration of inflation.

INTENDED AUDIENCE

This report is intended to provide necessary background and reference material for individuals involved in, or potentially interested in, the North American roofing industry.  This includes individuals and organizations involved in the development, formulation, manufacture, sale and use of roofing products, and related and ancillary businesses, such as raw material suppliers, consultants, distributors, contractors and builders.  BCC believes that this report will be of great value to technical and business personnel in the following areas, among others:

• Marketing and management personnel in companies that produce, market and sell roofing products.
• Companies involved in the design and construction of plants that manufacture roofing materials and those who service these plants.
• Financial institutions supplying money for such facilities, including banks, merchant bankers, venture capitalists, and others.
• Personnel in related industries, such as real estate development, architecture, community planning, home technology, oil and gas refining and processing, polymer processing, plastic molding, composite processing and molding, and others.
• Personnel in government, primarily building inspectors, but also state and local health, environmental, and other regulators who must implement and enforce laws covering construction and building quality.

METHODOLOGY AND INFORMATION SOURCES

Both primary and secondary research methodologies were used in preparing this study. Extensive searches were made of the literature and the Internet, including many of the leading trade publications, trade and industry associations, business publications, construction data compilation companies, and others.  Product information was obtained directly from the producing company.  Market information was derived from various articles, trade publications, and interviews with knowledgeable parties, and government sources.  Information for corporate profiles was obtained primarily from the companies, especially larger, publicly owned firms.  Other sources included directories, articles and Internet sites.

ANALYST CREDENTIALS

The author has completed numerous general industry reports and proprietary studies on the North American building products industry, including residential roofing, commercial roofing, building science, insulation, siding and trim, walls and ceilings, windows, composite decking, and others.

Table Of Contents

Chapter- 1: INTRODUCTION 4 
STUDY GOALS AND OBJECTIVES
REASONS FOR DOING THE STUDY
SCOPE OF REPORT
GEOGRAPHIC SCOPE
LIMITATIONS
INTENDED AUDIENCE
METHODOLOGY AND INFORMATION SOURCES
ANALYST CREDENTIALS
RELATED BCC REPORTS
BCC ONLINE SERVICES
DISCLAIMER

Chapter- 2: SUMMARY 2
Summary Table : NORTH AMERICAN RESIDENTIAL ROOFING MARKET SALES BY PRODUCT TYPE, THROUGH 2016
Summary Figure : NORTH AMERICAN RESIDENTIAL ROOFING MARKET VALUE, 2010-2016

Chapter- 3: OVERVIEW 12
ROOFING PRODUCTS
MARKET REVIEW
DISTRIBUTION CHANNELS
COMPANY PROFILES
FORECAST TO 2016
Table 5 : ROOFING FORECAST BY PRODUCT TYPE, THROUGH 2016

Chapter- 4: INDUSTRY STRUCTURE AND COMPETITIVE ANALYSIS 9
INDUSTRY CONCENTRATION
DISTRIBUTOR CHANNEL SPECIALIZATION
SUPPLIER SPECIALIZATION
CUSTOMER POWER
THREAT OF NEW ENTRANTS
SUBSTITUTE PRODUCTS

Chapter- 5: ROOFING PRODUCTS 65
PRODUCT PERFORMANCE MEASUREMENT
REVIEW OF EXISTING PRODUCTS AND MANUFACTURERS
NEW PRODUCTS AND TECHNOLOGIES
IMPREGNATED ROOF INSULATION
POLYISO ROOF INSULATION
REFLECTIVE COATINGS
TUBULAR DAYLIGHTING DEVICE (TDD)
FASTENING TECHNOLOGIES
LAMINATED/ARCHITECTURAL ASPHALT SHINGLE FASTENERS
CLAY AND CONCRETE TILE FASTENERS
SLATE FASTENERS
METAL FASTENERS
ENVIRONMENTAL PROGRAMS, INCENTIVES AND GOVERNMENT REGULATIONS

Chapter- 6: MARKET REVIEW 39
CONSTRUCTION TYPES
GEOGRAPHIC REGIONS
PRODUCT TYPES AND MANUFACTURERS
MANUFACTURERS AND PRODUCT MARKET SHARE
Table 47 : TOTAL RESIDENTIAL ROOFING EXPENDITURES, BY PRODUCT TYPE, THROUGH 2016

Chapter- 7: DISTRIBUTION CHANNELS 31
DISTRIBUTION TYPES

Chapter- 8: COMPANY PROFILES 55
ATLAS ROOFING
BORAL ROOFING
BORAL INDUSTRIES, INC.
MONIERLIFETILE LLC
U.S. TILE CO.
BUILDING PRODUCTS OF CANADA
CARLISLE SYNTEC, INC.
CARLISLE CONSTRUCTION MATERIALS
CERTAINTEED CORPORATION
CROWE BUILDING PRODUCTS LTD
DAVINCI ROOFSCAPES
DECRA ROOFING SYSTEMS
FLETCHER BUILDING LIMITED
EAGLE ROOFING PRODUCTS
BURLINGAME INDUSTRIES
ECOSTAR
ENTEGRA ROOF TILE
ENTEGRA SALES INCORPORATED
BUILDING MATERIALS CORP OF AMERICA
(FORMERLY GAF-ELK)
(FORMERLY GAF MATERIALS CORPORATION)
GLOBAL ENVIRONMENTAL MANUFACTURING INC
EUROSHIELD
HANSON ROOF TILE
IKO
IKO CHICAGO: SALES AND MANUFACTURING (UNITED STATES)
IKO: SALES AND MANUFACTURING (CANADA)
LUDOWICI ROOF TILE
MALARKEY ROOFING
MAXITILE INCORPORATED
NOVIK INCORPORATED
OWENS CORNING
OWENS CORNING ROOFING AND ASPHALT, LLC
PABCO ROOFING
TAMKO BUILDING PRODUCTS
TAPCO GROUP (FORMERLY TAPCO INTERNATIONAL)
INSPIRE ROOFING PRODUCTS
VANDE HEY RALEIGH
ABC SUPPLY CO., INC.
ENVIROSHAKE, INC.
(FORMERLY WELLINGTON POLYMER TECHNOLOGY INCORPORATED)
WESTILE INCORPORATED
CRH PLC

Chapter- 9: APPENDIX 2
ABBREVIATIONS AND ACRONYMS
Table 76 : ABBREVIATIONS AND ACRONYMS

List of Tables

Summary Table : NORTH AMERICAN RESIDENTIAL ROOFING MARKET SALES BY PRODUCT TYPE, THROUGH 2016
Table 1 : NORTH AMERICAN RESIDENTIAL ROOFING DEMAND BY PRODUCT TYPE, 2011
Table 2 : TYPES OF ROOFING, CHARACTERISTICS, AND TYPICAL USES
Table 3 : RESIDENTIAL ROOFING EXPENDITURES, BY REGION, 2010 AND 2011
Table 4 : RESIDENTIAL ROOFING EXPENDITURES, BY CHANNEL, 2010 AND 2011
Table 5 : ROOFING FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 6 : 2011 SHARE OF RESIDENTIAL ROOFING VALUE BY CHANNEL
Table 7 : ROOF SLOPE
Table 8 : TYPES OF ROOFING, CHARACTERISTICS AND TYPICAL USE
Table 9 : LEADING ROOFING UNDERLAYMENT MANUFACTURERS, PRODUCTS AND CHARACTERISTICS
Table 10 : ARCHITECTURAL/ASPHALT SHINGLE PRODUCT WARRANTIES AND WEIGHT RANGE
Table 11 : ASPHALT SHINGLE MANUFACTURERS, PRODUCT TYPES AND BRANDS
Table 12 : CLAY AND CONCRETE TILE MANUFACTURERS, PRODUCT TYPES AND BRANDS
Table 13 : METAL ROOFING MANUFACTURERS, PRODUCT TYPES AND BRANDS
Table 14 : SLATE PRODUCERS, CHARACTERISTICS AND THE NUMBER OF AVAILABLE COLORS
Table 15 : POLYMER COMPOSITES AND FIBER CEMENT ROOFING MANUFACTURERS AND BRANDS
Table 16 : WOOD SHAKE AND SHINGLE ROOFING PRODUCERS, BRANDS/PRODUCT TYPES AND WOOD TYPE
Table 17 : STEEP SLOPE COOL ROOF MANUFACTURERS, BRANDS, PRODUCT TYPES, SOLAR REFLECTIVITY AND THERMAL EMITTANCE RATINGS
Table 18 : BUILDING INTEGRATED PHOTOVOLTAIC (BIPV) ROOFING PRODUCT MANUFACTURERS AND BRANDS
Table 19 : BUILDING INTEGRATED PHOTOVOLTAIC (BIPV) ROOFING PRODUCT WARRANTIES
Table 20 : ETHYLENE PROPYLENE DIENE MONOMER (EPDM) ROOFING MANUFACTURERS AND BRANDS
Table 21 : SINGLE-PLY PVC ROOFING MANUFACTURERS AND BRANDS
Table 22 : VEGETATIVE ROOFING MANUFACTURERS AND BRANDS
Table 23 : NEW ROOFING TECHNOLOGIES
Table 24 : RESIDENTIAL ROOFING EXPENDITURES, BY NEW CONSTRUCTION AND PRODUCT TYPE, THROUGH 2016
Table 25 : RESIDENTIAL ROOFING EXPENDITURES, BY TYPE OF CONSTRUCTION, THROUGH 2016
Table 26 : RESIDENTIAL ROOFING EXPENDITURES, BY NEW CONSTRUCTION AND PRODUCT TYPE, THROUGH 2016
Table 27 : RESIDENTIAL ROOFING EXPENDITURES, BY RECONSTRUCTION AND PRODUCT TYPE, THROUGH 2016
Table 28 : ROOFING EXPENDITURES, BY END USE OF CONSTRUCTION, THROUGH 2016
Table 29 : NORTH AMERICAN ROOFING MARKET REGIONS
Table 30 : RESIDENTIAL ROOFING EXPENDITURES BY REGION, THROUGH 2016
Table 31 : NORTH AMERICAN RESIDENTIAL ROOFING CONTRACTORS, BY REGION
Table 32 : RESIDENTIAL ROOFING EXPENDITURES, BY NORTHEAST REGION, 2011
Table 33 : RESIDENTIAL ROOFING EXPENDITURES, BY NORTHEAST REGION, THROUGH 2016
Table 34 : RESIDENTIAL ROOFING EXPENDITURES, BY MIDWEST REGION, 2011
Table 35 : RESIDENTIAL ROOFING EXPENDITURES, BY MIDWEST REGION, THROUGH 2016
Table 36 : RESIDENTIAL ROOFING EXPENDITURES, BY SOUTHEAST REGION, 2011
Table 37 : RESIDENTIAL ROOFING EXPENDITURES, BY SOUTHEAST REGION, THROUGH 2016
Table 38 : RESIDENTIAL ROOFING EXPENDITURES, BY SOUTHWEST REGION, 2011
Table 39 : RESIDENTIAL ROOFING EXPENDITURES, BY SOUTHWEST REGION, THROUGH 2016
Table 40 : RESIDENTIAL ROOFING EXPENDITURES, BY WEST REGION, 2011
Table 41 : RESIDENTIAL ROOFING EXPENDITURES, BY WEST REGION, THROUGH, 2016
Table 42 : RESIDENTIAL ROOFING EXPENDITURES, IN CANADA, 2011
Table 43 : RESIDENTIAL ROOFING EXPENDITURES, IN CANADA, THROUGH 2016
Table 44 : MANUFACTURER PRODUCT TYPES, STEEP SLOPE
Table 45 : MANUFACTURER PRODUCT TYPES, LOW SLOPE
Table 46 : RESIDENTIAL ROOFING PRICES, PRODUCT AND INSTALLATION, 2011
Table 47 : TOTAL RESIDENTIAL ROOFING EXPENDITURES, BY PRODUCT TYPE, THROUGH 2016
Table 48 : LEADING ASPHALT SHINGLE MANUFACTURERS AND MARKET SHARE, 2011
Table 49 : LEADING BIPV MANUFACTURERS AND MARKET SHARE, 2011
Table 50 : LEADING EPDM MANUFACTURERS AND MARKET SHARE, 2011
Table 51 : LEADING VEGETATIVE ROOF MANUFACTURERS AND MARKET SHARE, 2011
Table 52 : LEADING METAL MANUFACTURERS AND MARKET SHARE, 2011
Table 53 : LEADING POLYMER COMPOSITE MANUFACTURERS AND MARKET SHARE, 2011
Table 54 : LEADING REFLECTIVE MANUFACTURERS AND MARKET SHARE, 2011
Table 55 : LEADING TILE MANUFACTURERS AND MARKET SHARE, 2011
Table 56 : LEADING SLATE MANUFACTURERS AND MARKET SHARE, 2011
Table 57 : LEADING WOOD SHAKES MANUFACTURERS AND MARKET SHARE, 2011
Table 58 : LEADING NORTH AMERICAN TWO STEP DISTRIBUTORS
Table 59 : RESIDENTIAL ROOFING EXPENDITURES, BY TWO STEP DISTRIBUTION CHANNEL, THROUGH 2016
Table 60 : LEADING NORTH AMERICAN CHAIN LUMBERYARDS AND PRO DEALERS
Table 61 : RESIDENTIAL ROOFING EXPENDITURES, BY LUMBERYARD DISTRIBUTION CHANNEL, THROUGH 2016
Table 62 : LEADING NORTH AMERICAN SPECIALTY ONE STEP DISTRIBUTORS
Table 63 : RESIDENTIAL ROOFING EXPENDITURES, BY ONE STEP DISTRIBUTION CHANNEL, THROUGH 2016
Table 64 : LEADING NORTH AMERICAN BIG BOX RETAILERS
Table 65 : RESIDENTIAL ROOFING EXPENDITURES, BY RETAIL DISTRIBUTION CHANNEL, THROUGH 2016
Table 66 : LEADING NORTH AMERICAN BUYING GROUPS
Table 67 : RESIDENTIAL ROOFING EXPENDITURES, BY DIRECT SALES, THROUGH 2016
Table 68 : RESIDENTIAL ROOFING EXPENDITURES, BY CHANNEL THROUGH 2016
Table 69 : RESIDENTIAL ROOFING MOVEMENT, BY PRODUCT, 2010
Table 70 : RESIDENTIAL ROOFING EXPENDITURES, BY PRODUCT VALUE, 2010
Table 71 : RESIDENTIAL ROOFING EXPENDITURES, BY PRODUCT VALUE, 2011
Table 72 : RESIDENTIAL ROOFING MOVEMENT, BY DISTRIBUTION CHANNEL, 2011
Table 73 : RESIDENTIAL ROOFING EXPENDITURES, BY DISTRIBUTION CHANNEL, 2011
Table 74 : RESIDENTIAL ROOFING MOVEMENT, BY DISTRIBUTION CHANNEL, 2016
Table 75 : RESIDENTIAL ROOFING EXPENDITURES, BY DISTRIBUTION CHANNEL, 2016
Table 76 : ABBREVIATIONS AND ACRONYMS

List of Figures

Summary Figure : NORTH AMERICAN RESIDENTIAL ROOFING MARKET VALUE, 2010-2016
Figure 1 : NORTH AMERICAN RESIDENTIAL ROOFING DEMAND BY VOLUME, 2010 AND 2011
Figure 2 : NEW VS. R&R MARKET VALUES, 2011
Figure 3 : RELATIVE MARKET SHARE BY PRODUCT CATEGORY