UK Annual Forecasts 2010–15: DIY & Gardening

Repoer Summary

The UK DIY & gardening market has endured a tough 2011, with a stagnant housing market and more cautious customer within DIY more than counterbalancing a resilient performance from gardening. The report examines the prospects for the market over the next five years to 2015, analysing issues such as the impact of the economy, as well as the performances of both specialists and non-specialists.

Features and benefits

• Understand which categories within DIY & gardening will perform the best, using our expenditure forecasts to 2015.
• Use our market share and channels of distribution to find out which retailers and channels pose the biggest threat to your business.
• Discover our comprehensive analysis of the key issues set to impact the DIY & gardening market over the next five years.
• Identify the market growth drivers and inhibitors and implement our strategies to improve sales growth potential.

Highlights

The dichotomy within the DIY & gardening market continues into 2012 with DIY set to remain challenging due to a more cautious shopper who is shying away from big ticket purchases and a stagnant housing market. Gardening, conversely, is maintaining its growth due to the uplift in customers growing their own produce and popularity as a cheap hobby.

Independents will find the going very tough throughout the forecast period as it comes under threat from a range of competitors. As well as the larger superstores, which can offer lower prices and deeper ranges, greater threat from non-specialists like the grocers and general merchandisers with more central locations and longer opening hours.

Sales densities among specialists will return to growth in 2011 and remain positive throughout the forecast period. This is largely due to the slower space expansion caused by the collapse of Focus and other weaker independents and Wickes reducing its space by 1.4m sq ft. This growth is boosted later in the period by the more buoyant market.

Your key questions answered

• How will specific sub-categories within the market perform over the next five years and what are the factors influencing these results?
• Which channels have performed the best over the last five years, and which channels have seen their share of the market decline?
• What strategies can be implemented to position your business to come out of the downturn in a stronger position?

Table Of Contents

OVERVIEW
Summary
Methodology

EXECUTIVE SUMMARY
Introduction
Scope
Methodology
Principle Sources

MARKET SUMMARY
Market set to remain challenging in the short term…
DIY market faces a tough 2012 due to the stagnant housing market and a customer which remains cautious.
Gardening remains resilient due to grow your own and customers using their gardens more as an extra room, for dining and socialising in.
Independent specialists continue to find the going challenging not only for the larger superstores, who can offer deeper ranges and lower prices, but non-specialists such as the grocers and Wilkinson, with convenient town centre locations and longer opening hours.
Overall category set to return to growth in 2013, although this growth will be driven by inflation.
Outdoor living and gardening tools set to be the most buoyant sectors over the next five years.
The collapse of Focus and Wickes' decision to contract space by 1.4 million sq ft contributes to sales densities improving among specialists from 2011 onwards.

APPENDIX
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List Of Tables

Table: Principle sources of data and information

List Of Figures

Figure: Verdict forecasting methodology