Roofing to 2015

Report Summary

US demand to rise 5.7% annually through 2015

US demand for roofing is forecast to rise 5.7 percent per year to 263 million squares in 2015, valued at $24.4 billion. This pace represents a turnaround from the 6.1 percent annual declines experienced between 2005 and 2010. Advances will be driven by the rebound in building construction expenditures from their depressed 2010 base.

New homes to be fastest growing market

The new residential market will see annual demand gains of over 20 percent through 2015 as housing starts rise from their low 2010 levels. However, the residential reroofing market will continue to account for the largest share of roofing demand in 2015. Those homeowners that delayed or canceled renovation projects -- such as roof replacement -- during the 2007-2009 recession will go forward with their plans. Roofing demand in the nonresidential market will be spurred by the new construction segment, which is expected to see 7.5 percent annual gains through 2015. Rebounding office and commercial and institutional construction spending will drive advances. Increasing demand for such structures as educational and health care facilities, retail sites and office buildings will promote demand for roofing materials.

Environmentally friendly products to support growth

In both the residential and nonresidential markets, roofing demand will be supported by consumer interest in environmentally friendly products. Such items as light-colored roofing tiles and membranes, metal roofs, roofing made from recycled materials, vegetative roofs and integrated photovoltaic roofing will see increasing use. Consumers will install these roofing materials to reduce energy costs and minimize urban heat-island effects. Demand will also be supported by the efforts of state and local governments to pass laws mandating the use of these products in new and renovation construction.

Laminated asphalt shingles to gain market share

Asphalt shingles hold a dominant position in the residential market and thus are the most popular roofing material. Demand for asphalt shingles will rise nearly seven percent per year through 2015 as residential building construction expenditures rebound. Laminated asphalt shingles, which accounted for 40 percent of shingle demand in 2000, are projected to account for 85 percent of demand in 2015. Demand for laminated shingles will be spurred by their superior aesthetic and performance qualities. In the long term, the increasing use of laminated shingles will constrain replacement demand, as these products can have lifespans more than twice that of conventional asphalt shingles.

Roofing tiles to see fastest gains among other products

Among other products, roofing tiles will see the most rapid demand advances through 2015. Gains will be driven by increasing residential building construction spending in the West and South, where roofing tiles are most often installed. Growth will also be promoted by rising interest in the use of roofing tile because of its favorable aesthetics. Lightcolored tiles can also serve as cool roofing materials, helping homeowners reduce energy use.

Study coverage

This new Freedonia industry study, Roofing, presents historical demand data for the years 2000, 2005 and 2010, and forecasts for 2015 and 2020 by product (e.g., asphalt shingles, bituminous low-slope, metal, elastomeric, plastic, roofing tile, wood shingles and shakes), market (residential, nonresidential) and US region. The study also considers market environment factors, details industry structure, evaluates company market share and profiles industry players.

Table of Contents

INTRODUCTION

I. EXECUTIVE SUMMARY

II. MARKET ENVIRONMENT

General
Macroeconomic Environment
Demographic Outlook
Consumer Trends
Personal Income & Expenditures
Consumer Financing
Building Construction
Residential Buildings
Housing Starts
Housing Stock
Improvements & Repairs
Nonresidential Buildings
New
Improvements & Repairs
Nonresidential Building Stock
Pricing
Installed Costs
Historical Market Overview
Materials & Technology Trends
Environmental Legislation & Regulatory Considerations
General Regulatory Issues
Energy Savings & Cool Roofs
Green Roofs
Solar Energy Issues
Environmental Concerns
Foreign Trade

III. PRODUCTS

General
Asphalt Shingles
Demand by Product & Material
Producers
Product Characteristics
Cost Factors
Bituminous Low-Slope Roofing
Producers
Product Characteristics
Modified Bitumen Systems
BUR Systems
Primary Roll Roofing
Cost Factors
Bituminous Sheet Roofing Demand
Asphaltic Sheet Roofing
Coal Tar Sheet Roofing
Standard Roofing Felts
Modified Bitumen Membranes
Metal Roofing
Demand by Type
Producers
Product Characteristics
Cost Factors
Elastomeric Roofing
Demand by Type
Product Characteristics
Cost Factors
Plastic Roofing
Demand by Type
Producers
Product Characteristics
Thermoplastic Olefins
Polyvinyl Chloride
Spray Polyurethane Foams
All Other Plastic Roofing Products
Cost Factors
Roofing Tile
Demand by Type
Producers
Product Characteristics
Cost Factors
Wood Shingles & Shakes
Demand by Type
Product Characteristics
Cost Factors
Other Roofing Materials
Demand by Market
Demand by Material Type
Composite & Other Green Materials
Composite & Recycled Roofing
Green Roofs
Photovoltaic Roofing
All Other Roofing

IV. MARKETS

General
Residential
New
Reroofing
Demand by Housing Type
Single-Family
Multifamily
Manufactured Housing
Nonresidential
New
Reroofing
Demand by Building Type
Office & Commercial
Industrial
Institutional
Other Nonresidential
Demand by Slope

V. REGIONS

General
Regional Demographic & Economic Activity
Population Patterns
Economic Outlook
Construction Activity
Housing Trends
Regional Roofing Demand
Northeast
New England
Middle Atlantic
Midwest
East North Central
West North Central
South
South Atlantic
East South Central
West South Central
West
Mountain
Pacific

VI. INDUSTRY STRUCTURE

General
Industry Composition & Market Share
Market Leaders
Product Segment Leaders
Product Development & Manufacturing
Competitive Strategies
Marketing
Distribution
Mergers & Acquisitions
Cooperative Agreements

COMPANY PROFILES

Allied Building Products, see CRH
American Building Components, see NCI Building Systems
American Buildings, see Nucor Corporation
ASC Profiles, see BlueScope Steel
ATAS International Incorporated
Atlas Roofing, see Hood Companies
BASF SE
Berkshire Hathaway Incorporated
BITEC, see Index
BlueScope Steel Limited
Boral Limited
Bridgestone Corporation
Building Materials Corporation of America
Butler Manufacturing, see BlueScope Steel
Canroof, see IKO Group
Carlisle Companies Incorporated
CertainTeed, see Saint-Gobain
Clarke Group
CopperCraft, see Euramax International
CRH plc
DECRA Roofing Systems, see Fletcher Building
Dow Chemical Company
Duro-Last Roofing Incorporated
EcoStar, see Staroba Plastic and Metal Products of New York
Euramax International Incorporated
Fabral, see Euramax International
Fiberteq, see IKO Group and Owens Corning
Firestone Building Products, see Bridgestone
Fletcher Building Limited
GAFMC, see Building Materials Corporation of America
GenFlex, see Bridgestone
Gerard Roofing Technologies, see Metals USA Holdings
Gulf States Manufacturers, see Nucor
Hanson Roof Tile, see HeidelbergCement
HCI Steel Building Systems, see BlueScope Steel
HeidelbergCement AG
Henry Company
Hood Companies
Hunter Panels, see Carlisle Companies
Hyload Roofing Systems, see IKO Group
IB Roof Systems
Icopal A/S
IKO Group
Index SpA
Insulated Panel Systems, see NCI Building Systems
Insulfoam, see Carlisle Companies
Johns Manville, see Berkshire Hathaway
Kirby Building Systems, see Nucor
Koppers Holdings Incorporated
Liberty Building Systems, see BlueScope Steel
Ludowici Roof Tile, see Terreal
Metal Building Components, see NCI Building Systems
Metals USA Holdings Corporation
Metl-Span, see BlueScope Steel
Monier Group GmbH
MonierLifetile, see Boral
MW/MB, see IKO Group and TAMKO Building Products
NCI Building Systems Incorporated
Norandex Building Materials Distribution, see Saint-Gobain
North American Roofing Services Incorporated
Nucor Corporation
Owens Corning
Petersen Aluminum Corporation
Redland Clay Tile, see Monier Group
Robertson Building Systems, see NCI Building Systems
Saint-Gobain
Siplast Icopal, see Icopal A/S
Star Building Systems, see NCI Building Systems
Staroba Plastic and Metal Products of New York Incorporated
TAMKO Building Products Incorporated
Terreal
US Tile, see Boral
Varco Pruden Buildings, see BlueScope Steel
Vulcraft, see Nucor
Westile, see CRH
Additional Companies Mentioned in Study

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

Summary Table

SECTION II -- MARKET ENVIRONMENT

1 Macroeconomic Indicators
2 Population & Households
3 Personal Consumption Expenditures
4 Consumer Financing Environment, 2000-2010
5 Building Construction Expenditures
6 Residential Building Construction Expenditures
7 New Housing Indicators
8 Housing Stock by Type
9 Residential Improvement & Repair Expenditures
10 Nonresidential Building Construction Expenditures
11 Nonresidential Building Improvement & Repair Expenditures
12 Nonresidential Building Stock
13 Selected Roofing Product Prices
14 Roofing Market, 2000-2010
15 US Roofing Products Foreign Trade

SECTION III -- PRODUCTS

1 Roofing Demand by Product
2 Asphalt Shingles Demand by Market
3 Asphalt Shingles Demand by Product & Material
4 Asphalt Shingles Installed Cost
5 Bituminous Low-Slope Roofing Demand by Market
6 Bituminous Low-Slope Roofing Installed Cost
7 Bituminous Sheet Roofing Demand by Bitumen, Product & Application
8 Asphaltic Sheet Roofing Demand by Product
9 Coal Tar Sheet Roofing Demand by Product
10 Standard Roofing Felts Demand by Material & Surface
11 Modified Bitumen Membranes Roofing Membranes Demand by Material Type & Surface
12 Metal Roofing Demand by Market
13 Metal Roofing Demand by Type
14 Metal Roofing Installed Cost
15 Elastomeric Roofing Demand by Market
16 Elastomeric Roofing Demand by Type
17 Elastomeric Roofing Installed Cost
18 Plastic Roofing Demand by Market
19 Plastic Roofing Demand by Type
20 Plastic Roofing Installed Cost
21 Roofing Tile Demand by Market
22 Roofing Tile Demand by Type
23 Roofing Tile Installed Cost
24 Wood Shingle & Shake Demand by Market
25 Wood Shingle & Shake Demand by Type
26 Wood Shingle & Shake Installed Cost
27 Other Roofing Materials Demand by Market
28 Other Roofing Materials Demand by Type

SECTION IV -- MARKETS

1 Roofing Demand by Market
2 Residential Roofing Demand by Product & Application
3 New Residential Roofing Demand by Product
4 Residential Reroofing Demand by Product
5 Residential Roofing Demand by Housing Type
6 Single-Family Housing Roofing Demand by Product & Application
7 Multifamily Housing Roofing Demand by Product & Application
8 Manufactured Housing Roofing Demand by Product & Application
9 Nonresidential Roofing Demand by Product & Application
10 New Nonresidential Roofing Demand by Product
11 Nonresidential Reroofing Demand by Product
12 Nonresidential Roofing Demand by Building Type
13 Office & Commercial Roofing Demand by Product & Application
14 Industrial Roofing Demand by Product & Application
15 Institutional Roofing Demand by Product & Application
16 Other Nonresidential Roofing Demand by Product & Application

SECTION V -- REGIONS

1 Population by Region
2 Gross Domestic Product by Region
3 Construction Expenditures by Region
4 Regional Housing Indicators
5 Roofing Demand by Region
6 Northeast Roofing Demand by Subregion, Market & Product
7 Midwest Roofing Demand by Subregion, Market & Product
8 South Roofing Demand by Subregion, Market & Product
9 West Roofing Demand by Subregion, Market & Product

SECTION VI -- INDUSTRY STRUCTURE

1 US Roofing Sales by Company, 2010

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT

1 Year of Construction of Housing Stock, 2010
2 Roofing Prices, 2000-2020
3 Installed Costs for Selected Roofing Products, 2010
4 Roofing Market Growth, 2001-2010

SECTION IV -- MARKETS

1 Nonresidential Roofing Demand by Building Type, 2010 New Vs. Reroofing
2 Roofing Demand by Slope, 2010

SECTION V -- REGIONS

1 Roofing Demand by Region, 2010

SECTION VI -- INDUSTRY STRUCTURE

1 US Roofing Market Share, 2010