Coatings for Commercial and Residential Roofing: The North American Market

INTRODUCTION

STUDY GOALS AND OBJECTIVES

The objective of this report is to provide business planners, investors, and other professionals with quantifiable market measurement and analysis that can help them formulate strategic business plans and make key investment decisions.

 REASONS FOR DOING THE STUDY

There is a variety of roof coatings available today.  Commercial roof coatings make up a $750-million industry in North America.  The industry consists of approximately 45 companies that produce the products and manage the distribution channels for these products.

The U.S. coatings industry declined significantly from its peak of 2006 and 2007.  In 2009, the industry hit a low; a slight recovery began in 2010.  The U.S. economy and the coating industry are now facing growing challenges.  Coating formulators are struggling to manage costs while still providing innovative products.  Green technologies and materials are demanded by regulators, professionals, and consumers.  Regulations continue to change and require constant monitoring.  Companies continue to commercialize new products with novel properties.  Globalization of coating technologies is fostering change.  The above issues and many more will be addressed in this study. 

This BCC study is a comprehensive reference work that defines and describes the industry.  In preparation of this document, we have read, analyzed, and condensed information from industry sources, trade literature, producer and distributor websites, and other reference material.  The industry is diverse, creative, and dynamic.  The range of products currently on the market is very broad—far exceeding the ability of any manufacturer to dominate the industry.   The roof coatings market consists of large manufacturers with a market share between 10% and 15% and many smaller producers that have the capability of growing into major brands.

SCOPE OF THE REPORT

Coatings for Commercial and Residential Roofing − The North American Market includes a comprehensive analysis of all products used in the North American commercial roof coatings market.  The report provides the latest in product developments and material and technology enhancements as well as a detailed look at the various distribution channels and their dynamics.  The current market demand for each product type is quantified by value and volume, with projections for growth to 2016.  This report also provides profiles for leading North American commercial roof coatings manufacturers.  The report is divided into the following eight chapters:

1. Introduction
2. Summary
3. Overview
4. Roofing Products
5. Industry Structure and Competitive Analysis
6. Environmental Programs and Incentives
7. Government Regulation and Industry Organizations
8. Company Profiles

GEOGRAPHIC SCOPE

The analysis provided in this report is regional and includes information for the North American commercial roofing market, including Canada and the U.S.

LIMITATIONS

Roof coatings volume is a derivative of roofing volume, which is measured in gallons.  Each square equals 100 sq ft.  All estimated values and forecasts are stated in 2011 dollars, with no consideration of inflation.

INTENDED AUDIENCE

This report is intended to provide necessary background and reference material for individuals involved in, or potentially interested in the North American roof coatings industry.  This includes individuals and organizations involved in the development, formulation, manufacture, sale, and use of roof coatings, and related and ancillary businesses such as raw material suppliers, consultants, distributors, contractors, and builders.

BCC expects that this report will be of great value to technical and business personnel in the following areas, among others:

Marketing and management personnel in companies that produce, market, and sell roof coatings.
Companies involved in the design and construction of plants that manufacture roof coatings and those who service these plants.
Financial institutions supplying money for such facilities, including banks, merchant bankers, venture capitalists, and others.
Personnel in related industries, such as real estate development, architecture, community planning, home technology, oil and gas refining and processing, polymer processing, plastic molding, composite processing and molding, and others.
Personnel in government—primarily building inspectors, but also state and local health, environmental, and other regulators who must implement and enforce laws covering construction and building quality.

METHODOLOGY AND INFORMATION SOURCES

Both primary and secondary research methodologies were used in preparing this study.  Extensive searches were made of literature and the Internet including many of the leading trade publications, trade and industry associations, business publications, construction data compilation companies, and others.  Product information was obtained directly from the producing companies.  Market information was derived from various articles and trade publications as well as from interviews with knowledgeable parties and government sources.  Information for corporate profiles was obtained primarily from the companies, especially larger, publicly owned firms.  Other sources include directories, articles and Internet sites.

ANALYST CREDENTIALS

The author has completed numerous general industry reports and proprietary studies on the North American building products industry, including residential roofing, commercial roofing, building science, insulation, siding and trim, walls and ceilings, windows, composite decking, and others.

Table Of Contents

Chapter- 1: INTRODUCTION - Complimentary
STUDY GOALS AND OBJECTIVES
REASONS FOR DOING THE STUDY
SCOPE OF THE REPORT
GEOGRAPHIC SCOPE
LIMITATIONS
INTENDED AUDIENCE
METHODOLOGY AND INFORMATION SOURCES
ANALYST CREDENTIALS
RELATED REPORTS
BCC ONLINE SERVICES
DISCLAIMER

Chapter- 2: SUMMARY
Table : NORTH AMERICAN COMMERCIAL ROOF COATING SALES, THROUGH 2016
Figure : NORTH AMERICAN COMMERCIAL ROOF COATINGS MARKET VALUE, 2011 THROUGH 2016

Chapter- 3: OVERVIEW
MARKET REVIEW
COMPANY PROFILES
FORECAST TO 2016
Table 5 : TOTAL NORTH AMERICA − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 6 : NORTHEAST - ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 7 : SOUTHEAST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 8 : NORTHWEST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 9 : SOUTHWEST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 10 : MIDWEST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 11 : CANADA − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 12 : TOTAL NORTH AMERICA − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 13 : NORTHEAST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 14 : SOUTHEAST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 15 : NORTHWEST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 16 : SOUTHWEST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 17 : MIDWEST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 18 : CANADA − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016

Chapter- 4: ROOF COATINGS PRODUCTS
PRODUCT TYPES
BITUMINOUS ROOF COATINGS
POLYMER ROOF COATINGS
POLYMER MODIFIED ROOF COATINGS
REFLECTIVE ROOF COATINGS
ENERGY STAR ROOF COATINGS
SILICONE ROOF COATINGS
ACRYLIC ROOF COATINGS
SOLVENT-BASED COATINGS
WATERBORNE ROOF COATINGS
COMPARISON OF PRODUCTS
Table 33 : REFLECTIVE ROOF COATINGS – BRANDS AND MANUFACTURERS

Chapter- 5: INDUSTRY STRUCTURE AND COMPETITIVE ANALYSIS
MANUFACTURERS
DISTRIBUTORS
RETAILERS
CONTRACTORS
DISTRIBUTOR CHANNEL SPECIALIZATION
SUPPLIER SPECIALIZATION
PRICING
Figure 12 : HOW TO CALCULATE THE PRICE OF A ROOF COATING PROJECT
Table 65 : ROOF COATING PRICES – PRODUCT AND INSTALLATION

Chapter- 6: ENVIRONMENTAL PROGRAMS AND INCENTIVES
ENVIRONMENTAL PROGRAMS
INCENTIVES
Table 66 : GOVERNMENT AND OTHER INCENTIVES

Chapter- 7: GOVERNMENT REGULATION AND INDUSTRY ORGANIZATIONS
GOVERNMENT REGULATION
INDUSTRY ORGANIZATIONS

Chapter- 8: COMPANY PROFILES
3M
AKZO NOBEL COATINGS, INC.
ALLIED BUILDING PRODUCTS CORPORATION
AMERICAN HYDROTECH, INC.
APOC, INC. (APOC/GARDNER-GIBSON INC.)
BASF
BAYER MATERIALS SCIENCE, LLC
BECKER SPECIALTY CORPORATION
CARLISLE SYNTEC, INCORPORATED
CCJJ LLC
CERTAINTEED CORPORATION
CLEVELAND STEEL CONTAINER CORP
DAVLIN COATINGS, INC.
DURA COAT PRODUCTS, INC.
ELASTEK ROOF COATINGS
FIRESTONE BUILDING PRODUCTS COMPANY
FLEX MEMBRANES INTERNATIONAL
GACO WESTERN INC.
GAF MATERIALS
GARLAND COMPANY, INC.
GENERAL COATINGS
IB ROOF SYSTEMS
INLAND POWDER COATING CORPORATION
J. RETTENMAIER USA LP
JOHNS MANVILLE
KARNAK CORPORATION
KST COATINGS
LANSCO COLORS
MOMENTUM TECHNOLOGIES, INC.
MULE-HIDE PRODUCTS CORPORATION, INC.
NATIONAL COATINGS CORPORATION
PACIFIC POLYMERS INTERNATIONAL, INC.
POLYGLASS USA, INC.
PPG INDUSTRIES
SIPLAST, INC.
SOPREMA INC.
STS COATINGS, INC.
TAMKO BUILDING PRODUCTS, INC.
UNITED COATINGS
VALSPAR CORPORATION
VIRIDIAN SYSTEMS
WESTERN COLLOID
TRUMBULL OWENS CORNING ROOFING AND ASHPALT, LLC

Chapter- 9: ABBREVIATIONS AND ACRONYMS


Table 68 : ABBREVIATIONS AND ACRONYMS

List of Tables

Summary Table : NORTH AMERICAN COMMERCIAL ROOF COATING SALES, THROUGH 2016
Table 1 : COMMERCIAL ROOFING EXPENDITURES, BY REGION, 2010 AND 2011
Table 2 : COMMERCIAL ROOFING EXPENDITURES, BY REGION, 2010 AND 2011
Table 3 : COMMERCIAL ROOF COATINGS EXPENDITURES, BY CHANNEL, 2010 AND 2011
Table 4 : COMMERCIAL ROOFING EXPENDITURES, BY CHANNEL, 2010 AND 2011
Table 5 : TOTAL NORTH AMERICA − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 6 : NORTHEAST - ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 7 : SOUTHEAST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 8 : NORTHWEST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 9 : SOUTHWEST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 10 : MIDWEST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 11 : CANADA − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 12 : TOTAL NORTH AMERICA − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 13 : NORTHEAST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 14 : SOUTHEAST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 15 : NORTHWEST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 16 : SOUTHWEST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 17 : MIDWEST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 18 : CANADA − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 19 : TYPES OF ROOF COATINGS, CHARACTERISTICS, AND TYPICAL USES
Table 20 : BITUMINOUS ROOF COATINGS – BRANDS AND MANUFACTURERS
Table 21 : POLYMER ROOF COATINGS – BRANDS AND MANUFACTURERS
Table 22 : FIELD ROOF COATINGS FOR ASPHALT SHINGLES – BRANDS AND MANUFACTURERS
Table 23 : MODIFIED POLYMER ROOF COATINGS – BRANDS AND MANUFACTURERS
Table 24 : ELASTOMERIC ROOF COATINGS – BRANDS AND MANUFACTURERS
Table 25 : WHITE ROOF COATINGS – BRANDS AND MANUFACTURERS
Table 26 : ENERGY STAR COATINGS – BRANDS AND MANUFACTURERS
Table 27 : SILICONE COATINGS – BRANDS AND MANUFACTURERS
Table 28 : ACRYLIC COATINGS – BRANDS AND MANUFACTURERS
Table 29 : POLYURETHANE ROOF COATINGS – BRANDS AND MANUFACTURERS
Table 30 : SOLVENT BASED ROOF COATINGS – BRANDS AND MANUFACTURERS
Table 31 : WATERBORNE ROOF COATINGS – BRANDS AND MANUFACTURERS
Table 32 : MULTI-COMPONENT/MOISTURE CURE REACTIVE COATINGS – BRANDS AND MANUFACTURERS
Table 33 : REFLECTIVE ROOF COATINGS – BRANDS AND MANUFACTURERS
Table 34 : LEADING MANUFACTURERS AND MARKET SHARE
Table 35 : LEADING MANUFACTURERS AND ANNUAL SALES
Table 36 : LEADING MANUFACTURERS AND PRODUCT LINES
Table 37 : BITUMINOUS COATINGS – LEADING MANUFACTURERS
Table 38 : POLYMERIC COATINGS – LEADING MANUFACTURERS
Table 39 : MODIFIED POLYMER COATINGS – LEADING MANUFACTURERS
Table 40 : REFLECTIVE COATINGS – LEADING MANUFACTURERS
Table 41 : LEADING DISTRIBUTORS AND ANNUAL SALES
Table 42 : TOTAL NUMBER OF ROOF COATINGS CONTRACTORS IN NORTH AMERICA
Table 43 : U.S. − TOTAL NUMBER OF ROOF COATINGS CONTRACTORS IN NORTHEAST UNITED STATES
Table 44 : U.S. − TOTAL NUMBER OF ROOF COATINGS CONTRACTORS IN SOUTHEAST UNITED STATES
Table 45 : U.S. − TOTAL NUMBER OF ROOF COATINGS CONTRACTORS IN NORTHWEST UNITED STATES
Table 46 : U.S. − TOTAL NUMBER OF ROOF COATINGS CONTRACTORS IN SOUTHWEST UNITED STATES
Table 47 : U.S. − NUMBER OF ROOF COATINGS CONTRACTORS IN MIDWEST
Table 48 : CANADA − NUMBER OF ROOF COATINGS CONTRACTORS BY PROVINCE
Table 49 : LEADING U.S. ROOF COATINGS CONTRACTORS AND ANNUAL SALES
Table 50 : ROOF COATING EXPENDITURES, BY DISTRIBUTION CHANNEL, THROUGH 2016
Table 51 : ROOF COATING EXPENDITURES, BY DISTRIBUTION CHANNEL
Table 52 : TOTAL ROOF COATING EXPENDITURES, BY PRODUCT TYPE AND DISTRIBUTION CHANNEL 2011
Table 53 : TOTAL COATING EXPENDITURES, BY DISTRIBUTION CHANNEL 2011
Table 54 : TOTAL ROOF COATING EXPENDITURES, BY DISTRIBUTION CHANNEL, 2016
Table 55 : TOTAL COATING EXPENDITURES, BY DISTRIBUTION CHANNEL, 2016
Table 56 : ROOF COATING EXPENDITURES, PRODUCT TYPE BY 2-STEP DISTRIBUTION CHANNEL, THROUGH 2016
Table 57 : ROOF COATING EXPENDITURES, PRODUCT TYPE BY 1-STEP DISTRIBUTION CHANNEL, THROUGH 2016
Table 58 : ROOF COATING EXPENDITURES, PRODUCT TYPE BY RETAIL DISTRIBUTION CHANNEL, THROUGH 2016
Table 59 : ROOF COATING EXPENDITURES, PRODUCT TYPE BY 2-STEP DISTRIBUTION CHANNEL, THROUGH 2016
Table 60 : LEADING DISTRIBUTORS, ROOF COATING EXPENDITURES, PRODUCT TYPE BY 1-STEP DISTRIBUTION CHANNEL, THROUGH 2016
Table 61 : ROOF COATING EXPENDITURES, PRODUCT TYPE BY RETAIL DISTRIBUTION CHANNEL, THROUGH 2016
Table 62 : COMMERCIAL ROOF COATING EXPENDITURES, BY END USE, 2011
Table 63 : ROOF COATING EXPENDITURES, BY TYPE OF APPLICATION, THROUGH 2016
Table 64 : ROOF COATING EXPENDITURES, BY TYPE OF APPLICATION, THROUGH 2016
Table 65 : ROOF COATING PRICES – PRODUCT AND INSTALLATION
Table 66 : GOVERNMENT AND OTHER INCENTIVES
Table 67 : INDUSTRY ORGANIZATIONS
Table 68 : ABBREVIATIONS AND ACRONYMS

List of Figures

Summary Figure : NORTH AMERICAN COMMERCIAL ROOF COATINGS MARKET VALUE, 2011 THROUGH 2016
Figure 1 : ROOF COATINGS COMMERCIAL VS RESIDENTIAL MARKET, 2011
Figure 2 : ALLIGATORING − COMMON REPAIR PROBLEM CURED WITH BITUMINOUS ROOF COATING
Figure 3 : SEAM FAILURE − COMMON REPAIR PROBLEM CURED WITH BITUMINOUS ROOF COATING
Figure 4 : ROOF PONDING − COMMON REPAIR PROBLEM CURED WITH BITUMINOUS ROOF COATING
Figure 5 : POLYMER ROOF COATING BEFORE AND AFTER COMMERCIAL ROOF RESTORATION PROJECT
Figure 6 : MODIFIED POLYMER ROOF COATINGS
Figure 7 : DISTRESSED ROOF OF THE DIAMONDBACKS’ STADIUM PRIOR TO COOL ROOF PROJECT
Figure 8 : REMOVAL OF PART OF THE ROOF AND CURING WITH REFLECTIVE ROOF COATING
Figure 9 : PROJECT COMPLETED WITH NEW COOL ROOF
Figure 10 : ANNUAL WHITE ROOF SAVINGS IN U.S. MAJOR CITIES
Figure 11 : DISTRESSED ROOF BEFORE AND AFTER ACRYLIC ROOF COATING PROJECT
Figure 12 : HOW TO CALCULATE THE PRICE OF A ROOF COATING PROJECT