Italy - The Future of Foodservice to 2021

Published: December 2017
No. of Pages: 162
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Italy - The Future of Foodservice to 2021


"Italy - The Future of Foodservice to 2021", published by GlobalData Consumer, provides extensive insight and analysis of Italy’s Foodservice market over the next five years (2016-2021) and acts as a vital point of reference for operators or suppliers.

Overall revenue in the Italian profit foodservice sector rose at a CAGR of 2.0% between 2014 and 2016. Valued at over EUR€ 40 billion in 2016, coffee and tea shops represent the most valuable profit sector channel. Overall revenue in the Italian profit foodservice sector rose at a CAGR of 2.0% between 2014 and 2016. Valued at over EUR€ 40 billion in 2016, coffee and tea shops represent the most valuable profit sector channel. The Italian foodservice market is highly fragmented in all channels, with the exception of QSR.

Consumers are largely traditional and value Italian food above all other options. Most also prefer local and independently-run outlets, and this is especially evident in the large and fragmented coffee and tea shop channel.

During Italy's recession, consumers became increasingly value-focused when visiting the foodservice market and the QSR channel benefited from this trend, at the expense of FSR. There has also been a shift in focus towards ‘convenience dining’, as consumers are forced to work longer hours. Key opportunities therefore exist for operators capable of combining a greater level of convenience and value with the Italian love of localism.

The report includes -
- Overview of Italy’s macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Italy’s foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
- Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within Italy’s foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
- Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Italian population.
- Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
- Case Studies: Learn from examples of recent successes and failures within the Italian foodservice market.


- A weak economy has driven consumers to become increasingly value focused when eating out-of-home, driving sector-leading growth in inexpensive and convenience-led channels (i.e. coffee and tea shops and QSR) during 2016-2021.
- Coffee shops and traditional FSR are ingrained into Italian culture. Visit frequency is notably high in coffee shops, with visits firmly embedded into consumers’ routines. However, some consumer groups are beginning to demand more options from the channel, especially with regard to food. Although FSR are seeing increased competition from an improving QSR channel, FSR operators should not be tempted to compete solely on price.
- Localism rules in Italy. Although QSR operators have previously been regarded as an affront to Italian cuisine, many are introducing increasingly localized products to appeal to traditional consumers. However, most consumers still associate the channel primarily with convenience, rather than high quality food.

Reasons to buy

- Specific forecasts of the foodservice market over the next five years (2016-2021) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
- Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers to understand the wants and needs of their target demographics.
- Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Italy’s foodservice market.

Published By: GlobalData
Product Code: GlobalData42197

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