Plumbing Fixtures & Fittings to 2015

Report Summary

US demand to rise 7.1% annually through 2015

US demand for plumbing fixtures and fittings is forecast to rise 7.1 percent per year to $10.9 billion in 2015, representing a dramatic turnaround from the 2005- 2010 period. Advances will be driven by an expected recovery in building construction expenditures from their depressed 2010 base. Additionally, many builders installed fewer and smaller bathrooms in homes erected during the 2007-2009 recession, and used less costly fixtures and fittings, which negatively affected demand. Going forward, builders will construct homes with more and larger bathrooms using more costly fixtures and fittings, spurring demand advances in unit and value terms. Fittings demand will be also supported by increasing consumer interest in products that reduce water use and utility bills.

Plumbing fixture demand to outpace fittings demand

Plumbing fixture demand is forecast to rise 8.7 percent annually to $5.9 billion in 2015. Rapid growth in unit demand will spur advances. Further growth will be supported by consumer interest in highend products. Homeowners will install hot tubs and spas, whirlpool bathtubs, cast polymer lavatories, and large restaurant-style sinks in their homes to enhance convenience and improve their aesthetic properties. These fixtures are often sold at higher price points than standard models.

Demand for plumbing fittings is projected to increase 5.3 percent per year to $5 billion in 2015. Gains will be driven by rebounding building construction expenditures, as well as increasing interest in low-flow fittings that reduce water use and lower utility bills. These fittings are more costly than standard products, but can offer long-term savings. Plumbing fittings demand will lag fixtures demand, however, as imports will continue to take market share from US producers. The vast majority of these imports are from low-cost Asian suppliers.

New homes to be fastest growing market

The new residential market will see the fastest growth in plumbing fixtures and fittings demand, driven by the rise in housing completions. However, residential improvement and repair applications will remain the market leader in 2015. Rebounding improvement and repair spending will boost advances. Homeowners will renovate their kitchens and add to and increase the number of bathrooms in their homes. These projects support fixtures and fittings demand. Moreover, many homeowners will install high-end products to improve the aesthetics and increase the value of their homes.

In the nonresidential market, plumbing products demand will be driven by rebounding construction spending. Such structures as office buildings, retail sites, schools, lodgings and health care facilities feature intensive use of fixtures and fittings, so rising office and commercial and institutional construction spending will boost advances. Growth will also be spurred by the efforts of building owners and designers to reduce water consumption by replacing older fixtures and fittings with more environmentally friendly models. In other markets, rebounding shipments of recreational boats and vehicles and other transportation equipment will drive gains.

Table of Contents

INTRODUCTION

I. EXECUTIVE SUMMARY

II. MARKET ENVIRONMENT
General
Macroeconomic Overview
Consumer Trends
Personal Income & Expenditures
Consumer Financing
Demographic Outlook
Building Construction
Residential Buildings
New Housing Units
Housing Stock
Bathroom Trends
Improvements & Repairs
Nonresidential Buildings
New
Improvements & Repairs
Other Transportation Equipment
Pricing
Historical Market Overview
Environmental & Regulatory Considerations
Plumbing Codes
Water Conservation Regulations & Standards
Toilet Fixtures
Shower Fittings
Lavatory Fittings
Drinking Water Quality
Americans with Disabilities Act

III. OVERVIEW
General
Supply & Demand
Foreign Trade
Imports
Exports
World Plumbing Fixtures & Fittings Market

IV. FIXTURES BY MATERIAL
General
Supply & Demand
Vitreous China
Product Characteristics
Suppliers
Plastics
Fiberglass
Cast Polymer
Acrylic
Other Plastics
Metal
Cast Iron
Steel & Other Metals
Other Materials

V. FIXTURES BY TYPE
General
Supply & Demand
Plumbing Fixtures Overview
Bathtub & Shower Fixtures
Bathtubs
Whirlpool Bathtubs
Shower Stalls & Receptors
Bathtub & Shower Surrounds
Sink Fixtures
Lavatories
Kitchen Sinks
Other Sinks
Toilet Fixtures
Water Closet Bowls
Flush Tanks
Urinals
Other Plumbing Fixtures
Hot Tubs & Spas
Drinking Fountains
Bidets
All Other Plumbing Fixtures
Plumbing Fixtures Market Share

VI. FITTINGS
General
Lavatory Fittings
Two-Lever Controls
Single-Lever Controls
Other Lavatory Fittings
Bathtub & Shower Fittings
Antiscald Valves
Single-Lever Controls
Showerheads & Fittings
Bathtub & Shower Combinations
Personal Showers
Other Bathtub & Shower Fittings
Kitchen & Other Sink Fittings
Single-Lever Controls
Deck Faucets
All Other Sink Fittings
Other Plumbing Fittings
Lawn & Hose Fittings
Flush Valves & Controls
Drains & Overflows
Sediment, Sill & Other Faucets
P & S Traps
ADA Accessibility Products
All Other Plumbing Fittings
Plumbing Fittings Market Share

VII. MARKETS
General
Residential Buildings
Demand by Product
Demand by Application
New
Improvements & Repairs
Demand by Housing Type
Single-Family
Multifamily
Manufactured Housing
Nonresidential Buildings
Demand by Product
Demand by Application
New
Improvements & Repairs
Demand by Building Type
Institutional
Office & Commercial
Industrial
Other
Other Markets

VIII. REGIONS
General
Regional Demographic & Economic Activity
Population Patterns
Economic Outlook
Construction Activity
Housing Trends
Regional Demand for Plumbing Products
Northeast
New England
Middle Atlantic
Midwest
East North Central
West North Central
South
South Atlantic
East South Central
West South Central
West
Mountain
Pacific

IX. INDUSTRY STRUCTURE
General
Industry Composition
Market Share
Product Development & Manufacturing
Competitive Strategies
Marketing
Distribution
Mergers & Acquisitions
Company Profiles
Acorn Engineering Company
Alsons, see Masco
Alumax Bath Enclosures, see Orkla
American Shower & Bath, see Masco
American Standard Brands
Ann Sacks Tile and Stone, see Kohler
Aquatic, see Tomkins
Aqua Glass, see Masco
Astracast, see Jacuzzi Brands
Bradley Corporation
Brasscraft Manufacturing, see Masco
Brasstech, see Masco
Briggs Industries Incorporated
Cal Spas, see LMS
Chicago Faucet, see Geberit
Cleveland Faucet Group, see Fortune Brands
Crane Plumbing Holding, see American Standard Brands
Danze, see Globe Union Industrial
Delta Faucet, see Masco
Duffin Manufacturing, see Geberit
Eljer Holding, see American Standard Brands
Elkay Manufacturing Company
Fluidmaster Incorporated
Fortune Brands Incorporated
Franke Artemis Holding AG
Fusion Hardware Group, see Globe Union Industrial
Geberit AG
Gerber Plumbing Fixtures, see Globe Union Industrial
Globe Union Industrial Corporation
Grohe AG
Halsey Taylor, see Elkay Manufacturing
Hansgrohe, see Masco
Jay R. Smith Manufacturing, see Acorn Engineering
Jacuzzi Brands Corporation
Kallista, see Kohler
Kohler Company
Lasco Bathware, see Tomkins
LMS Incorporated
MAAX Bath Incorporated
MAAX Spas Industries Corporation
Mansfield Plumbing Products LLC
Masco Corporation
Mirolin Industries, see Masco
Moen, see Fortune Brands
Oatey Company
Orkla ASA
Pfister Faucets, see Stanley Black & Decker
Phylich International, see Elkay Manufacturing
Revere Sink, see Elkay Manufacturing
Rexnord LLC
Sloan Valve Company
St. Thomas Creations, see Villeroy & Boch
Stanley Black & Decker Incorporated
Sterling Plumbing, see Kohler
Swan Corporation
Symmons Industries Incorporated
T&S Brass and Bronze Works Incorporated
Tomkins Limited
TOTO Limited
Villeroy & Boch AG
Water Pik Incorporated
Watkins Manufacturing, see Masco
Zurn Industries, see Rexnord
Additional Companies Mentioned in Study

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY
Summary Table

SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators
2 Personal Consumption Expenditures
3 Consumer Financing Environment, 2000-2010
4 Population & Households
5 Building Construction Expenditures
6 Residential Building Construction Expenditures
7 New Housing Indicators
8 Housing Stock by Type
9 Residential Improvement & Repair Expenditures
10 Nonresidential Building Construction Expenditures
11 Nonresidential Building Improvement & Repair Expenditures
12 Other Transportation Equipment Indicators
13 Selected Plumbing Product Prices
14 Plumbing Product Market, 2000-2010

SECTION III -- OVERVIEW
1 Plumbing Product Supply & Demand
2 Plumbing Product Foreign Trade

SECTION IV -- FIXTURES BY MATERIAL
1 Plumbing Fixtures Demand by Material
2 Vitreous China Plumbing Fixtures Demand by Product
3 Plastic Plumbing Fixtures Demand by Material & Product
4 Fiberglass Plumbing Fixtures Demand
5 Cast Polymer Plumbing Fixtures Demand
6 Acrylic Plumbing Fixtures Demand
7 Other Plastic Plumbing Fixtures Demand
8 Metal Plumbing Fixtures Demand by Material & Product
9 Cast Iron Plumbing Fixtures Demand
10 Steel & Other Metal Plumbing Fixtures Demand
11 Other Materials Plumbing Fixtures Demand

SECTION V -- FIXTURES BY TYPE
1 Plumbing Fixtures Supply & Demand
2 Plumbing Fixtures Demand
3 Bathtub & Shower Fixtures Demand by Product
4 Bathtub Demand by Material
5 Whirlpool Bathtub Demand by Material
6 Shower Stall & Receptor Demand by Material
7 Bathtub & Shower Surround Demand by Product & Material
8 Sink Fixtures Demand by Product
9 Lavatory Demand by Material
10 Kitchen Sink Demand by Material
11 Other Sinks Demand by Material
12 Toilet Fixtures Demand by Product
13 Water Closet Bowl Demand by Material
14 Flush Tank Demand
15 Urinal Demand
16 Other Plumbing Fixtures Demand

SECTION VI -- FITTINGS
1 Plumbing Fittings Supply & Demand
2 Lavatory Fittings Demand by Product
3 Bathtub & Shower Fittings Demand by Product
4 Kitchen & Other Sink Fittings Demand by Product
5 Other Plumbing Fittings Demand by Product

SECTION VII -- MARKETS
1 Plumbing Product Demand by Market
2 Residential Plumbing Product Demand by Product & Application
3 New Residential Demand for Plumbing Products
4 Residential Improvement & Repair Demand for Plumbing Products
5 Residential Building Demand for Plumbing Products by Housing Type
6 Single-Family Housing Demand for Plumbing Products by Product & Application
7 Multifamily Housing Demand for Plumbing Products by Product & Application
8 Manufactured Housing Demand for Plumbing Products by Product & Application
9 Nonresidential Building Construction Plumbing Product Demand by Product & Application
10 New Nonresidential Building Construction Plumbing Product Demand
11 Nonresidential Building Construction Improvement & Repair Plumbing Product Demand
12 Nonresidential Building Construction Plumbing Product Demand by Building Type
13 Institutional Plumbing Product Demand by Product & Application
14 Office & Commercial Plumbing Product Demand by Product & Application
15 Industrial Plumbing Product Demand by Product & Application
16 Other Nonresidential Building Construction Plumbing Product Demand by Product & Application
17 Other Markets Plumbing Product Demand by Product & Market

SECTION VIII -- REGIONS
1 Population by Region
2 Gross Domestic Product by Region
3 Construction Expenditures by Region
4 Regional Housing Indicators
5 Plumbing Product Demand by Region
6 Northeast Plumbing Product Demand by Subregion & Market
7 Midwest Plumbing Product Demand by Subregion & Market
8 South Plumbing Product Demand by Subregion & Market
9 West Plumbing Product Demand by Subregion & Market

SECTION IX -- INDUSTRY STRUCTURE
1 Plumbing Product Sales by Company, 2010