Consumer Trends in the Suncare Market in India , 2011

Report Summary

This report provides the results for the Suncare market in India from Canadean’s unique, highly detailed and proprietary study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Marketers in the Suncare market in India face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Suncare market in India they account for and which consumer trends drive their behaviour, and as such allows marketers to develop strong growth strategies.

Scope

• Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – and as such marketers need to know what these trends are and be able to quantify their influence in the market.
• This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

Reasons To Buy

The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights

• Detailed category coverage is provided, covering the After-Sun market, the Self-Tan market and the Sun Protection market.
• Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.
• Detailed brand and private label category shares for 2011 for each product category
• Unique retailer choice and switching data at the product category level for 2011

Table of Contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Sun care Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 After-sun
2.2.2 Self-tan
2.2.3 Sun Protection
2.3 Behavioural Trends and Market Value
2.3.1 After-sun
2.3.2 Self-tan
2.3.3 Sun Protection

3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 After-sun
3.1.2 Self-tan
3.1.3 Sun Protection
3.2 Consumer Profiles by Product Category
3.2.1 After-sun
3.2.2 Self-tan
3.2.3 Sun Protection

4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Suncare Brand Choice and Private Label Shares
4.2.1 After-sun
4.2.2 Self-tan
4.2.3 Sun Protection

5 The Share of Consumers influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Sun care
5.1.2 After-sun
5.1.3 Self-tan
5.1.4 Sun Protection

6 Consumption Impact: Market Valuation
6.1 Sun care Value Impact of Consumer Consumption Behaviour
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Suncare Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Sun care Volume Impact of Consumer Behaviour Trends
6.3.1 Share Growth by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Suncare
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume – After-sun
7.2.2 Retail Share by Volume – Self-tan
7.2.3 Retail Share by Volume – Sun Protection
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Aditya Birla Retail Limited Switching analysis
7.3.3 Bharti Retail Private Limited Switching analysis
7.3.4 Metro Group Switching analysis
7.3.5 Nilgiri's Switching analysis
7.3.6 Pantaloon Retail (India) Ltd. Switching analysis
7.3.7 Reliance Retail Limited Switching analysis
7.3.8 RPG Enterprises Switching analysis
7.3.9 Shopper’s Stop Ltd. Switching analysis
7.3.10 Spencer’s Retail Limited Switching analysis
7.3.11 Wadhawan Food Retail Pvt. Ltd.  Switching analysis
7.4 Profiles of End-Consumers of Suncare, by Retailer Used
7.4.1 Aditya Birla Retail Limited
7.4.2 Bharti Retail Private Limited
7.4.3 Metro Group
7.4.4 Nilgiri's
7.4.5 Pantaloon Retail (India) Ltd.
7.4.6 Reliance Retail Limited
7.4.7 RPG Enterprises
7.4.8 Shopper’s Stop Ltd.
7.4.9 Spencer’s Retail Limited
7.4.10 Wadhawan Food Retail Pvt. Ltd.
7.4.11 Other

8 Appendix
8.1 Methodology
8.2 About Canadean
8.3 Disclaimer

List of Tables

Table 1: Volume Units for the Sun Care Market
Table 2: India Exchange Rate – INR Vs. US$, 2011
Table 3: Population Profiles
Table 4: India Suncare Value Share (%), by Age Groups, 2011
Table 5: India Suncare Value Share (%), by Gender, 2011
Table 6: India Suncare Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: India Suncare Value Share (%) by Education Level Achieved Groups, 2011
Table 8: India Suncare Value Share (%) by Wealth Groups, 2011
Table 9: India Suncare Value Share (%) by Busy Lives Groups, 2011
Table 10: India After-sun Consumer Group Share (% market value), 2011
Table 11: India Self-tan Consumer Group Share (% market value), 2011
Table 12: India Sun Protection Consumer Group Share (% market value), 2011
Table 13: India Total After-sun Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 14: India Total Self-tan Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: India Total Sun Protection Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: India After-sun Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 17: India After-sun Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 18: India Self-tan Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 19: India Self-tan Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 20: India Sun Protection Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: India Sun Protection Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: India After-sun Consumer Profiles (% consumers by sub-group), 2011
Table 23: India Self-tan Consumer Profiles (% consumers by sub-group), 2011
Table 24: India Sun Protection Consumer Profiles (% consumers by sub-group), 2011
Table 25: India Suncare Private Label Penetration (% Vol), by Category, 2011
Table 26: India After-sun Brand Share by Volume (% Vol), 2011
Table 27: India Self-tan Brand Share by Volume (% Vol), 2011
Table 28: India Sun Protection Brand Share by Volume (% Vol), 2011
Table 29:  India, Suncare: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 30:  India, After-sun: Percentage of  Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 31:  India, Self-tan: Percentage of  Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 32:  India, Sun Protection: Percentage of  Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 33: India Suncare Market Value (Indian Rupee million), by Category, 2011
Table 34: India Suncare Market Value (US$ million), by Category, 2011
Table 35: India Suncare Market Volume (Ltrs m), by Category, 2011
Table 36: India Suncare Market Share (US$ million), by Category, 2011
Table 37: India Suncare Expenditure Per Capita (Indian Rupee), by Category, 2011
Table 38: India Suncare Expenditure Per Capita (US$), by Category, 2011
Table 39: India Suncare Expenditure Per Household (Indian Rupee), by Category
Table 40: India Suncare Expenditure Per Household (US$), by Category
Table 41: India Suncare Market Volume Share (Ltrs m), by Category, 2011
Table 42: India Suncare Consumption Per Capita (Kilograms per head), by Category, 2011
Table 43: India Suncare Consumption Per Household (Kilograms per household), by Category, 2011
Table 44: India Suncare Retailer Share by Volume (Ltrs m), 2011
Table 45: India After-sun Retailer Share by Volume (Ltrs m), 2011
Table 46: India Self-tan Retailer Share by Volume (Ltrs m), 2011
Table 47: India Sun Protection Retailer Share by Volume (Ltrs m), 2011
Table 48: India: Switchers to Aditya Birla Retail Limited for Their Suncare Purchases in the Last Six Months (Thousands), 2011
Table 49: India: Switchers From Aditya Birla Retail Limited for Their Suncare Purchases in the Last Six Months (Thousands), 2011
Table 50: India: Switchers to Bharti Retail Private Limited for Their Suncare Purchases in the Last Six Months (Thousands), 2011
Table 51: India: Switchers From Bharti Retail Private Limited for Their Suncare Purchases in the Last Six Months (Thousands), 2011
Table 52: India: Switchers to Metro Group for Their Suncare Purchases in the Last Six Months (Thousands), 2011
Table 53: India: Switchers From Metro Group for Their Suncare Purchases in the Last Six Months (Thousands), 2011
Table 54: India: Switchers to Nilgiri's for Their Suncare Purchases in the Last Six Months (Thousands), 2011
Table 55: India: Switchers From Nilgiri's for Their Suncare Purchases in the Last Six Months (Thousands), 2011
Table 56: India: Switchers to Pantaloon Retail (India) Ltd. for Their Suncare Purchases in the Last Six Months (Thousands), 2011
Table 57: India: Switchers From Pantaloon Retail (India) Ltd. for Their Suncare Purchases in the Last Six Months (Thousands), 2011
Table 58: India: Switchers to Reliance Retail Limited for Their Suncare Purchases in the Last Six Months (Thousands), 2011
Table 59: India: Switchers From Reliance Retail Limited for Their Suncare Purchases in the Last Six Months (Thousands), 2011
Table 60: India: Switchers to RPG Enterprises for Their Suncare Purchases in the Last Six Months (Thousands), 2011
Table 61: India: Switchers From RPG Enterprises for Their Suncare Purchases in the Last Six Months (Thousands), 2011
Table 62: India: Switchers to Shopper’s Stop Ltd. for Their Suncare Purchases in the Last Six Months (Thousands), 2011
Table 63: India: Switchers From Shopper’s Stop Ltd. for Their Suncare Purchases in the Last Six Months (Thousands), 2011
Table 64: India: Switchers to Spencer’s Retail Limited for Their Suncare Purchases in the Last Six Months (Thousands), 2011
Table 65: India: Switchers From Spencer’s Retail Limited for Their Suncare Purchases in the Last Six Months (Thousands), 2011
Table 66: India: Switchers to Wadhawan Food Retail Pvt. Ltd.  for Their Suncare Purchases in the Last Six Months (Thousands), 2011
Table 67: India: Switchers From Wadhawan Food Retail Pvt. Ltd.  for Their Suncare Purchases in the Last Six Months (Thousands), 2011
Table 68: India: Profile of Suncare Consumers Whose Goods Mainly Come From Aditya Birla Retail Limited (% by Subgroup), 2011
Table 69: India: Profile of Suncare Consumers Whose Goods Mainly Come From Bharti Retail Private Limited (% by Subgroup), 2011
Table 70: India: Profile of Suncare Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup), 2011
Table 71: India: Profile of Suncare Consumers Whose Goods Mainly Come From Nilgiri's (% by Subgroup), 2011
Table 72: India: Profile of Suncare Consumers Whose Goods Mainly Come From Pantaloon Retail (India) Ltd. (% by Subgroup), 2011
Table 73: India: Profile of Suncare Consumers Whose Goods Mainly Come From Reliance Retail Limited (% by Subgroup), 2011
Table 74: India: Profile of Suncare Consumers Whose Goods Mainly Come From RPG Enterprises (% by Subgroup), 2011
Table 75: India: Profile of Suncare Consumers Whose Goods Mainly Come From Shopper’s Stop Ltd. (% by Subgroup), 2011
Table 76: India: Profile of Suncare Consumers Whose Goods Mainly Come From Spencer’s Retail Limited (% by Subgroup), 2011
Table 77: India: Profile of Suncare Consumers Whose Goods Mainly Come From Wadhawan Food Retail Pvt. Ltd.  (% by Subgroup), 2011
Table 78: India: Profile of Suncare Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011

List of Figures

Figure 1: Consumer Panel Report Methodology
Figure 2: India Suncare Value Share (%), by Age Groups, 2011
Figure 3: India Suncare Value Share (%), by Gender, 2011
Figure 4: India Suncare Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: India Suncare Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: India Suncare Value Share (%) by Wealth Groups, 2011
Figure 7: India Suncare Value Share (%) by Busy Lives Groups, 2011
Figure 8: India After-sun Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: India After-sun Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: India Self-tan Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: India Self-tan Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: India Sun Protection Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: India Sun Protection Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: India Suncare Private Label Penetration (% Vol), by Category, 2011
Figure 15: India Suncare Market Share (US$ million), by Category, 2011
Figure 16: India Suncare Expenditure Per Capita (US$), by Category, 2011
Figure 17: India Suncare Expenditure Per Household (US$), by Category
Figure 18: India Suncare Retailer Share by Volume (Ltrs m), 2011
Figure 19: India After-sun Retailer Share by Volume (Ltrs m), 2011
Figure 20: India Self-tan Retailer Share by Volume (Ltrs m), 2011
Figure 21: India Sun Protection Retailer Share by Volume (Ltrs m), 2011
Figure 22: India: People Who Have Switched Retailer for Their Suncare Purchases in the Last Six Months (Thousands), 2011