Fortified Wine in Asia-Pacific to 2015: Market Guide

Synopsis

Canadean’s, Fortified Wine in Asia-Pacific to 2015: Market Guide provides in-depth detail on the trends and drivers of the Fortified Wine market in Asia-Pacific. The report includes quantitative information (historic and forecast market values).

The report provides data, analyses and opinion to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies.

Report Summary

This report is the result of Canadean’s extensive market research covering the Fortified Wine market in Asia-Pacific. The report provides a top-level overview and detailed insight into the operating environment for the Fortified Wine market in Asia-Pacific. It is an essential tool for companies active across the Alcoholic Drinks value chain and for new players that are considering entering the market.

Scope

• Overview of the Fortified Wine market in Asia-Pacific.
• Analysis of the Fortified Wine market and its categories (where applicable), including full year 2010 consumption value and forecasts until 2015
• Historic and forecast consumption values for Fortified Wine for the period 2005 through to 2015

Reasons To Buy

• The report provides you with important figures for the Fortified Wine market in Asia-Pacific with individual country analysis.
• The report will help you to identify trends by analyzing historical industry data.
• The report will help you analyze the market with detailed historic and forecast market values, segmented at category level (where applicable).
• The report will help you to enhance your knowledge of the market with key figures on consumption value and segmentation by category for the historic period.
• The report will help you to plan future business decisions using forecast figures for the market.

Table of Contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Summary Methodology

2 Australia Fortified Wine Market
2.1 Market Dynamics & Volume Analysis
2.2 Fortified Wine Consumption, 2005–15
2.3 Fortified Wine by Category
2.3.1 Port Wine Consumption and Growth Dynamics
2.3.2 Sherry Consumption and Growth Dynamics
2.3.3 Vermouth Consumption and Growth Dynamics
2.4 Fortified Wine by Alcoholic Strength
3 China Fortified Wine Market
3.1 Market Dynamics & Volume Analysis
3.2 Fortified Wine Consumption, 2005–15
3.3 Fortified Wine by Category
3.3.1 Port Wine Consumption and Growth Dynamics
3.3.2 Sherry Consumption and Growth Dynamics
3.3.3 Vermouth Consumption and Growth Dynamics
3.4 Fortified Wine by Alcoholic Strength

4 Hong Kong Fortified Wine Market
4.1 Market Dynamics & Volume Analysis
4.2 Fortified Wine Consumption, 2005–15
4.3 Fortified Wine by Category
4.3.1 Port Wine Consumption and Growth Dynamics
4.3.2 Sherry Consumption and Growth Dynamics
4.3.3 Madeira & Marsala Consumption and Growth Dynamics
4.3.4 Vermouth Consumption and Growth Dynamics

5 India Fortified Wine Market
5.1 Market Dynamics & Volume Analysis
5.2 Fortified Wine Consumption, 2005–15
5.3 Fortified Wine by Category
5.3.1 Port Wine Consumption and Growth Dynamics
5.3.2 Sherry Consumption and Growth Dynamics
5.3.3 Vermouth Consumption and Growth Dynamics

6 Indonesia Fortified Wine Market
6.1 Market Dynamics & Volume Analysis
6.2 Fortified Wine Consumption, 2005–15
6.3 Fortified Wine by Category
6.3.1 Port Wine Consumption and Growth Dynamics
6.3.2 Sherry Consumption and Growth Dynamics
6.3.3 Vermouth Consumption and Growth Dynamics

7 Japan Fortified Wine Market
7.1 Market Dynamics & Volume Analysis
7.2 Fortified Wine Consumption, 2005–15
7.3 Fortified Wine by Category
7.3.1 Port Wine Consumption and Growth Dynamics
7.3.2 Sherry Consumption and Growth Dynamics
7.3.3 Madeira & Marsala Consumption and Growth Dynamics
7.3.4 Vermouth Consumption and Growth Dynamics
7.4 Fortified Wine by Alcoholic Strength

8 Malaysia Fortified Wine Market
8.1 Market Dynamics & Volume Analysis
8.1.1 Fortified Wine Consumption, 2005–15
8.2 Fortified Wine by Category
8.2.1 Port Wine Consumption and Growth Dynamics
8.2.2 Sherry Consumption and Growth Dynamics
8.2.3 Vermouth Consumption and Growth Dynamics

9 New Zealand Fortified Wine Market
9.1 Market Dynamics & Volume Analysis
9.1.1 Fortified Wine Consumption, 2005–15
9.2 Fortified Wine by Category
9.2.1 Port Wine Consumption and Growth Dynamics
9.2.2 Sherry Consumption and Growth Dynamics
9.2.3 Madeira & Marsala Consumption and Growth Dynamics
9.2.4 Vermouth Consumption and Growth Dynamics
9.3 Fortified Wine by Alcoholic Strength

10 Philippines Fortified Wine Market
10.1 Market Dynamics & Volume Analysis
10.1.1 Fortified Wine Consumption, 2005–15
10.2 Fortified Wine by Category
10.2.1 Port Wine Consumption and Growth Dynamics
10.2.2 Sherry Consumption and Growth Dynamics
10.2.3 Vermouth Consumption and Growth Dynamics
10.3 Fortified Wine by Alcoholic Strength

11 Singapore Fortified Wine Market
11.1 Market Dynamics & Volume Analysis
11.1.1 Fortified Wine Consumption, 2005–15
11.2 Fortified Wine by Category
11.2.1 Port Wine Consumption and Growth Dynamics
11.2.2 Sherry Consumption and Growth Dynamics
11.2.3 Vermouth Consumption and Growth Dynamics

12 South Korea Fortified Wine Market
12.1 Market Dynamics & Volume Analysis
12.1.1 Fortified Wine Consumption, 2005–15
12.2 Fortified Wine by Category
12.2.1 Port Wine Consumption and Growth Dynamics
12.2.2 Sherry Consumption and Growth Dynamics
12.2.3 Vermouth Consumption and Growth Dynamics

13 Thailand Fortified Wine Market
13.1 Market Dynamics & Volume Analysis
13.1.1 Fortified Wine Consumption, 2005–15
13.2 Fortified Wine by Category
13.2.1 Port Wine Consumption and Growth Dynamics
13.2.2 Sherry Consumption and Growth Dynamics
13.2.3 Vermouth Consumption and Growth Dynamics
13.3 Fortified Wine by Alcoholic Strength

14 Appendix
14.1 Methodology
14.2 About Canadean
14.3 Disclaimer

List of Tables

Table 1: Canadean Wine Type/Category Definitions
Table 2: Australia Fortified Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 3: Australia Fortified Wine Consumption (Liters m), 2005–15
Table 4: Australia Fortified Wine Consumption (Liters m), by category, 2005–10
Table 5: Australia Fortified Wine Consumption (Liters m), by category, 2010–15
Table 6: Australia Fortified Wine Consumption by category,  (% vol), 2005–15
Table 7: Australia Port Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 8: Australia Sherry Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 9: Australia Vermouth Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 10: Australia Fortified Wine Consumption (Liters m), by alcoholic strength, 2005–10
Table 11: Australia Fortified Wine Consumption (Liters m), by alcoholic strength, 2010–15
Table 12: China Fortified Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 13: China Fortified Wine Consumption (Liters m), 2005–15
Table 14: China Fortified Wine Consumption (Liters m), by category, 2005–10
Table 15: China Fortified Wine Consumption (Liters m), by category, 2010–15
Table 16: China Fortified Wine Consumption by category,  (% vol), 2005–15
Table 17: China Port Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 18: China Sherry Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 19: China Vermouth Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 20: China Fortified Wine Consumption (Liters m), by alcoholic strength, 2005–10
Table 21: China Fortified Wine Consumption (Liters m), by alcoholic strength, 2010–15
Table 22: Hong Kong Fortified Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 23: Hong Kong Fortified Wine Consumption (Liters m), 2005–15
Table 24: Hong Kong Fortified Wine Consumption (Liters m), by category, 2005–10
Table 25: Hong Kong Fortified Wine Consumption (Liters m), by category, 2010–15
Table 26: Hong Kong Fortified Wine Consumption by category,  (% vol), 2005–15
Table 27: Hong Kong Port Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 28: Hong Kong Sherry Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 29: Hong Kong Madeira & Maesala Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 30: Hong Kong Vermouth Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 31: India Fortified Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 32: India Fortified Wine Consumption (Liters m), 2005–15
Table 33: India Fortified Wine Consumption (Liters m), by category, 2005–10
Table 34: India Fortified Wine Consumption (Liters m), by category, 2010–15
Table 35: India Fortified Wine Consumption by category,  (% vol), 2005–15
Table 36: India Port Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 37: India Sherry Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 38: India Vermouth Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 39: Indonesia Fortified Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 40: Indonesia Fortified Wine Consumption (Liters m), 2005–15
Table 41: Indonesia Fortified Wine Consumption (Liters m), by category, 2005–10
Table 42: Indonesia Fortified Wine Consumption (Liters m), by category, 2010–15
Table 43: Indonesia Fortified Wine Consumption by category,  (% vol), 2005–15
Table 44: Indonesia Port Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 45: Indonesia Sherry Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 46: Indonesia Vermouth Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 47: Japan Fortified Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 48: Japan Fortified Wine Consumption (Liters m), 2005–15
Table 49: Japan Fortified Wine Consumption (Liters m), by category, 2005–10
Table 50: Japan Fortified Wine Consumption (Liters m), by category, 2010–15
Table 51: Japan Fortified Wine Consumption by category,  (% vol), 2005–15
Table 52: Japan Port Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 53: Japan Sherry Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 54: Japan Madeira & Maesala Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 55: Japan Vermouth Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 56: Japan Fortified Wine Consumption (Liters m), by alcoholic strength, 2005–10
Table 57: Japan Fortified Wine Consumption (Liters m), by alcoholic strength, 2010–15
Table 58: Malaysia Fortified Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 59: Malaysia Fortified Wine Consumption (Liters m), 2005–15
Table 60: Malaysia Fortified Wine Consumption (Liters m), by category, 2005–10
Table 61: Malaysia Fortified Wine Consumption (Liters m), by category, 2010–15
Table 62: Malaysia Fortified Wine Consumption by category,  (% vol), 2005–15
Table 63: Malaysia Port Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 64: Malaysia Sherry Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 65: Malaysia Vermouth Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 66: New Zealand Fortified Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 67: New Zealand Fortified Wine Consumption (Liters m), 2005–15
Table 68: New Zealand Fortified Wine Consumption (Liters m), by category, 2005–10
Table 69: New Zealand Fortified Wine Consumption (Liters m), by category, 2010–15
Table 70: New Zealand Fortified Wine Consumption by category,  (% vol), 2005–15
Table 71: New Zealand Port Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 72: New Zealand Sherry Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 73: New Zealand Madeira & Maesala Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 74: New Zealand Vermouth Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 75: New Zealand Fortified Wine Consumption (Liters m), by alcoholic strength, 2005–10
Table 76: New Zealand Fortified Wine Consumption (Liters m), by alcoholic strength, 2010–15
Table 77: Philippines Fortified Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 78: Philippines Fortified Wine Consumption (Liters m), 2005–15
Table 79: Philippines Fortified Wine Consumption (Liters m), by category, 2005–10
Table 80: Philippines Fortified Wine Consumption (Liters m), by category, 2010–15
Table 81: Philippines Fortified Wine Consumption by category,  (% vol), 2005–15
Table 82: Philippines Port Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 83: Philippines Sherry Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 84: Philippines Vermouth Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 85: Philippines Fortified Wine Consumption (Liters m), by alcoholic strength, 2005–10
Table 86: Philippines Fortified Wine Consumption (Liters m), by alcoholic strength, 2010–15
Table 87: Singapore Fortified Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 88: Singapore Fortified Wine Consumption (Liters m), 2005–15
Table 89: Singapore Fortified Wine Consumption (Liters m), by category, 2005–10
Table 90: Singapore Fortified Wine Consumption (Liters m), by category, 2010–15
Table 91: Singapore Fortified Wine Consumption by category,  (% vol), 2005–15
Table 92: Singapore Port Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 93: Singapore Sherry Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 94: Singapore Vermouth Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 95: South Korea Fortified Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 96: South Korea Fortified Wine Consumption (Liters m), 2005–15
Table 97: South Korea Fortified Wine Consumption (Liters m), by category, 2005–10
Table 98: South Korea Fortified Wine Consumption (Liters m), by category, 2010–15
Table 99: South Korea Fortified Wine Consumption by category,  (% vol), 2005–15
Table 100: South Korea Port Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 101: South Korea Sherry Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 102: South Korea Vermouth Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 103: Thailand Fortified Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 104: Thailand Fortified Wine Consumption (Liters m), 2005–15
Table 105: Thailand Fortified Wine Consumption (Liters m), by category, 2005–10
Table 106: Thailand Fortified Wine Consumption (Liters m), by category, 2010–15
Table 107: Thailand Fortified Wine Consumption by category,  (% vol), 2005–15
Table 108: Thailand Port Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 109: Thailand Sherry Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 110: Thailand Vermouth Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 111: Thailand Fortified Wine Consumption (Liters m), by alcoholic strength, 2005–10
Table 112: Thailand Fortified Wine Consumption (Liters m), by alcoholic strength, 2010–15

List of Figures

Figure 1: Australia Fortified Wine Market Dynamics, By Category, 2005–15
Figure 2: Australia Fortified Wine Consumption (Liters mm) and Growth (year on year), 2005–15
Figure 3: Australia Fortified Wine Consumption (Liters m) by category, 2005–15
Figure 4: Fortified Wine Consumption by category (% vol), 2005–15
Figure 5: Port Wine Consumption (Liters m) and Growth (year on year),, 2005–10
Figure 6: Sherry Consumption (Liters m, %) and Growth (year on year), 2005–10
Figure 7: Vermouth Consumption (Liters m) and Growth (year on year), 2005–10
Figure 8: China Fortified Wine Market Dynamics, By Category, 2005–15
Figure 9: China Fortified Wine Consumption (Liters mm) and Growth (year on year), 2005–15
Figure 10: China Fortified Wine Consumption (Liters m) by category, 2005–15
Figure 11: Fortified Wine Consumption by category (% vol), 2005–15
Figure 12: Port Wine Consumption (Liters m) and Growth (year on year),, 2005–10
Figure 13: Sherry Consumption (Liters m, %) and Growth (year on year), 2005–10
Figure 14: Vermouth Consumption (Liters m) and Growth (year on year), 2005–10
Figure 15: Hong Kong Fortified Wine Market Dynamics, By Category, 2005–15
Figure 16: Hong Kong Fortified Wine Consumption (Liters mm) and Growth (year on year), 2005–15
Figure 17: Hong Kong Fortified Wine Consumption (Liters m) by category, 2005–15
Figure 18: Fortified Wine Consumption by category (% vol), 2005–15
Figure 19: Port Wine Consumption (Liters m) and Growth (year on year),, 2005–10
Figure 20: Sherry Consumption (Liters m, %) and Growth (year on year), 2005–10
Figure 21: Madeira & Marsala Consumption (Liters m) and Growth (year on year), 2005–10
Figure 22: Vermouth Consumption (Liters m) and Growth (year on year), 2005–10
Figure 23: India Fortified Wine Market Dynamics, By Category, 2005–15
Figure 24: India Fortified Wine Consumption (Liters mm) and Growth (year on year), 2005–15
Figure 25: India Fortified Wine Consumption (Liters m) by category, 2005–15
Figure 26: Fortified Wine Consumption by category (% vol), 2005–15
Figure 27: Port Wine Consumption (Liters m) and Growth (year on year),, 2005–10
Figure 28: Sherry Consumption (Liters m, %) and Growth (year on year), 2005–10
Figure 29: Vermouth Consumption (Liters m) and Growth (year on year), 2005–10
Figure 30: Indonesia Fortified Wine Market Dynamics, By Category, 2005–15
Figure 31: Indonesia Fortified Wine Consumption (Liters mm) and Growth (year on year), 2005–15
Figure 32: Indonesia Fortified Wine Consumption (Liters m) by category, 2005–15
Figure 33: Fortified Wine Consumption by category (% vol), 2005–15
Figure 34: Port Wine Consumption (Liters m) and Growth (year on year),, 2005–10
Figure 35: Sherry Consumption (Liters m, %) and Growth (year on year), 2005–10
Figure 36: Vermouth Consumption (Liters m) and Growth (year on year), 2005–10
Figure 37: Japan Fortified Wine Market Dynamics, By Category, 2005–15
Figure 38: Japan Fortified Wine Consumption (Liters mm) and Growth (year on year), 2005–15
Figure 39: Japan Fortified Wine Consumption (Liters m) by category, 2005–15
Figure 40: Fortified Wine Consumption by category (% vol), 2005–15
Figure 41: Port Wine Consumption (Liters m) and Growth (year on year),, 2005–10
Figure 42: Sherry Consumption (Liters m, %) and Growth (year on year), 2005–10
Figure 43: Madeira & Marsala Consumption (Liters m) and Growth (year on year), 2005–10
Figure 44: Vermouth Consumption (Liters m) and Growth (year on year), 2005–10
Figure 45: Malaysia Fortified Wine Market Dynamics, By Category, 2005–15
Figure 46: Malaysia Fortified Wine Consumption (Liters mm) and Growth (year on year), 2005–15
Figure 47: Malaysia Fortified Wine Consumption (Liters m) by category, 2005–15
Figure 48: Fortified Wine Consumption by category (% vol), 2005–15
Figure 49: Port Wine Consumption (Liters m) and Growth (year on year),, 2005–10
Figure 50: Sherry Consumption (Liters m, %) and Growth (year on year), 2005–10
Figure 51: Vermouth Consumption (Liters m) and Growth (year on year), 2005–10
Figure 52: New Zealand Fortified Wine Market Dynamics, By Category, 2005–15
Figure 53: New Zealand Fortified Wine Consumption (Liters mm) and Growth (year on year), 2005–15
Figure 54: New Zealand Fortified Wine Consumption (Liters m) by category, 2005–15
Figure 55: Fortified Wine Consumption by category (% vol), 2005–15
Figure 56: Port Wine Consumption (Liters m) and Growth (year on year),, 2005–10
Figure 57: Sherry Consumption (Liters m, %) and Growth (year on year), 2005–10
Figure 58: Madeira & Marsala Consumption (Liters m) and Growth (year on year), 2005–10
Figure 59: Vermouth Consumption (Liters m) and Growth (year on year), 2005–10
Figure 60: Philippines Fortified Wine Market Dynamics, By Category, 2005–15
Figure 61: Philippines Fortified Wine Consumption (Liters mm) and Growth (year on year), 2005–15
Figure 62: Philippines Fortified Wine Consumption (Liters m) by category, 2005–15
Figure 63: Fortified Wine Consumption by category (% vol), 2005–15
Figure 64: Port Wine Consumption (Liters m) and Growth (year on year),, 2005–10
Figure 65: Sherry Consumption (Liters m, %) and Growth (year on year), 2005–10
Figure 66: Vermouth Consumption (Liters m) and Growth (year on year), 2005–10
Figure 67: Singapore Fortified Wine Market Dynamics, By Category, 2005–15
Figure 68: Singapore Fortified Wine Consumption (Liters mm) and Growth (year on year), 2005–15
Figure 69: Singapore Fortified Wine Consumption (Liters m) by category, 2005–15
Figure 70: Fortified Wine Consumption by category (% vol), 2005–15
Figure 71: Port Wine Consumption (Liters m) and Growth (year on year),, 2005–10
Figure 72: Sherry Consumption (Liters m, %) and Growth (year on year), 2005–10
Figure 73: Vermouth Consumption (Liters m) and Growth (year on year), 2005–10
Figure 74: South Korea Fortified Wine Market Dynamics, By Category, 2005–15
Figure 75: South Korea Fortified Wine Consumption (Liters mm) and Growth (year on year), 2005–15
Figure 76: South Korea Fortified Wine Consumption (Liters m) by category, 2005–15
Figure 77: Fortified Wine Consumption by category (% vol), 2005–15
Figure 78: Port Wine Consumption (Liters m) and Growth (year on year),, 2005–10
Figure 79: Sherry Consumption (Liters m, %) and Growth (year on year), 2005–10
Figure 80: Vermouth Consumption (Liters m) and Growth (year on year), 2005–10
Figure 81: Thailand Fortified Wine Market Dynamics, By Category, 2005–15
Figure 82: Thailand Fortified Wine Consumption (Liters mm) and Growth (year on year), 2005–15
Figure 83: Thailand Fortified Wine Consumption (Liters m) by category, 2005–15
Figure 84: Fortified Wine Consumption by category (% vol), 2005–15
Figure 85: Port Wine Consumption (Liters m) and Growth (year on year),, 2005–10
Figure 86: Sherry Consumption (Liters m, %) and Growth (year on year), 2005–10
Figure 87: Vermouth Consumption (Liters m) and Growth (year on year), 2005–10