Consumer Foodservice in Argentina

Published: November 2011
No. of Pages:
  

Report Summary

This Euromonitor market report provides market trend and market growth analysis of the Consumer Foodservice by Location industry in Argentina. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Consumer Foodservice by Location in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Foodservice by Location in Argentina?
  • What are the major brands in Argentina?
  • How are economic or demographic factors impacting the foodservice industry in Country ?
  • How are multinational and local operators expanding in Country?
  • How have consumer lifestyle trends and eating habits influenced foodservice in Country ?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

  • Each report is delivered with the following components:
  • Report: PDF and Word
  • Market statistics: Excel workbook
  • Sample Analysis

EXECUTIVE SUMMARY

Economic recovery boosts consumer foodservice

After a recession-driven 2009, affected by global financial crisis and the effects of swine flu, GDP in Argentina grew by 9.2% in 2010. Economic recovery brought about an increase in consumption and internal tourism, along with positive effects for consumer foodservice, reflected in the increase in the number of outlets and transactions.

Smoking ban in bars and restaurants

On 1 June 2011, the National Congress passed the Anti-tobacco Law, which is to be ratified by each of the provinces due to the federal character of the country. The objective of the law is to preserve and protect human health, making the public aware of the noxious effects of tobacco and tobacco-derived products, and of the risks resulting from exposure to tobacco smoke. The main impact of the law on consumer foodservice in Argentina is a ban on smoking inside closed public spaces, such as shops and shopping malls, restaurants, bars, supermarkets and libraries, as well as convention or exhibition centres, museums, educational facilities, cinemas, theatres and stadiums.

Frozen yoghurt fast food arrives in Buenos Aires

The first frozen yoghurt fast food outlet was opened under the Top It brand in Buenos Aires in October 2010. In addition there are independent operators such as Zog, Yogoberry and Pinkfrost. The most relevant opening is that of La Serenísima, the leading yoghurt brand, which opened a frozen yoghurt outlet in February 2011. In Argentina, the La Serenísima brand is operated by Groupe Danone. Argentina is the second country in which the major multinational has developed frozen yoghurt foodservice. It has already tested the product in Spain, with five outlets in operation since 2009.

Stand-alone locations group by street to promote their businesses online

Stand-alone locations are increasingly losing value sales shares to other formats. As a way of counteracting this trend, outlets located on the same street, mainly independents, have begun to group with the aim of carrying out promotional campaigns and offering services similar to those found in shopping centres. Two examples of this trend are the Florida pedestrian street and Avellaneda street in Buenos Aires City. Both street groups have created a web directory listing all the shops and services available and historical sites to visit.

Political and economic stability sustains moderate growth

The overwhelming victory obtained by the government in the 2011 primary elections practically guarantees the continued presidency of Cristina Fernandez de Kirchner for four more years. This political stability is generating confidence in the market, which, together with the high prices of commodities and the financial solidity of the country, almost guarantees growth in GDP and consumption trends. This macroeconomic situation will allow the consumer foodservice industry to follow a slow path of recovery, which is reasonable given its maturity.

Consumer Foodservice in Argentina

Table of Contents

Consumer Foodservice in Argentina - Industry Overview

EXECUTIVE SUMMARY
Economic recovery boosts consumer foodservice
Smoking ban in bars and restaurants
Frozen yoghurt fast food arrives in Buenos Aires
Stand-alone locations group by street to promote their businesses online
Political and economic stability sustains moderate growth

KEY TRENDS AND DEVELOPMENTS
Peruvian cuisine leads the ethnic food expansion in Argentina
Frozen yoghurt fast food arrives in Buenos Aires
Smoking ban in bars and restaurants
McDonald's offers healthier menu options in Latin America

CITY KEY TRENDS AND DEVELOPMENTS
Cordoba
MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2005-2010

Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2005-2010

Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2010

Table 4 Consumer Foodservice by Eat in Vs Takeaway 2010

Table 5 Consumer Foodservice by Food Vs Drinks Split 2010

Table 6 Sales in Consumer Foodservice by Location 2005-2010

Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2010

Table 8 Chained Consumer Foodservice Company Shares 2006-2010

Table 9 Chained Consumer Foodservice Brand Shares 2007-2010

Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2010-2015

Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015


APPENDIX
National Consumer Expenditure

Table 12 Consumer Expenditure on Consumer Foodservice and Hotels 2005-2010

Trade Association statistics

OPERATING ENVIRONMENT
Franchising

DEFINITIONS

SOURCES

Summary 1 Research Sources
Consumer Foodservice in Argentina - Company Profiles
Cosas Nuestras SA in Consumer Foodservice (Argentina)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

Summary 4 Cosas Nuestras SA: Competitive Position 2010
Freddo SA in Consumer Foodservice (Argentina)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

Summary 7 Freddo SA: Competitive Position 2010
Gastro Management Group in Consumer Foodservice (Argentina)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

Summary 10 Gastro Management Group: Competitive Position 2010
Helacor SA in Consumer Foodservice (Argentina)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

Summary 13 Helacor SA: Competitive Position 2010
Kaldi SA in Consumer Foodservice (Argentina)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

Summary 16 Kaldi SA: Competitive Position 2010
100% Home Delivery/Takeaway in Argentina - Category Analysis

HEADLINES

TRENDS

The offer of online home delivery services has been growing in the review period. However, in 2010 new companies appeared, operating between customers and foodservice players to offer home delivery services. This allows customers to access several foodservice outlets on the same web portal, grouped by geographical area. Online menus depict the food offer of each member company, with consumers able to order online without needing to phone. This system also saves companies the effort of developing their own e-commerce webpage, and allows operators to receive orders directly to their outlets or to manage orders via an operations centre. The best-known portals include www.neodelivery.com and www.pedidosya.com.ar.

COMPETITIVE LANDSCAPE

Las medialunas del abuelo (owned by ADCA SA and operated by various franchisees) leads 100% home delivery/takeaway with a 14% share of value sales in 2010. It is followed by El Noble (owned by Cosas Nuestras SA and operated by various franchisees) with a 12% share and Solo Empanadas with a 7% share.

PROSPECTS


The outsourcing of the online delivery system is expected to grow, especially on the part of independent operators and small chains. Additionally, the use of the internet as a sales channel will not be limited to this service, but will expand to local websites, which offer collective discounts. In Argentina, Groupon Argentina, Pez Urbano, Grupalia and Cupónica are among the most important companies already offering online delivery services.

CATEGORY DATA

Table 13 100% Home Delivery/Takeaway by Category: Units/Outlets 2005-2010

Table 14 100% Home Delivery/Takeaway by Category: Number of Transactions 2005-2010

Table 15 100% Home Delivery/Takeaway by Category: Foodservice Value 2005-2010

Table 16 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2005-2010

Table 17 100% Home Delivery/Takeaway by Category: % Transaction Growth 2005-2010

Table 18 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2005-2010

Table 19 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2006-2010

Table 20 Brand Shares of Chained 100% Home Delivery/Takeaway 2007-2010

Table 21 Forecast Sales in 100% Home Delivery/Takeaway by Category: Units/Outlets 2010-2015

Table 22 Forecast Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions 2010-2015

Table 23 Forecast Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value 2010-2015

Table 24 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2010-2015

Table 25 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth 2010-2015

Table 26 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2010-2015


Cafes/Bars in Argentina - Category Analysis

HEADLINES

TRENDS

The closing down of the traditional Café Richmond in Buenos Aires City in August 2011 had a strong impact due to its cultural and architectonic value. Its stately premises were inaugurated in 1917, designed by the Belgian architect Jules Dormal, also the creator of the famed Teatro Colón in Buenos Aires. In the English-style armchairs of the café sat celebrated Argentinian intellectuals, artists and writers, among them Jorge Luis Borges. This closure reflects the constant dwindling of independent cafés/bars in Argentina.

COMPETITIVE LANDSCAPE

In a highly fragmented competitive landscape dominated by independents, Havanna Café leads with an on-trade value share of only 2% in 2010. The main reasons for its leadership are a high number of outlets, long-standing presence in the marketplace and the equity of the Havanna Café brand. The Havanna Café name was first used for packaged alfajores sold in exclusive Havanna outlets; expanding into cafés as a way to extend the brand and its profit potential.

PROSPECTS


The closure of traditional independent cafés is expected to continue in the medium-to-long term, reflecting the slow but steady consumer shift towards more modern and sophisticated café/bar formats, especially specialist coffee shops. However, the government is trying to prevent the closure of the most renowned traditional cafés by introducing legislation to safeguard them.

CATEGORY DATA

Table 27 Cafés/Bars by Category: Units/Outlets 2005-2010

Table 28 Cafés/Bars by Category: Number of Transactions 2005-2010

Table 29 Cafés/Bars by Category: Foodservice Value 2005-2010

Table 30 Cafés/Bars by Category: % Units/Outlets Growth 2005-2010

Table 31 Cafés/Bars by Category: % Transaction Growth 2005-2010

Table 32 Cafés/Bars by Category: % Foodservice Value Growth 2005-2010

Table 33 Global Brand Owner Shares of Chained Cafés/Bars 2006-2010

Table 34 Brand Shares of Chained Cafés/Bars 2007-2010

Table 35 Forecast Sales in Cafés/Bars by Category: Units/Outlets 2010-2015

Table 36 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2010-2015

Table 37 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2010-2015

Table 38 Forecast Sales in Cafés/Bars by Category: % Units/Outlets Growth 2010-2015

Table 39 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2010-2015

Table 40 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2010-2015


Consumer Foodservice by Location in Argentina - Category Analysis

HEADLINES

TRENDS

Stand-alone is increasingly losing outlet and foodservice value shares with other location types. As a way of counteracting this trend, outlets located on the same street, mainly independents, have begun to group with the aim of carrying out promotional campaigns and offering services similar to those found in shopping centres. Two examples of this are Florida pedestrian street and Avellaneda street in Buenos Aires City. Both streets have created a web directory where all available shops and services and historical sites to visit are listed.

COMPETITIVE LANDSCAPE

The leading non-stand-alone locations in outlet and foodservice value sales terms are retail, lodging and travel. Fast food accounted for a 51% share of foodservice outlets in retail locations in 2010, followed by full-service restaurants with a 44% share. Whereas full-service restaurants outlets are mostly owned by independents, most fast food units in retail locations are owned by chained operators. Independent full-service restaurants accounted for a 75% share of foodservice outlets in lodging locations, followed by cafés/bars with a 25% share. Finally, independent full-service restaurants accounted for a 60% share of foodservice units in travel locations, followed by fast food with a 33% share.

PROSPECTS

Foodservice operators in stand-alone locations will continue to group together in order to promote their businesses and partially counteract the consumer shift towards shopping in retail locations. This trend will be seen mainly in high footfall streets in the main cities of the country.

CATEGORY DATA

Table 41 Consumer Foodservice Sales by Location: Units/Outlets 2005-2010

Table 42 Consumer Foodservice Sales by Location: Number of Transactions 2005-2010

Table 43 Consumer Foodservice Sales by Location: Foodservice Value 2005-2010

Table 44 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2005-2010

Table 45 Consumer Foodservice Sales by Location: % Transaction Growth 2005-2010

Table 46 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2005-2010

Table 47 Consumer Foodservice Sales through Standalone: Units/Outlets 2005-2010

Table 48 Consumer Foodservice Sales through Standalone: Number of Transactions 2005-2010

Table 49 Consumer Foodservice Sales through Standalone: Foodservice Value 2005-2010

Table 50 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2005-2010

Table 51 Consumer Foodservice Sales through Standalone: % Transaction Growth 2005-2010

Table 52 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2005-2010

Table 53 Consumer Foodservice Sales through Leisure: Units/Outlets 2005-2010

Table 54 Consumer Foodservice Sales through Leisure: Number of Transactions 2005-2010

Table 55 Consumer Foodservice Sales through Leisure: Foodservice Value 2005-2010

Table 56 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2005-2010

Table 57 Consumer Foodservice Sales through Leisure: % Transaction Growth 2005-2010

Table 58 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2005-2010

Table 59 Consumer Foodservice Sales through Retail: Units/Outlets 2005-2010

Table 60 Consumer Foodservice Sales through Retail: Number of Transactions 2005-2010

Table 61 Consumer Foodservice Sales through Retail: Foodservice Value 2005-2010

Table 62 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2005-2010

Table 63 Consumer Foodservice Sales through Retail: % Transaction Growth 2005-2010

Table 64 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2005-2010

Table 65 Consumer Foodservice Sales through Lodging: Units/Outlets 2005-2010

Table 66 Consumer Foodservice Sales through Lodging: Number of Transactions 2005-2010

Table 67 Consumer Foodservice Sales through Lodging: Foodservice Value 2005-2010

Table 68 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2005-2010

Table 69 Consumer Foodservice Sales through Lodging: % Transaction Growth 2005-2010

Table 70 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2005-2010

Table 71 Consumer Foodservice Sales through Travel: Units/Outlets 2005-2010

Table 72 Consumer Foodservice Sales through Travel: Number of Transactions 2005-2010

Table 73 Consumer Foodservice Sales through Travel: Foodservice Value 2005-2010

Table 74 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2005-2010

Table 75 Consumer Foodservice Sales through Travel: % Transaction Growth 2005-2010

Table 76 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2005-2010

Table 77 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2010-2015

Table 78 Forecast Consumer Foodservice Sales by Location: Number of Transactions 2010-2015

Table 79 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2010-2015

Table 80 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2010-2015

Table 81 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2010-2015

Table 82 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2010-2015

Table 83 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2010-2015

Table 84 Forecast Consumer Foodservice Sales through Standalone: Number of Transactions 2010-2015

Table 85 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2010-2015

Table 86 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2010-2015

Table 87 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2010-2015

Table 88 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2010-2015

Table 89 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2010-2015

Table 90 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2010-2015

Table 91 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2010-2015

Table 92 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2010-2015

Table 93 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2010-2015

Table 94 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2010-2015

Table 95 Forecast Consumer Foodservice Sales through Retail: Number of Transactions 2010-2015

Table 96 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2010-2015

Table 97 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2010-2015

Table 98 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2010-2015

Table 99 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2010-2015

Table 100 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2010-2015

Table 101 Forecast Consumer Foodservice Sales through Lodging: Number of Transactions 2010-2015

Table 102 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2010-2015

Table 103 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2010-2015

Table 104 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2010-2015

Table 105 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2010-2015

Table 106 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2010-2015

Table 107 Forecast Consumer Foodservice Sales through Travel: Number of Transactions 2010-2015

Table 108 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2010-2015

Table 109 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2010-2015

Table 110 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2010-2015

Table 111 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2010-2015


Fast Food in Argentina - Category Analysis

HEADLINES

TRENDS

Traditionally, Buenos Aires chains expand into the interior of the country. However, fast food chains from Córdoba have begun to create a strong presence in Buenos Aires City and Greater Buenos Aires. Among the best known cases are Grido (ice cream fast food) and Betos (Latin American fast food). Grido has 10 outlets in Buenos Aires City and another 10 in the capital’s surrounding area. Meanwhile, Betos has a presence in seven shopping centres in Buenos Aires.

COMPETITIVE LANDSCAPE


Repsol YPF Distribuidora leads fast food with an 18% share of foodservice value sales in 2010. Its leadership is achieved through over 1,100 convenience stores, the brand equity of the YPF brand and its long-standing presence in the country. Consistent outlet refurbishment has attracted consumers and played a key role in the company retaining its leading position. Towards the end of 2007, Repsol YPF launched Full YPF, a new concept in convenience stores. This new shop concept will be incorporated to service stations with the highest circulation. Full YPF presents a premium concept, with a design that is similar to that of a specialist coffee shop.

PROSPECTS


Betos and Grido, fast food chains from Córdoba, are expected to include in the city of Buenos Aires and its surrounding area in their expansion plans. This strategy will also be extended to other cities in the interior of the country. With the opening of a new distribution centre in Mercedes, located 100km from Buenos Aires, Grido plans to open 40 new outlets in Capital Federal and Greater Buenos Aires in 2011 and 2012.

CATEGORY DATA

Table 112 Fast Food by Category: Units/Outlets 2005-2010

Table 113 Fast Food by Category: Number of Transactions 2005-2010

Table 114 Fast Food by Category: Foodservice Value 2005-2010

Table 115 Fast Food by Category: % Units/Outlets Growth 2005-2010

Table 116 Fast Food by Category: % Transaction Growth 2005-2010

Table 117 Fast Food by Category: % Foodservice Value Growth 2005-2010

Table 118 Sales of Bakery Products Fast Food by Type 2007-2010

Table 119 Global Brand Owner Shares of Chained Fast Food 2006-2010

Table 120 Brand Shares of Chained Fast Food 2007-2010

Table 121 Forecast Sales in Fast Food by Category: Units/Outlets 2010-2015

Table 122 Forecast Sales in Fast Food by Category: Number of Transactions 2010-2015

Table 123 Forecast Sales in Fast Food by Category: Foodservice Value 2010-2015

Table 124 Forecast Sales in Fast Food by Category: % Units/Outlets Growth 2010-2015

Table 125 Forecast Sales in Fast Food by Category: % Transaction Growth 2010-2015

Table 126 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2010-2015


Full-Service Restaurants in Argentina - Category Analysis

HEADLINES

TRENDS

Historical sites are increasingly incorporating full-service restaurants with the aim of combining history and cuisine. This fashion was triggered by foreign tourism. An environment featuring architectonic riches makes it possible to offer an added-value menu. This trend has been widely observed, from the Cabildo in Buenos Aires to convents and museums.

COMPETITIVE LANDSCAPE

Full-service restaurants is an extremely fragmented category. Chained operators accounted for only a 1% share of value sales in 2010. Sushiclub (Sushiclub SA) is the leading brand in terms of value sales, but its share is marginal. The brand has benefited from the growing trend for sushi.

PROSPECTS

Given the constant increase in the flow of foreign tourists, the number of full-service restaurants located in historical sites is expected to grow. This trend will be seen mainly in Buenos Aires, Córdoba and Salta.

CATEGORY DATA

Table 127 Full-Service Restaurants by Category: Units/Outlets 2005-2010

Table 128 Full-Service Restaurants by Category: Number of Transactions 2005-2010

Table 129 Full-Service Restaurants by Category: Foodservice Value 2005-2010

Table 130 Full-Service Restaurants by Category: % Units/Outlets Growth 2005-2010

Table 131 Full-Service Restaurants by Category: % Transaction Growth 2005-2010

Table 132 Full-Service Restaurants by Category: % Foodservice Value Growth 2005-2010

Table 133 Global Brand Owner Shares of Chained Full-Service Restaurants 2006-2010

Table 134 Brand Shares of Chained Full-Service Restaurants 2007-2010

Table 135 Forecast Sales in Full-Service Restaurants by Category: Units/Outlets 2010-2015

Table 136 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2010-2015

Table 137 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2010-2015

Table 138 Forecast Sales in Full-Service Restaurants by Category: % Units/Outlets Growth 2010-2015

Table 139 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2010-2015

Table 140 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2010-2015

Self-Service Cafeterias in Argentina - Category Analysis

HEADLINES

TRENDS

Retailing enjoyed a strong recovery from the 2009 economic recession. This was a determining factor for the strong foodservice value sales growth in chained self-service cafeterias, all of which are located in hypermarkets. The greater flow of customers and higher disposable income made it possible for more people to take a break from shopping tod enjoy breakfast, light lunch or tea in hypermarket cafeterias.

COMPETITIVE LANDSCAPE


The leading players in self-service cafeterias are Carrefour SA, with a 36% share of value sales in 2010, and Cencosud SA, with a 21% share. The main reason for Carrefour’s leadership is a high number of outlets (36 units), as well as high consumer footfall of its hypermarkets, due to a low-price policy.

PROSPECTS


Retailing is expected to perform well during the forecast period, as the favourable economic situation is predicted to continue. Thus, the average spend per transaction in chained self-service cafeterias is set to maintain a growth trend.

CATEGORY DATA

Table 141 Self-Service Cafeterias: Units/Outlets 2005-2010

Table 142 Self-Service Cafeterias: Number of Transactions 2005-2010

Table 143 Self-Service Cafeterias: Foodservice Value 2005-2010

Table 144 Self-Service Cafeterias: % Units/Outlets Growth 2005-2010

Table 145 Self-Service Cafeterias: % Transaction Growth 2005-2010

Table 146 Self-Service Cafeterias: % Foodservice Value Growth 2005-2010

Table 147 Global Brand Owner Shares of Chained Self-Service Cafeterias 2006-2010

Table 148 Brand Shares of Chained Self-Service Cafeterias 2007-2010

Table 149 Forecast Sales in Self-Service Cafeterias: Units/Outlets 2010-2015

Table 150 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2010-2015

Table 151 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2010-2015

Table 152 Forecast Sales in Self-Service Cafeterias: % Units/Outlets Growth 2010-2015

Table 153 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2010-2015

Table 154 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2010-2015


Street Stalls/Kiosks in Argentina - Category Analysis

HEADLINES

TRENDS

The areas around railway stations have become popular places for the setting-up of illegal street stalls/kiosks in Buenos Aires City. The railway stations of Once, Constitución and Retiro are the main setting-up points, as these locations allow passengers to eat quickly and cheaply while transferring from a bus or metro to the train.

COMPETITIVE LANDSCAPE


Street stalls/kiosks are operated by independents in Argentina, therefore no brand or company stands out. Licences are issued and controlled by local governments, which are in no position to exert any control over the outlets because of a lack of resources. Most of these small entrepreneurs do not pay all their taxes, offers them a competitive advantage over chained operators. With VAT (value-added tax) of 21% and social security tax of 33%, it is clear that the larger economies of scale of a chain or multinational operator would not be enough to outweigh this disadvantage, making competition with these small operators prohibitive. Hence, chains remain absent from street stalls/kiosks.

PROSPECTS


The high degree of informality in street stalls/kiosks is a big issue for the Argentinian government. Several attempts have been made to eliminate illegal food stalls from the areas around train and bus stations, but they have met with little or no success. Therefore, it is believed that this trend will be maintained in the medium term.

CATEGORY DATA

Table 155 Street Stalls/Kiosks: Units/Outlets 2005-2010

Table 156 Street Stalls/Kiosks: Number of Transactions 2005-2010

Table 157 Street Stalls/Kiosks: Foodservice Value 2005-2010

Table 158 Street Stalls/Kiosks: % Units/Outlets Growth 2005-2010

Table 159 Street Stalls/Kiosks: % Transaction Growth 2005-2010

Table 160 Street Stalls/Kiosks: % Foodservice Value Growth 2005-2010

Table 161 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2010-2015

Table 162 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2010-2015

Table 163 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2010-2015

Table 164 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2010-2015

Table 165 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2010-2015

Table 166 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2010-2015

Published By: Euroresearch & Consulting
Product Code: Euroresearch & Consulting4


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