Consumer Trends in the Skincare Market in Spain , 2011

Report Summary

This report provides the results for the Skincare market in Spain from Canadean’s unique, highly detailed and proprietary study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Marketers in the Skincare market in Spain face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Skincare market in Spain they account for and which consumer trends drive their behaviour, and as such allows marketers to develop strong growth strategies.

Scope

• Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – and as such marketers need to know what these trends are and be able to quantify their influence in the market.
• This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

Reasons To Buy

The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights

• Detailed category coverage is provided, covering the Body Care market, the Depilatories market, the Facial Care market, the Hand Care market and the Make-Up Remover markets
• Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.
• Detailed brand and private label category shares for 2011 for each product category
• Unique retailer choice and switching data at the product category level for 2011

Table of Contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Skin Care Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Body Care
2.2.2 Depilatories
2.2.3 Facial Care
2.2.4 Hand Care
2.2.5 Make-up Remover
2.3 Behavioural Trends and Market Value
2.3.1 Body Care
2.3.2 Depilatories
2.3.3 Facial Care
2.3.4 Hand Care
2.3.5 Make-up Remover

3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Body Care
3.1.2 Depilatories
3.1.3 Facial Care
3.1.4 Hand Care
3.1.5 Make-up Remover
3.2 Consumer Profiles by Product Category
3.2.1 Body Care
3.2.2 Depilatories
3.2.3 Facial Care
3.2.4 Hand Care
3.2.5 Make-up Remover

4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Skin Care Brand Choice and Private Label Shares
4.2.1 Body Care
4.2.2 Depilatories
4.2.3 Facial Care
4.2.4 Hand Care
4.2.5 Make-up Remover

5 The Share of Consumers influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Skin Care
5.1.2 Body Care
5.1.3 Depilatories
5.1.4 Facial Care
5.1.5 Hand Care
5.1.6 Make-up Remover

6 Consumption Impact: Market Valuation
6.1 Skin Care Value Impact of Consumer Consumption Behaviour
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Skin Care Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Skin Care Volume Impact of Consumer Behaviour Trends
6.3.1 Share Growth by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Skin Care
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Body Care
7.2.2 Retail Share by Volume - Depilatories
7.2.3 Retail Share by Volume - Facial Care
7.2.4 Retail Share by Volume - Hand Care
7.2.5 Retail Share by Volume - Make-up Remover
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Auchan Switching analysis
7.3.3 Carrefour Switching analysis
7.3.4 Schwarz Group Switching analysis
7.3.5 Other Switching analysis
7.4 Profiles of End-Consumers of Skin Care, by Retailer Used
7.4.1 Auchan
7.4.2 Carrefour
7.4.3 Miquel
7.4.4 Schwarz Group
7.4.5 Other

8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Tables

Table 1: Volume Units for the Skin Care Market
Table 2: Foreign Exchange Rate – Euro Vs. US$, 2011
Table 3: Population Profiles
Table 4: Spain Skin Care Value Share (%), by Age Groups, 2011
Table 5: Spain Skin Care Value Share (%), by Gender, 2011
Table 6: Spain Skin Care Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Spain Skin Care Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Spain Skin Care Value Share (%) by Wealth Groups, 2011
Table 9: Spain Skin Care Value Share (%) by Busy Lives Groups, 2011
Table 10: Spain Body Care Consumer Group Share (% market value), 2011
Table 11: Spain Depilatories Consumer Group Share (% market value), 2011
Table 12: Spain Facial Care Consumer Group Share (% market value), 2011
Table 13: Spain Hand Care Consumer Group Share (% market value), 2011
Table 14: Spain Make-up Remover Consumer Group Share (% market value), 2011
Table 15: Spain Total Body Care Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: Spain Total Depilatories Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: Spain Total Facial Care Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: Spain Total Hand Care Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: Spain Total Make-up Remover Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: Spain Body Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: Spain Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: Spain Depilatories Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: Spain Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: Spain Facial Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: Spain Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: Spain Hand Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: Spain Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: Spain Make-up Remover Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: Spain Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: Spain Body Care Consumer Profiles (% consumers by sub-group), 2011
Table 31: Spain Depilatories Consumer Profiles (% consumers by sub-group), 2011
Table 32: Spain Facial Care Consumer Profiles (% consumers by sub-group), 2011
Table 33: Spain Hand Care Consumer Profiles (% consumers by sub-group), 2011
Table 34: Spain Make-up Remover Consumer Profiles (% consumers by sub-group), 2011
Table 35: Spain Skin Care Private Label Penetration (% Vol), by Category, 2011
Table 36: Spain Body Care Brand Share by Volume (% Vol), 2011
Table 37: Spain Depilatories Brand Share by Volume (% Vol), 2011
Table 38: Spain Facial Care Brand Share by Volume (% Vol), 2011
Table 39: Spain Hand Care Brand Share by Volume (% Vol), 2011
Table 40: Spain Make-up Remover Brand Share by Volume (% Vol), 2011
Table 41:  Spain, Overall Skin Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 42:  Spain, Body Care: Percentage of  Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 43:  Spain, Depilatories: Percentage of  Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 44:  Spain, Facial Care: Percentage of  Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 45:  Spain, Hand Care: Percentage of  Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 46:  Spain, Make-up Remover: Percentage of  Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 47: Spain Skin Care Market Value (Euro million), by Category, 2011
Table 48: Spain Skin Care Market Value (US$ million), by Category, 2011
Table 49: Spain Skin Care Market Volume (Ltrs m), by Category, 2011
Table 50: Spain Skin Care Market Share (US$ million), by Category, 2011
Table 51: Spain Skin Care Expenditure Per Capita (Euro), by Category, 2011
Table 52: Spain Skin Care Expenditure Per Capita (US$), by Category, 2011
Table 53: Spain Skin Care Expenditure Per Household (Euro), by Category
Table 54: Spain Skin Care Expenditure Per Household (US$), by Category
Table 55: Spain Skin Care Market Volume Share (Ltrs m), by Category, 2011
Table 56: Spain Skin Care Consumption Per Capita (Kilograms per head), by Category, 2011
Table 57: Spain Skin Care Consumption Per Household (Kilograms per household), by Category, 2011
Table 58: Spain Skin Care Retailer Share by Volume (Ltrs m), 2011
Table 59: Spain Body Care Retailer Share by Volume (Ltrs m), 2011
Table 60: Spain Depilatories Retailer Share by Volume (Ltrs m), 2011
Table 61: Spain Facial Care Retailer Share by Volume (Ltrs m), 2011
Table 62: Spain Hand Care Retailer Share by Volume (Ltrs m), 2011
Table 63: Spain Make-up Remover Retailer Share by Volume (Ltrs m), 2011
Table 64: Spain: People Who Have Switched Retailer for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 65: Spain: Switchers to Auchan for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 66: Spain: Switchers From Auchan for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 67: Spain: Switchers to Carrefour for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 68: Spain: Switchers From Carrefour for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 69: Spain: Switchers From Schwarz Group for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 70: Spain: Switchers to Other for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 71: Spain: Switchers From Other for Their Skin Care Purchases in the Last Six Months (Thousands), 2011
Table 72: Spain: Profile of Skin Care Consumers Whose Goods Mainly Come From Auchan (% by Subgroup), 2011
Table 73: Spain: Profile of Skin Care Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup), 2011
Table 74: Spain: Profile of Skin Care Consumers Whose Goods Mainly Come From Miquel (% by Subgroup), 2011
Table 75: Spain: Profile of Skin Care Consumers Whose Goods Mainly Come From Schwarz Group (% by Subgroup), 2011
Table 76: Spain: Profile of Skin Care Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011

List of Figures

Figure 1: Consumer Panel Report Methodology
Figure 2: Spain Skin Care Value Share (%), by Age Groups, 2011
Figure 3: Spain Skin Care Value Share (%), by Gender, 2011
Figure 4: Spain Skin Care Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Spain Skin Care Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Spain Skin Care Value Share (%) by Wealth Groups, 2011
Figure 7: Spain Skin Care Value Share (%) by Busy Lives Groups, 2011
Figure 8: Spain Body Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Spain Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Spain Depilatories Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Spain Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Spain Facial Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Spain Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Spain Hand Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Spain Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Spain Make-up Remover Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Spain Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Spain Skin Care Private Label Penetration (% Vol), by Category, 2011
Figure 19: Spain Skin Care Market Share (US$ million), by Category, 2011
Figure 20: Spain Skin Care Expenditure Per Capita (US$), by Category, 2011
Figure 21: Spain Skin Care Expenditure Per Household (US$), by Category
Figure 22: Spain Skin Care Retailer Share by Volume (Ltrs m), 2011
Figure 23: Spain Body Care Retailer Share by Volume (Ltrs m), 2011
Figure 24: Spain Depilatories Retailer Share by Volume (Ltrs m), 2011
Figure 25: Spain Facial Care Retailer Share by Volume (Ltrs m), 2011
Figure 26: Spain Hand Care Retailer Share by Volume (Ltrs m), 2011
Figure 27: Spain Make-up Remover Retailer Share by Volume (Ltrs m), 2011