Apparel in the United Arab Emirates

Published: June 2012
No. of Pages:
  

Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Apparel in United Arab Emirates?
  • What are the major brands in United Arab Emirates?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

Sample Analysis

EXECUTIVE SUMMARY

Slow growth due to high sales base and economic downturn

Apparel saw only slow volume growth during the review period as a whole. This is partly due to an already high sales base, with the United Arab Emirates being well-established as a popular shopping destination in the region. In addition, sales were hit hard by the economic downturn in 2009, seeing volume decline in this year and stagnancy in 2010 as consumers sought to economise. Constant value sales performed even worse than volume sales, seeing decline for the review period as a whole due to high inflation, strong consumer price-sensitivity and a growing focus on price competition among the leading players.

2011 benefits from growing economic confidence and rise in tourism

2011 however saw a stronger performance in comparison to the review period as a whole. Volume sales rose by their strongest annual rate in the year, with 2011 also seeing the first annual constant value growth during the review period. This good recovery was linked to rising economic confidence, as the United Arab Emirates returned to economic growth in 2010 and 2011. Lower inflation and a rise in incoming tourism further boosted sales in 2011. Tourism benefited from unrest across the Middle East, with many regional tourists consequently opting for the United Arab Emirates as a safe holiday destination. The popularity of the country as a shopping destination and events such as the Dubai Shopping Festival resulted in many opting to browse shopping malls and buy apparel during their stay.

International brands lead but Landmark benefits from home-grown concepts

The majority of leading brands are strong international franchises operated by large local or regional retailers, with the top two brands in 2010 for example being Azadea’s Zara and M H Alshaya’s H&M. Landmark Group was however the leading player overall in 2011, with this company largely benefiting from its home-grown brands such as Splash and Shoe Mart. These offer affordable prices and apparel closely tailored to suit their target consumer base. There was marked consolidation in 2011 over the previous year, meanwhile, as leading players such as Landmark and Azadea used price promotions to attract consumers.

Consumers shift from open markets to air conditioned shopping malls

Consolidation was also linked to ongoing retail developments in the United Arab Emirates, due to the growing popularity of shopping malls. Shopping is increasingly regarded as a leisure pursuit, both for domestic consumers and for the large number of incoming tourists in the country. This trend resulted in many consumers switching from buying unbranded products in open markets to buying products from the leading brands in comfortable, secure and air conditioned shopping malls. This trend was also encouraged by westernisation and by a growing focus on branding in the country. As a result, apparel specialist retailers, department stores and sports goods stores continued to gain share from open markets within “other” non-grocery retailers.

Stronger growth ahead thanks to economic growth and tourism

The forecast period is expected to see a stronger performance in comparison to the review period, particularly in constant value terms. Growth will be linked to ongoing economic growth in the United Arab Emirates, with rising disposable income levels encouraging consumers to spend more. Growth is also expected to be supported by growth in tourism, with the United Arab Emirates remaining a popular shopping hub in the region. Westernisation and an increasingly aspirational mid-income consumer base in the region will also encourage many consumers to trade up to the leading brands, further boosting constant value growth

Apparel in the United Arab Emirates

Table of Contents

Apparel in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Slow growth due to high sales base and economic downturn
2011 benefits from growing economic confidence and rise in tourism
International brands lead but Landmark benefits from home-grown concepts
Consumers shift from open markets to air conditioned shopping malls
Stronger growth ahead thanks to economic growth and tourism

KEY TRENDS AND DEVELOPMENTS

Mid-priced brands perform best while new entrants focus on luxury niches
Constant value unit price decline softens in 2011 as economy grows
Sportswear boosted by growing focus on losing weight
Little interest in internet retailing from major players despite strong potential

MARKET DATA

Table 1 Sales of Apparel by Category: Volume 2006-2011
Table 2 Sales of Apparel by Category: Value 2006-2011
Table 3 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 4 Sales of Apparel by Category: % Value Growth 2006-2011
Table 5 Apparel Company Shares 2007-2011
Table 6 Apparel Brand Shares 2008-2011
Table 7 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 8 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 9 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 10 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 11 Forecast Sales of Apparel by Category: Value 2011-2016
Table 12 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 13 Forecast Sales of Apparel by Category: % Value Growth 2011-2016

DEFINITIONS

SOURCES

Summary 1 Research Sources

Apparel in the United Arab Emirates - Company Profiles

Apparel Group in Apparel (United Arab Emirates)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Apparel Group: Competitive Position 2011
INTERNET STRATEGY

Azadea Group in Apparel (United Arab Emirates)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Azadea Group: Competitive Position 2011
INTERNET STRATEGY

Fawaz Al Hokair Group in Apparel (United Arab Emirates)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Fawaz Al Hokair Group: Competitive Position 2011
INTERNET STRATEGY

Landmark Group in Apparel (United Arab Emirates)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Landmark Group: Competitive Position 2011
INTERNET STRATEGY

Childrenswear in the United Arab Emirates - Category Analysis

HEADLINES

TRENDS

The United Arab Emirates is a strong regional hub for luxury adult apparel but luxury childrenswear remained fairly underdeveloped for much of the review period. However, May 2011 saw the opening of the first luxury multi-brand childrenswear store in the country, with Chalhoub launching Katakeet. This offers designer brands such as Sonia Rykiel and Ralph Lauren. The launch is expected to prove highly popular both with affluent tourists and with domestic consumers, with the strong gift tradition in the country encouraging consumers to spend heavily on children’s gifts. Crucially, Katakeet aims to make shopping fun for children, with colouring books given away with purchases and a “secret spyhole” featuring the shop’s characters Beau, Belle and Bébé. Luxury childrenswear also benefited from adult designer brands expanding into childrenswear, with March 2011 for example seeing the launch of Louis Vuitton’s first family room offering video games, books and child-friendly furniture.

COMPETITIVE LANDSCAPE

Childrenswear is dominated by three strong players, with Landmark accounting for 23% value share in 2011 and Jawad Business Group and M H Alshaya ranking second and third with 17% and 15% respectively. Landmark offers the multi-brand Baby Shop, which offers leading global brands alongside its own high quality private label ranges, and the affordable Max brand. Jawad meanwhile offers strong global brands such as Pumpkin Patch and Adams Kids, while M H Alshaya similarly offers Mothercare. M H Alshaya also benefits from the childrenswear ranges offered by its general apparel brands such as Next and H&M. These three players have a large outlet network and a focus on high-traffic shopping centres.

PROSPECTS

The start of the forecast period will see the launch of FG4 in the United Arab Emirates. This brand has been developed by Fawaz Al Hokair in partnership with George Davies, who was previously responsible for strong apparel brands such as Next, Marks & Spencer’s Per Una range and George at Asda. The range has been developed specifically for the region and features European designs produced in lighter weight cloth that is more comfortable for Middle Eastern climates. It will offer clothing for children aged up to 14-years-old and will offer fashionable ranges at affordable prices. The brand was launched in Saudi Arabia in 2011 and initially planned to expand into the United Arab Emirates by the end of the year. However, the launch was put back to 2012 due to the brand initially focusing on expansion in Saudi Arabia. The brand is expected to prove highly popular due to offering affordable prices and fashionable products, with Fawaz Al Hokair thus likely to challenge the leading players in childrenswear during the review period.

CATEGORY DATA

Table 14 Sales of Childrenswear by Category: Volume 2006-2011
Table 15 Sales of Childrenswear by Category: Value 2006-2011
Table 16 Sales of Childrenswear by Category: % Volume Growth 2006-2011
Table 17 Sales of Childrenswear by Category: % Value Growth 2006-2011
Table 18 Childrenswear Company Shares 2007-2011
Table 19 Childrenswear Brand Shares 2008-2011
Table 20 Sales of Childrenswear by Distribution Format: % Analysis 2006-2011
Table 21 Forecast Sales of Childrenswear by Category: Volume 2011-2016
Table 22 Forecast Sales of Childrenswear by Category: Value 2011-2016
Table 23 Forecast Sales of Childrenswear by Category: % Volume Growth 2011-2016
Table 24 Forecast Sales of Childrenswear by Category: % Value Growth 2011-2016

Clothing Accessories in the United Arab Emirates - Category Analysis

HEADLINES

TRENDS

Sales of clothing accessories continued to see a slight decline in 2011 over the previous year in volume terms. The economic downturn of 2009 resulted in many men continuing to delay purchases of new belts, ties and “other” clothing accessories at the end of the review period. In addition, there was little interest in gloves or scarves among men or women, with impulse purchases in particular remaining low. Gloves notably saw 2% volume decline in 2011 over the previous year as a result, with little practical need for gloves in this warm country. Ties and “other” clothing accessories meanwhile saw around 1% volume decline, while scarves dropped by around half a percentage point.

COMPETITIVE LANDSCAPE

Jawad Business Group and Apparel Group were the leading players in clothing accessories throughout the review period and accounted for 20% and 18% value share respectively in 2011. Jawad Business Group owes its strength to representing Monsoon’s fashionable accessories brand Accessorize, which targets women. Meanwhile Apparel’s Aldo Accessories offers fashionable colours and styling at affordable prices, offering clothing accessories for men and women.

PROSPECTS

Belts, hats/caps and “other” clothing accessories are expected to continue to benefit from fashion trends during the forecast period. These products offer an affordable means of updating outfits, with young women and teenage girls being particularly likely to buy into fashion trends in clothing accessories. As a result, belts is expected to see 3% volume CAGR during the forecast period, while hats/caps and “other” clothing accessories are expected to see 2% volume CAGR each. “Other” clothing accessories is expected to be particularly driven by hair accessories, such as clip-in bows and hair bands.

CATEGORY DATA

Table 25 Sales of Clothing Accessories by Category: Volume 2006-2011
Table 26 Sales of Clothing Accessories by Category: Value 2006-2011
Table 27 Sales of Clothing Accessories by Category: % Volume Growth 2006-2011
Table 28 Sales of Clothing Accessories by Category: % Value Growth 2006-2011
Table 29 Clothing Accessories Company Shares 2007-2011
Table 30 Clothing Accessories Brand Shares 2008-2011
Table 31 Sales of Clothing Accessories by Distribution Format: % Analysis 2006-2011
Table 32 Forecast Sales of Clothing Accessories by Category: Volume 2011-2016
Table 33 Forecast Sales of Clothing Accessories by Category: Value 2011-2016
Table 34 Forecast Sales of Clothing Accessories by Category: % Volume Growth 2011-2016
Table 35 Forecast Sales of Clothing Accessories by Category: % Value Growth 2011-2016

Footwear in the United Arab Emirates - Category Analysis

HEADLINES

TRENDS

In comparison to many regional countries such as Saudi Arabia, the United Arab Emirates has a fairly liberal approach to women’s sports. There was also growing interest in this area during the review period due to high profile events, such as the UAE women’s weightlifting team being selected for the London Olympics 2012 and the UAE women’s football team’s 2011 tour of the US. Growing interest in sports among women was also encouraged by high and rising levels of obesity and overweight, with many women taking up sports and exercise in the hope of losing weight. These trends supported good growth in women’s sports footwear in 2011 over the previous year, with volume sales rising by almost 2%. Growth was also supported by a low sales base, however, with this product area remaining underdeveloped and being the smallest within footwear at just 12% of unit volume in 2011.

COMPETITIVE LANDSCAPE

Landmark Group and Apparel Group are the two clear leaders in footwear, with these players accounting for 32% and 29% value share respectively in 2011. These companies benefit from operating the largest outlet volume in footwear specialist retailers and also from their strong brands and a range of prices. Landmark for example offers Shoe Mart, which offers a wide range of products and affordable prices, along with higher-priced brands Pablosky and Ecco, an international franchise. Apparel Group meanwhile focuses on strong international brands and offers mid-priced brand Aldo and higher-priced brands such as Nine West, Charles & Keith and Dune.

PROSPECTS

There is expected to be a growing focus on fashion and on discounting within women’s footwear during the forecast period. Players are expected to increasingly focus on offering affordable footwear, with the widening availability of economy imports in apparel specialist retailers. Price promotions and discounting will become increasingly significant, being led by brands such as Landmark’s Shoe Mart. This trend is expected to result in a marked decline in unit price for both women’s sports footwear and women’s non-sports footwear. However, it is also expected to support good volume growth in these areas, with women’s non-sports footwear notably set to see the strongest forecast period volume growth of 22%.

CATEGORY DATA

Table 36 Sales of Footwear by Category: Volume 2006-2011
Table 37 Sales of Footwear by Category: Value 2006-2011
Table 38 Sales of Footwear by Category: % Volume Growth 2006-2011
Table 39 Sales of Footwear by Category: % Value Growth 2006-2011
Table 40 Footwear Company Shares 2007-2011
Table 41 Footwear Brand Shares 2008-2011
Table 42 Sales of Footwear by Distribution Format: % Analysis 2006-2011
Table 43 Forecast Sales of Footwear by Category: Volume 2011-2016
Table 44 Forecast Sales of Footwear by Category: Value 2011-2016
Table 45 Forecast Sales of Footwear by Category: % Volume Growth 2011-2016
Table 46 Forecast Sales of Footwear by Category: % Value Growth 2011-2016

Hosiery in the United Arab Emirates - Category Analysis

HEADLINES

TRENDS

Following volume decline of over 1% in 2010, hosiery sales began to recover in 2011 and saw 1% volume growth. Growth in 2010 was hit hard by economic uncertainty, with consumers cutting back on purchases in many areas as they sought to save money. This economic uncertainty was particularly pronounced among the expatriate worker population, who account for a large share of hosiery sales. However, economic growth resulted in a return to growth in 2011.

COMPETITIVE LANDSCAPE

Hosiery is highly fragmented, with “others” accounting for 80% of value sales in 2011. Most consumers are not brand loyal when it comes to buying hosiery and simply buy these products as needed or when buying other forms of apparel. “Others” however lost over a percentage point in value share in the year, with this linked to leading apparel brands doing more to promote their hosiery ranges.

PROSPECTS

Socks is expected to benefit from an increasingly aspirational mid-income consumer base during the forecast period, with many men focusing on maintaining a well-groomed appearance. Coupled with the ongoing westernisation trend, this is expected to result in many men switching from sandals and bare feet to socks and formal leather shoes, particularly for office wear.

CATEGORY DATA

Table 47 Sales of Hosiery by Category: Volume 2006-2011
Table 48 Sales of Hosiery by Category: Value 2006-2011
Table 49 Sales of Hosiery by Category: % Volume Growth 2006-2011
Table 50 Sales of Hosiery by Category: % Value Growth 2006-2011
Table 51 Hosiery Company Shares 2007-2011
Table 52 Hosiery Brand Shares 2008-2011
Table 53 Sales of Hosiery by Distribution Format: % Analysis 2006-2011
Table 54 Forecast Sales of Hosiery by Category: Volume 2011-2016
Table 55 Forecast Sales of Hosiery by Category: Value 2011-2016
Table 56 Forecast Sales of Hosiery by Category: % Volume Growth 2011-2016
Table 57 Forecast Sales of Hosiery by Category: % Value Growth 2011-2016

Jeans in the United Arab Emirates - Category Analysis

HEADLINES

TRENDS

Super premium jeans was hard hit by rising economic uncertainty from 2008 onwards, seeing annual volume decline over 2008-2010. However, in 2011 there were the first signs of recovery, with volume sales rising by around a third of a percentage point. This was chiefly due to a strong performance for super premium women’s jeans, which saw over 1% volume growth. Growth was supported by rising economic confidence among high-income consumers.

COMPETITIVE LANDSCAPE

Azadea Group was the leading player in jeans throughout the review period and accounted for 16% value share in 2011. This company’s lead is chiefly due to the strength of its Zara brand, which was the leading brand in men’s jeans in 2011 and ranked third in women’s jeans with a value share of 12% and 6% respectively. This brand is viewed as offering fashionable European styling and good quality, with its collections being updated regularly. Azadea also benefits from its affordable prices, offering Massimo Dutti in addition to Zara in standard jeans and also offering Bershka in economy women’s jeans.

PROSPECTS

Jeans is expected to continue to benefit from the westernisation trend in the United Arab Emirates during the forecast period. The country’s large expatriate worker base and the high and increasing household penetration of broadband-enabled computers and satellite TV means that consumers are increasingly exposed to western lifestyle trends. In addition, the youth of the United Arab Emirates’ indigenous population also results in many consumers being attracted by the casual and fashionable nature of jeans. During the forecast period, young men are expected to increasingly opt for jeans and casual shirts or T-shirts instead of more traditional clothing, while even young women from conservative families will increasingly wear jeans at home or under their abaya when away-from-home.

CATEGORY DATA

Summary 11 Jeans by Price Platform 2011
Table 58 Sales of Jeans: Volume 2006-2011
Table 59 Sales of Jeans: Value 2006-2011
Table 60 Sales of Jeans: % Volume Growth 2006-2011
Table 61 Sales of Jeans: % Value Growth 2006-2011
Table 62 Sales of Men’s Jeans: Volume 2006-2011
Table 63 Sales of Men’s Jeans: Value 2006-2011
Table 64 Sales of Men’s Jeans: % Volume Growth 2006-2011
Table 65 Sales of Men’s Jeans: % Value Growth 2006-2011
Table 66 Sales of Women’s Jeans: Volume 2006-2011
Table 67 Sales of Women’s Jeans: Value 2006-2011
Table 68 Sales of Women’s Jeans: % Volume Growth 2006-2011
Table 69 Sales of Women’s Jeans: % Value Growth 2006-2011
Table 70 Jeans Company Shares 2007-2011
Table 71 Jeans Brand Shares 2008-2011
Table 72 Forecast Sales of Jeans: Volume 2011-2016
Table 73 Forecast Sales of Jeans: Value 2011-2016
Table 74 Forecast Sales of Jeans: % Volume Growth 2011-2016
Table 75 Forecast Sales of Jeans: % Value Growth 2011-2016
Table 76 Forecast Sales of Men’s Jeans: Volume 2011-2016
Table 77 Forecast Sales of Men’s Jeans: Value 2011-2016
Table 78 Forecast Sales of Men’s Jeans: % Volume Growth 2011-2016
Table 79 Forecast Sales of Men’s Jeans: % Value Growth 2011-2016
Table 80 Forecast Sales of Women’s Jeans: Volume 2011-2016
Table 81 Forecast Sales of Women’s Jeans: Value 2011-2016
Table 82 Forecast Sales of Women’s Jeans: % Volume Growth 2011-2016
Table 83 Forecast Sales of Women’s Jeans: % Value Growth 2011-2016

Men's Outerwear in the United Arab Emirates - Category Analysis

HEADLINES

TRENDS

Society in the United Arab Emirates is changing at a rapid pace, with this reflected in men’s fashion. Many younger men are increasingly opting for western styles of clothing, such as jeans and suits. However, there are also many that regard the kandura as a symbol of national pride. In contrast to trends in traditional women’s clothing such as abayas, these men rarely opt for designer or coloured kanduras. Both men and women tend to believe that kanduras should be traditional and white, with the use of other colours such as baby blue being frowned upon by many

COMPETITIVE LANDSCAPE

Azadea Group was the leading player in men’s outerwear throughout the review period and accounted for a strong 18% value share in 2011. This company benefits from representing a number of strong western fashion brands in the country, including Massimo Dutti, Pull & Bear and Bershka. The company’s strongest sales however stem from Zara, which alone accounted for 14% value share in 2011. This brand benefits from combining affordable prices with frequently updated fashion ranges.

PROSPECTS

Westernised smart casual clothing is expected to become increasingly popular among Emiratis during the forecast period. Standard men’s jeans is expected to see 3% volume CAGR during the forecast period, while premium men’s jeans, men’s shirts and men’s shorts and trousers are all expected to see over 2% CAGR. Casual fashion is expected to benefit from offering comfort and also from the westernisation trend, with men increasingly wearing jeans, lightweight trousers and shirts for casual occasions.

CATEGORY DATA

Table 84 Apparel Size Chart for Men: Gap
Table 85 Apparel Size Chart for Men: Zara
Table 86 Apparel Size Chart for Men: Guess
Table 87 Sales of Men’s Outerwear: Volume 2006-2011
Table 88 Sales of Men’s Outerwear: Value 2006-2011
Table 89 Sales of Men’s Outerwear: % Volume Growth 2006-2011
Table 90 Sales of Men’s Outerwear: % Value Growth 2006-2011
Table 91 Men’s Outerwear Company Shares 2007-2011
Table 92 Men’s Outerwear Brand Shares 2008-2011
Table 93 Sales of Men’s Outerwear by Distribution Format: % Analysis 2006-2011
Table 94 Forecast Sales of Men’s Outerwear: Volume 2011-2016
Table 95 Forecast Sales of Men’s Outerwear: Value 2011-2016
Table 96 Forecast Sales of Men’s Outerwear: % Volume Growth 2011-2016
Table 97 Forecast Sales of Men’s Outerwear: % Value Growth 2011-2016

Underwear, Nightwear and Swimwear in the United Arab Emirates - Category Analysis

HEADLINES

TRENDS

Growth was boosted by economic recovery for the United Arab Emirates in the last two years of the review period. This resulted in a rising expatriate population and also a growing consumer willingness to spend in this area. Men's underwear, nightwear and swimwear in particular saw volume decline in 2009 and 2010, as the expatriate worker population faced insecurity over employment. In 2011, however, men's underwear, nightwear and swimwear returned to slight growth, while women's underwear, nightwear and swimwear benefited from household clothing budgets rising.

COMPETITIVE LANDSCAPE

Al Nasser Holdings was the clear leader in underwear, nightwear and swimwear throughout the review period and accounted for 14% value share in 2011. This company’s strength is due to it representing the La senza brand in the country, which offers affordable and fashionable women's underwear, nightwear and swimwear and accounted for 23% share in this area. The brand also used frequent price promotions to drive sales at the end of the review period.

PROSPECTS

Growth in women's underwear, nightwear and swimwear will continue to be constrained by the conservative nature of society in the United Arab Emirates during the forecast period. The success of Frederick’s of Hollywood, which launched in the country in 2011, remains to be judged. This brand’s focus on more revealing and sexualised women's underwear, nightwear and swimwear may well alienate many consumers. Stores are meanwhile likely to prove successful if they offer women the opportunity to shop from the comfort and discretion of their own homes, with internet retailing thus likely to prove a growth area during the forecast period. Those who choose not to offer internet retailing should meanwhile consider launching full online catalogues, such as that offered by Nayomi, thus enabling women to browse their collections before visiting stores.

CATEGORY DATA

Table 98 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2006-2011
Table 99 Sales of Underwear, Nightwear and Swimwear by Category: Value 2006-2011
Table 100 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2006-2011
Table 101 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2006-2011
Table 102 Sales of Men’s Underwear, Nightwear and Swimwear: Volume 2006-2011
Table 103 Sales of Men’s Underwear, Nightwear and Swimwear: Value 2006-2011
Table 104 Sales of Men’s Underwear, Nightwear and Swimwear: % Volume Growth 2006-2011
Table 105 Sales of Men’s Underwear, Nightwear and Swimwear: % Value Growth 2006-2011
Table 106 Sales of Women’s Underwear, Nightwear and Swimwear: Volume 2006-2011
Table 107 Sales of Women’s Underwear, Nightwear and Swimwear: Value 2006-2011
Table 108 Sales of Women’s Underwear, Nightwear and Swimwear: % Volume Growth 2006-2011
Table 109 Sales of Women’s Underwear, Nightwear and Swimwear: % Value Growth 2006-2011
Table 110 Underwear, Nightwear and Swimwear Company Shares 2007-2011
Table 111 Underwear, Nightwear and Swimwear Brand Shares 2008-2011
Table 112 Sales of Men’s Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2006-2011
Table 113 Sales of Women’s Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2006-2011
Table 114 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2011-2016
Table 115 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2011-2016
Table 116 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2011-2016
Table 117 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2011-2016
Table 118 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: Volume 2011-2016
Table 119 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: Value 2011-2016
Table 120 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: % Volume Growth 2011-2016
Table 121 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: % Value Growth 2011-2016
Table 122 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: Volume 2011-2016
Table 123 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: Value 2011-2016
Table 124 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: % Volume Growth 2011-2016
Table 125 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: % Value Growth 2011-2016

Women's Outerwear in the United Arab Emirates - Category Analysis

HEADLINES

TRENDS

Following the 2009 economic downturn, there was a marked drop in customer footfall for most brands in women’s outerwear in this year, with 2010 seeing continued low customer numbers. The United Arab Emirates is regarded as a premium shopping destination by many regional tourists, with economic concerns thus keeping many away. However, 2011 saw a sharp rise in consumer footfall in the country’s shopping malls, with footfall notably being boosted by the well-promoted Dubai Shopping and Dubai Summer Surprises Festival. Growth was supported by Emiratis beginning to spend once more and by strong growth in the expatriate population, along with good growth in tourism.

COMPETITIVE LANDSCAPE

Landmark Group was the clear leader in women’s outerwear throughout the review period, accounting for 26% value share in 2011. This company benefits from offering its own brands specifically developed for local consumers, with Splash and Max offering affordable clothing with a fashionable positioning. The company also offers New Look, which has a strong western positioning and appeals to younger women.

PROSPECTS

Plus size clothing is expected to become increasingly significant in the United Arab Emirates during the forecast period. The government will continue to invest in consumer education campaigns during the forecast period, such as its Red Scarf Campaign in August 2011 linking female obesity and heart disease. However, these are unlikely to counterbalance the impact of sedentary lifestyles and fatty and sugary diets, with female obesity set to rise to 48% of the female population by 2020. With over 30% of consumers being overweight, there will be growing demand for flattering and fashionable plus size clothing, particularly in styles aimed at younger women.

CATEGORY DATA

Table 126 Apparel Size Chart for Women: Levi's
Table 127 Apparel Size Chart for Women: Zara
Table 128 Apparel Size Chart for Women: Guess
Table 129 Sales of Women’s Outerwear: Volume 2006-2011
Table 130 Sales of Women’s Outerwear: Value 2006-2011
Table 131 Sales of Women’s Outerwear: % Volume Growth 2006-2011
Table 132 Sales of Women’s Outerwear: % Value Growth 2006-2011
Table 133 Women’s Outerwear Company Shares 2007-2011
Table 134 Women’s Outerwear Brand Shares 2008-2011
Table 135 Sales of Women’s Outerwear by Distribution Format: % Analysis 2006-2011
Table 136 Forecast Sales of Women’s Outerwear: Volume 2011-2016
Table 137 Forecast Sales of Women’s Outerwear: Value 2011-2016
Table 138 Forecast Sales of Women’s Outerwear: % Volume Growth 2011-2016
Table 139 Forecast Sales of Women’s Outerwear: % Value Growth 2011-2016

Published By: Euromonitor International
Product Code: Euromonitor International4133


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