Consumer Lifestyles in Iran

Report Summary

Consumer Lifestyle Reports in Iran provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Iran. In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the Iran’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Amongst other information, the Consumer Lifestyle in Iran report includes the following:

• Five most important trends currently affecting consumers in Iran
• Break-down and analysis of the Iran’s population statistics, discussing such key factors as age, ethnicity, education and income and their effect on consumer markets
• Households segmented and analysed using a wide range of factors, such as number of occupants and with or without children
• Detailed statistics and forecasts on activity in core categories of consumer expenditure such as housing, food and drink, transport, leisure and recreation and communications, as well as expenditure in categories like cosmetics and toiletries and consumer electronics
• Identifies key distribution channels and shopping trends in major product sectors
• Describes current fashion trends (many often unique to the country) as well as attitudes toward personal appearance, health and wellness and beauty that influence patterns of consumer spending
• Reveals what consumers in Iran do when they stay in, go out, seek out entertainment, and go on holiday
• Provides insight on the impact of technology, both in the home and while on the move
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Use the Consumer Lifestyle in Iran report to answer questions including:

• In what types of stores do consumers shop for food and drink?
• Do commuters drive cars to work or take public transport?
• How do ethnic groups influence consumer preferences and expenditure trends?
• How many households own microwave ovens? Personal computers? Refrigerators?
• On the whole, are the Iran’s consumers spenders or savers?
• Where do consumers go on holiday and how much do they spend?
• How well are consumers served by the Iran’s healthcare system?

Buy Consumer Lifestyle reports to:

• Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Iran with relevant data conveniently laid out in a single, easy-to-read document
• Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Iran consumers as they shop for and buy needed products and services
• Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Iran
• Quickly grasp the dynamics and direction of Iran’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

TABLE OF CONTENTS

STRUCTURE OF THE REPORT

CONSUMER TRENDS
Polish population continues to age
Outlook
Impact
Single-person households increase
Outlook
Impact
Spending on alcoholic drinks rebounds
Outlook
Impact
Polish consumers seeking more high-end products
Outlook
Impact
Internet retailing increasing
Outlook
Impact

CONSUMER SEGMENTATION
Babies and Infants
Impact
Kids
Impact
Tweenagers
Impact
Teens
Impact
Twenty-somethings
Impact
Thirty-somethings
Impact
Middle-aged Adults
Impact
Older Population
Impact
Table 1 Consumer Segmentation: 2006-2010
Table 2 Consumer Segmentation: 2011-2020

PEOPLE
Population
Impact
Marital Status
Impact
Town or Country
Impact
Table 3 Population by Age: 2006-2010
Table 4 Population by Age: 2011-2020
Table 5 Male Population by Age: 2006-2010
Table 6 Male Population by Age: 2011-2020
Table 7 Female Population by Age: 2006-2010
Table Female Population by Age: 2011-2020
Table 9 Population by Ethnic Groups: 2006-2010
Table 10 Population by Ethnic Groups: 2011-2020
Table 11 Population by Marital Status: 2006-2010
Table 12 Population by Marital Status: 2011-2020
Table 13 Marriage and Divorce Rates/Average Age at First Marriage: 2006-2010
Table 14 Population by Urban/Rural Location and Population Density: 2006-2010
Table 15 Population by Urban/Rural Location and Population Density: 2011-2020
Table 16 Population by Major Cities: 2006-2010
Table 17 Population by Major Cities: 2011-2020

HOUSE AND HOME
Households by Annual Disposable Income
Impact
Households by Number of Occupants
Single-person Households
Impact
Couples without Children
Impact
Couples with Children
Impact
Single-parent Families
Impact
Table 18 Annual Disposable Income per Household (Current Value): 2006-2010
Table 19 Annual Disposable Income per Household (Constant Value): 2006-2010
Table 20 Annual Disposable Income per Household (Constant 2010 Value): 2011-2020
Table 21 Households by Number of Persons: 2006-2010
Table 22 Households by Number of Persons: 2011-2020
Table 23 Households by Type: 2006-2010
Table 24 Households by Type: 2011-2015
Home Ownership
Impact
Running Costs
Impact
Shopping for Household Goods
Possession of Household Durables
Impact
DIY and Gardening
Impact
Pet Ownership
Impact
Table 25 Households by Tenure: 2006-2010
Table 26 Households by Tenure: 2011-2020
Table 27 Households by Type of Dwelling: 2006-2010
Table 28 Households by Type of Dwelling: 2011-2015
Table 29 Running Costs: 2006-2010
Table 30 Possession of Household Durables: 2006-2010
Table 31 Possession of Household Durables: 2011-2020
Table 32 Pet Population: 2006-2010

INCOME
Average Income
Average Income by Age
Table 33 Annual Gross and Disposable Income (Current Value): 2006-2010
Table 34 Annual Gross and Disposable Income (Constant 2010 Value): 2006-2010
Table 35 Annual Gross and Disposable Income (Constant 2010 Value): 2011-2020
Table 36 Average Annual Gross Income by Age (Current Value): 2006-2010
Table 37 Average Annual Gross Income by Age (Constant 2010 Value): 2006-2010

CONSUMER EXPENDITURE
Living Costs
Impact
Table 38 Consumer Expenditure by Broad Category (Current Value): 2006-2010
Table 39 Consumer Expenditure by Broad Category (Constant 2010 Value): 2006-2010
Table 40 Consumer Expenditure by Broad Category (Constant 2010 Value): 2011-2020
WORK
Working Conditions
Commuting
Working Women
Alternative Work Options
Retirement
Table 41 Employed Population: 2006-2010
Table 42 Employed Population: 2011-2020
Table 43 Unemployed Population: 2006-2010
Table 44 Unemployed Population: 2011-2020

LEARNING
School Life
University Life
Adult Learning
Table 45 School Students: 2006-2010
Table 46 Graduates: 2006-2010
Table 47 Higher Education Students: 2006-2010

EATING (INCLUDING SOFT DRINKS)
Shopping for Food and Drinks
Impact
Dining in
Dining Out
Café Culture
Table 48 Consumer Expenditure on Food (Current Value): 2006-2010
Table 49 Consumer Expenditure on Food (Constant 2010 Value): 2006-2010
Table 50 Consumer Expenditure on Food (Constant 2010 Value): 2011-2020
Table 51 Consumer Expenditure on Non-Alcoholic Beverages (Current Value): 2006-2010
Table 52 Consumer Expenditure on Non-Alcoholic Beverages (Constant 2010 Value): 2006-2010
Table 53 Consumer Expenditure on Non-Alcoholic Beverages (Constant 2010 Value): 2011-2020
Table 54 Consumer Foodservice by Type (Current Value): 2005-2009
Table 55 Consumer Foodservice by Type (Constant 2010 Value): 2006-2010

DRINKING
Drinking Habits
Impact
Shopping for Alcoholic Beverages
Table 56 Consumer Expenditure on Alcoholic Beverages and Tobacco (Current Value): 2006-2010
Table 57 Consumer Expenditure on Alcoholic Beverages and Tobacco (Constant 2010 Value): 2006-2010
Table 58 Consumer Expenditure on Alcoholic Beverages and Tobacco (Constant 2010 Value): 2011-2020
SMOKING
Smoking Habits
Shopping for Cigarettes and Tobacco
Impact
Table 59 Smoking Prevalence: 2006-2010

PERSONAL APPEARANCE
Shopping for Toiletries and Cosmetics
Attitudes towards Hair and Beauty
Table 60 Expenditure on Cosmetics and Toiletries (Current Value): 2006-2010
Table 61 Expenditure on Cosmetics and Toiletries (Constant 2010 Value): 2006-2010

FASHION
Fashion Trends
Shopping for Clothes, Shoes and Luxury Goods
Table 62 Consumer Expenditure on Clothing and Footwear (Current Value): 2006-2010
Table 63 Consumer Expenditure on Clothing and Footwear (Constant 2010 Value): 2006-2010
Table 64 Consumer Expenditure on Clothing and Footwear (Constant 2010 Value): 2011-2020

HEALTH AND WELLNESS
Healthcare
Health and Well-being
Impact
Sport and Fitness
Nutrition
Home Medication and Vitamins
Impact
Table 65 Health Expenditure: 2006-2010
Table 66 Healthy Life Expectancy at Birth: 2006-2010
Table 67 Obese and Overweight Population: 2006-2010
Table 68 Consumer Expenditure on Health and Wellness (Current Value): 2006-2010
Table 69 Consumer Expenditure on Health and Wellness (Constant 2010 Value): 2006-2010

LEISURE AND RECREATION
Staying in
Impact
Going Out
Impact
Public Holidays, Celebrations and Gift-giving Occasions
Culture
Holidays
Table 70 Household Possession of Cable TV and Satellite TV: 2006-2010
Table 71 Household Possession of Cable TV and Satellite TV: 2011-2020
Table 72 Cinema Attendances: 2006-2010
Table 73 Consumer Expenditure on Package Holidays (Current Value): 2006-2010
Table 74 Consumer Expenditure on Package Holidays (Constant 2010 Value): 2006-2010
Table 75 Consumer Expenditure on Package Holidays (Constant 2010 Value): 2011-2020

CONSUMER TECHNOLOGY
In-home Technology
Impact
Portable Technology
Impact
E-commerce and M-commerce
Impact
Table 76 Household Possession of Broadband Internet-Enabled Computers, DVD Players and Video Game Consoles: 2006-2010
Table 77 Household Possession of Broadband Internet-Enabled Computers, DVD Players and Video Game Consoles: 2011-2020
Table 78 Household Possession of Mobile Telephones and Mobile Telephone Calls: 2006-2010
Table 79 Household Possession of Mobile Telephones and Mobile Telephone Calls: 2011-2020
Table 80 Internet Retailing (Current Value): 2006-2010
Table 81 Internet Retailing (Constant 2010 Value): 2006-2010

TRANSPORT
Getting Around
Impact
Air Travel
Impact
Table 82 Household Possession of Passenger Vehicles: 2006-2010
Table 83 Household Possession of Passenger Vehicles: 2011-2020
Table 84 Consumer Expenditure on Transport Services (Current Value): 2006-2010
Table 85 Consumer Expenditure on Transport Services (Constant 2010 Value): 2006-2010
Table 86 Consumer Expenditure on Transport Services (Constant 2010 Value): 2011-2020

MONEY
Savings
Loans and Mortgages
Impact
Credit
Impact
Table 87 Savings and Savings Ratio: 2006-2010
Table 88 Consumer Loans, Mortgages and Credit (Current Value): 2006-2010
Table 89 Consumer Loans, Mortgages and Credit (Constant 2010 Value): 2006-2010
Table 90 Financial Cards in Circulation: 2006-2010