Table of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Skin Care Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Body Care
2.2.2 Depilatories
2.2.3 Facial Care
2.2.4 Hand Care
2.2.5 Make-up Remover
2.3 Behavioural Trends and Market Value
2.3.1 Body Care
2.3.2 Depilatories
2.3.3 Facial Care
2.3.4 Hand Care
2.3.5 Make-up Remover
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Body Care
3.1.2 Depilatories
3.1.3 Facial Care
3.1.4 Hand Care
3.1.5 Make-up Remover
3.2 Consumer Profiles by Product Category
3.2.1 Body Care
3.2.2 Depilatories
3.2.3 Facial Care
3.2.4 Hand Care
3.2.5 Make-up Remover
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Skin Care Brand Choice and Private Label Shares
4.2.1 Body Care
4.2.2 Depilatories
4.2.3 Facial Care
4.2.4 Hand Care
4.2.5 Make-up Remover
5 The Share of Consumers influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Skin Care
5.1.2 Body Care
5.1.3 Depilatories
5.1.4 Facial Care
5.1.5 Hand Care
5.1.6 Make-up Remover
6 Consumption Impact: Market Valuation
6.1 Skin Care Value Impact of Consumer Consumption Behaviour
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Skin Care Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Skin Care Volume Impact of Consumer Behaviour Trends
6.3.1 Share Growth by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Skin Care
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Body Care
7.2.2 Retail Share by Volume - Depilatories
7.2.3 Retail Share by Volume - Facial Care
7.2.4 Retail Share by Volume - Hand Care
7.2.5 Retail Share by Volume - Make-up Remover
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 A. Angeloni Switching analysis
7.3.3 Carrefour Switching analysis
7.3.4 Casino Switching analysis
7.3.5 Cencosud Switching analysis
7.3.6 Cia Zaffari Switching analysis
7.3.7 Companhia Brasileira de Distribuicao Switching analysis
7.3.8 Coop Cooperativa de Consumo Switching analysis
7.3.9 DMA Distribuidora Switching analysis
7.3.10 Drogasil S.A. Switching analysis
7.3.11 G.Barbosa Switching analysis
7.3.12 Irmaos Bretas Switching analysis
7.3.13 Irmaos Muffato Switching analysis
7.3.14 Lojas Americanas Switching analysis
7.3.15 Outro Switching analysis
7.3.16 Prezunic Switching analysis
7.3.17 SHV Makro Switching analysis
7.3.18 Wal-Mart Switching analysis
7.4 Profiles of End-Consumers of Skin Care, by Retailer Used
7.4.1 A. Angeloni
7.4.2 Carrefour
7.4.3 Casino
7.4.4 Cencosud
7.4.5 Cia Zaffari
7.4.6 Companhia Brasileira de Distribuicao
7.4.7 Coop Cooperativa de Consumo
7.4.8 DMA Distribuidora
7.4.9 Drogasil S.A.
7.4.10 G.Barbosa
7.4.11 Irmaos Bretas
7.4.12 Irmaos Muffato
7.4.13 Lojas Americanas
7.4.14 Outro
7.4.15 Prezunic
7.4.16 SHV Makro
7.4.17 Wal-Mart
7.4.18 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List of Tables
Table 1: Volume Units for the Skin Care Market
Table 2: Foreign Exchange Rate - BRL Vs. US$, 2011
Table 3: Population Profiles
Table 4: Brazil Skin Care Value Share (%), by Age Groups, 2011
Table 5: Brazil Skin Care Value Share (%), by Gender, 2011
Table 6: Brazil Skin Care Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Brazil Skin Care Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Brazil Skin Care Value Share (%) by Wealth Groups, 2011
Table 9: Brazil Skin Care Value Share (%) by Busy Lives Groups, 2011
Table 10: Brazil Body Care Consumer Group Share (% market value), 2011
Table 11: Brazil Depilatories Consumer Group Share (% market value), 2011
Table 12: Brazil Facial Care Consumer Group Share (% market value), 2011
Table 13: Brazil Hand Care Consumer Group Share (% market value), 2011
Table 14: Brazil Make-up Remover Consumer Group Share (% market value), 2011
Table 15: Brazil Total Body Care Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: Brazil Total Depilatories Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: Brazil Total Facial Care Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: Brazil Total Hand Care Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: Brazil Total Make-up Remover Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: Brazil Body Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: Brazil Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: Brazil Depilatories Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: Brazil Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: Brazil Facial Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: Brazil Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: Brazil Hand Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: Brazil Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: Brazil Make-up Remover Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: Brazil Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: Brazil Body Care Consumer Profiles (% consumers by sub-group), 2011
Table 31: Brazil Depilatories Consumer Profiles (% consumers by sub-group), 2011
Table 32: Brazil Facial Care Consumer Profiles (% consumers by sub-group), 2011
Table 33: Brazil Hand Care Consumer Profiles (% consumers by sub-group), 2011
Table 34: Brazil Make-up Remover Consumer Profiles (% consumers by sub-group), 2011
Table 35: Brazil Skin Care Private Label Penetration (% Vol), by Category, 2011
Table 36: Brazil Body Care Brand Share by Volume (% Vol), 2011
Table 37: Brazil Depilatories Brand Share by Volume (% Vol), 2011
Table 38: Brazil Facial Care Brand Share by Volume (% Vol), 2011
Table 39: Brazil Hand Care Brand Share by Volume (% Vol), 2011
Table 40: Brazil Make-up Remover Brand Share by Volume (% Vol), 2011
Table 41: Brazil, Skin Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 42: Brazil, Body Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 43: Brazil, Depilatories: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 44: Brazil, Facial Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 45: Brazil, Hand Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 46: Brazil, Make-up Remover: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 47: Brazil Skin Care Market Value (Brazilian Real million), by Category, 2011
Table 48: Brazil Skin Care Market Value (US$ million), by Category, 2011
Table 49: Brazil Skin Care Market Volume (Ltrs m), by Category, 2011
Table 50: Brazil Skin Care Market Share (US$ million), by Category, 2011
Table 51: Brazil Skin Care Expenditure Per Capita (Brazilian Real), by Category, 2011
Table 52: Brazil Skin Care Expenditure Per Capita (US$), by Category, 2011
Table 53: Brazil Skin Care Expenditure Per Household (Brazilian Real), by Category
Table 54: Brazil Skin Care Expenditure Per Household (US$), by Category
Table 55: Brazil Skin Care Market Volume Share (Ltrs m), by Category, 2011
Table 56: Brazil Skin Care Consumption Per Capita (Kilograms per head), by Category, 2011
Table 57: Brazil Skin Care Consumption Per Household (Kilograms per household), by Category, 2011
Table 58: Brazil Skin Care Retailer Share by Volume (Ltrs m), 2011
Table 59: Brazil Body Care Retailer Share by Volume (Ltrs m), 2011
Table 60: Brazil Depilatories Retailer Share by Volume (Ltrs m), 2011
Table 61: Brazil Facial Care Retailer Share by Volume (Ltrs m), 2011
Table 62: Brazil Hand Care Retailer Share by Volume (Ltrs m), 2011
Table 63: Brazil Make-up Remover Retailer Share by Volume (Ltrs m), 2011
Table 64: Brazil: Switchers to A. Angeloni for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 65: Brazil: Switchers From A. Angeloni for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 66: Brazil: Switchers to Carrefour for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 67: Brazil: Switchers From Carrefour for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 68: Brazil: Switchers to Casino for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 69: Brazil: Switchers From Casino for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 70: Brazil: Switchers to Cencosud for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 71: Brazil: Switchers to Cia Zaffari for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 72: Brazil: Switchers From Cia Zaffari for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 73: Brazil: Switchers to Companhia Brasileira de Distribuicao for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 74: Brazil: Switchers From Companhia Brasileira de Distribuicao for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 75: Brazil: Switchers to Coop Cooperativa de Consumo for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 76: Brazil: Switchers From Coop Cooperativa de Consumo for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 77: Brazil: Switchers to DMA Distribuidora for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 78: Brazil: Switchers From DMA Distribuidora for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 79: Brazil: Switchers to Drogasil S.A. for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 80: Brazil: Switchers From Drogasil S.A. for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 81: Brazil: Switchers to G.Barbosa for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 82: Brazil: Switchers From G.Barbosa for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 83: Brazil: Switchers to Irmaos Bretas for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 84: Brazil: Switchers From Irmaos Bretas for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 85: Brazil: Switchers to Irmaos Muffato for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 86: Brazil: Switchers From Irmaos Muffato for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 87: Brazil: Switchers to Lojas Americanas for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 88: Brazil: Switchers From Lojas Americanas for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 89: Brazil: Switchers to Outro for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 90: Brazil: Switchers From Outro for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 91: Brazil: Switchers to Prezunic for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 92: Brazil: Switchers From Prezunic for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 93: Brazil: Switchers to SHV Makro for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 94: Brazil: Switchers From SHV Makro for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 95: Brazil: Switchers to Wal-Mart for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 96: Brazil: Switchers From Wal-Mart for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 97: Brazil: Profile of Skin Care Consumers Whose Goods Mainly Come From A. Angeloni (% by Subgroup), 2011
Table 98: Brazil: Profile of Skin Care Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup), 2011
Table 99: Brazil: Profile of Skin Care Consumers Whose Goods Mainly Come From Casino (% by Subgroup), 2011
Table 100: Brazil: Profile of Skin Care Consumers Whose Goods Mainly Come From Cencosud (% by Subgroup), 2011
Table 101: Brazil: Profile of Skin Care Consumers Whose Goods Mainly Come From Cia Zaffari (% by Subgroup), 2011
Table 102: Brazil: Profile of Skin Care Consumers Whose Goods Mainly Come From Companhia Brasileira de Distribuicao (% by Subgroup), 2011
Table 103: Brazil: Profile of Skin Care Consumers Whose Goods Mainly Come From Coop Cooperativa de Consumo (% by Subgroup), 2011
Table 104: Brazil: Profile of Skin Care Consumers Whose Goods Mainly Come From DMA Distribuidora (% by Subgroup), 2011
Table 105: Brazil: Profile of Skin Care Consumers Whose Goods Mainly Come From Drogasil S.A. (% by Subgroup), 2011
Table 106: Brazil: Profile of Skin Care Consumers Whose Goods Mainly Come From G.Barbosa (% by Subgroup), 2011
Table 107: Brazil: Profile of Skin Care Consumers Whose Goods Mainly Come From Irmaos Bretas (% by Subgroup), 2011
Table 108: Brazil: Profile of Skin Care Consumers Whose Goods Mainly Come From Irmaos Muffato (% by Subgroup), 2011
Table 109: Brazil: Profile of Skin Care Consumers Whose Goods Mainly Come From Lojas Americanas (% by Subgroup), 2011
Table 110: Brazil: Profile of Skin Care Consumers Whose Goods Mainly Come From Outro (% by Subgroup), 2011
Table 111: Brazil: Profile of Skin Care Consumers Whose Goods Mainly Come From Prezunic (% by Subgroup), 2011
Table 112: Brazil: Profile of Skin Care Consumers Whose Goods Mainly Come From SHV Makro (% by Subgroup), 2011
Table 113: Brazil: Profile of Skin Care Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup), 2011
Table 114: Brazil: Profile of Skin Care Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011
List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Brazil Skin Care Value Share (%), by Age Groups, 2011
Figure 3: Brazil Skin Care Value Share (%), by Gender, 2011
Figure 4: Brazil Skin Care Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Brazil Skin Care Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Brazil Skin Care Value Share (%) by Wealth Groups, 2011
Figure 7: Brazil Skin Care Value Share (%) by Busy Lives Groups, 2011
Figure 8: Brazil Body Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Brazil Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Brazil Depilatories Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Brazil Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Brazil Facial Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Brazil Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Brazil Hand Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Brazil Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Brazil Make-up Remover Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Brazil Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Brazil Skin Care Private Label Penetration (% Vol), by Category, 2011
Figure 19: Brazil Skin Care Market Share (US$ million), by Category, 2011
Figure 20: Brazil Skin Care Expenditure Per Capita (US$), by Category, 2011
Figure 21: Brazil Skin Care Expenditure Per Household (US$), by Category
Figure 22: Brazil Skin Care Retailer Share by Volume (Ltrs m), 2011
Figure 23: Brazil Body Care Retailer Share by Volume (Ltrs m), 2011
Figure 24: Brazil Depilatories Retailer Share by Volume (Ltrs m), 2011
Figure 25: Brazil Facial Care Retailer Share by Volume (Ltrs m), 2011
Figure 26: Brazil Hand Care Retailer Share by Volume (Ltrs m), 2011
Figure 27: Brazil Make-up Remover Retailer Share by Volume (Ltrs m), 2011
Figure 28: Brazil: People Who Have Switched Retailer for Their Skin Care Purchases in the Last Six Months (Thousands), 2011