Table of Contents
Apparel in Morocco - Industry Overview
EXECUTIVE SUMMARY
Clothing and footwear sales increase over review period
Entry of new players
Area remains fragmented but foreign chains growing in importance
Mall culture on the rise
American brands expected to strengthen their position
KEY TRENDS AND DEVELOPMENTS
Men increasingly interested in fashion
Growing interest in sportswear
Declining popularity of traditional Islamic dress
The battle between domestic and multinational brands
Consumer finance impact on apparel
MARKET DATA
Table 1 Sales of Apparel by Category: Volume 2005-2010
Table 2 Sales of Apparel by Category: Value 2005-2010
Table 3 Sales of Apparel by Category: % Volume Growth 2005-2010
Table 4 Sales of Apparel by Category: % Value Growth 2005-2010
Table 5 Apparel Company Shares 2006-2010
Table 6 Apparel Brand Shares 2007-2010
Table 7 Sales of Apparel by Distribution Format: % Analysis 2005-2010
Table 8 Sales of Apparel by Category and Distribution Format: % Analysis 2010
Table 9 Forecast Sales of Apparel by Category: Volume 2010-2015
Table 10 Forecast Sales of Apparel by Category: Value 2010-2015
Table 11 Forecast Sales of Apparel by Category: % Volume Growth 2010-2015
Table 12 Forecast Sales of Apparel by Category: % Value Growth 2010-2015
DEFINITIONS
Summary 1 Research Sources
Apparel in Morocco - Company Profiles
Bogart SA in Apparel (Morocco)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Bogart SA: Competitive Position 2010
Celio SA in Apparel (Morocco)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Celio: Competitive Position 2010
INTERNET STRATEGY
Limited Brands Inc in Apparel (Morocco)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Limited Brands Inc: Competitive Position 2010
Massimo Dutti Morocco in Apparel (Morocco)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Mercure International Of Morocco in Apparel (Morocco)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Mercure International of Morocco: Competitive Position 2010
INTERNET STRATEGY
Nesk Investment sarl in Apparel (Morocco)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Nesk Investment: Competitive Position 2010
INTERNET STRATEGY
Planet Sport SARL in Apparel (Morocco)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Planet Sport: Competitive Position 2010
INTERNET STRATEGY
Saham SA in Apparel (Morocco)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
INTERNET STRATEGY
Zara Morocco in Apparel (Morocco)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Inditex, Industria de Diseño Textil SA: Competitive Position 2010
INTERNET STRATEGY
Childrenswear in Morocco - Category Analysis
HEADLINES
TRENDS
After a recovery from the recession of 2008, childrenswear retail volume sales increased by 5% to reach 64 million units in 2010. This increase in consumption was fuelled by the opening of new brands that specialise in children’s and babies clothing such as Bossini, Carter’s and Oshkosh B’Gosh. In addition, sales within the area are also being fuelled by increasing brand and fashion awareness amongst children.
COMPETITIVE LANDSCAPE
Marjane led brand sales in 2010, recording a retail value share of 2%. The brand’s success can be attributed to its selling of cheap and low quality clothes targeted to low and middle income parents. Marjane has been increasing its coverage over the past five years thanks to its expansion all over the country and entering of new areas such as eastern Morocco.
PROSPECTS
Childrenswear has a projected forecast period constant retail value CAGR of 4%, with growth set to be fuelled by rising brand and image awareness amongst children and the growing perception of social recognition amongst parents.
CATEGORY DATA
Table 14 Sales of Childrenswear by Category: Volume 2005-2010
Table 15 Sales of Childrenswear by Category: Value 2005-2010
Table 16 Sales of Childrenswear by Category: % Volume Growth 2005-2010
Table 17 Sales of Childrenswear by Category: % Value Growth 2005-2010
Table 18 Childrenswear Company Shares 2006-2010
Table 19 Childrenswear Brand Shares 2007-2010
Table 20 Sales of Childrenswear by Distribution Format: % Analysis 2005-2010
Table 21 Forecast Sales of Childrenswear by Category: Volume 2010-2015
Table 22 Forecast Sales of Childrenswear by Category: Value 2010-2015
Table 23 Forecast Sales of Childrenswear by Category: % Volume Growth 2010-2015
Table 24 Forecast Sales of Childrenswear by Category: % Value Growth 2010-2015
Clothing Accessories in Morocco - Category Analysis
HEADLINES
TRENDS
Clothing accessories retail volume sales increased by 4% in 2010 to reach 13.2 million units as consumer confidence increased despite the worldwide recession. Stores that opened right before the crisis such as Jules, Cortefiel, Bossini and Billabong had limited opportunities during their opening year but have since expanded their operations. Outlets that were launched in 2009 such as Aftershock, Cache-Cache and Hanes were also able to take advantage of the recovery and recorded positive growth due to increased consumption.
COMPETITIVE LANDSCAPE
Clothing accessories is highly fragmented, with most brands having retail value shares of under 1%. However, a few companies do stand out with higher value sales. Bigdil led sales in 2010, recording a retail value share of 10%. Marwa ranked second with a retail value share of 5%.
PROSPECTS
Clothing accessories has a projected forecast period retail volume CAGR of 4%, with demand being fuelled by the high popularity of accessory items and their ever-increasing availability. Constant retail value sales are also projected to increase at an average annual rate of 4% over the forecast period, with sales set to be fuelled by rising consumer purchasing power. In addition, new higher quality and more expensive accessories are also likely to enter the area through new franchises over the coming years.
CATEGORY DATA
Table 25 Sales of Clothing Accessories by Category: Volume 2005-2010
Table 26 Sales of Clothing Accessories by Category: Value 2005-2010
Table 27 Sales of Clothing Accessories by Category: % Volume Growth 2005-2010
Table 28 Sales of Clothing Accessories by Category: % Value Growth 2005-2010
Table 29 Clothing Accessories Company Shares 2006-2010
Table 30 Clothing Accessories Brand Shares 2007-2010
Table 31 Sales of Clothing Accessories by Distribution Format: % Analysis 2005-2010
Table 32 Forecast Sales of Clothing Accessories by Category: Volume 2010-2015
Table 33 Forecast Sales of Clothing Accessories by Category: Value 2010-2015
Table 34 Forecast Sales of Clothing Accessories by Category: % Volume Growth 2010-2015
Table 35 Forecast Sales of Clothing Accessories by Category: % Value Growth 2010-2015
Footwear in Morocco - Category Analysis
HEADLINES
TRENDS
Rising demand for women’s short and ankle boots and men’s inspired shoes were the key trends within footwear in 2010. Boots have various heel heights and have been widely accepted among young female consumers because of their feminine touch. In addition, men’s inspired shoes are attracting a number of female consumers as they are seen as being unique and sophisticated.
COMPETITIVE LANDSCAPE
Au Derby, adidas and Nike led brand sales in 2010, recording respective retail value shares of 12%, 8% and 7%. Although adidas owns only one store in Morocco, its products are sold in many sports retailing outlets such as Planet sport and Astoria. On the other hand, Au Derby is known for the quality of its shoes, even if they are not very trendy, with the brand targeting the profitable children’s footwear niche.
PROSPECTS
As the number of Moroccans interested in leading a healthy lifestyle increases, more consumers are enrolling in sport centres (such as Lady Fitness) and buying sports apparel. Therefore, both men and women’s sport footwear sales are expected to grow over the forecast period. In fact, brands such as Nike, adidas, Reebok and Asics now sell running shoes in almost all cities in the country. Moreover, a growing number of people are wearing trainers not only for sports but also for everyday life.
CATEGORY DATA
Table 36 Sales of Footwear by Category: Volume 2005-2010
Table 37 Sales of Footwear by Category: Value 2005-2010
Table 38 Sales of Footwear by Category: % Volume Growth 2005-2010
Table 39 Sales of Footwear by Category: % Value Growth 2005-2010
Table 40 Footwear Company Shares 2006-2010
Table 41 Footwear Brand Shares 2007-2010
Table 42 Sales of Footwear by Distribution Format: % Analysis 2005-2010
Table 43 Forecast Sales of Footwear by Category: Volume 2010-2015
Table 44 Forecast Sales of Footwear by Category: Value 2010-2015
Table 45 Forecast Sales of Footwear by Category: % Volume Growth 2010-2015
Table 46 Forecast Sales of Footwear by Category: % Value Growth 2010-2015
Hosiery in Morocco - Category Analysis
HEADLINES
TRENDS
Moroccan women are becoming more and more willing to express their femininity and are increasingly starting to wear dresses and skirts with tights, which come in many different types and colours. As a result, tights performed well in 2010, with current retail value sales increasing by 2%.
COMPETITIVE LANDSCAPE
Ona Groupe led sales in 2010, recording a retail value share of 6%. The group owns most of the private label brands in Morocco (Marjane and Acima). These private label brands are widely available in most cities in Morocco and are very reasonably priced.
PROSPECTS
Stockings are expected to record faster growth over the coming years as they continue to increase in popularity. The majority of women wear sheer black or skin coloured tights made from nylon or wool tights which can be used either with skirts or under pants during winter.
CATEGORY DATA
Table 47 Sales of Hosiery by Category: Volume 2005-2010
Table 48 Sales of Hosiery by Category: Value 2005-2010
Table 49 Sales of Hosiery by Category: % Volume Growth 2005-2010
Table 50 Sales of Hosiery by Category: % Value Growth 2005-2010
Table 51 Hosiery Company Shares 2006-2010
Table 52 Hosiery Brand Shares 2007-2010
Table 53 Sales of Hosiery by Distribution Format: % Analysis 2005-2010
Table 54 Forecast Sales of Hosiery by Category: Volume 2010-2015
Table 55 Forecast Sales of Hosiery by Category: Value 2010-2015
Table 56 Forecast Sales of Hosiery by Category: % Volume Growth 2010-2015
Table 57 Forecast Sales of Hosiery by Category: % Value Growth 2010-2015
Men's Jeans in Morocco - Category Analysis
HEADLINES
TRENDS
Standard men’s jeans led growth in 2010, with current retail value sales increasing by 10% due to the recent opening of new clothing franchises in Morocco such as Zara Homme and Jules. In addition, sales are also being fuelled by rising consumer image and brand awareness. Shopping malls such as Al Mazar and Mega Mall have opened in Marrakech and Rabat and offer a large number of clothing stores and have contributed actively to boosting jeans sales.
COMPETITIVE LANDSCAPE
Levi’s led brand sales in 2010 with a retail value share of 10% and was followed by Marjane (7%). Both brands have shown an ability to meet changing consumer preferences and offer quality and competitive products. Levi’s also heavily invested in advertising during the review period, printing ads in magazines such as ‘Tendencies & Shopping’ and billboards throughout the Casablanca region. In addition, the brand also focuses on resistant and casual American Jeans, a niche which was previously neglected by other brands.
PROSPECTS
Over the next few years, especially with the opening of Morocco Mall (which will be the biggest mall in Africa in 2012), more European franchises will start operating in Morocco. Indeed, H&M, which sells standard men’s jeans, has already announced that it will open a store in the new mall in 2011. The free trade agreement between Morocco and the US, which comes into effect in 2012, is likely to encourage American brands to enter the competitive Moroccan jeans area very soon. As a result, men’s jeans has a healthy projected forecast period constant retail value CAGR of 6%.
CATEGORY DATA
Table 58 Sales of Men’s Jeans: Volume 2005-2010
Table 59 Sales of Men’s Jeans: Value 2005-2010
Table 60 Sales of Men’s Jeans: % Volume Growth 2005-2010
Table 61 Sales of Men’s Jeans: % Value Growth 2005-2010
Table 62 Sales of Men’s Jeans by Type: % Volume Breakdown 2005-2010
Table 63 Sales of Men’s Jeans by Type: % Value Breakdown 2005-2010
Table 64 Men’s Jeans Company Shares 2006-2010
Table 65 Men’s Jeans Brand Shares 2007-2010
Table 66 Forecast Sales of Men’s Jeans: Volume 2010-2015
Table 67 Forecast Sales of Men’s Jeans: Value 2010-2015
Table 68 Forecast Sales of Men’s Jeans: % Volume Growth 2010-2015
Table 69 Forecast Sales of Men’s Jeans: % Value Growth 2010-2015
Men's Outerwear in Morocco - Category Analysis
HEADLINES
TRENDS
Zara recently launched AZZURRO, a card that only Aksal Group offers to clients. In collaboration with Wafasalaf, AZZURRO is the first credit card exclusively dedicated to clothing in Morocco and guarantees customers a permanent cash reserve. In addition, the card enables customers to settle their purchases several times over periods ranging from 3-12 months, is valid in all brands of the ready-to-wear group Aksal (Zara, La senza, Massimo Dutti) and offers many advantages such as invitations to some of Aksal Group’s events. The group has also launched its gift card, Zara card, which is designed for clients and enterprises looking for innovative gift ideas. The card allows consumers to buy any product sold by Zara and is also a non-nominative payment card accepted in the entire Moroccan Zara Franchise network.
COMPETITIVE LANDSCAPE
Zara was one of the leading players within men’s outerwear (excluding jeans) in 2010, recording a retail value share of 3%. Aksal group has the exclusive right to commercialise the brand in Morocco. During Ramadan, Zara Casablanca recorded record sales. In fact, the brand sold more items than any other Zara store in the world. The rapid expansion of Aksal and the pace of store openings in Morocco, combined with the increasing trend of consumers following the latest fashion tendencies are all reasons behind the outstanding performance of Zara Maroc.
PROSPECTS
Several socio-economic factors (rising number of working people, low birth rate resulting in higher household disposable incomes, increased access to media) are helping to fuel the development of outerwear in Morocco. The range of products available within the area is now more significant than a few years ago. In order to boost sales, consumer credit offers are growing in both number and innovativeness. As a result, brands are diversifying their offer to attract more customers and many shops have opened in small towns all across Morocco (i.e. Springfield and Celio in the city of Fes).
CATEGORY DATA
Table 70 Sales of Men’s Outerwear: Volume 2005-2010
Table 71 Sales of Men’s Outerwear: Value 2005-2010
Table 72 Sales of Men’s Outerwear: % Volume Growth 2005-2010
Table 73 Sales of Men’s Outerwear: % Value Growth 2005-2010
Table 74 Men’s Outerwear Company Shares 2006-2010
Table 75 Men’s Outerwear Brand Shares 2007-2010
Table 76 Sales of Men’s Outerwear by Distribution Format: % Analysis 2005-2010
Table 77 Forecast Sales of Men’s Outerwear: Volume 2010-2015
Table 78 Forecast Sales of Men’s Outerwear: Value 2010-2015
Table 79 Forecast Sales of Men’s Outerwear: % Volume Growth 2010-2015
Table 80 Forecast Sales of Men’s Outerwear: % Value Growth 2010-2015
Men's Underwear, Nightwear and Swimwear in Morocco - Category Analysis
HEADLINES
TRENDS
Men’s nightwear recorded the lowest level of retail volume growth over the review period, with sales increasing by just 13% to 1.3 million units between 2005 and 2010. This sluggish growth can mainly be attributed to the cultural habits of most Moroccan men who tend to wear simple shorts and use shirts or jogging trousers when at home. However, higher income consumers are increasingly wearing Western nightwear products that can be found in luxury stores like Massimo Dutti and Lacoste or in more affordable shopping outlets like Celio or Zara Home. Many of these stores can be found in the few shopping malls in the country (Megamall, Marrakech Almazar), where people with high enough disposable incomes like to go when looking for specific clothes. Men’s nightwear current retail value sales only increased from Dh97 million to Dh108 million in 2010 as prices only increased to keep pace with inflation.
COMPETITIVE LANDSCAPE
The fact that leading men’s underwear, nightwear and swimwear brands have relatively low sales shares highlights how sales within the area are fragmented between many players. Supermarket Marjane is the leading apparel retailer due to its dense network and diversified offer and is followed by various foreign brands specialised in men’s apparel like Celio and Levi’s. Sportswear brands are also well represented, mainly through Planet Sport and Mercure International of Morocco, which obtained the exclusive distribution rights for adidas and Reebok, two very popular brands. Male consumers are chiefly interested in major international brands which represent modernity and Western lifestyle trends.
PROSPECTS
Men’s underwear, nightwear and swimwear retail volume sales will continue to increase at a steady rate over the forecast period as the availability of products increases and new stores open. Due to the success of foreign fashion brands, franchising is on the rise and product lines are being developed in order to reach new consumers. Apparel trends in Morocco will be greatly affected by the opening, in October 2011, of Morocco Mall in Casablanca. The mall will cover an area of 10 hectares and will house 50 luxury and urban wear fashion stores, many of which will open for the first time in Morocco.
CATEGORY DATA
Table 81 Sales of Men’s Underwear, Nightwear and Swimwear by Category: Volume 2005-2010
Table 82 Sales of Men’s Underwear, Nightwear and Swimwear by Category: Value 2005-2010
Table 83 Sales of Men’s Underwear, Nightwear and Swimwear by Category: % Volume Growth 2005-2010
Table 84 Sales of Men’s Underwear, Nightwear and Swimwear by Category: % Value Growth 2005-2010
Table 85 Men’s Underwear, Nightwear and Swimwear Company Shares 2006-2010
Table 86 Men’s Underwear, Nightwear and Swimwear Brand Shares 2007-2010
Table 87 Sales of Men’s Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2005-2010
Table 88 Forecast Sales of Men’s Underwear, Nightwear and Swimwear by Category: Volume 2010-2015
Table 89 Forecast Sales of Men’s Underwear, Nightwear and Swimwear by Category: Value 2010-2015
Table 90 Forecast Sales of Men’s Underwear, Nightwear and Swimwear by Category: % Volume Growth 2010-2015
Table 91 Forecast Sales of Men’s Underwear, Nightwear and Swimwear by Category: % Value Growth 2010-2015
Women's Jeans in Morocco - Category Analysis
HEADLINES
TRENDS
Women’s jeans recorded positive current retail value and retail volume sales in 2010 due to rising consumer brand awareness. Not only young women but also more and more middle aged women care about their clothing. This trend has been encouraged by the opening of many shopping malls (Megamall in Rabat, Al Mazar in Marrakesh and, starting October 2011, Morocco Mall in Casablanca) and the entry of many leading retail chains.
COMPETITIVE LANDSCAPE
Bogart (Levi’s) and Ona Groupe led sales in 2010, recording respective retail value shares of 10% and 5%. The two brands operate in different areas. Levi’s enjoys very strong brand awareness and a good reputation for offering high quality and stylish products whilst Ona Groupe mainly sells jeans through its supermarket Marjane. Whilst the jeans are relatively cheap and of acceptable quality, choice remains limited.
PROSPECTS
Premium jeans, which has a projected constant retail value CAGR of 14%, will lead growth over the forecast period and will be followed by standard jeans (7%). This forecast data highlights the fact that demand for higher quality jeans is rising amongst increasingly fashion conscious Moroccan women.
CATEGORY DATA
Table 92 Sales of Women’s Jeans: Volume 2005-2010
Table 93 Sales of Women’s Jeans: Value 2005-2010
Table 94 Sales of Women’s Jeans: % Volume Growth 2005-2010
Table 95 Sales of Women’s Jeans: % Value Growth 2005-2010
Table 96 Sales of Women’s Jeans by Type: % Volume Breakdown 2005-2010
Table 97 Sales of Women’s Jeans by Type: % Value Breakdown 2005-2010
Table 98 Women’s Jeans Company Shares 2006-2010
Table 99 Women’s Jeans Brand Shares 2007-2010
Table 100 Forecast Sales of Women’s Jeans: Volume 2010-2015
Table 101 Forecast Sales of Women’s Jeans: Value 2010-2015
Table 102 Forecast Sales of Women’s Jeans: % Volume Growth 2010-2015
Table 103 Forecast Sales of Women’s Jeans: % Value Growth 2010-2015
Women's Outerwear in Morocco - Category Analysis
HEADLINES
TRENDS
In 2010, the opening of some brands such as Bershka and Pimkie resulted in a widening of choice available to consumers. These new brands have made women more demanding with regard to quality and the design of their clothes. The locations of stores were strategic (Bershka opening next to Zara and Mango in Casablanca and Pimkie opening in Megamall in Rabat).
COMPETITIVE LANDSCAPE
In 2010, the leading brands were Marwa and Zara. Marwa is a Moroccan brand that offers a wide variety of clothes and shoes at the same price as private stores and which has focused on increasing brand awareness amongst female Moroccan consumers. The brand has opened stores in many locations including small cities (Meknes, Oujda...). Zara, on the other hand, benefits from its experience and strong brand image and consequently sells its products for a relatively high price. The brand focuses on innovation and following the latest fashion trends by introducing more collections than competitors.
PROSPECTS
With the opening of Morocco Mall in October 2011, Aksal Group (exclusive owners of the various franchises in Morocco such as Zara Massimo Dutti and Stradivarius) is expecting to record Dh5 billion in sales revenues annually. Moroccan consumers are becoming increasingly interested in fashion and are willing to spend ever higher amounts on clothing. In addition, the opening of new malls such as Morocco Mall will also help to increase interest in fashion brands and image over the coming years.
CATEGORY DATA
Table 104 Sales of Women’s Outerwear: Volume 2005-2010
Table 105 Sales of Women’s Outerwear: Value 2005-2010
Table 106 Sales of Women’s Outerwear: % Volume Growth 2005-2010
Table 107 Sales of Women’s Outerwear: % Value Growth 2005-2010
Table 108 Women’s Outerwear Company Shares 2006-2010
Table 109 Women’s Outerwear Brand Shares 2007-2010
Table 110 Sales of Women’s Outerwear by Distribution Format: % Analysis 2005-2010
Table 111 Forecast Sales of Women’s Outerwear: Volume 2010-2015
Table 112 Forecast Sales of Women’s Outerwear: Value 2010-2015
Table 113 Forecast Sales of Women’s Outerwear: % Volume Growth 2010-2015
Table 114 Forecast Sales of Women’s Outerwear: % Value Growth 2010-2015
Women's Underwear, Nightwear and Swimwear in Morocco - Category Analysis
HEADLINES
TRENDS
Since 2005, women’s underwear, nightwear and swimwear sales have been constantly increasing in both volume and value terms. In fact, ten years ago, men used to buy underwear for their wives, mothers and sisters since traditional sellers were all male and women found it embarrassing to purchase such items. However, in recent years many women’s underwear franchises opened in Morocco, mainly in large cities such as Casablanca and Rabat and are therefore allowing women to buy their underwear according to their taste and preferences. These franchises also offer a large choice, high quality items and convenient price. On the other hand, the new trend towards private beaches is giving women the opportunity to wear the most fashionable swimwear without being embarrassed, harassed or disturbed by unpleasant comments in public.
COMPETITIVE LANDSCAPE
Zara led sales within women’s underwear, nightwear and swimwear in 2010, recording a retail value share of 6%. However, the top three players are closely clustered, with La senza and Women’secret accounting for just under 6% and 5% of sales respectively. Zara benefits from its four large stores across the country, its large range of different products and offering of affordable prices. Zara designers are very creative, launching new clothing collections every two-three weeks in order to attract customers. La senza meanwhile benefits from its six stores and focus on comfort and offering of reasonable prices. Women’secret also has four stores and offers high quality underwear, nightwear, and swimwear.
PROSPECTS
Moroccan women are becoming increasingly brand conscious and more demanding regarding quality. Moreover, the emancipation of Moroccan woman is beneficial for the economy as a whole and for the underwear area in particular. Whilst the lack of national competition can be perceived as an opportunity for existing international brands, it can also be perceived as a threat as there is the potential for a domestic manufacturer to enter the area and attract consumers by offering locally made products.
CATEGORY DATA
Table 115 Sales of Women’s Underwear, Nightwear and Swimwear by Category: Volume 2005-2010
Table 116 Sales of Women’s Underwear, Nightwear and Swimwear by Category: Value 2005-2010
Table 117 Sales of Women’s Underwear, Nightwear and Swimwear by Category: % Volume Growth 2005-2010
Table 118 Sales of Women’s Underwear, Nightwear and Swimwear by Category: % Value Growth 2005-2010
Table 119 Women’s Underwear, Nightwear and Swimwear Company Shares 2006-2010
Table 120 Women’s Underwear, Nightwear and Swimwear Brand Shares 2007-2010
Table 121 Sales of Women’s Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2005-2010
Table 122 Forecast Sales of Women’s Underwear, Nightwear and Swimwear by Category: Volume 2010-2015
Table 123 Forecast Sales of Women’s Underwear, Nightwear and Swimwear by Category: Value 2010-2015
Table 124 Forecast Sales of Women’s Underwear, Nightwear and Swimwear by Category: % Volume Growth 2010-2015
Table 125 Forecast Sales of Women’s Underwear, Nightwear and Swimwear by Category: % Value Growth 2010-2015