Home Care in Egypt

"Home care continued to witness positive value growth in 2011, in spite of the political unrest and economic turmoil which hit Egypt during the year. Over the review period, the expansion of supermarkets and hypermarkets across the country resulted in consumers gaining access to a wider range of home care products. These chained grocery retail outlets introduced more space for the display of home care products as well as ensuring a more regular and reliable supply of home care products and a...

Euromonitor International's Home Care in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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"HOME CARE IN EGYPT
Euromonitor International
November 2012
 
LIST OF CONTENTS AND TABLES
 
Executive Summary
Positive Growth Is Recorded in 2011 in Spite of Widespread Political Unrest
Rising Demand for Laundry Care and Surface Care Drive Growth in Home Care
Home Care Remains Dominated by Multinational Companies
Modern Retail Channels Continue To Dominate Home Care During 2011
Slow Growth Is Expected in Home Care During the Forecast Period
Key Trends and Developments
Positive Growth Is Recorded in 2011, in Spite of Widespread Political Unrest
Unreliable Supply of Imported Products Allows Room for Local Brands To Develop
the of Expansion of Hypermarkets and Supermarkets Accelerates
the Anticipated Rise of Private Label in Home Care in Egypt
Rising Consumers Awareness of the Importance of Hygiene Boosts Demand
Market Indicators
Table 1 Households 2006-2011
Market Data
Table 2 Sales of Home Care by Category: Value 2006-2011
Table 3 Sales of Home Care by Category: % Value Growth 2006-2011
Table 4 Home Care Company Shares 2007-2011
Table 5 Home Care Brand Shares 2008-2011
Table 6 Penetration of Private Label by Category 2006-2011
Table 7 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 8 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 9 Forecast Sales of Home Care by Category: Value 2011-2016
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Alexandria Detergents & Chemicals Co Sae in Home Care (egypt)
Strategic Direction
Key Facts
Summary 2 Alexandria Detergents & Chemicals Co SAE: Key Facts
Summary 3 Alexandria Detergents & Chemicals Co SAE: Operational Indicators
Company Background
Production
Summary 4 Alexandria Detergents & Chemicals Co SAE: Production Sites
Competitive Positioning
Summary 5 Alexandria Detergents & Chemicals Co SAE: Competitive Position 2011
Home Care Co for Chemical Industries in Home Care (egypt)
Strategic Direction
Key Facts
Summary 6 Home Care Co for Chemical Industries: Key Facts
Summary 7 Home Care Co for Chemical Industries: Operational Indicators
Company Background
Production
Summary 8 Home Care Co for Chemical Industries: Production Sites 2011
Competitive Positioning
Summary 9 Home Care Co for Chemical Industries: Competitive Position 2011
Kamena Products Corp in Home Care (egypt)
Strategic Direction
Key Facts
Summary 10 Kamena Products Corp: Key Facts
Summary 11 Kamena Products Corp: Operational Indicators
Company Background
Production
Summary 12 Kamena Products Corp: Production Sites 2011
Competitive Positioning
Summary 13 Kamena Products Corp: Competitive Position 2011
Misr Detergents & Chemicals Co in Home Care (egypt)
Strategic Direction
Key Facts
Summary 14 Misr Detergents & Chemicals Co: Key Facts
Summary 15 Misr Detergents & Chemicals Co: Operational Indicators
Company Background
Production
Summary 16 Misr Detergents & Chemicals Co: Production Sites 2011
Competitive Positioning
Summary 17 Misr Detergents & Chemicals Co: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2006-2011
Table 12 Sales of Air Care by Category: % Value Growth 2006-2011
Table 13 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011
Table 14 Air Care Fragrances Rankings by Value 2006-2011
Table 15 Air Care Company Shares 2007-2011
Table 16 Air Care Brand Shares 2008-2011
Table 17 Forecast Sales of Air Care by Category: Value 2011-2016
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Bleach: Value 2006-2011
Table 20 Sales of Bleach: % Value Growth 2006-2011
Table 21 Bleach Company Shares 2007-2011
Table 22 Bleach Brand Shares 2008-2011
Table 23 Forecast Sales of Bleach: Value 2011-2016
Table 24 Forecast Sales of Bleach: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 25 Household Possession of Dishwashers 2006-2011
Category Data
Table 26 Sales of Dishwashing by Category: Value 2006-2011
Table 27 Sales of Dishwashing by Category: % Value Growth 2006-2011
Table 28 Dishwashing Company Shares 2007-2011
Table 29 Dishwashing Brand Shares 2008-2011
Table 30 Forecast Sales of Dishwashing by Category: Value 2011-2016
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Home Insecticides by Category: % Value Growth 2006-2011
Table 34 Spray/Aerosol Insecticides by Type: % Value Breakdown 2008-2011
Table 35 Home Insecticides Company Shares 2007-2011
Table 36 Home Insecticides Brand Shares 2008-2011
Table 37 Forecast Sales of Home Insecticides by Category: Value 2011-2016
Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 39 Household Possession of Washing Machines 2006-2011
Category Data
Table 40 Sales of Laundry Care by Category: Value 2006-2011
Table 41 Sales of Laundry Care by Category: % Value Growth 2006-2011
Table 42 Sales of Laundry Aids by Category: Value 2006-2011
Table 43 Sales of Laundry Aids by Category: % Value Growth 2006-2011
Table 44 Sales of Laundry Detergents by Category: Value 2006-2011
Table 45 Sales of Laundry Detergents by Category: % Value Growth 2006-2011
Table 46 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2006-2011
Table 47 Laundry Care Company Shares 2007-2011
Table 48 Laundry Care Brand Shares 2008-2011
Table 49 Laundry Aids Company Shares 2007-2011
Table 50 Laundry Aids Brand Shares 2008-2011
Table 51 Laundry Detergents Company Shares 2007-2011
Table 52 Laundry Detergents Brand Shares 2008-2011
Table 53 Forecast Sales of Laundry Care by Category: Value 2011-2016
Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 55 Sales of Polishes by Category: Value 2006-2011
Table 56 Sales of Polishes by Category: % Value Growth 2006-2011
Table 57 Polishes Company Shares 2007-2011
Table 58 Polishes Brand Shares 2008-2011
Table 59 Forecast Sales of Polishes by Category: Value 2011-2016
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Surface Care by Category: Value 2006-2011
Table 62 Sales of Surface Care by Category: % Value Growth 2006-2011
Table 63 Surface Care Company Shares 2007-2011
Table 64 Surface Care Brand Shares 2008-2011
Table 65 Forecast Sales of Surface Care by Category: Value 2011-2016
Table 66 Forecast Sales of Surface Care by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 67 Sales of Toilet Care by Category: Value 2006-2011
Table 68 Sales of Toilet Care by Category: % Value Growth 2006-2011
Table 69 Toilet Care Company Shares 2007-2011
Table 70 Toilet Care Brand Shares 2008-2011
Table 71 Forecast Sales of Toilet Care by Category: Value 2011-2016
Table 72 Forecast Sales of Toilet Care by Category: % Value Growth 2011-2016