Digital Signage Market by Type (Hardware (Displays, Media players, Projectors), Software, Services (Installation & Maintenance)), Application (Commercial, Infrastructural, Institutional, Industrial) & Geography - Global forecast to 2020

Published: May 2015
No. of Pages: 196
   

Digital signage is an advertising medium which helps to strike the perfect balance between the advertisement and the targeted audience. Traditional advertising media such as print medias concerned with several issues such as high costs, low web connectivity, low rate to attract consumer, inability to update  content, difficulty in influencing purchase decisions. To overcome these issues, various digital signage software and solutions are made available by various market players. These software and solutions consist of edge-server software, content management, and distribution and scheduling software. The retail application is a growing at the highest rate due to the need for quick update of content.The low cost of digital signage makes it easier to reach out to the customers. The various applications of digital signage software &solutions are experiencing significant growth since the last few years due to the adoption of digital signage and the increasing demand for customized solutions and software provided by market players for applications such as retail, hospitality, transportation, banking, and much more.

Despite the numerous advantages offered by digital signage, the lack of awareness regarding the benefits of digital signage and the lack of standards for interoperability between devices are some of the important factors restraining the growth of the digital signage market. Increasing investment by companies for the development of digital signage, growing acceptance from government for its incorporation in public offices, increase in demand for commercial displays, prevention of paper wastage, and energy saving by use of efficient displays are driving the market for digital signage.

The global digital signage market was valued at $14.63billion in 2014and is expected to reach$23.76billion by 2020, at a CAGR of 8.18% between 2015and 2020. In terms of geography, North America accounted for the major market share of ~34% in 2014, followed by Europe with ~29%. APAC is projected to grow at the highest CAGR of 9.34% between 2015 and 2020. The key driving factor behind the growth of APAC is the presence of major key players located in the region and the adoption rate of digital signage in growing sectors such as banking & education.

The major players in the digital signage market are adopting different kinds of strategies to enter and grow in the market. In the global marketplace, the number of established players is observed to be growing and hence it is important for every market player to gain a competitive edge over the others.Among the major strategies adopted by key players to compete in the digital signage market were new product developments,partnerships, agreement, and expansions.

The report presents a detailed insight into the digital signage market and identifies key trends of various segments of the market,providing in-depth quantitative and qualitative information. The report segments the global digital signage market on the basis of type, application, and geography. It further provides market size forecasts and trend analysis with respect to the time-line of the market. Detailed geographic insights with respect to major regions such as North America, APAC, Europe, and the rest of the world have been analyzed.

The major players in the global digital signage market are NEC Display Solutions (Japan), Samsung Electronics Co. Ltd. (South Korea), LG Display Co., Ltd. (South Korea), Sharp Corporation (Japan), Sony Corporation (Japan), Panasonic Corporation (Japan), AU Optronics Corp. (Taiwan.), Planar, Systems Inc. (U.S.), Adflow Networks (Canada), and Omnivex Corporation (Canada).

Digital Signage Market by Type (Hardware (Displays, Media players, Projectors), Software, Services (Installation & Maintenance)), Application (Commercial, Infrastructural, Institutional, Industrial) & Geography - Global forecast to 2020

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Market, By Application
1.3.3 Market, By Type
1.3.4 Geographic Scope
1.4 Years Considered for the Study
1.5 Currency
1.6 Limitations
1.7 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primary Interviews
2.2 Factor Analysis
2.2.1 Introduction
2.2.2 Demand-Side Analysis
2.2.2.1 the Growing Demand for Self-Service Systems Among the Customers
2.2.2.2 Increasing Adoption of Digital Signage Over Other Advertising Media
2.2.3 Supply-Side Analysis
2.2.3.1 Increasing in the Supply of New Product in the Market
2.2.3.1.1 Major Product Launches (2014-2015)
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Market Breakdown and Data Triangulation
2.5 Research Assumptions
2.5.1 Assumptions

3 Executive Summary

4 Premium Insgihts
4.1 Attractive Market Opportunities in the Market
4.2 Market – Major Application Segments
4.3 Global Market
4.4 the North America Accounted for Over 30% Share of the Market in 2014
4.5 Market, By Display Type
4.6 Market – Developed vs. Developing Nations
4.7 Market: the Demand in the Software Type
4.8 Market: Life Cycle Analysis, By Geography

5 Market Overview
5.1 Introduction
5.2 Evolution
5.3 Market Segmentation
5.3.1 Market, By Type
5.3.2 Market, By Hardware
5.3.3 Market, By Software
5.3.4 Market, By Application
5.3.5 Market, By Geography
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Growth of Commercial Display Over Consumer Display in Digital Signage
5.4.1.2 Increasing Investments is Strengthening the Market Growth
5.4.1.3 Prevention of Paper Wastage and  Use of Led Backlit Panels Have Led to Energy Saving By Digital Signage
5.4.1.4 Oled Based Displays Used in Medium Or Small Screened Devices Such Mobile Phones, Tablets and Others Will Spur the Market Growth
5.4.2 Restraints
5.4.2.1 Lack of Standards for Interoperability Between Devices
5.4.2.2 Lack of Awareness About Digital Signage and Its Benefits
5.4.3 Opportunities
5.4.3.1 Increasing Interactivity and Highly Dynamic Nature Plays Crucial Role
5.4.3.2 Emerging Technology Such as Ultra-High Definition Provides an Opportunity to the Market
5.4.3.3 Growth in the Demand for Signage Solutions for Retail, Hospitality, and Government Organizations
5.4.4 Challenge
5.4.4.1 Protection of Digital Signage From Power Issues

6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Porter’s Five Forces Analysis
6.3.1 Threats From New Entrants
6.3.2 Threats From Substitutes
6.3.3 Bargaining Power of Suppliers
6.3.4 Bargaining Power of Buyers
6.3.5 Intensity of Rivalry
6.4 Strategic Benchmarking
6.4.1 Technology Integration and Product Enhancement
6.5 Key Influencers

7 Market, By Type
7.1 Introduction
7.2 Hardware
7.2.1 Display
7.2.1.1 Display, By Type
7.2.1.1.1 Lcd Display
7.2.1.1.2 Led Display
7.2.1.1.3 Oled Display
7.2.1.1.4 Others
7.2.1.2 Display, By Panel Size
7.2.1.2.1 Below 19 Inches
7.2.1.2.2 19 to 32 Inches
7.2.1.2.3 32 to 52 Inches
7.2.1.2.4 52 to 105 Inches
7.2.1.3 Display, By Brightness
7.2.1.3.1 0-500 Nits
7.2.1.3.2 500-1000 Nits
7.2.1.3.3 1000 Nits and Above
7.2.2 Media Players
7.2.3 Projectors
7.2.4 Mounts and Other Accessories
7.3 Software
7.3.1 Introduction
7.3.2 Edge Server Software
7.3.3 Distribution and Scheduling Software
7.3.4 Content Management Software
7.3.5 Others (Analytics)
7.4 Services
7.4.1 Installation Services
7.4.2 Maintenance and Support Services
7.4.3 Others

8 Market, By Application
8.1 Introduction
8.2 Commercial
8.2.1 Retail
8.2.2 Corporate
8.2.3 Healthcare
8.2.4 Hospitality
8.2.5 Government
8.3 Infrastructural
8.3.1 Transportation
8.3.2 Entertainment
8.4 Institutional
8.4.1 Banking
8.4.2 Education
8.5 Industrial
8.6 Others

9 Geographic Analysis
9.1 Introduction
9.2 North America
9.2.1 the U.S.
9.2.2 Canada
9.2.3 Rest of North America
9.3 Europe
9.3.1 The U.K.
9.3.2 Germany
9.3.3 France
9.3.4 Others
9.4 Asia-Pacific (APAC)
9.4.1 China
9.4.2 Japan
9.4.3 South Korea
9.4.4 Others
9.5 Rest of the World (RoW)
9.5.1 Middle East & Africa
9.5.2 Others

10 Competitive Landscape
10.1 Overview
10.2 Market Share Analysis, Market
10.3 Competitive Situation and Trends
10.3.1 New Product Launches
10.3.2 Agreements, Partnerships, Collaborations,Contracts & Joint Ventures
10.3.3 Expansions
10.3.4 Acquisitions

11 Company Profiles
11.1 Introduction
11.2 Adflow Networks
11.2.1 Business Overview
11.2.2 Products & Services
11.2.3 Recent Developments
11.2.4 MnM View
11.2.4.1 Key Strategy
11.2.4.1.1 Partnership
11.2.4.1.2 New Product Launch
11.3 AU Optronics Corp.
11.3.1 Business Overview
11.3.2 Product Portfolio
11.3.3 Recent Developments
11.3.4 MnM View
11.3.4.1 Key Strategy
11.3.4.2 SWOT Analysis
11.4 LG Display Co. Ltd.
11.4.1 Business Overview
11.4.2 Product Portfolio
11.4.3 Recent Developments
11.4.4 MnM View
11.4.4.1 Key Strategy
11.4.4.2 SWOT Analysis
11.5 NEC Display Solutions
11.5.1 Business Overview
11.5.2 Product Portfolio
11.5.3 Recent Developments
11.6 Omnivex Corporation
11.6.1 Business Overview
11.6.2 Product Portfolio
11.6.3 Recent Developments
11.7 Panasonic Corporation
11.7.1 Business Overview
11.7.2 Product Portfolio
11.7.3 Recent Developments
11.7.4 MnM View
11.7.4.1 Key Strategy
11.7.4.2 SWOT Analysis
11.8 Planar Systems, Inc.
11.8.1 Business Overview
11.8.2 Product Portfolio
11.8.3 Recent Developments
11.8.4 MnM View
11.8.4.1 Key Strategy
11.8.4.2 SWOT Analysis
11.9 Samsung Electronics Co. Ltd.
11.9.1 Business Overview
11.9.2 Product Portfolio
11.9.3 Recent Developments
11.9.4 MnM View
11.9.4.1 Key Strategy
11.10 Sharp Corporation
11.10.1 Business Overview
11.10.2 Product Portfolio
11.10.3 Recent Developments
11.10.3.1 SWOT Analysis
11.11 Sony Corporation
11.11.1 Business Overview
11.11.2 Product Portfolio
11.11.3 Recent Developments
11.11.4 MnM View
11.11.4.1 Key Strategy

12 Appendix
12.1 Insights of Industry Experts
12.2 Discussion Guide
12.3 Introducing RT: Real Time Market Intelligence
12.4 Available Customizations
12.5 Related Reports

List of Tables

Table 1 Increasing Demand for Commercial display Over Consumer Display is Propelling the Growth of Market
Table 2 Lack of Standards for Interoperability Will Restraint the Market Growth
Table 3 Increased Interactivity and Emerging Technologies  Will Bring New Growth Opportunities for Market
Table 4 Protection of Digital Signage From Power Issues is A Major Challenge for Market
Table 5 Market Size, By Type,  2014-2020 (Billion USD)
Table 6 Hardware: Digital Signage Market Size, By Type , 2014-2020 (Billion USD)
Table 7 Hardware : Market Size, By Type,  2014-2020 (Million Units)
Table 8 Hardware : Market Size, By Application,  2014-2020 (Billion USD)
Table 9 Display : Market Size, By Display  Type,  2014-2020 (Billion USD)
Table 10 Display : Market Size, By Display Type, 2014-2020(Million Units)
Table 11 Display : Market Size, By Application, 2014-2020(Billion USD)
Table 12 Display : Digital Signage Market Size, By Panel Size, 2014-2020 (Billion USD)
Table 13 Display : Market Size, By Panel Size, 2014-2020 (Million Units)
Table 14 Display : Market Size, By Brightness, 2014-2020 (Billion USD)
Table 15 Display : Market Size, By Brightness, 2014-2020 (Million Units)
Table 16 Media Player : Market, By Application (Billion USD)
Table 17 Projector : Market Size, By Application, 2014-2020 (Billion USD)
Table 18 Mounts and Other Accessories : Market Size, By Application (Billion USD)
Table 19 Software: Market Size, By Software Type, 2014-2020 (Billion USD)
Table 20 Software : Market Size, By Application, 2014-2020 (Billion USD)
Table 21 Edge Server Software : Market Size, By Application, 2014-2020 (Billion USD)
Table 22 Distribution and Scheduling Software : Market, By Application, 2014-2020 (Billion USD)
Table 23 Content Management Software : Market Size, By Application , 2014-2020, (Billion USD)
Table 24 Others (Analaytics) : Market Size, By Application, 2014-2020 (Billion USD)
Table 25 Services: Market Size, By Service Type, 2014-2020 (Billion USD)
Table 26 Services : Market Size, By Application, 2014-2020 (Billion USD)
Table 27 Market, By Application, 2014-2020 (Billion USD)
Table 28 Market Size, By Commercial, 2014-2020 (Billion USD)
Table 29 Hardware: Market Size, By Commercial, 2014-2020 (Billion USD)
Table 30 Installation Services : Digital Signage  Market By Commercial Application (Billion USD)
Table 31 Display: Market Size, By Commercial, 2014-2020 (Billion USD)
Table 32 Software: Market Size, By Commercial, 2014-2020 (Billion USD)
Table 33 Services: Digital Signage  Market By Commercial, 2014-2020 (Billion USD)
Table 34 Maintainance & Support Services : Digital Signage  Market By Commercial, 2014-2020 (Billion USD)
Table 35 Media Player: Digital Signage Market Size, By Commercial, 2014-2020 (Billion USD)
Table 36 Others Services : Market By Commercial, 2014-2020 (Billion USD)
Table 37 Edge Server Software : Market Size, By Commercial, 2014-2020 (Million USD)
Table 38 Projector : Market Size, By Commercial, 2014-2020 (Billion USD)
Table 39 Distribution and Scheduling Software : Market Size, By Commercial, 2014-2020 (Billion USD)
Table 40 Mounts & Other Accessories  : Digital Signage Market Size, By Commercial, 2014-2020 (Million USD)
Table 41 Content Management System Software : Market Size, By Commercial, 2014-2020 (Billion USD)
Table 42 Other Software: Market Size, By Commercial, 2014-2020 (Million USD)
Table 43 Market Size, By Infrastructural, 2014-2020 (Billion USD)
Table 44 Hardware: Market Size, By Infrastructural, 2014-2020 (Billion USD)
Table 45 Software: Market Size, By Infrastructural, 2014-2020 (Billion USD)
Table 46 Digital Signage Services Market By Infrastructural Application (Billion USD)
Table 47 Edge Server Software: Market Size, By Infrastructural, 2014-2020 (Billion USD)
Table 48 Display : Digital Signage Market Size, By Infrastructural, 2014-2020 (Billion USD)
Table 49 Distribution and Scheduling Software: Market Size, By Infrastructural, 2014-2020 (Billion USD)
Table 50 Content Management System Software : Market Size, By Infrastructural, 2014-2020 (Million USD)
Table 51 Installation Services: Digital Signage Market By Infrastructural, 2014-2020 (Billion USD)
Table 52 Maintainance & Support Services : Digital Signage  Market By Infrastructural, 2014-2020 (Billion USD)
Table 53 Otherservices: Digital Signage Market By Infrastructural, 2014-2020 (Billion USD)
Table 54 Media Players: Digital Signage Market Size, By Infrastructural, 2014-2020 (Billion USD)
Table 55 Projector: Market Size, By Infrastructural, 2014-2020 (Million USD)
Table 56 Mount & Other Accessories: Market Size, By Infrastructural, 2014-2020 (Billion USD)
Table 57 Other Software: Market Size, By Infrastructural, 2014-2020 (Million USD)
Table 58 Market Size, By Institutional, 2014-2020 (Billion USD)
Table 59 Hardware: Digital Signage Market Size, By Institutional, 2014-2020 (Billion USD)
Table 60 Software: Market Size, By Institutional, 2014-2020 (Billion USD)
Table 61 Digital Signage Services Market By Institutional, 2014-2020 (Billion USD)
Table 62 Digital Signage Installation Services Market By Institutional, 2014-2020 (Billion USD)
Table 63 Media Player: Digital Signage Market Size, By Institutional, 2014-2020 (Billion USD)
Table 64 Edge Server Software: Market Size, By Institutional, 2014-2020 (Billion USD)
Table 65 Distribution and Scheduling Software: Market Size, By Institutional, 2014-2020 (Billion USD)
Table 66 Maintainance & Support Services : Digital Signage  Market, By Institutional, 2014-2020 (Billion USD)
Table 67 Projector : Digital Signage Market Size, By Institutional, 2014-2020 (Billion USD)
Table 68 Mount & Other Accessories: Market Size, By Institutional, 2014-2020 (Billion USD)
Table 69 Content Management System Software: Market Size, By Institutional, 2014-2020 (Billion USD)
Table 70 Other Software: Digital Signage Market Size, By Institutional, 2014-2020 (Billion USD)
Table 71 Other Services: Market, By Institutional, 2014-2020 (Billion USD)
Table 72 Market Size, By Geography, 2014–2020 (Billion USD)
Table 73 Commercial: Digital Signage Market, By Geography, 2014-2020 (Billion USD)
Table 74 North America: Digital Signage Market Size, By Country, 2014–2020 (USD Billion)
Table 75 Infrastructure: Digital Signage Market Size, By Geography, 2014-2020 (Billion USD)
Table 76 Europe: Digital Signage Market Size, By Country, 2014–2020 (USD Billion)
Table 77 Institutional: Digital Signage Market Size, By Geography, 2014-2020 (Billion USD)
Table 78 APAC: Digital Signage Market Size, By Country, 2014–2020 (USD Billion)
Table 79 Industrial: Digital Signage Market Size, By Geography, 2014-2020 (Billion USD)
Table 80 RoW: Digital Signage Market Size, By Country, 2014–2020 (USD Billion)
Table 81 Others: Digital Signage Market Size, By Geography, 2014-2020 (Billion USD)
Table 82 New Product Launches, 2012–2015
Table 83 Agreements, Partnerships, Collaborations, & Joint Ventures, 2012-2015
Table 84 Expansions, 2012-2015
Table 85 Mergers and Aquisitions, 2011-2015

List of Figures

Figure 1 Markets Covered
Figure 2 Research Design
Figure 3 Increasing Importance of Self Service Systems in Digital Signage Applications
Figure 4 Features Accelerating the Market
Figure 5 Increasing Adoption of Digital Signage Over Other Advertising Media (2014)
Figure 6 Increasing New Product Launches in the Market (2012-2015)
Figure 7 Bottom-Up Approach
Figure 8 Top-Down Approach
Figure 9 Assumptions of the Research Study
Figure 10 The Market (2015-2020) :  the Digital Signage Hardware is Taking More Than 45% Share of the Global Digital Signage Market, 2015
Figure 11 Market Size, By Application (2015-2020)
Figure 12 Digital Signage Geographical Market Share, 2015
Figure 13 Market By Application for 2015 and 2020
Figure 14 Highly Growing Demand for High Brightness Displays in the Market
Figure 15 Digital Signage Cuts Cost and Provides Returns on Investment
Figure 16 Evolution of Digital Signage
Figure 17 Digital Signage Market Segmentation, By Type
Figure 18 Market Segmentation, By Hardware
Figure 19 Market Segmentation, By Software
Figure 20 Market Segmentation, By Application
Figure 21 Market Segmentation, By Geography
Figure 22 Growth of Commercial Display is Majorly Driving the Market
Figure 23 Value Chain Analysis: Major Value is Added During the Development and Integration Phase of the Digital Signage System
Figure 24 Porter’s Five Forces Analysis for Digital Signage Market
Figure 25 Threats From New Entrants
Figure 26 Threats From Substitutes
Figure 27 Bargaining Power of Suppliers
Figure 28 Bargaining Power of Buyers
Figure 29 Intensity of Rivalry
Figure 30 Digital Signage Market, By Type
Figure 31 Software Market is Highly Growing in the Digital Signage Market From 2015 to 2020
Figure 32 Market, By Hardware
Figure 33 Displays are Expected to Hold More Than 40% Share of the Digital Signage Hardware Market, 2015
Figure 34 Led’s are Expected to Be Highly Growing Technology and Will Be Highly Used By 2020
Figure 35 The Led Technology is Expected to Be the Replacing Technology By 2020
Figure 36 Usage of Displays Based on Various Screen Sizes
Figure 37 The Displays With 32’’ to 52’’ are Highly Used and Highly Growing Among the Different Sizes Available in the Market, 2015
Figure 38 High Brightness Displays With A High Growth From 2015 to 2020 Especially in the Outdoor Applications
Figure 39 Types of Software – Market
Figure 40 Distribution and Scheduling Software is Expected to Grow at A CAGR of 10.08% From 2015 to 2020
Figure 41 Edge Server Software
Figure 42 Processing of Edge Server
Figure 43 Processes Involved in Distribution and Scheduling Software
Figure 44 Content Management Software - Functions
Figure 45 Installation Services are Highly Growing Amongst the Various Digital Services in the Market for the Year 2015
Figure 46 Factors to Be Considered for the Proper Installation of Displays
Figure 47 Digital Signage Market – Application Market Scope
Figure 48 Retail is Expected to Dominate the Hardware Market By 2020
Figure 49 Hospitality is Expected to Grow Fast in the Display Market By 2020
Figure 50 Usage of Digital Signage in Retail Segment
Figure 51 Retail is Expected to Dominate the Media Player Market By Commercial By 2020
Figure 52 Benefits of Digital Signage in Government Sector
Figure 53 Healthcare to Hold the Major Market Till 2020
Figure 54 Transportation is Expected to Grow With Highest Rate in Software Market (2015-2020)
Figure 55 Entertainment Application is Expected to Grow Fast in the Installation Services Between 2015 and 2020
Figure 56 Banking is Expected to Grow Fast in Institutional Market Between 2015 and 2020
Figure 57 Market, By Geography
Figure 58 Digital Signage Market Snapshot (Between 2015 and 2020)
Figure 59 Asia-Pacific – Fastest Growing Region, 2015-2020
Figure 60 U.S. Commands the Major Market Share of Digital Signage Market (2020)
Figure 61 The U.K. Contributes ~38% to the European Digital Signage Market, 2015
Figure 62 Germany is Expected to Grow With Highest CAGR Rate Till 2020
Figure 63 APAC Region is Estimated to Grow at the Highest Rate in Digital Signage Market
Figure 64 China to Hold Largest Share of APAC Digital Signage Market Till 2020
Figure 65 Middle East and Africa Region to Grow at A Higher Rate
Figure 66 Companies Adopted Product Launches and Expansions, as the Key Growth Strategies, ( 2013-2015)
Figure 67 Sony Corporation Grew at A Faster Rate Between 2012 and 2014
Figure 68 Digital Signage : Market Share Analysis, By Key Player, 2014
Figure 69 Market Evaluation Framework: New Product Development has Fueled Growth and Innovation
Figure 70 Battle for Market Share: New Product Launches and Partnerships, Were the Key Strategies Adopted By Companies Between 2012 and 2015
Figure 71 Geographic Revenue Mix of the Top Five Market Players
Figure 72 Competitive Benchmarking of the Key Market Players : Samsung Electronics as the Highly Growing Dark Horse in Terms of CAGR for 2012-2014
Figure 73 Adflow Networks: Company Snapshot
Figure 74 AU Optronics Corp.: Company Snapshot
Figure 75 AU Optronics Corp : SWOT Analysis
Figure 76 LG Display Co. Ltd.: Company Snapshot
Figure 77 LG Display Co. Ltd.: SWOT Analysis
Figure 78 NEC Display Solutions: Company Snapshot
Figure 79 Omnivex Corporation: Company Snapshot
Figure 80 Panasonic Corporation.: Company Snapshot
Figure 81 Panasonic Corporation: SWOT Analysis
Figure 82 Planar Systems, Inc.: Company Snapshot
Figure 83 Planar Systems, Inc.: SWOT Analysis
Figure 84 Samsung Electronics Co. Ltd.: Company Snapshot
Figure 85 Sharp Corporation: Company Snapshot
Figure 86 Sharp Corporation: SWOT Analysis
Figure 87 Sony Corporation : Company Snapshot

Published By: MarketsandMarkets
Product Code: MarketsandMarkets425


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