Apparel in Turkey

"With the end of the recession by the second half of 2010, Turkish apparel began to recover its losses by registering positive growth throughout all categories. Increasing consumer confidence as a result of perceived improvements of macro-economic indicators encouraged Turkish consumers to increase their spending on apparel, especially branded products available through apparel specialist retailers.

Euromonitor International's Apparel in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Clothing, Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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"APPAREL IN TURKEY
Euromonitor International
November 2012
 
LIST OF CONTENTS AND TABLES
 
Executive Summary
Turkish Apparel Records Another Strong Year After the Recession
Government Measures To Reduce Trade Deficit Changes Apparel Manufacturing Landscape in Turkey
Turkish Apparel Is Dominated by Local Companies
Switching Consumer Preference Towards Branded Apparel Benefits Organised Retailing and Internet Retailers
Positive Future Prospects for Apparel
Key Trends and Developments
the Weight of Apparel Shifts To Branded Products Available Through Organised Retailing
Internet Sales Growing Rapidly
Discounts Help Retailers To Attract Value-conscious Turkish Consumers
Current Impact
Additional Tariffs for Apparel Imports Helps Local Manufacturing To Flourish
Market Data
Table 1 Sales of Apparel by Category: Volume 2006-2011
Table 2 Sales of Apparel by Category: Value 2006-2011
Table 3 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 4 Sales of Apparel by Category: % Value Growth 2006-2011
Table 5 Apparel Company Shares 2007-2011
Table 6 Apparel Brand Shares 2008-2011
Table 7 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 8 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 9 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 10 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 11 Forecast Sales of Apparel by Category: Value 2011-2016
Table 12 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 13 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources
Adidas Spor Malzemeleri Satis Ve Pazarlama As in Apparel (turkey)
Strategic Direction
Key Facts
Summary 2 Adidas Spor Malzemeleri Satis ve Pazarlama A.S: Key Facts
Summary 3 Adidas Spor Malzemeleri Satis ve Pazarlama A.S: Operational Indicators
Company Background
Production
Competitive Positioning
Table 14 Summary3 Adidas Spor Malzemeleri Satis ve Pazarlama A.S: Competitive Position 2011
Internet Strategy
Akyigit Tekstil Konfeksiyon Ve Magazacilik Sanayi Ve Ticaret As in Apparel (turkey)
Strategic Direction
Key Facts
Summary 4 Akyigit Tekstil Konfeksiyon ve Magazacilik Sanayi ve Ticaret AS: Key Facts
Company Background
Chart 1 Akyigit Tekstil Konfeksiyon ve Magazacilik Sanayi ve Ticaret AS: Collezione in Ankara
Production
Competitive Positioning
Summary 5 Akyigit Tekstil Konfeksiyon ve Magazacilik Sanayi ve Ticaret AS: Competitive Position 2011
Internet Strategy
Gulyilmazlar Tekstil Sanayi Ticaret As in Apparel (turkey)
Strategic Direction
Key Facts
Summary 6 Gulyilmazlar Tekstil Sanayi Ticaret AS: Key Facts
Summary 7 Gulyilmazlar Tekstil Sanayi Ticaret AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Gulyilmazlar Tekstil Sanayi Ticaret AS: Competitive Position 2011
Internet Strategy
H&m Hennes & Mauritz Tekstil Ltd Sti in Apparel (turkey)
Strategic Direction
Key Facts
Summary 9 H&M TURKIYE: Key Facts
Company Background
Chart 2 H&M TURKIYE: H&M in Ankara
Production
Competitive Positioning
Summary 10 H&M TURKIYE: Competitive Position 2011
Internet Strategy
Levi Strauss Turkiye in Apparel (turkey)
Strategic Direction
Key Facts
Summary 11 Levi Strauss Turkiye: Key Facts
Summary 12 Levi Strauss Turkiye: Operational Indicators
Company Background
Chart 3 Levi Strauss Turkiye: Levi's in Ankara
Production
Summary 13 Levi Strauss Turkiye: Production Statistics 2011
Competitive Positioning
Summary 14 Levi Strauss Turkiye: Competitive Position 2011
Internet Strategy
Mavi Giyim Sanayi Ve Ticaret As in Apparel (turkey)
Strategic Direction
Key Facts
Summary 15 Mavi Giyim Sanayi Ve Ticaret AS: Key Facts
Summary 16 Mavi Giyim Sanayi Ve Ticaret AS: Operational Indicators
Company Background
Chart 4 Mavi Giyim Sanayi Ve Ticaret AS: Mavi Jeans in Ankara
Production
Summary 17 Mavi Giyim Sanayi Ve Ticaret AS: Production Statistics 2011
Competitive Positioning
Summary 18 Mavi Giyim Sanayi Ve Ticaret AS: Competitive Position 2011
Internet Strategy
Tema Magazacilik Hizmetleri Ticaret As in Apparel (turkey)
Strategic Direction
Key Facts
Summary 19 Tema Magazacilik: Key Facts
Summary 20 Tema Magazacilik Hizmetleri Ticaret AS: Operational Indicators
Company Background
Production
Summary 21 Tema Magazacilik Hizmetleri Ticaret AS: Production Statistics 2011
Competitive Positioning
Summary 22 Tema Magazacilik Hizmetleri AS: Competitive Position 2011
Internet Strategy
Za Giyim Ithalat Ihracat Ve Ticaret Ltd Sti in Apparel (turkey)
Strategic Direction
Key Facts
Summary 23 Za Giyim Ithalat Ihracat ve Ticaret Ltd Sti: Key Facts
Company Background
Production
Competitive Positioning
Summary 24 Za Giyim Ithalat Ihracat ve Ticaret Ltd Sti: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Childrenswear by Category: Volume 2006-2011
Table 16 Sales of Childrenswear by Category: Value 2006-2011
Table 17 Sales of Childrenswear by Category: % Volume Growth 2006-2011
Table 18 Sales of Childrenswear by Category: % Value Growth 2006-2011
Table 19 Childrenswear Company Shares 2007-2011
Table 20 Childrenswear Brand Shares 2008-2011
Table 21 Sales of Childrenswear by Distribution Format: % Analysis 2006-2011
Table 22 Forecast Sales of Childrenswear by Category: Volume 2011-2016
Table 23 Forecast Sales of Childrenswear by Category: Value 2011-2016
Table 24 Forecast Sales of Childrenswear by Category: % Volume Growth 2011-2016
Table 25 Forecast Sales of Childrenswear by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Clothing Accessories by Category: Volume 2006-2011
Table 27 Sales of Clothing Accessories by Category: Value 2006-2011
Table 28 Sales of Clothing Accessories by Category: % Volume Growth 2006-2011
Table 29 Sales of Clothing Accessories by Category: % Value Growth 2006-2011
Table 30 Clothing Accessories Company Shares 2007-2011
Table 31 Clothing Accessories Brand Shares 2008-2011
Table 32 Sales of Clothing Accessories by Distribution Format: % Analysis 2006-2011
Table 33 Forecast Sales of Clothing Accessories by Category: Volume 2011-2016
Table 34 Forecast Sales of Clothing Accessories by Category: Value 2011-2016
Table 35 Forecast Sales of Clothing Accessories by Category: % Volume Growth 2011-2016
Table 36 Forecast Sales of Clothing Accessories by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Summary 25 Apparel Size Chart for Men: H&M
Summary 26 Apparel Size Chart for Men: Ender
Summary 27 Apparel Size Chart for Men: Marks & Spencer
Table 37 Sales of Men's Outerwear: Volume 2006-2011
Table 38 Sales of Men's Outerwear: Value 2006-2011
Table 39 Sales of Men's Outerwear: % Volume Growth 2006-2011
Table 40 Sales of Men's Outerwear: % Value Growth 2006-2011
Table 41 Men's Outerwear Company Shares 2007-2011
Table 42 Men's Outerwear Brand Shares 2008-2011
Table 43 Sales of Men's Outerwear by Distribution Format: % Analysis 2006-2011
Table 44 Forecast Sales of Men's Outerwear: Volume 2011-2016
Table 45 Forecast Sales of Men's Outerwear: Value 2011-2016
Table 46 Forecast Sales of Men's Outerwear: % Volume Growth 2011-2016
Table 47 Forecast Sales of Men's Outerwear: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Summary 28 Apparel Size Chart for Women: Marks & Spencer
Summary 29 Apparel Size Chart for Women: Ender
Summary 30 Apparel Size Chart for Women: H&M
Table 48 Sales of Women's Outerwear: Volume 2006-2011
Table 49 Sales of Women's Outerwear: Value 2006-2011
Table 50 Sales of Women's Outerwear: % Volume Growth 2006-2011
Table 51 Sales of Women's Outerwear: % Value Growth 2006-2011
Table 52 Women's Outerwear Company Shares 2007-2011
Table 53 Women's Outerwear Brand Shares 2008-2011
Table 54 Sales of Women's Outerwear by Distribution Format: % Analysis 2006-2011
Table 55 Forecast Sales of Women's Outerwear: Volume 2011-2016
Table 56 Forecast Sales of Women's Outerwear: Value 2011-2016
Table 57 Forecast Sales of Women's Outerwear: % Volume Growth 2011-2016
Table 58 Forecast Sales of Women's Outerwear: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Summary 31 Jeans by Price Platform 2011
Table 59 Sales of Jeans: Volume 2006-2011
Table 60 Sales of Jeans: Value 2006-2011
Table 61 Sales of Jeans: % Volume Growth 2006-2011
Table 62 Sales of Jeans: % Value Growth 2006-2011
Table 63 Sales of Men's Jeans: Volume 2006-2011
Table 64 Sales of Men's Jeans: Value 2006-2011
Table 65 Sales of Men's Jeans: % Volume Growth 2006-2011
Table 66 Sales of Men's Jeans: % Value Growth 2006-2011
Table 67 Sales of Women's Jeans: Volume 2006-2011
Table 68 Sales of Women's Jeans: Value 2006-2011
Table 69 Sales of Women's Jeans: % Volume Growth 2006-2011
Table 70 Sales of Women's Jeans: % Value Growth 2006-2011
Table 71 Jeans Company Shares 2007-2011
Table 72 Jeans Brand Shares 2008-2011
Table 73 Forecast Sales of Jeans: Volume 2011-2016
Table 75 Forecast Sales of Jeans: % Volume Growth 2011-2016
Table 76 Forecast Sales of Jeans: % Value Growth 2011-2016
Table 77 Forecast Sales of Men's Jeans: Volume 2011-2016
Table 78 Forecast Sales of Men's Jeans: Value 2011-2016
Table 79 Forecast Sales of Men's Jeans: % Volume Growth 2011-2016
Table 80 Forecast Sales of Men's Jeans: % Value Growth 2011-2016
Table 81 Forecast Sales of Women's Jeans: Volume 2011-2016
Table 82 Forecast Sales of Women's Jeans: Value 2011-2016
Table 83 Forecast Sales of Women's Jeans: % Volume Growth 2011-2016
Table 84 Forecast Sales of Women's Jeans: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 85 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2006-2011
Table 86 Sales of Underwear, Nightwear and Swimwear by Category: Value 2006-2011
Table 87 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2006-2011
Table 88 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2006-2011
Table 89 Sales of Men's Underwear, Nightwear and Swimwear: Volume 2006-2011
Table 90 Sales of Men's Underwear, Nightwear and Swimwear: Value 2006-2011
Table 91 Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2006-2011
Table 92 Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2006-2011
Table 93 Sales of Women's Underwear, Nightwear and Swimwear: Volume 2006-2011
Table 94 Sales of Women's Underwear, Nightwear and Swimwear: Value 2006-2011
Table 95 Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2006-2011
Table 96 Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2006-2011
Table 97 Underwear, Nightwear and Swimwear Company Shares 2007-2011
Table 98 Underwear, Nightwear and Swimwear Brand Shares 2008-2011
Table 99 Sales of Men's Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2006-2011
Table 100 Sales of Women's Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2006-2011
Table 101 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2011-2016
Table 102 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2011-2016
Table 103 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2011-2016
Table 104 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2011-2016
Table 105 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Volume 2011-2016
Table 106 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Value 2011-2016
Table 107 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2011-2016
Table 108 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2011-2016
Table 109 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Volume 2011-2016
Table 110 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Value 2011-2016
Table 111 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2011-2016
Table 112 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 113 Sales of Hosiery by Category: Volume 2006-2011
Table 114 Sales of Hosiery by Category: Value 2006-2011
Table 115 Sales of Hosiery by Category: % Volume Growth 2006-2011
Table 116 Sales of Hosiery by Category: % Value Growth 2006-2011
Table 117 Hosiery Company Shares 2007-2011
Table 118 Hosiery Brand Shares 2008-2011
Table 119 Sales of Hosiery by Distribution Format: % Analysis 2006-2011
Table 120 Forecast Sales of Hosiery by Category: Volume 2011-2016
Table 121 Forecast Sales of Hosiery by Category: Value 2011-2016
Table 122 Forecast Sales of Hosiery by Category: % Volume Growth 2011-2016
Table 123 Forecast Sales of Hosiery by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 124 Sales of Footwear by Category: Volume 2006-2011
Table 125 Sales of Footwear by Category: Value 2006-2011
Table 126 Sales of Footwear by Category: % Volume Growth 2006-2011
Table 127 Sales of Footwear by Category: % Value Growth 2006-2011
Table 128 Footwear Company Shares 2007-2011
Table 129 Footwear Brand Shares 2008-2011
Table 130 Sales of Footwear by Distribution Format: % Analysis 2006-2011
Table 131 Forecast Sales of Footwear by Category: Volume 2011-2016
Table 132 Forecast Sales of Footwear by Category: Value 2011-2016
Table 133 Forecast Sales of Footwear by Category: % Volume Growth 2011-2016
Table 134 Forecast Sales of Footwear by Category: % Value Growth 2011-2016